Caitlin Burgess

We Answer the Top 5 Questions People Have About Content Marketing

Caitlin Burgess on Nov 29th, 2016     Content Marketing, Digital Marketing

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As marketers, it’s our job to know our audience. To understand their pain points. To empathize. To provide them with the answers or solutions they’re looking for.

So how do we do all these things? One way is through content marketing.

Over the past few years, content marketing has been increasingly embraced by marketers. In fact, this year 88% of B2B marketers and 76% of B2C marketers said they used content marketing, according to the 2016 Benchmark, Budgets & Trends—North America reports from Content Marketing Institute and MarketingProfs.

But there are still a lot people out there who are searching for some of the content marketing basics.

Ashley Zeckman

12 Reasons The TopRank Marketing Team is Thankful for Our Clients

Ashley Zeckman on Nov 24th, 2016     Digital Marketing

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Today is Thanksgiving and for many people around the nation, that means gathering with friends and family to give thanks for the things that they have, and the things they’ve learned.

This year, our team at TopRank Marketing would like to shine a light on some of our clients and give thanks for the many ways that they have inspired and guided our team over the years.

We are incredibly honored and thankful to work with such an amazing group of clients. To celebrate these great people, I’ve reached out to some of our team to share what they are thankful for and have learned from our rockstar clients.

Lee Odden – CEO

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Caitlin Burgess

7 Tips for Running a Successful Social Media Marketing Campaign

Caitlin Burgess on Nov 22nd, 2016     Digital Marketing, Social Media

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In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important for their business. But as a widely adopted tactic, many brands and marketers are finding it more challenging than ever to stand out in news feeds, grow their follower base, and maintain or increase engagement. Of course, recent platform tweaks aimed at improving user experience have thrown a wrench into the mix, too.

If you’re nodding your head in agreement, it may be time to get more creative and deliberate with your social media marketing strategy. How? By designing and launching a unique social media marketing campaign or contest to liven things up.

Ashley Zeckman

50 Influential Women in Digital Marketing: North Stars & Rising Stars

Ashley Zeckman on Nov 14th, 2016     Digital Marketing, Online Marketing

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Having people that we can look to for guidance and inspiration is an incredibly important part of our professional development. In this post, I would like to shine a light on some incredibly talented and inspirational women that are making moves and serving as a shining examples for other digital marketers.

To create this list of inspirational women in digital marketing, we pulled 25 of the top brand marketers from our list last year (our North Stars), and asked each of them to nominate someone (our Rising Stars) that they thought were deserving of having a light shone on their awesome work.

In addition to featuring insights about these savvy digital marketers, we asked each of our North Stars to share their inspiration for their own work, and asked what inspired them about their Rising Star nominations.

Caitlin Burgess

7 Tips for Making Your Brand More “Likeable” on Social Media

Caitlin Burgess on Oct 26th, 2016     Digital Marketing, Social Media

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For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience outside of their company website or brick and mortar stores or offices.

But let’s face it, competition for audience attention and engagement is stiff. With nearly all brands and marketers using social media, coupled with frequent platform changes to improve user experience, brands are fighting for organic visibility. In fact, 40% of marketers say social media marketing has gotten more difficult for them in the last 12 months, according to Social Media Examiner’s 2016 Industry Report.

Ashley Zeckman

100+ Digital Marketing Tools to Help You Become A More Effective Marketer

Ashley Zeckman on Oct 13th, 2016     Digital Marketing

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Here’s the honest truth: You’re busy and finding the time to be not only efficient but effective is a constant struggle.

Recent research from MarketingProfs has found that B2B companies plan to increase digital marketing budgets by 12 – 15% year over year. But are the funds being invested in the right place?

A healthy mix of talent, customer experience, process and digital marketing tools are a winning combination for digital marketing success. Below are insights into some of our tool related posts that we’ve gathered to help you choose which free or paid tools are the best fit for your organization.

Conversion Rate Optimization

Improving your conversion rate is a never ending battle that requires testing and optimization. To make your conversion rate optimization efforts easier, this post contains 21 hand-picked tools to get a better ROI on your website.

Ashley Zeckman

Why These Digital Marketers Swiped Right on Working at TopRank Marketing

Ashley Zeckman on Oct 10th, 2016     Digital Marketing, TopRank Agency News

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Applying for a new job isn’t too different than today’s world of online dating. You do a little research to see if you like them and then once you hit submit, you wait anxiously to see if they like you back.

