Lee Odden

15 Ways to Supercharge Your Digital Marketing

Lee Odden on Aug 9th, 2017     Digital Marketing

15 Ways Supercharge Digital Marketing

Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales.

To help you supercharge your marketing success, I’ve reached out to some of the most trusted voices in the digital marketing world speaking at the upcoming Digital Marketing Summit Minneapolis conference for their quotable advice. Marketers from companies like 3M, Thomson Reuters, IBM, The Economist Group, BMC Software, Pandora, Salesforce, Adestra, Schwinn Bicycles, SEMRush and our own agency, TopRank Marketing have joined experts including Seth Godin and Ann Handley to share their pithy tips on a variety of digital marketing topics.

What topics you ask? How about: Content Marketing, Influence, Social Storytelling, Artificial Intelligence, Email Marketing, Social Customer Service, Purposeful Marketing, Reputation Management, Thought Leadership, Audio Marketing, Creative Content & Promotion, SEO, Design Thinking and Marketing with Micro-influencers.

Nick Nelson

A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite

Nick Nelson on Aug 8th, 2017     Digital Marketing, Digital Summit, Online Marketing

Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days.

Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank Marketing is proud to be planted here, let this post serve as your guide to the Mini Apple and beyond.

More Than Meets the Eye

If you’ve seen the movie Fargo or other representations in pop culture, you might be led to believe we Minnesotans are a bunch of hot-dish devouring, “OHHH-kay den” saying, lutefisk loving northerners.

Elizabeth Williams

Cows to Content: 6 Marketing Agency Culture Lessons I Learned on the Farm

Elizabeth Williams on Aug 1st, 2017     Digital Marketing

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Elizabeth Williams. Elizabeth is an Account Manager that has been with the TopRank Marketing team for almost a year and spends her time managing the needs of our awesome clients! Welcome Elizabeth!]

From my first day of preschool, everything I’ve encountered in life, I’ve compared to my experiences growing up on a dairy farm. So, when I had the opportunity to create a post for the TopRank Marketing blog, I immediately knew the theme: dairy farming.

What does dairy farming have to do with marketing agency culture? You’re about to find out.

Caitlin Burgess

Teamwork Makes the Dream Work: 6 Tips for Helping Your Marketing Team Work Better Together

Caitlin Burgess on Jul 6th, 2017     B2B Marketing, B2C Marketing, Digital Marketing

Who doesn’t love a good inspirational quote on the power of teamwork?

Teamwork makes the dream work.

TEAM: Together Everyone Achieves More

Teamwork: Simply stated, is less me and more WE.

Teamwork divides the task and multiplies the success.

There’s no “I” in team.

We’ve all heard them. We’ve all said them. But can we all say that our marketing teams actually live by them?

For you marketing managers out there, there’s little doubt that you strive to support and enable great teamwork within your organization. After all, you’re likely managing an integrated marketing strategy that requires all hands on deck to get something cohesive and effective out the door. However, breaks in communication, bottlenecks, missed tasks, discontent and finger pointing can still be a daily struggle.

Caitlin Burgess

A Day in the Life of a Content Marketing Manager at TopRank Marketing

Caitlin Burgess on Apr 25th, 2017     Content Marketing, Digital Marketing

These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing.

The honest truth? It’s hard work. But, that’s the nature of the marketing agency beast. But at TopRank Marketing it’s also in our nature to nurture—and that’s evident in the culture we’ve built; a culture of support, understanding and teamwork to help ensure every individual and every client thrives.

Of course, things aren’t always perfect. But as author, researcher and speaker Brené Brown once said: “Imperfections are not inadequacies; they are reminders that we’re all in this together.”

Lee Odden

Is Cognitive Technology the End of Marketing As We Know It?

Lee Odden     Digital Marketing

Cognitive Marketing

“Will artificial intelligence replace marketers in the near future?”

Loren McDonald IMB Watson MarketingThis is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want to remain in the field and be competitive.

