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Guest Posts


Lee Odden

Audience and Oysters – Ann Handley on the Power of Growing Your Audience for Content Marketing

Lee Odden on Aug 19th, 2014     Content Marketing, Guest Posts

Audience Oysters

It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal.

Ann Handley is a long time friend who is not only smart, funny and a great keynote speaker, but she is also the Chief Content Officer at MarketingProfs. An amazing writer, Ann is the best-selling co-author of Content Rules and the author of a new book that I highly recommend: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (due out Sept 15).

On top of all that, Ann is a regular contributor to many of the conference eBooks we produce and has had us create one for MarketingProfs in the past. I’m excited to say we’ll be creating one for the MarketingProfs B2B Forum this year as well, covering “What’s Next” in B2B marketing.

Lee Odden

For Epic Content Marketing, Subscription Needs to Top Your Marketing Objectives

Lee Odden on Sep 25th, 2013     Content Marketing, Guest Posts, Online Marketing

Amazon Affiliate Link - Epic Content MarketingWhen Joe Pulizzi first contacted me to talk about his first book, Get Content, Get Customers, the conversation and ensuing connection over the following years proved to be a positive and productive influence on my approach to digital marketing.

Even if this blog wasn’t named the #1 content marketing blog three times by Junta42, our involvement with events like Content Marketing World as a speaker, media sponsor and creator of the Speaker EBooks (Content Marketing Secrets and Content Marketing Rocks!) would still have manifested in one way or another. Joe has been an incredible influence on many and has made a significant impact on the quality of marketing found within many major brands.

Lee Odden

Your Brand: The Next Media Company

Lee Odden on Sep 2nd, 2013     Content Marketing, Guest Posts, Online Marketing

Your Company the Next Media CompanyIt’s one thing to use social channels to promote an idea and quite another to put those ideas into action in a successful way. Now more than ever, we need trusted sources of insight and leadership to guide the future of digital business.

Michael Brito is a great example of someone who has played a pivotal part in this evolution of knowledge. Having worked with Sony, 8×8, HP, Yahoo!, Intel and now Senior Vice President, Social Business Strategy at Edelman as well as Adjunct Professor of Strategic Social Media at UC Berkley and Author of Smart Business, Social Business, Michael Brito has a tremendous business pedigree for connecting the dots and seeing the horizon for what’s next in the digital age.

Lee Odden

5 Reasons Why Employees are Your Best Brand Advocates

Lee Odden on Aug 1st, 2013     Guest Posts, Online Marketing, Social Media

Employee Brand Advocates

Confronted with the need to enter the social media space, companies are challenged with forecasting and allocating resources. At the same time, other companies are advancing towards more mature social media best practices and the drive to scale performance increases. 

In both cases, there’s an often untapped resource businesses can explore for brand advocacy and engagement on the social web. To offer insight into the how, the smart and savvy B2B marketer Erin Nelson shares her insights:

Employees are immersed in the complexities of today’s social media landscape.

They are engaging with multiple networks and they are heard (even if for only a brief moment) by large numbers – daily. Marketing executives can certainly choose to leave these impressionable and active online crusaders to themselves. Or they can realize they are sitting on top of a lush and lucrative goldmine.

Lee Odden

How the World’s Top Marketers Make Emotional Connections to win in the Marketplace

Lee Odden on Jul 22nd, 2013     Guest Posts, Online Marketing

LoveworksApple. Google. Disney. These are some of the most admired and in many cases, loved brands in the world.  No doubt, many companies are envious of the connection these top brands have been able to make with their customers.  A strong connection between brands and consumer manifest in many ways from retention to word of mouth to premium pricing.

As companies focus in on creating more content and utility in their marketing, more organizations are beginning to realize the importance of creating an emotional connection. This is along the lines of meaningful vs. mechanical marketing I’ve often talked about.

I was reading a book recently that focuses in on exactly this topic: Loveworks: How the world’s top marketers make emotional connections to win in the marketplace by Brian Sheehan.  Brian agreed to do a guest post answering a pretty important question in today’s age of information overload: What makes a company loved?

Lee Odden

Optimizing With Youtility – Free Tools to Better Understand Your Customers and Create Marketing That Matters

Lee Odden on Jul 10th, 2013     Content Marketing, Guest Posts, Online Marketing, SEO

Youtility for Better MarketingAs you know, we rarely run guest posts but today I’d like to welcome best selling author Jay Baer to TopRank’s Online Marketing Blog.  Jay’s new book, Youtility, is lighting the bookseller charts on fire and has offered an excerpt for your reading pleasure. 

After meeting Jay about 5 years ago at SXSWi, it’s been a pleasure to see his rise as a digital marketing powerhouse keynote speaker, consultant and all around great guy. Jay is a veteran agency owner going back to the very early days of the internet and an entrepreneur. He’s worked with numerous Fortune 500 brands and is one of the few marketing “celebrities” that walks the talks he’s giving. Enjoy!

