For many marketers, “long-form content” often refers to creating an eBook, drafting a 1,500-word blog post or developing a white paper—certainly not a concept associated with shorter-the-better social media posts. Well, that’s definitely changing.
As the digital space gets more cluttered, marketers are embracing new ways to stand out from competitors and engage with their audience. And publishing long-form content on social media is one content marketing tactic they’re taking advantage of.
According to Statista, it’s estimated that there will be around 2.13 billion social network users worldwide in 2016, up from 1.4 billion in 2012. With so many people engaged on social media, long-form posts can allow you to meet your audience on their turf, while furthering your own social media presence and promoting your brand.