Sales and marketing should be BFFs. We might have different focuses and methodology, but the goal is the same for both departments: make sales and drive revenue.
Too often, though, the relationship is more like a mismatched buddy cop movie than a rom-com. You decide which one is the old cop a week from retirement, and which is the young maverick who plays by his own rules.
The sales team says marketing isn’t delivering high-quality leads. We suspect they’re just not following up on the leads we generate. We create mountains of content to help sales tell the organization’s story, and most of it collects dust. Both sides end up convinced that the other team just doesn’t “get it.”