I love infographics as a marketing tool, don’t you? They can convey a huge amount of information in a compact form. It’s an easy way to hit the highlights of your chosen topic without losing the reader to text fatigue. 90% of information transmitted to the brain is visual, so it makes sense that infographics are more effective than text alone.
Where did I get that 90% stat? An infographic, of course!
Because as much as I enjoy using infographics as a marketing tool, I enjoy reading them even more. We marketers have brains that operate the same way as anyone else (well, maybe we’re more creative and a tad bit more clever). So we get the same value out of good infographic.