Caitlin Burgess

10 Free On-Demand Webinars Every Marketer Should Check Out

Caitlin Burgess on Aug 30th, 2016     Content Marketing, Digital Marketing

On-Demand-webinars

Everything in the digital marketing world seems to move at light speed. And like most things in life, just when you think you have it all figured out, everything changes.

As a result, we marketers need to stay sharp, flexible and inspired. We need to make a concerted effort to stay on top of industry news and trends in order to grow our brands and keep pace with the competition. We need to be lifelong learnersand on-demand webinars can be incredible tools to help us do all this and more.

Not only do on-demand webinars help you learn new things and refine your skill set, but because they’re archived events you can listen and learn at your own pace and on your own schedule.

Caitlin Burgess

6 Ways Marketers Can Optimize Their LinkedIn Profile

Caitlin Burgess on Aug 23rd, 2016     Content Marketing, Digital Marketing, LinkedIn, Social Media

optimize-linkedin-profile

With more than 450 million members worldwide, LinkedIn is the world’s largest professional network–and it’s growing every second. In fact, LinkedIn reports that people are signing up for the platform at a rate of two members per second.

For many of us marketers, LinkedIn’s continued growth is no surprise. Not only is LinkedIn the place to showcase your own talents and experience, but it also holds incredible networking and marketing opportunities for promoting our clients and our own brand or agency to the masses. From bolstering professional credibility to building thought leadership to maintaining client and prospect relationships, LinkedIn is an amazing tool.

But are we all using this wonderful tool to its full potential?

Joshua Nite

Online Marketing News: Facebook Livestream Ads, Native Video on LinkedIn, & Ad-Blocking Myths Busted

Joshua Nite on Aug 5th, 2016     Digital Marketing, Online Advertising, Online Marketing

Marketing News Video Marketing Infographic

The smart and talented Tiffani Allen will return for next week’s roundup. While we wait, let’s dive into what’s been happening in the news this week.

The Future of Social Video: A Brief Look into What’s Next [Infographic]
Video. Is there anything it can’t do? First it kills the radio star, and now it’s taking over social media. According to research from Adobe, over half of marketers say video content has the best ROI. If you’re feeling left behind, don’t worry: one out of four marketers and small business owners feel they’re not up to speed on video marketing. Check out the full infographic for a breakdown of video marketing by social media platform. Hubspot

This Week’s TopRank Marketing News Video Roundup

Caitlin Burgess

6 B2B Brands Winning with User Generated Content on Instagram

Caitlin Burgess on Aug 2nd, 2016     Digital Marketing, Social Media

6-brands-UGC-instagram

With more than 500 million monthly active users and a whopping 300 million daily active users, Instagram’s popularity and growth presents large and small brands with a huge opportunity to connect with a large, diverse audience. But while most B2C brands have found it relatively easy to build connections and followings on this visual social platform, B2B brands find it more challenging and are coming on more slowly.

For many B2B brands, their products or services don’t always have a physical presence that’s easily recognized like most B2C brands do. In addition, B2B offerings typically don’t scream “fun and exciting” most of the time. But as the old adage goes: where there’s a will, there’s a way. And one of those ways to help build your B2B brand on Instagram could be user generated content (UGC).

Michael Bak

Find Success By Putting Your Digital Advertising to the A/B Test

Michael Bak on Jul 27th, 2016     Digital Marketing, Online Advertising, Online Marketing

Digital-Advertising-AB-Test

Testing different variations is one of the quickest ways to learn, and Digital Advertising is no exception. When you begin talking about A/B testing, many of us get nervous and all sorts of possible catastrophes begin swimming around in our heads.

But the truth is, advertising is a quickly evolving tactic, and in order to gain momentum, testing has become a necessity. Whether your advertising is social, display, native or search, the key to better results and return on investment is testing.

To help you navigate the sometimes-confusing world of digital advertising testing, we’ve provided some helpful resources below.

What is A/B Testing?

An A/B Test is simply a test between two variants, a control and a variation, or as Google likes to call it, an experiment. Examples might include creating two different:

Caitlin Burgess

8 Social Media Marketing Hacks to Boost Engagement

Caitlin Burgess on Jul 26th, 2016     Digital Marketing, Social Media

social-media-marketing-hacks

When it comes to effectively and meaningfully reaching your audience, I think it’s pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social networks—posting vacation selfies and checking into newly opened restaurants—but they also rely on them for information, entertainment and engagement.

As a result, social media marketing has become a necessary tool for meeting your audience where they are. And it’s all about creating a connection with your audience by encouraging them to engage with you and the quality, informative and entertaining content that you share.

Unfortunately, inspiring that consistent and meaningful engagement can be challenging at times, am I right?

