Caitlin Burgess

Teamwork Makes the Dream Work: 6 Tips for Helping Your Marketing Team Work Better Together

Caitlin Burgess on Jul 6th, 2017     B2B Marketing, B2C Marketing, Digital Marketing

Who doesn’t love a good inspirational quote on the power of teamwork?

Teamwork makes the dream work.

TEAM: Together Everyone Achieves More

Teamwork: Simply stated, is less me and more WE.

Teamwork divides the task and multiplies the success.

There’s no “I” in team.

We’ve all heard them. We’ve all said them. But can we all say that our marketing teams actually live by them?

For you marketing managers out there, there’s little doubt that you strive to support and enable great teamwork within your organization. After all, you’re likely managing an integrated marketing strategy that requires all hands on deck to get something cohesive and effective out the door. However, breaks in communication, bottlenecks, missed tasks, discontent and finger pointing can still be a daily struggle.

Caitlin Burgess

A Day in the Life of a Content Marketing Manager at TopRank Marketing

Caitlin Burgess on Apr 25th, 2017     Content Marketing, Digital Marketing

These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing.

The honest truth? It’s hard work. But, that’s the nature of the marketing agency beast. But at TopRank Marketing it’s also in our nature to nurture—and that’s evident in the culture we’ve built; a culture of support, understanding and teamwork to help ensure every individual and every client thrives.

Of course, things aren’t always perfect. But as author, researcher and speaker Brené Brown once said: “Imperfections are not inadequacies; they are reminders that we’re all in this together.”

Lee Odden

Is Cognitive Technology the End of Marketing As We Know It?

Lee Odden on Apr 18th, 2017     Digital Marketing

Cognitive Marketing

“Will artificial intelligence replace marketers in the near future?”

Loren McDonald IMB Watson MarketingThis is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want to remain in the field and be competitive.

Consider these stats:

  • ‘Intelligent agents’ or AI will destroy 6% of all jobs in the US by 2021. Forrester Research
  • AI could threaten up to 47% of jobs in two decades. Eric Berger, ars Technica
Tiffani Allen

Digital Marketing News: Traditional vs. Programmatic, Twitter Lite & LinkedIn Lead Gen

Tiffani Allen on Apr 7th, 2017     Digital Marketing, Online Marketing

Traditional vs. Programmatic Media Buying [Infographic]
Programmatic media buying is all over the digital marketing sphere. What are the key differences between programmatic and traditional media buying? This infographic lays them out side by side. MarketingProfs

Introducing Twitter Lite
To combat slower mobile networks, expensive data usage and a lack of mobile storage experienced by some users, Twitter has launched Twitter Lite. The new offering is a mobile web experience that minimizes data usage and takes up less than 1MB of space. Twitter

LinkedIn Lead Gen Forms Streamline the Lead-Generation Process
LinkedIn (client) has enabled lead gen forms to help advertisers provide a seamless, in-app experience for their sponsored content on mobile devices. The form is easily filled out with a prospect’s LinkedIn info, and after conversion they’re sent to a customized thank you page in the app guiding them to their next step. AdWeek

Caitlin Burgess

5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report

Caitlin Burgess on Mar 14th, 2017     B2B Marketing, B2C Marketing, Digital Marketing

In today’s changing digital landscape, marketers know that having good data and analytics are vital for understanding the impact of their digital marketing efforts. After all, in order to drive performance and prove ROI, you have to be able to measure what’s working and what’s not so you can address issues and capitalize on opportunities.

While digging into your brand’s own web and marketing analytics is an absolute must, understanding how you measure up to your industry peers can bring more insight and context—something TrackMaven’s 2017 Digital Marketing Analytics Performance Report aims to help with.

To create the report, TrackMaven used its digital marketing analytics platform to analyze a year’s worth of data—including social media performance, blog performance, public relations performance, and website health metrics—from over 700 businesses. The end product not only highlights trends, but also provides benchmarks and analysis of the most effective marketing channels across 13 industries and 39 sub-sectors.

Ashley Zeckman

10 Conference Hacks to Help You Crush Marketing Event Attendance

Ashley Zeckman on Mar 13th, 2017     Digital Marketing, Marketing PR Conferences

In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly retain what you’ve learned.