Consider these stats:

  • ‘Intelligent agents’ or AI will destroy 6% of all jobs in the US by 2021. Forrester Research
  • AI could threaten up to 47% of jobs in two decades. Eric Berger, ars Technica
Tiffani Allen

Digital Marketing News: Traditional vs. Programmatic, Twitter Lite & LinkedIn Lead Gen

Tiffani Allen     Digital Marketing, Online Marketing

Traditional vs. Programmatic Media Buying [Infographic]
Programmatic media buying is all over the digital marketing sphere. What are the key differences between programmatic and traditional media buying? This infographic lays them out side by side. MarketingProfs

Introducing Twitter Lite
To combat slower mobile networks, expensive data usage and a lack of mobile storage experienced by some users, Twitter has launched Twitter Lite. The new offering is a mobile web experience that minimizes data usage and takes up less than 1MB of space. Twitter

LinkedIn Lead Gen Forms Streamline the Lead-Generation Process
LinkedIn (client) has enabled lead gen forms to help advertisers provide a seamless, in-app experience for their sponsored content on mobile devices. The form is easily filled out with a prospect’s LinkedIn info, and after conversion they’re sent to a customized thank you page in the app guiding them to their next step. AdWeek

Caitlin Burgess

5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report

In today’s changing digital landscape, marketers know that having good data and analytics are vital for understanding the impact of their digital marketing efforts. After all, in order to drive performance and prove ROI, you have to be able to measure what’s working and what’s not so you can address issues and capitalize on opportunities.

While digging into your brand’s own web and marketing analytics is an absolute must, understanding how you measure up to your industry peers can bring more insight and context—something TrackMaven’s 2017 Digital Marketing Analytics Performance Report aims to help with.

To create the report, TrackMaven used its digital marketing analytics platform to analyze a year’s worth of data—including social media performance, blog performance, public relations performance, and website health metrics—from over 700 businesses. The end product not only highlights trends, but also provides benchmarks and analysis of the most effective marketing channels across 13 industries and 39 sub-sectors.

Ashley Zeckman

10 Conference Hacks to Help You Crush Marketing Event Attendance

In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly retain what you’ve learned.

Early on when I started working for TopRank Marketing, our CEO Lee Odden gave me a crash course on making the most of attending an event. His experience attending and speaking at events was an incredibly valuable resource for someone like me that wanted to take advantage of the awesome opportunity to attend events.

Lee Odden

How Marketers Can Thrive in the Post Digital World

Eric Yale Forrester DSPHX

When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational.

I was wrong.

If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity.

In today’s marketing world, it is increasingly important for brand and consumer interactions to be frictionless, anticipatory and immersive. This is what customers expect and in a post digital world, it’s what brands need to deliver.

To understand what this means for marketing, Eric suggested that there are three fundamental reasons we are “post digital”.

Caitlin Burgess

8 Important Questions Your Social Media Marketing Strategy Must Answer

Caitlin Burgess     Digital Marketing, Social Media

Social media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, share and interact with customers and prospects, and create another vital touch point in the evolving customer journey.

But as the social media landscape continues to evolve, competition for audience attention is stiff. In fact, 40% of marketers say social media marketing has become more difficult for them in the last year, according to Social Media Examiner’s 2016 Industry Report. As a result, many brands and marketers feel their social media marketing strategy needs to incorporate a little bit of everything to compete.

Lee Odden

Evolve or Die: The Role of Purpose & Authenticity in Marketing

Lee Odden     Digital Marketing

Mack Fogelson DSPHX

In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different approach.

Marketers all over the world are searching hard for silver bullets and ways to differentiate. And I think a lot of companies are wondering what it will take to realize substantial growth.

It will certainly take more than being “the best answer” at every touchpoint or simply outspending the competition. Who can really afford that?

Growing in today’s world of digital information overload will require something special: Building from purpose and authenticity.

It was purpose and authenticity that was the focus of a presentation I heard at Digital Summit from Mackenzie (Mack) Fogelson recently. Did you know?