We’ve all received them and we’ve all sent them. They can be given but they can’t be taken back. It’s a single action that can cause people to unfriend, unfollow, or unsubscribe. What are they? Emails! Emails can inspire, engage, or excite your prospects or customers but can have the opposite effect of what you were aiming for if you don’t follow some simple rules.
Creating an effective email marketing campaign is not always an easy task. However, there are a few things to keep in mind that may help take some of the fear out of launching your own campaign. Not every campaign will be successful but if you’re good about analyzing results, admitting shortcomings and making changes, who says you can’t learn from your mistakes?