Early on when I started working for TopRank Marketing, our CEO Lee Odden gave me a crash course on making the most of attending an event. His experience attending and speaking at events was an incredibly valuable resource for someone like me that wanted to take advantage of the awesome opportunity to attend events.

Lee Odden

How Marketers Can Thrive in the Post Digital World

Lee Odden on Mar 9th, 2017     Digital Marketing, Marketing PR Conferences

Eric Yale Forrester DSPHX

When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational.

I was wrong.

If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity.

In today’s marketing world, it is increasingly important for brand and consumer interactions to be frictionless, anticipatory and immersive. This is what customers expect and in a post digital world, it’s what brands need to deliver.

To understand what this means for marketing, Eric suggested that there are three fundamental reasons we are “post digital”.

Caitlin Burgess

8 Important Questions Your Social Media Marketing Strategy Must Answer

Caitlin Burgess on Mar 8th, 2017     Digital Marketing, Social Media

Social media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, share and interact with customers and prospects, and create another vital touch point in the evolving customer journey.

But as the social media landscape continues to evolve, competition for audience attention is stiff. In fact, 40% of marketers say social media marketing has become more difficult for them in the last year, according to Social Media Examiner’s 2016 Industry Report. As a result, many brands and marketers feel their social media marketing strategy needs to incorporate a little bit of everything to compete.

Lee Odden

Evolve or Die: The Role of Purpose & Authenticity in Marketing

Lee Odden on Mar 7th, 2017     Digital Marketing

Mack Fogelson DSPHX

In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different approach.

Marketers all over the world are searching hard for silver bullets and ways to differentiate. And I think a lot of companies are wondering what it will take to realize substantial growth.

It will certainly take more than being “the best answer” at every touchpoint or simply outspending the competition. Who can really afford that?

Growing in today’s world of digital information overload will require something special: Building from purpose and authenticity.

It was purpose and authenticity that was the focus of a presentation I heard at Digital Summit from Mackenzie (Mack) Fogelson recently. Did you know?

Ashley Zeckman

5 Digital Marketing Brain Training Exercises to Keep You Sharp

Ashley Zeckman on Mar 6th, 2017     Digital Marketing

Over the years, we’ve all developed some bad habits as marketers. Some may be a result of our environment, while others have been self inflicted. As more and more bad habits enter our digital marketing routine, there is less room for healthy exercises to keep us strong.

The most recent CMO Survey uncovered that CMOs consistently rate the level of their staff’s marketing knowledge as average. So while marketing spend and production are increasing, the level of marketing knowledge isn’t following suit.

Avoid a marketing rut by beginning a digital marketing training routine to build strength and endurance over time. To give you a kickstart, we’ve provided the 5 brain training exercises below that will help you down the path to building your marketing muscles.

Ashley Zeckman

Agency Life: My Top Tips for Thriving at a Bustling Digital Marketing Agency

Ashley Zeckman on Mar 2nd, 2017     Digital Marketing

When I tell people that I work for a digital marketing agency, I’m sure they envision a version of the scenarios below:

Photo Credit: The Hotel Marketing Blog

Perception of what you do, versus what you actually do are two completely different things. For most of us, our time isn’t spent sipping martinis and developing large-scale ad campaigns for major B2C brands. Realistically, we’re all juggling many tasks and clients, trying to do the best work that we can.

While working for a top tier agency like TopRank Marketing is hard work, it also offers some incredibly rewarding opportunities. As someone that has been fully ingrained in agency life for many years, I’d like to shed a light on five lessons I’ve learned that have helped me not only survive but thrive in an agency environment.

Caitlin Burgess

5 Ways to Level Up Your Content Marketing Maturity

Caitlin Burgess on Feb 21st, 2017     Content Marketing, Digital Marketing

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level.

But as the old adage goes, you have to walk before you run—and that couldn’t be more true when it comes to growing your content marketing maturity.

Simply put. In order to grow your content marketing maturity, you have to understand where you’re at and create a strategy to get to the next step.

Using TopRank Marketing’s own content marketing maturity model—developed by CEO Lee Odden—below we offer insights to help you determine your current level of maturity, as well as tips to help you move on to the next.