Most children are taught at an early age to share and that everything is NOT all about them. It can be a painful life lesson for some to grasp – especially if they don’t pick it up until later in life – but it’s an important one nonetheless.
This particular life lesson also applies to how brands approach content marketing. In the age of brands-as-publishers and empowered consumers, companies need to understand that what they publish cannot only be about themselves.
Why Drop the Me Me Me Act?
Because you don’t want to be “that guy.” You’re so much better than this.