Email Marketing

Brooke Furry

From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

Brooke Furry on Jan 29th, 2015     B2B Marketing, Email Marketing

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You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of email drip campaigns, monitored their performance and began to nurture your leads. But you wonder, “Am I doing all that I can?”

Marketing automation gives many of today’s B2B marketing professionals lead nurturing capabilities and structured conversion journeys that not only save time, but build valuable relationships with prospects and ultimately help create revenue.

According to a study by DemandGen, 67% of B2B marketers who use lead nurturing see a 10% or greater increase in sales opportunities throughout the funnel; 15% see opportunities increase by 30% or more.

Brooke Furry

Email Marketing Essentials: A Checklist for Writing Emails That Get Opened

Brooke Furry     Email Marketing, Online Marketing

Email Marketing Tips

Note from Lee: It is with great joy that I get to  introduce new TopRank Marketers to our readers here at Online Marketing Blog. Ever since Brooke Furry joined our team, she has been opening up smiles on the people around her. Turns out, she’s pretty good at getting people to open emails too.  Please welcome Brooke as a contributor to Online Marketing Blog! 

If an email arrives in Judy’s inbox and she never opens it, was it worth the send?

Email Marketing is all about the open. Digital marketers who throw their hearts and souls into creating email campaigns with real personality and value know that regular, consistent email campaigns can accomplish great things. But even if you’re sending something you think your target audience will love, who’s going to know, care, or click if you can’t get them to open it?

Nicolette Beard

Digital Newsletters as Content Marketing: Pros, Cons, Best Practices and Award Winning Examples

Digital NewslettersIt seems fitting to discuss digital newsletters during the month of October, since the birth of email harkens back 40 years ago this month.

Love it, hate it or tolerate it, without email marketing, digital marketers would have been responsible for the destruction of many, many more trees without it!

Digital newsletters are scheduled, recurring messages from companies to a list of subscribers that usually has a web page counterpart or archive which represents a specific type of content.

In contrast, many Email marketing efforts can include automated messages triggered by an auto-responder, e-blasts to a rented list or a list shared by a complementary business, or as part of a drip campaign run through a marketing automation platform.

Nicolette Beard

How to Use Email Marketing to Engage & Convert Customers

Email Marketing Customer Life CycleEmail marketing is one of the most effective marketing tools for many businesses. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

Email Marketing is also a way to reinforce relationships through special offers or bonus content and to keep your product or service top-of-mind.

Email client service providers have worked diligently over the years to minimize spam and spam complaints by establishing best practices that Internet Service Providers (ISPs) can trust because they are inundated with so much unsolicited email. Depending on your inbox provider and/or your email solution provider, your newsletter may not even make it into your customer’s inbox.

Ashley Zeckman

The Warrior Way: How to Improve Email Marketing Engagement, Ninja Style

Ashley Zeckman     Email Marketing, Online Marketing

NinjaStriking down opponents with your ninja online marketing skills can provide a sense of satisfaction that many marketers crave.  However, there is danger in focusing all of your efforts on the front end of the customer buying cycle.

Do you know how much it costs to acquire new customers versus retaining those that have already signed with you?  According to a recent study it costs roughly six to seven times more to gain a new customer, than to keep an existing one.  Email marketing is one of the many ways that we can communicate with customers on an ongoing basis.  If you’re tired of the same old ninja stars and nunchuks, I’ve uncovered 5 email marketing tips to add to your arsenal.

Brian Larson

Marketo Summit Session: Engaging with Cross Channel Marketing

[Note from Brian: Please note that Marketo is a client of TopRank Online Marketing]

When was the last time you heard of a really successful email campaign? Or TV ad campaign? Or a campaign on any channel for that matter? It’s likely been awhile.

The reason that isolated, channel-specific campaigns are rarely discussed these days is simple: they rarely work. That by no means is saying that email, or TV, or social, can’t be incredibly effective platforms to market your messages. Cross channel (see multiple channel) marketing is effective because each of these platforms can have an impact, when integrated into a holistic campaign.