Lee Odden

Social Visualization of Brand & Culture: IBM Voices Does the Talking

Lee Odden on Mar 12th, 2013     Guest Posts, Online Marketing, Social Business

Social VisualizationAbout today’s guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use of social technologies to communicate and collaborate publicly. At the same time, consumers’ evolving use of social platforms has lead to increased expectations for brand information discovery, consumption and engagement. Surfacing organizational culture and expertise helps companies better connect with their customers in terms of who they are and what they stand for.

Tapping into the collective wisdom of an organization’s thought leadership has enabled social business transformation in ways we never would have imagined 5 or 10 years go. In today’s post,  Ethan McCarty, IBM’s Director of Enterprise Social Strategy, @ethanmcc has offered to bring some clarity to this opportunity and to share one example of what IBM is doing about it.  Ethan McCarty

Lee Odden

The Incredibly Useful Value of Links Beyond SEO by Dixon Jones

Lee Odden on Jan 29th, 2013     Guest Posts, Link Building, Online Marketing, SEO Tools

links beyond SEOWhether it was at SES London or one of the many other search marketing conferences in the U.S., I’ve always been able to count on Dixon Jones for great advice on link building. Dixon was recently recognized for his content contributions to the online marketing world in our Top UK Online Marketing Influencers and Bloggers list.

Working with Majestic SEO as their Director of Marketing, (TopRank has used Majestic for years) Dixon has been a fountain of smarts when it comes to the value of of links for SEO, but also for many other purposes. Links are the connective tissue of the web. Before Google and other search engines, links were the only way to find content. Their importance has changed over the years but not diminished.

Lee Odden

Think Like Zuck: 12 Tips For Creating Better Engagement on Facebook by Ekatarina Walter

Lee Odden on Dec 10th, 2012     Facebook, Guest Posts, Online Marketing, Social Media

Think Like ZuckWhen you work in the digital world, there are insightful, smart and good people you “meet” online that you really look forward to meeting in real life.  Ekaterina Walter is one of those people who I finally met at a BlogWorld conference 4 years ago.

Since then “E” has really made her mark as a social innovator at Intel. When I presented at Intel’s first global social media conference a few years ago,  Ekaterina had everyone leaning forward and focused on her approach to enterprise social media. She’s a force to be reckoned with for sure. “E” has continued her advancement and sharing by becoming an author: “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.

Lee Odden

Pioneers of Digital: How Vanessa Fox Helped Google and SEOs Realize They Were a Perfect Match by Mel Carson

Lee Odden on Nov 28th, 2012     Book Reviews, Guest Posts, Online Marketing

Pioneers of DigitalToday’s post is like a virtual reunion with two people I have known in the search marketing industry for a long time that are also authors: Vanessa Fox formerly of Google wrote Marketing in the Age of Google, and Mel Carson formerly of Microsoft has co-authored a new book, Pioneers of Digital.

When writing this book about success stories from leaders in advertising, marketing, search and social media, Mel asked me for a quote about Vanessa’s contributions to the search marketing world. I easily obliged. I’ve had a chance to read through a preview copy of Pioneers of Digital and there are an impressive mix of lessons to be learned within. Rather than doing a regular book review, Mel agreed to share an excerpt from the book so I can share it with you.

Lee Odden

Connecting Marketing & IT: 5 Tips for Creating a Shared Marketing Agenda with Your CIO

Lee Odden on Nov 1st, 2012     B2B, Guest Posts, Online Marketing, Social Business

connect marketing ITOn occasion we connect with smart people and ideas we think are worth sharing as a guest post here at Online Marketing Blog. Today, I’d like to introduce you to Heidi Ambler, Director of Social Business at IBM.  Heidi has over 20 years with IBM where she leads a team responsible for their enterprise social software business.

In a digital world where technology and  consumer behaviors are changing rapidly, Heidi makes the argument for better alignment between IT and marketing as a path towards greater success and competitive advantage.

Heidi Ambler IBM Social BusinessAccording to recent survey results, 60 percent of marketers cite a lack of alignment with the company’s IT department as the biggest obstacle to reaching today’s digitally empowered and social savvy consumers.

Ashley Zeckman

The B2B Lead Generation Manifesto [Infographic] by Oli Gardner

Ashley Zeckman on Oct 17th, 2012     B2B, Guest Posts, Online Marketing

[We’re trying something different and including this sponsored post from Oli Gardner, Co-Founder & Creative director at Unbounce, a sponsor for the Minneapolis launch of Lee’s book Optimize.  You may know Unbounce as that clever service that gives marketers and marketing agencies an easy way to create, publish and test landing pages without IT or developers.]

As a digital marketing agency that does a substantial amount of consulting in the B2B Marketing space, we’ve paid a lot of attention to the topic here at Online Marketing Blog with tips posts and the recent B2B Marketing Innovation eBook we put together in partnership with MarketingProfs.

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