When you receive that email or phone call that they’d like to interview you, the nerves really start to set in. You change your outfit no less than five times and realize that you’re more nervous than any other first “date” you’ve ever been on.

Navigating the world of digital marketing and finding the right career path is not always an easy task. There are many bright and talented marketers out there, and a seemingly endless list of agencies that at least claim to have digital marketing expertise. And weeding your way through the duds to find those that will truly create a great experience, and a lasting connection takes work.

Leila De La Fuente

Dear Marketing Client: When You Succeed, We Succeed

Leila De La Fuente on Oct 6th, 2016     Digital Marketing

dear-marketing-client

Like pairing fine wine with artisan cheese, the client-agency relationship is a beautiful medley of innovation, execution and synergy.

Okay, it’s rarely that romantic. But in my five years working in the agency world, I have been witness to marketing programs that consistently outperform objectives, which are undoubtedly fueled by a winning client-agency relationship.

No matter the size or duration of the marketing program, effective communication and a level of trust continues to be attributes that fuel a successful agency-client relationship. Below are 6 pieces of advice from an Account Manager (me) to existing or future clients, in how to make the most of our ever-growing relationship.

Caitlin Burgess

A Fresh Start: Learn How to Put Your Social Media Strategy on A Paleo Diet

Caitlin Burgess on Sep 19th, 2016     Digital Marketing, Online Marketing, Social Media

social-media-paleo-diet

From the rise of Snapchat to the debut of Instagram stories to changes in Facebook’s News Feed algorithm, the social media landscape is constantly changing—giving us marketers more than enough “new” to snack on each week.

But sometimes we bite off a little more than we can chew, thinking that a healthy social media strategy needs to incorporate a little bit of everything in order to drive growth and engagement—and ultimately ROI.

However, according to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 92% of marketers said they’re unable to say which social media tactics are the most effective. So, stretching your strategy to include every platform and tactic may not be the best way to drive the results you’re looking for.

Caitlin Burgess

Find the Bright Side: 6 Things Brands Should Do in Light of New Facebook Page Layout

Caitlin Burgess on Sep 13th, 2016     Digital Marketing, Facebook, Social Media

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The summer of 2016 has been a little rough for businesses, brands and marketers that use Facebook as an important part of their marketing mix. Not only did Facebook implement a new News Feed algorithm that favors content from users’ friends and family, but just over a month ago they rolled out a new desktop business page layout—something they had been testing for a couple of months.

While the algorithm change was a little disheartening, many pages had likely been seeing a drop in organic reach for months as competition for space in the News Feed continued to grow. But when Facebook began testing the new page layout, many page admins were upset for a variety of reasons—from not being told about the changes to hating the new layout to believing they should hold the power to choose a design that works for them.

Lee Odden

Digital Marketing Spotlight: Josh Mueller, SVP Global Marketing at Dun & Bradstreet

Lee Odden on Sep 5th, 2016     BIGLIST SEM Blogs, Digital Marketing, Interviews

Josh Mueller Interview

Meeting and getting to know smart digital marketers is easily one of my favorite things about working in the marketing industry. I first meet Josh Mueller when he was at Director of Digital Marketing at Dell and I was presenting an integrated approach to search, social and content marketing. There was a palpable enthusiasm in the air for inbound marketing and it was exciting to see that kind of reception from a large company.

Fast forward to today and Josh is Senior Vice President Global Marketing at Dun & Bradstreet. He is definitely one of those people you want on your digital marketing team or more specifically, leading your team. He always seems to be two steps ahead, is results-focused and a genuinely nice human being.

Caitlin Burgess

10 Free On-Demand Webinars Every Marketer Should Check Out

Caitlin Burgess on Aug 30th, 2016     Content Marketing, Digital Marketing

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Everything in the digital marketing world seems to move at light speed. And like most things in life, just when you think you have it all figured out, everything changes.

As a result, we marketers need to stay sharp, flexible and inspired. We need to make a concerted effort to stay on top of industry news and trends in order to grow our brands and keep pace with the competition. We need to be lifelong learnersand on-demand webinars can be incredible tools to help us do all this and more.

Not only do on-demand webinars help you learn new things and refine your skill set, but because they’re archived events you can listen and learn at your own pace and on your own schedule.