Michael Bak

Find Success By Putting Your Digital Advertising to the A/B Test

Michael Bak on Jul 27th, 2016     Digital Marketing, Online Advertising, Online Marketing

Digital-Advertising-AB-Test

Testing different variations is one of the quickest ways to learn, and Digital Advertising is no exception. When you begin talking about A/B testing, many of us get nervous and all sorts of possible catastrophes begin swimming around in our heads.

But the truth is, advertising is a quickly evolving tactic, and in order to gain momentum, testing has become a necessity. Whether your advertising is social, display, native or search, the key to better results and return on investment is testing.

To help you navigate the sometimes-confusing world of digital advertising testing, we’ve provided some helpful resources below.

What is A/B Testing?

An A/B Test is simply a test between two variants, a control and a variation, or as Google likes to call it, an experiment. Examples might include creating two different:

Caitlin Burgess

8 Social Media Marketing Hacks to Boost Engagement

Caitlin Burgess on Jul 26th, 2016     Digital Marketing, Social Media

social-media-marketing-hacks

When it comes to effectively and meaningfully reaching your audience, I think it’s pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social networks—posting vacation selfies and checking into newly opened restaurants—but they also rely on them for information, entertainment and engagement.

As a result, social media marketing has become a necessary tool for meeting your audience where they are. And it’s all about creating a connection with your audience by encouraging them to engage with you and the quality, informative and entertaining content that you share.

Unfortunately, inspiring that consistent and meaningful engagement can be challenging at times, am I right?

Ashley Zeckman

Should You or Shouldn’t You: 3 Ways to Tell if Influencer Marketing is Right for Your Brand

Ashley Zeckman on Jul 21st, 2016     Digital Marketing, Influencer Marketing, Online Marketing

influencer-marketing-right-for-your-brand

Reaching and connecting with customers in a meaningful way has become incredibly challenging. There I said it.

It’s no wonder with the sheer number of  flash-in-the-pan marketing practices have somehow made their way into brands large and small only to leave marketing teams throwing their hands up in frustration. The amount of knowledge and data that we have access to today really is incredibly. Unfortunately, it can be hard to filter out the sage advice from that which is better left undiscovered.

It wasn’t so long ago that everyone started saying: “brands need to be on social!”, so companies jumped at the chance and signed up for every social platform available (even those that didn’t make sense). Then, when people said: “we need content!”, it led to a huge boost in the amount of content created and even today 76% of marketers plan to create more content this year than the year before.

Joshua Nite

Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain

Joshua Nite on Jul 20th, 2016     Content Marketing, Digital Marketing

Digital-Marketing-Podcasts

How much time out of your life do you sacrifice to your commute? It’s amazing how quickly it adds up.

If you drive/bike/bus just 30 minutes each way, that’s five hours a week. Do that 50 weeks out of the year, and it’s 250 hours, more than six full work weeks. Yeesh.

Now, I don’t mean to bum you out. Just pointing out an opportunity. Most of us spend hours a week trapped in one form of conveyance or another. Why not use that time to continue your marketing education with a good podcast?

Caitlin Burgess

Going Native: Tips & Examples for Effectively Incorporating Native Video Into Your Social Strategy

Caitlin Burgess on Jul 19th, 2016     Digital Marketing, Online Marketing, Video

Native-Video-Social-Strategy

These days, it’s pretty safe to say that all marketers understand that video is an increasingly important marketing tool for capturing audience attention, showing value and encouraging engagement across the digital universe. In fact, 87% of online marketers use video content, according to an infographic from Hyperfine Media.

However, when it comes to promoting that video content on social media, marketers often ask users to click a link to a website, blog or another outside platform to watch, rather than just giving them the content outright. But as social media platforms improve their video shooting, editing and uploading capabilities, many brands and marketers are going native with their video content.

Kevin Cotch

21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI

Kevin Cotch on Jul 14th, 2016     Digital Marketing, Online Marketing

Conversion-Rate-Optimization-Tools

Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action based on their digital marketing. Conversion Rate Optimization (CRO) is essential for any marketer and proper CRO is how you will make your marketing as actionable as possible for your customers. No matter what your role is within your marketing department, it is important to understand the key Conversion Rate Optimization tactics to improve your ROI and to grow your business. If fact, only 22% of companies are satisfied with their conversion rates according to Econsultancy.

