Julia Ramos

3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

Julia Ramos on Jun 27th, 2016     Digital Marketing, Marketing PR Conferences

SEO-RankBrain-Tips

The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did. Both search engines and online audiences have become much more sophisticated, forcing marketers to ditch the slimy SEO tactics and focus instead on providing real value.

According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult.

Leila De La Fuente

Must-Have Tips & Best Practices for More Effective Remarketing

Leila De La Fuente on Jun 27th, 2016     Digital Marketing, Marketing PR Conferences

Best-Practices-Remarketing

 

Over the past few years, online remarketing has transitioned into a no brainer practice in digital advertising; and for good reason. Typically associated with lower cost-per-lead and higher return on ad spend, remarketing has caught the eye of businesses and agencies alike.

At last week’s 2016 MNSearch Summit, Director of Paid Search at CommerceHub Elizabeth Marsten presented her session titled “Make Your Remarketing More than an Echo,” to a packed room of marketing professionals looking to learn how to make the most of their remarketing efforts.

In her quick-witted and authentically expert presentation, she blazed through the history of remarketing and best practices for Google and Facebook remarketing (almost faster than I could type!).

Caitlin Burgess

[Free Webinar] Patient-First Marketing: 4 Steps for a More Effective Strategy

Caitlin Burgess on Jun 15th, 2016     Content Marketing, Digital Marketing

Webinar-Healthcare-Header-Image

The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution.

Changing reimbursement models and new policies, regulations, technologies are some of the most talked-about changes. But the rise of consumerism is one of the biggest drivers of change as consumers become increasingly empowered and interested in taking an active role in managing their health. In fact, Google reports that 1 in 20 searches are for health-related information.

To help healthcare marketers not only adapt, but thrive under these new changes, TopRank Marketing and Medicom Health Interactive have partnered to bring you a free webinar that will dive deep into each component with real-life stories, advice and tactical suggestions from three marketing professionals.

Leila De La Fuente

Should You Consider a Digital Marketing Agency That Follows Agile Marketing Principles?

Leila De La Fuente on Jun 13th, 2016     Digital Marketing, Online Marketing

agile-marketing-sprints

A feature of mapping apps that I wish existed: agility.

We’ve all been there. At the moment you mapped your route to your next destination, there was no traffic. As you’re cruising down the road you notice of trail of brake lights distantly in front of you.

You pull up your map application only to find that your clear roadways have transformed into dots of red lines for the next five miles – and your arrival time has been set back 30 minutes. If the map application had the agile ability to automatically re-route based on the new traffic information, you’d be cruising along side streets to get to your destination at a reasonable time.

Joshua Nite

Storytelling, Emotional Engagement, and Conquering the Status Quo: An Interview with Lee Odden

Joshua Nite on Jun 9th, 2016     Digital Marketing

Lee-Odden-Goosebumps-Podcast

“We make decisions emotionally and then justify them logically.” That statement is one of those unattributed, unattributable quotes that pops up everywhere from neuroscience to content marketing. There’s probably a poster of it you can hang on your office door. Probably with a picture of an adorable kitten, or perhaps a whale jumping over a rainbow.

But behind the cliché is an undeniable truth for marketers: Emotions matter. Emotional engagement is crucial for any kind of marketing, from presenting at a conference to writing a long-form blog post. That kind of engagement requires more than just a passing understanding of your audience. It requires genuine empathy.

Caitlin Burgess

[eBook] Patient-First Marketing: Understanding the Anatomy of a Successful Strategy

Caitlin Burgess on Jun 8th, 2016     Digital Marketing

Patient First Marketing eBook Cover

Every function of the human body is supported by essential organs like the heart, brain and lungs. Without these vital organs, one simply can’t survive. Similarly, there are key components that are the lifeblood of a successful healthcare marketing strategy in today’s digital world.

Healthcare marketers are well aware of the major changes that the healthcare industry is experiencing. Not only are there new programs, regulations and technologies to consider, but thanks to the internet and mobile devices, consumers now have more power and desire than ever to manage their health themselves. According to Google, one in 20 Google searches are for health-related information. In addition, Google’s The Digital Journey to Wellness Study in 2012 revealed that 61% of hospital patients visited more than two hospital sites before converting.

Caitlin Burgess

Is Pinterest Still Alive & How Are Brands Using It?

Caitlin Burgess on Jun 7th, 2016     Digital Marketing, Social Media

pinterest-still-alive

Is Pinterest still alive?

