Today’s post is like a virtual reunion with two people I have known in the search marketing industry for a long time that are also authors: Vanessa Fox formerly of Google wrote Marketing in the Age of Google, and Mel Carson formerly of Microsoft has co-authored a new book, Pioneers of Digital.
When writing this book about success stories from leaders in advertising, marketing, search and social media, Mel asked me for a quote about Vanessa’s contributions to the search marketing world. I easily obliged. I’ve had a chance to read through a preview copy of Pioneers of Digital and there are an impressive mix of lessons to be learned within. Rather than doing a regular book review, Mel agreed to share an excerpt from the book so I can share it with you.