Ashley Zeckman

Should You or Shouldn’t You: 3 Ways to Tell if Influencer Marketing is Right for Your Brand

Ashley Zeckman on Jul 21st, 2016     Digital Marketing, Influencer Marketing, Online Marketing

influencer-marketing-right-for-your-brand

Reaching and connecting with customers in a meaningful way has become incredibly challenging. There I said it.

It’s no wonder with the sheer number of  flash-in-the-pan marketing practices have somehow made their way into brands large and small only to leave marketing teams throwing their hands up in frustration. The amount of knowledge and data that we have access to today really is incredibly. Unfortunately, it can be hard to filter out the sage advice from that which is better left undiscovered.

It wasn’t so long ago that everyone started saying: “brands need to be on social!”, so companies jumped at the chance and signed up for every social platform available (even those that didn’t make sense). Then, when people said: “we need content!”, it led to a huge boost in the amount of content created and even today 76% of marketers plan to create more content this year than the year before.

Joshua Nite

Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain

Joshua Nite on Jul 20th, 2016     Content Marketing, Digital Marketing

Digital-Marketing-Podcasts

How much time out of your life do you sacrifice to your commute? It’s amazing how quickly it adds up.

If you drive/bike/bus just 30 minutes each way, that’s five hours a week. Do that 50 weeks out of the year, and it’s 250 hours, more than six full work weeks. Yeesh.

Now, I don’t mean to bum you out. Just pointing out an opportunity. Most of us spend hours a week trapped in one form of conveyance or another. Why not use that time to continue your marketing education with a good podcast?

Caitlin Burgess

Going Native: Tips & Examples for Effectively Incorporating Native Video Into Your Social Strategy

Caitlin Burgess on Jul 19th, 2016     Digital Marketing, Online Marketing, Video

Native-Video-Social-Strategy

These days, it’s pretty safe to say that all marketers understand that video is an increasingly important marketing tool for capturing audience attention, showing value and encouraging engagement across the digital universe. In fact, 87% of online marketers use video content, according to an infographic from Hyperfine Media.

However, when it comes to promoting that video content on social media, marketers often ask users to click a link to a website, blog or another outside platform to watch, rather than just giving them the content outright. But as social media platforms improve their video shooting, editing and uploading capabilities, many brands and marketers are going native with their video content.

Kevin Cotch

21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI

Kevin Cotch on Jul 14th, 2016     Digital Marketing, Online Marketing

Conversion-Rate-Optimization-Tools

Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action based on their digital marketing. Conversion Rate Optimization (CRO) is essential for any marketer and proper CRO is how you will make your marketing as actionable as possible for your customers. No matter what your role is within your marketing department, it is important to understand the key Conversion Rate Optimization tactics to improve your ROI and to grow your business. If fact, only 22% of companies are satisfied with their conversion rates according to Econsultancy.

Improving your conversion rate is a never ending battle that requires testing and optimization. To make your conversion rate optimization efforts easier, we have selected 21 tools to get a better ROI on your website. 14 of the tools are either free or have a free version to get you started on optimizing for conversion rate.

Joshua Nite

New Short Story: How GREAT Marketers Win at Digital Advertising

Joshua Nite on Jul 12th, 2016     Digital Marketing, Online Advertising, Online Marketing

Great Marketers Win at Digital Advertising

How can you help your brand knock out the competition and win customers’ attention?

Sometimes great content and a solid content marketing strategy aren’t enough to achieve the results you hoped and planned for. Despite all your training and drilling on tactics, you enter the ring and end up hitting the mat face-first.

It’s nice to think that people would be magnetically drawn to your content. That every search for a relevant term would return your brand at the top of the SERP. That word-of-mouth or a couple of posts on social media would create a stampede of partygoers to your site. But a strictly organic approach can lead to lukewarm and limited engagement.

Caitlin Burgess

4 Pieces of Sage Healthcare Marketing Advice from Healthcare Marketers

Caitlin Burgess on Jun 28th, 2016     Digital Marketing, Online Marketing

Healthcare-marketing-advice

Healthcare marketers are intensely aware of the changing industry landscape. From new regulations and technologies to the rise of consumerism, many find themselves retooling their strategies and looking for valuable advice along the way.

On Wednesday, June 29, 2016 TopRank Marketing and Medicom Health Interactive are partnering for a free webinar to offer that advice and help healthcare marketers navigate, adapt and thrive in the new environment.

The event will feature a deep dive into the four-must have components of an integrated digital marketing strategy outlined in our recent eBook: Patient-First Marketing: Understanding the Anatomy of a Successful Strategy.

To whet your appetite, we’ve tapped into the expertise of four awesome healthcare marketers (who also appeared in our recent eBook) to share their biggest piece of advice for other healthcare marketers.