It’s with this in mind that Maria Pergolino, Marketo’s Senior Director of Marketing, led the Marketo Summit panel discussion ‘Engaging with Cross Channel Marketing’.

Ashley Zeckman

Convert More Customers: Tips & Tricks For Running A/B Tests On Your Email Campaigns

Ashley Zeckman     Email Marketing, Online Marketing

Email continues to be one of the most effective online marketing tactics but many companies struggle to establish benchmarks or successfully improve performance. How many people are receiving, reading and acting on email messages? Those are all key questions to improve email marketing performance.

Email open rates can vary depending on the target industry and even the job function of the prospects.  Testing to improve email marketing performance is essential, but determining which variables have the largest impact on the overall effectiveness of an email campaign can seem overwhelming.

However, a process driven approach to identifying success factors that lead to increased conversions will set your company up for success both short term, and long term.

Ashley Zeckman

Online Marketing Best Practices: Software & Technology Marketing

software marketing best practicesAt TopRank Online Marketing, we work with clients in many different industries each facing a unique set of problems.  One of the industries we provide online consulting for regularly is software.  Be it network monitoring, healthcare system and hospital software, email marketing, project management, or B2C software, promoting technology solutions has been a part of our expertise since TopRank was founded over 10 years ago.

Software development continues to become even more valuable in today’s social, mobile and overall digital world as companies begin to migrate what were once offline industries into SaaS and cloud based services.  It wasn’t too long ago that recruiting, sales, and marketing relied heavily on meeting in person or over the phone. With advancements in software and devices, organizations are now able to accomplish the same if not better results at a drastically reduced cost.

Ashley Zeckman

5 Marketing Tips for Improving Customer Relationships & ROI With Better Communications

If you keep customers happy they will continue to buy

Improved communication turns one time buyers into lifelong customers.

As marketers and sales professionals there is no doubt that we are focused on obtaining new customers and increasing awareness within targeted market segments.  However, we must also consider the lifetime value of our existing customers and how marketing communications can contribute to that relationship.  Taking the time to examine what kind of communications can keep your brand top of mind with customers and inspire continued awareness for repeat sales and referrals is of enormous value.

Do you know how much your current customers are worth to your company?  In recent years research has found that a 5% increase in customer retention can increase profits by 25% to 95%.  Armed with the knowledge that satisfied customers has a direct impact on your bottom line, there is no time like the present to begin targeting your current customers.  Here are 5 tips on better customer communications you can start using right now:

Ashley Zeckman

5 Email Marketing Tips for Increased Open Rates

Ashley Zeckman     Email Marketing, Online Marketing
email marketing tips

Is your message blending in or standing out in an inbox filled with emails?

Email marketing has become an essential part of engaging and targeting prospects and clients online. In fact, eMarketer reports that 97% of small businesses use email marketing to connect with customers.   There are many aspects that make up an effective email marketing program, but today I’ll focus on how marketers can increase their campaign open rates.

Email content is essential, but getting people to actually open your email is a hurdle many marketers find hard to overcome.  A deep understanding of your customer base as well as their needs and habits for proper segmentation can be key in creating an effective email marketing strategy that produces high open rates.

Susan Misukanis

Thanksgiving Wishbone Competitiveness & Content Marketing Tips – Who Knew?

For many people who have grown up celebrating Thanksgiving, the holiday for giving thanks has a underlying theme: Winning the wishbone. Besides the mounds of wonderful food and extended family gathered at many US households, there might be plenty of turkey to go around, but there is only one wishbone.

Believe it or not, competitive pursuit after a Thanksgiving turkey’s wishbone is a perfect metaphor for understanding better customer centric content marketing.  Prepare yourself for a Thanksgiving themed post without the tryptophan side effects.

5 Steps of A Wishbone Strategy Applied to Content Marketing
Here’s how the wishbone strategy works and how you can apply it to your content marketing strategy.

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