Email marketing is one of the most effective marketing tools for many businesses. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
Email Marketing is also a way to reinforce relationships through special offers or bonus content and to keep your product or service top-of-mind.
Email client service providers have worked diligently over the years to minimize spam and spam complaints by establishing best practices that Internet Service Providers (ISPs) can trust because they are inundated with so much unsolicited email. Depending on your inbox provider and/or your email solution provider, your newsletter may not even make it into your customer’s inbox.