Improving your conversion rate is a never ending battle that requires testing and optimization. To make your conversion rate optimization efforts easier, we have selected 21 tools to get a better ROI on your website. 14 of the tools are either free or have a free version to get you started on optimizing for conversion rate.

Joshua Nite

New Short Story: How GREAT Marketers Win at Digital Advertising

Joshua Nite on Jul 12th, 2016     Digital Marketing, Online Advertising, Online Marketing

Great Marketers Win at Digital Advertising

How can you help your brand knock out the competition and win customers’ attention?

Sometimes great content and a solid content marketing strategy aren’t enough to achieve the results you hoped and planned for. Despite all your training and drilling on tactics, you enter the ring and end up hitting the mat face-first.

It’s nice to think that people would be magnetically drawn to your content. That every search for a relevant term would return your brand at the top of the SERP. That word-of-mouth or a couple of posts on social media would create a stampede of partygoers to your site. But a strictly organic approach can lead to lukewarm and limited engagement.

Caitlin Burgess

4 Pieces of Sage Healthcare Marketing Advice from Healthcare Marketers

Caitlin Burgess on Jun 28th, 2016     Digital Marketing, Online Marketing

Healthcare-marketing-advice

Healthcare marketers are intensely aware of the changing industry landscape. From new regulations and technologies to the rise of consumerism, many find themselves retooling their strategies and looking for valuable advice along the way.

On Wednesday, June 29, 2016 TopRank Marketing and Medicom Health Interactive are partnering for a free webinar to offer that advice and help healthcare marketers navigate, adapt and thrive in the new environment.

The event will feature a deep dive into the four-must have components of an integrated digital marketing strategy outlined in our recent eBook: Patient-First Marketing: Understanding the Anatomy of a Successful Strategy.

To whet your appetite, we’ve tapped into the expertise of four awesome healthcare marketers (who also appeared in our recent eBook) to share their biggest piece of advice for other healthcare marketers.

Julia Ramos

3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

Julia Ramos on Jun 27th, 2016     Digital Marketing, Marketing PR Conferences

SEO-RankBrain-Tips

The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did. Both search engines and online audiences have become much more sophisticated, forcing marketers to ditch the slimy SEO tactics and focus instead on providing real value.

According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult.

Leila De La Fuente

Must-Have Tips & Best Practices for More Effective Remarketing

Leila De La Fuente on Jun 27th, 2016     Digital Marketing, Marketing PR Conferences

Best-Practices-Remarketing

 

Over the past few years, online remarketing has transitioned into a no brainer practice in digital advertising; and for good reason. Typically associated with lower cost-per-lead and higher return on ad spend, remarketing has caught the eye of businesses and agencies alike.

At last week’s 2016 MNSearch Summit, Director of Paid Search at CommerceHub Elizabeth Marsten presented her session titled “Make Your Remarketing More than an Echo,” to a packed room of marketing professionals looking to learn how to make the most of their remarketing efforts.

In her quick-witted and authentically expert presentation, she blazed through the history of remarketing and best practices for Google and Facebook remarketing (almost faster than I could type!).

Caitlin Burgess

[Free Webinar] Patient-First Marketing: 4 Steps for a More Effective Strategy

Caitlin Burgess on Jun 15th, 2016     Content Marketing, Digital Marketing

Webinar-Healthcare-Header-Image

The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution.

Changing reimbursement models and new policies, regulations, technologies are some of the most talked-about changes. But the rise of consumerism is one of the biggest drivers of change as consumers become increasingly empowered and interested in taking an active role in managing their health. In fact, Google reports that 1 in 20 searches are for health-related information.

To help healthcare marketers not only adapt, but thrive under these new changes, TopRank Marketing and Medicom Health Interactive have partnered to bring you a free webinar that will dive deep into each component with real-life stories, advice and tactical suggestions from three marketing professionals.

Leila De La Fuente

Should You Consider a Digital Marketing Agency That Follows Agile Marketing Principles?

Leila De La Fuente on Jun 13th, 2016     Digital Marketing, Online Marketing

agile-marketing-sprints

A feature of mapping apps that I wish existed: agility.

We’ve all been there. At the moment you mapped your route to your next destination, there was no traffic. As you’re cruising down the road you notice of trail of brake lights distantly in front of you.

You pull up your map application only to find that your clear roadways have transformed into dots of red lines for the next five miles – and your arrival time has been set back 30 minutes. If the map application had the agile ability to automatically re-route based on the new traffic information, you’d be cruising along side streets to get to your destination at a reasonable time.