[Note from Lee: While I fervently pursue the home stretch of writing my own book "Optimize", I've asked a few friends to share their thoughts on topics such as Content Marketing, SEO and Social Media. This post comes from Rebecca Lieb, who I've known since her days at ClickZ, then Econsultancy and now she is digital advertising and media analyst at the Altimeter Group. Her new book, Content Marketing: How to Think Like a Publisher to Market Online and in Social Media comes out this week.]
Content workflow is the point at which content marketing gets tactical. It’s nuts-and-bolts process: content calendars, creation, approvals, style guides, templates, and tools.
Get this part right and you’ll be ready to run a newsroom.


[Note from Lee: TopRank Marketing has been working with PRWeb for nearly 5 years and their Director of Public Relations, Frank Strong (Now serving in Egypt - stay safe!), couldn't say enough good things when they hired a new Social Media Community Manager,
Many businesses
Note from Lee: I’ve known
Creating a social media content plan is easy if you own the customer experience in one country (well, not that easy). It’s a whole different story if that level of responsibility included countries in Latin America, Europe or Asia. When expanding into global markets, strictly from a content perspective, there are 3 important things to consider — the establishment of governance policy, a content library and community management.
Note from Lee: When I heard from Aaron Strout that he and Mike Schneider were writing a book, 
Our digital marketing agency, TopRank Marketing, works with some very smart client marketers who have invaluable insights and perspectives. I’m happy to share the following sage advice from Jon Miller, VP Marketing and co-founder of Marketo, and author of
Note from
Note from Lee: This guest post comes to us from Frank Strong, the director of Public Relations at Vocus & PRWeb.
We’re starting this Spring Break week off with a very rare guest post from 







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