Caitlin Burgess

Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples

Caitlin Burgess     B2C Marketing, Digital Marketing

While Valentine’s Day has been traditionally known as the day couples honor their love and affection for one another, it’s turned into the fourth-largest shopping day of the year with attached and unattached consumers making holiday purchases for the special people in their lives.

As a result, smart B2C brands and marketers are upping their Valentine’s Day marketing game by getting creative to tap into new audiences, boost awareness and drive sales.

With that said and in the spirit of Valentine’s Day, below we share some clever, sweet and endearing Valentine’s Day marketing examples from B2C brands.

#1 – M&M’s

Chocolate is arguably one of the top go-to Valentine’s Day gift items. But with probably thousands of options to choose from, candy makers face some stiff competition.

Joshua Nite

New Benchmarks from Marketo: How Does Your Organization Measure Up?

Digital Marketing Benchmark ReportIf digital marketing were a competitive sport, it would be freestyle swimming. We’re all in our respective lanes, each with different audiences to reach. We all have our own unique set of strategies, and our own budget limitations to work with. We’re all trying to get to our finish line as fast as we can. And we all could benefit from the occasional glance sideways to see what everyone else is doing.

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. They can reinforce what we’re already doing and provide a road map for the future.

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. They just released their 2017 Marketing Benchmark Report for North America, and it’s a doozy.

Ashley Zeckman

5 Common Challenges All Digital Marketers Face & How to Own Them

Ashley Zeckman     Digital Marketing

Big or small, B2B or B2C there are a core set of challenges that all marketers face. The extremity of these challenges will vary from brand to brand and person to person but undoubtedly exist within every organization.

Within the last few years alone, it now takes 52% more touches to close a deal than it did in the years prior. Yikes! Those aren’t the best odds, and now that marketing is becoming even more responsible for sales (not that that’s a bad thing), the modern marketer is stressed out.

But don’t fret, you’re not alone. The first step to overcoming your obstacles is identifying what they are. Once you know what’s in front of you, it’s much easier to tackle them one piece at a time.

Ashley Zeckman

Would You Rather: 6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

Ashley Zeckman     Digital Marketing, Online Marketing

Today’s increasingly competitive landscape requires that marketers focus on activities that will have the biggest impact in order to capture and keep the attention of potential customers. With over 200 million people utilizing ad blocking technology, it’s clear that an integrated digital marketing strategy has to be implemented in order to reach target customers.

To develop and execute a successful marketing program, many brands large and small  look to digital marketing agencies to help guide their strategy and execution to maximize the impact of their efforts. However, as most of you have discovered at some point, those agency relationships don’t always work out as you anticipate. Once the wooing stage has passed, you may find that you have more work and results aren’t meeting expectations.

Caitlin Burgess

Working Together in Perfect Harmony: Digital Advertising + Content Marketing

Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Odden likes to say:

“Content isn’t King. It’s the Kingdom.”

But the kingdom is crowded. According to Content Marketing Institute (CMI) and MarketingProf’s 2016 benchmark reports, 88% of B2B marketers and 76% of B2C marketers say they use content marketing.

With so many marketers in the content marketing game—many of them creating and publishing new content daily—competition is stiff. In addition, evolving algorithms for social media news feeds and search engine results make it even more difficult to get the right eyeballs on your content.

Caitlin Burgess

6 Influencer Marketing Lessons Marketers Can Learn from Journalists

As some of you regular TopRank Marketing Blog readers may know, before making my way into the world of digital marketing, I was a journalist covering the wild news happenings in a handful of Twin Cities metro towns.

While I wore many hats during those days—from reporter to managing editor to social media maven—building strong community connections was probably the most important hat of all.

Truly, the people I engaged with were more than connections. They were lifelines. They represented untold stories, interesting perspectives, inside scoops and friendly gateways to new sources, allowing me to craft quality news pieces that people actually wanted to read, share and talk about.

Now as a digital marketer, my community connections and sources often go by a new name: influencers.

