Over the past 10 years I’ve had more than enough opportunities to consider whether the investment in time and resources to blog has been worth it.
Blogging for business is a question I think many companies ask themselves as they look at current trends towards time more spent on social networks and changing consumer consumption trends, especially with mobile.
This question came to light recently via Stephen Waddington, Digital and Social Media Director at Ketchum Europe who pinged me for an opinion on the future of global blogging for a blog post he was researching. And that got me thinking:
Does it still make sense for companies to blog?
One way to answer that question is to take a look at how many blogs there are and whether the number is increasing: