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Book Reviews


Nicolette Beard

Book Review – Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble & Shel Israel

Nicolette Beard on Oct 1st, 2013     Book Reviews, Integrated Marketing, Online Marketing

Age of Context Book ReviewThe new book, Age of Context, relates to the messages or information you receive within a precise location.  Where you are at any given moment determines the meaning and relevance of the information you consume and the experiences you have.

When you read Age of Context: Mobile, Sensors, Data and the Future of Privacy, written by veteran tech journalists, Robert Scoble and Shel Israel, be prepared to embrace an entirely new way of viewing the digital world. The future includes glass in homes and skyscrapers that adjusts to mood and weather conditions and lets airplane pilots see through fog—all because the ‘glass understands the context of its environment.’

Nicolette Beard

7 Things I Learned From Dan Schawbel About Personal Branding and Promotion

Nicolette Beard on Sep 3rd, 2013     Book Reviews, Online Marketing

Personal Branding and PromotionHaving just finished re-watching the movie, Julie and Julia, I’m struck by how personal blogging has morphed into personal branding over the last decade. Julie Powell launched her food blog, providing readers a daily dose of meal prep and instruction based on The Art of French Cooking, the cookbook that revolutionized American cooking in the 60s.

The movie portrays a 30-year-old governmental worker/writer in various stages of emotional meltdown and marital woe, but, in the end, she triumphs.

Powell dedicated one year to working her way through 524 recipes as an homage to the inimitable Julia Child and also as a means of self-expression and proof that she could (and would) “finish something!” Without trying, Powell created her personal brand via her blog. Her write up in the New York Times generated a wellspring of support from both traditional media and publishing; a book deal and movie became the fruits of her labor.

Lee Odden

A Prerequisite for Content Marketing Success – Book Review: Managing Content Marketing

Lee Odden on Jul 3rd, 2013     Book Reviews, Content Marketing, Online Marketing
Managing Content Marketing

Managing Content Marketing by Robert Rose & Joe Pulizzi

There are certain books that I find myself recommending to folks on our team and to people I meet at conferences over and over again. These are books I purchase multiple copies of (I give them away and they also seem to disappear).

One book in particular that fits this situation is Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose and Joe Pulizzi.

Sure, Robert and Joe are two of the smartest and nicest people I know, but this book really does deserve to be required reading for any organization investing in content to grow their business.

Here’s why:

Lee Odden

Pioneers of Digital: How Vanessa Fox Helped Google and SEOs Realize They Were a Perfect Match by Mel Carson

Lee Odden on Nov 28th, 2012     Book Reviews, Guest Posts, Online Marketing

Pioneers of DigitalToday’s post is like a virtual reunion with two people I have known in the search marketing industry for a long time that are also authors: Vanessa Fox formerly of Google wrote Marketing in the Age of Google, and Mel Carson formerly of Microsoft has co-authored a new book, Pioneers of Digital.

When writing this book about success stories from leaders in advertising, marketing, search and social media, Mel asked me for a quote about Vanessa’s contributions to the search marketing world. I easily obliged. I’ve had a chance to read through a preview copy of Pioneers of Digital and there are an impressive mix of lessons to be learned within. Rather than doing a regular book review, Mel agreed to share an excerpt from the book so I can share it with you.

Ashley Zeckman

Book Review & Interview: The Book of Business Awesome & UnAwesome – Scott Stratten

Ashley Zeckman on Sep 19th, 2012     Book Reviews, Online Marketing

If you’ve ever seen Scott Stratten (@unmarketing) speak you know that he offers a great mix of information, anecdotes, and comedy.  When I picked up his new book “The Book of Business Awesome & UnAwesome” I was pleased to see that these traits carried over into his writing as well.

Scott’s new book is very cleverly compiled.  If you flip the book one way, you’ll find a collection of stories and experiences of businesses that are taking an “Awesome” approach to engaging customers in a meaningful way.  On the flipside, you will find companies taking an “UnAwesome” approach that leaves customers wanting more.  If you’re in the market for a new business boo, pick up “The Book of Business Awesome & UnAwesome”.  It’s easy to read and contains many great nuggets of useful information.

Ashley Zeckman

Book Review & Interview: The New Relationship Marketing – Mari Smith

Ashley Zeckman on Sep 12th, 2012     Book Reviews, Online Marketing

I was very excited to read Mari Smith’s (@marismith) new book The New Relationship Marketing, and once I cracked the cover, I was not disappointed.  Mari was also kind enough to answer a few questions about her new book as an added bonus for TopRankBlog readers.

To sum up Mari’s book in a few words: practical yet genius.  I would recommend this book to any marketer who would like to create meaningful interactions and relationships with their customers. Lets dive in and see what we can gleam from Mari’s experience!

Ashley Zeckman

Tips For Humanizing Your Business from Jamie Notter & Maddie Grant

Ashley Zeckman on Jun 19th, 2012     Book Reviews, Online Marketing

Our Online Marketing Agency has long been an advocate of taking a customer-centric approach to creating and optimizing content for customers.  It is only natural that companies should be taking that same approach with their employees.

I had the pleasure of attending a session at BlogWorld New York which featured authors Jamie Notter (@jamienotter) and Maddie Grant (@maddiegrant).  The subject of their session as well as their new book “humanize: how people-centric organizations succeed in a social world” intrigued me.

After attending their presentation I was quick to place my order for their book so that I could follow up on some of the key points that I found to be most interesting.  I also had an opportunity to speak with Jamie & Maddie to gain some additional insight into their background, and take on why human-centric businesses succeed.

Lee Odden

2012 Social Media Marketing Industry Report

Lee Odden on Apr 3rd, 2012     Book Reviews, Online Marketing, Social Media
Social Media Marketing Industry Report 2012

Click the image above to download your copy of the report.

While the speculation, pontification and monetization of social media is reaching momentum of tsunami proportions, many businesses looking for practical advice are asking, “Exactly how are marketers using social media to grow their businesses?”

Michael Stelzner from Social Media Examiner has posed that same question and others like it to a sample of marketers on the front lines of the social web to help bring some clarity to what works, what doesn’t and where to focus.

When asked about the bearing of the report on the intersection of search and social, Mike said, “With Google integrating results from its Google+ network into search, we’ll begin to see an Amazon type social proofing of search results based on the activity of friends.  This will make search even more important.” We agree!

Alexis Hall

Top Online Marketing Books for 2012

Alexis Hall on Dec 28th, 2011     B2B, Book Reviews, Content Marketing, Mobile, Online Marketing, Optimize Book, SEO, Social Media

The New Year will soon be here and we are looking forward to continuing to learn from some of the top marketing minds on the web about the strategies and tactics that will shape  online marketing efforts in 2012 and beyond. To help you get a jump start, I have compiled a list of books coming out in 2012 that cover a range of online marketing topics including:  mobile, social media, content and search engine marketing. Enjoy.

[Note from Lee: We didn’t include second editions, re-releases in paperback or books that didn’t have cover images uploaded yet.]

Mobile, Local, Location Based Marketing

Mobile Marketing Book

Mobilized Marketing: Drive Sales, Engagement, and Loyalty Through Mobile Marketing (Wiley) by Jeff Hasen

Ashley Zeckman

Book Review: Keyword Intelligence by Ron Jones

Ashley Zeckman on Dec 22nd, 2011     Book Reviews, Keyword Research, Online Marketing, SEO

Do you have Keyword Intelligence?In my search for a new book to read on keywords I went straight to the source, Lee Odden’s office library.  Right away I noticed Ron Jones’ new book “Keyword Intelligence” while standing in front of a bookcase full of titles to choose from.

What I appreciate about Jones’ book is that whether you are a search marketing guru or you work in another marketing/communications field, it paints things in a light that you may not have thought about before.  Besides a deep dive into keyword research and it’s overall impact on SEO, social media and content marketing, there is a little something in this book for everyone ranging from simple explanations of social networking sites to more detailed information on site migration and architecture.  Curious to know what useful tips I found in Ron Jones new book?

Lee Odden

17 Location-Based Marketing Tips To Drive Word of Mouth & Referrals

Lee Odden on Sep 16th, 2011     Book Reviews, Guest Posts, Online Marketing, Small Business, Social Media

location based marketingNote from Lee: When I heard from Aaron Strout that he and Mike Schneider were writing a book, Location-Based Marketing for Dummies, I knew it would be a great resource. We often do book reviews here on Online Marketing Blog but Aaron and I decided on this format instead, focusing on specific tips and tactics you can use today.

Writing a book takes a lot of work, but with the work is done, it’s satisfying to look back and read all the content that got created. One downside to writing a physical book, however, is trapping all that content between two covers, especially for anyone that decides not to read the book. Rather than let that happen, we are unlocking 17 of the best tips from Location-Based Marketing from Dummies.

Lee Odden

5 Social Media ROI & Measurement Books to Grow Your Social Business

Lee Odden on May 5th, 2011     Book Reviews, Online Marketing, Social Media, Web Analytics

Books Social Media MeasurementOne of the most compelling challenges for companies entering the world of social business is measurement. The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs. But that’s only because this is new territory.  Business participation with social media on the web at large and internally has absolutely made measurable progress for numerous companies and organizations. The trick is to learn how, create a model that works for you and to sell it internally for testing, implementation and adoption.

One way to facilitate learning about Social Media ROI, Measurement and Analytics is through books from subject matter experts. Here are 5 that I’ve found useful and hopefully, you will too.

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