Ashley Zeckman

20 Tips to Help You Become A More Effective & Focused Marketer in 2017

Ashley Zeckman     Digital Marketing, Online Marketing

The holiday season has officially ended and while some of us are still taking down our trees and packing away ornaments, 2017 is well upon us.

The break that the vast majority of marketers get at the end of the year helps us start the new year refreshed, replenished and ready to create some kickass marketing programs.

This year, instead of focusing on being productive, let’s change our approach to becoming more effective in our marketing. Truly effective people are not just focused on getting as many things done as possible. Instead, time needs to be spent prioritizing, pushing boundaries and finding ways to enjoy what you do for an extended period of time.

Caitlin Burgess

Content Curation 101: 7 Best Practices, Helpful Tools & Great Examples

Caitlin Burgess     Content Marketing, Digital Marketing

content-curation-101

In today’s digital world, marketers know that creating quality content is key to informing, engaging and inspiring action, as well as building authority and rapport with their audiences. And oftentimes that means creating original pieces and assets that tap into their audience’s interests, address pain points and answer burning questions.

But let’s face it: marketers are busy—and creating quality, original pieces that get results and position your brand as having the best answer is incredibly time intensive.

However, there is one tactic that can come to the rescue: content curation.

What is content curation?

Simply put, content curation is all about finding, gathering and sharing the best and most relevant content the web has to offer on a specific topic that your audience cares about.

Caitlin Burgess

Limited Resources? Here Are 9 Clever Ways to Create Live Video on Social Media

Caitlin Burgess     Digital Marketing, Social Media, Video

create-live-video

For many brands and marketers, video is becoming an increasingly important part of their overall digital marketing strategy, particularly when it comes to their social media efforts. And it’s not hard to see why.

We humans are visual beings, and these days we crave and expect video. According to a HubSpot infographic, one-third of all online activity is spent watching video. When used as a marketing tactic, compelling video content helps capture attention, encourages engagement and—in some cases—reaches a more prominent position in social media news feeds.

But quality video content is far more time consuming and costly to produce than other types of content, making it more difficult for marketers and brands with less manpower, time or budget to create video.

Caitlin Burgess

We Answer the Top 5 Questions People Have About Content Marketing

Caitlin Burgess     Content Marketing, Digital Marketing

top-content-marketing-questions-answered

As marketers, it’s our job to know our audience. To understand their pain points. To empathize. To provide them with the answers or solutions they’re looking for.

So how do we do all these things? One way is through content marketing.

Over the past few years, content marketing has been increasingly embraced by marketers. In fact, this year 88% of B2B marketers and 76% of B2C marketers said they used content marketing, according to the 2016 Benchmark, Budgets & Trends—North America reports from Content Marketing Institute and MarketingProfs.

But there are still a lot people out there who are searching for some of the content marketing basics.

Ashley Zeckman

12 Reasons The TopRank Marketing Team is Thankful for Our Clients

Ashley Zeckman     Digital Marketing

toprank-marketing-gives-thanks-clients

Today is Thanksgiving and for many people around the nation, that means gathering with friends and family to give thanks for the things that they have, and the things they’ve learned.

This year, our team at TopRank Marketing would like to shine a light on some of our clients and give thanks for the many ways that they have inspired and guided our team over the years.

We are incredibly honored and thankful to work with such an amazing group of clients. To celebrate these great people, I’ve reached out to some of our team to share what they are thankful for and have learned from our rockstar clients.

Lee Odden – CEO

lee-odden

Caitlin Burgess

7 Tips for Running a Successful Social Media Marketing Campaign

Caitlin Burgess     Digital Marketing, Social Media

social-media-marketing-campaign

In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important for their business. But as a widely adopted tactic, many brands and marketers are finding it more challenging than ever to stand out in news feeds, grow their follower base, and maintain or increase engagement. Of course, recent platform tweaks aimed at improving user experience have thrown a wrench into the mix, too.

If you’re nodding your head in agreement, it may be time to get more creative and deliberate with your social media marketing strategy. How? By designing and launching a unique social media marketing campaign or contest to liven things up.