Marketing efficiency is always a good thing. I mean, who has an unlimited marketing budget? Well, maybe some companies do, but for the most part, being able to get far more value out of a marketing investment than projected is cause to celebrate.
For example, events. In the digital marketing world, the number of online and real world events has exploded. Despite many options to choose from, it can get costly to send staff to multiple events per year and even more if you sponsor or exhibit.
But this post is more about what one might do holistically to leverage multiple communication channels to promote an event and how an event can serve multiple marketing and business objectives.