Competitive Intelligence — One of the most powerful aspects of search engine marketing is the intelligence you can gain from it, both about your own brands and your competitors. Just how much can you find out about the competition? What tools and strategies should you use? Here you’ll learn how to gain or retain your competitive edge.
This session featured Patrick Lopez from iCrossing, Tom O’Grady from AdGooRoo, LeeAnn Prescott from Hitwise, Matt Roche from Offermatica and moderation duties were handled by Cam Balzer from DoubleClick Performics, who I interviewed early in the conference.
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