There is often a struggle between sales teams and marketing teams to prove who is most valuable. However, when marketing and sales combine their efforts, that is when they can be the most effective and powerful.
Recent research has found that nearly 60% of the sales cycle completed before prospects even speaking to a salesperson. That means, now more than ever, marketing has become an even more integral part of the sales process.
Below are some tips to help sales and marketing teams collaborate in a meaningful way that meets both business objectives and marketing KPIs.
#1 – Communicate Well & Often
One of the biggest causes of misalignment between departments is infrequent communication. Some simple ways to begin collaborating more frequently include: