About today’s guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use of social technologies to communicate and collaborate publicly. At the same time, consumers’ evolving use of social platforms has lead to increased expectations for brand information discovery, consumption and engagement. Surfacing organizational culture and expertise helps companies better connect with their customers in terms of who they are and what they stand for.
Tapping into the collective wisdom of an organization’s thought leadership has enabled social business transformation in ways we never would have imagined 5 or 10 years go. In today’s post, Ethan McCarty, IBM’s Director of Enterprise Social Strategy, @ethanmcc has offered to bring some clarity to this opportunity and to share one example of what IBM is doing about it. 


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Today’s post is like a virtual reunion with two people I have known in the search marketing industry for a long time that are also authors: 
According to 
[We're trying something different and including this sponsored post from 

With SES Chicago over, we’re picking up our Wednesday guest posts again. This time with my friend
With Google now indexing new content in real-time, there is a tremendous opportunity for clever people to rank at the top of the results for emerging keywords. One great way to accomplish this is to engage in what I call newsjacking.
[Note from Lee: Our Wednesday Guest Post Series from digital marketing experts has been very well received and today's post from my friend
Does your content jump off the page and grab readers by the collar to get their attention? While no one sets out to create content marketing that’s a snooze, sometimes it misses its intended objective. If this is the case, you have to pump life into your content marketing to make it useful for your target audience.
[Note from Lee: The next in our series of Wednesday guest posts comes from no less than the Godfather of Content Marketing,
What I like best about Joe is that he’s a “Walk the Talk” content marketer with
[Note from Lee: Social Business is everybody's business when it comes to modern
Companies of all shapes and sizes, in every industry, are increasingly adopting social media strategies and technologies for their marketing efforts, using Facebook to reach out to customers or YouTube to demonstrate new products. These are good first steps, but there is so much more that “social” has to offer. The era of social business is here and it is becoming clear just how transformative it will be for B2B marketers.




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