With the rise of Instagram, Snapchat, Blab, and other visual social media networks and apps this is a question many marketers and brands may be asking.

The answer? Pinterest is most certainly alive. And, actually, it’s growing—even it’s not getting as much press as it was getting a couple years ago.

Today, Instagram boasts more than 400 million active monthly users, with more than 80 million photos being shared each day. In addition, one of the newest visual phenomenons, Snapchat, just hit 150 million daily users, according to Bloomberg.

Ashley Zeckman

20 Must-Have Mobile Apps for Busy Digital Marketers

Ashley Zeckman on Jun 6th, 2016     Digital Marketing, Mobile

20-must-have-mobile-apps-for-digital-marketers

The interconnectivity of today’s world means that digital marketers are never “off the clock”. Just because it’s a Saturday at 5pm, that doesn’t mean that there may not be a fire that needs to be put out, or a post that needs to go live.

Unfortunately, it’s not realistic for marketers to be constantly tied to their laptops and wifi (especially during the summer months). Thankfully, the invention of smartphones and the handy applications that go along with them, make staying connected on the go a breeze.

Below are 20 must-have mobile apps for marketers who can’t always be at their computer, but need to stay connected.

Category: Social Media Mobile Apps

If you’re a digital marketer that performs any sort of social media marketing function, then the apps below are no brainers to keep you connected.

Joshua Nite

7 Infographics Every Digital Marketer Needs to See

Joshua Nite on May 26th, 2016     Content Marketing, Digital Marketing

infographics-digital-marketer

I love infographics as a marketing tool, don’t you? They can convey a huge amount of information in a compact form. It’s an easy way to hit the highlights of your chosen topic without losing the reader to text fatigue. 90% of information transmitted to the brain is visual, so it makes sense that infographics are more effective than text alone.

Where did I get that 90% stat? An infographic, of course!

Because as much as I enjoy using infographics as a marketing tool, I enjoy reading them even more. We marketers have brains that operate the same way as anyone else (well, maybe we’re more creative and a tad bit more clever). So we get the same value out of good infographic.

Knute Sands

[eBook] Easy-as-Pie Guide to Content Planning: 3 Recipes for Success

Knute Sands on May 25th, 2016     Content Marketing, Digital Marketing

Easy_as_Pie-Cover

Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was stale? It’s not easy to run a restaurant, or churn out dozens of perfect pastries. Cooking up quality content isn’t easy either. Much like crafting a perfect pastry, creating content that inspires an audience to action takes great skill.

Truthfully, most content kitchens are facing big problems. According to Content Marketing Institute, a mere 30% of B2B marketers and 38% of B2C marketers feel their content marketing is effective. Which is why we partnered up with DivvyHQ and created an eBook to help content marketers take their content planning from messy to simple.

Caitlin Burgess

What Twitter’s Change in Character Count Could Mean for Social Media Marketers

Caitlin Burgess on May 24th, 2016     Digital Marketing, Social Media

Twitter-Character-Count-Changes

Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as part of their 140-character limitgiving users the ability to craft longer messages. While Twitter Inc. declined to comment, Bloomberg’s source reportedly said the change would be taking place in as soon as two weeks.

Cue the music!

Launch the confetti!

Let the chanting of “Hooray!” begin!

Over the last few months, many marketers have been on the lookout for changes to the platform after word got out that the company was thinking about increasing the character limit to 10,000. Some argued that a change of that magnitude could cause Twitter to lose something that sets it apart from other social networks. So, this news definitely shows Twitter’s commitment to the 140 characters, as well as a commitment to giving users more flexibilitywhich means more opportunities for marketers to effectively reach their audience.

Joshua Nite

8 Essential Concepts Every Digital Marketer Should Understand

Joshua Nite on May 23rd, 2016     Digital Marketing

8-concepts-digital-marketer

There’s an old story about a reporter who visited a skyscraper construction site. He approached one worker and asked what he was doing. “I’ve got to pour this cement before it sets, don’t bother me,” was the reply.

The reporter asked another man the same question. “I’m setting this rebar, don’t bother me,” the man said. Over and over, when asked what they were doing, each worker irritatedly explained their task at hand.

Finally, the reporter interviewed the lowest man on the job totem pole—the hod carrier. His job was to scoop up clay on a flat board, then hold it for someone to trowel it onto a wall. Not exactly the most interesting or inspiring work. “What are you doing?” the reporter asked.