Sometimes it takes an outsider’s perspective to give us the reality check we need when it comes Content Marketing strategy.
Popular shows such as Bar Rescue, Restaurant Impossible and Kitchen Nightmares feature industry experts that come into a business, determine the issues hindering success and help the business turn it all around.
When you boil it down, brand-side Content Marketers are facing many of the same issues as these failing bars and restaurants. It often doesn’t matter if you’re a team of one or twenty, sometimes it’s time to bring in the experts. Budget, time and resources can often hinder a brand’s ability to call in for the big guns. Luckily, we’re here to help give some tough love and sound advice for brand marketers looking to revive their Content Marketing strategy. Of the many things you need to keep in mind, here are four high level priorities.