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Guest Posts


Lee Odden

Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative

Lee Odden on Sep 13th, 2010     Guest Posts, Online Marketing, Reputation Management, Social Media

social media monitoringNote from Lee: This guest post comes to us from Andy Beal, CEO of social media monitoring tool Trackur and coauthor of Radically Transparent: Monitoring & Managing Reputations Online. Andy and I have known each other for many years and in fact, Andy was the first “famous” SEO blogger I had the opportunity to meet in person. He was gracious, helpful and very smart then and continues those traits today. He literally wrote the book on Online Reputation Management and I appreciate his willingness to share practical insights into the world of social media monitoring.

Social media monitoring. Reputation monitoring. Buzz monitoring. Call it what you want, but it’s all the rage. All the cool kids are doing it! However, friends don’t let friends monitor social media without first teaching them the six critical steps that most companies overlook.

Lee Odden

7 Social Media Lessons from Mr. Miyagi in the Karate Kid

Lee Odden on Sep 8th, 2010     Guest Posts, Online Marketing, Social Media

social mediaNote from Lee: This guest post comes to us from Frank Strong, the director of Public Relations at Vocus & PRWeb.

When The Karate Kid was released in 1984, social media had yet to be conceived.  Even so, we can still learn a great deal from the way a character like Mr. Miyagi simplified what might otherwise be considered complex challenges.   He was a master, a student, a mentor and a friend – all characteristics that might have made Miyagi successful in social media.  To that end, I offer seven Miyagi insights we can apply to social media:

Lee Odden

The Role of News in Blended Search – Observations & Best Practices

Lee Odden on Mar 29th, 2010     Guest Posts, Online Marketing, Press Release Optimization

We’re starting this Spring Break week off with a very rare guest post.  Jiyan Wei is Director of Product Management at Vocus, Inc. where he drives product platform strategy and roadmap execution for PRWeb. I’ve presented on panels with Jiyan several times at search marketing conferences, talking about the virtues of search, social media and public relations, finding him to be a very strategic and smart marketer. We’ll be co-presenting at the upcoming MarketingProfs B2B Forum in May on Content Optimization and Marketing.

In this post, Jiyan discusses the progression and importance of news content in blended search:

Once upon a time, Page 1 had a special meaning for PR practitioners and business owners alike.

Lee Odden

Top 10 Pitfalls of International SEO

Lee Odden on Oct 13th, 2009     Guest Posts, Online Marketing, SEO, SEO Tips

Andy Atkins-Kruger

TopRank is fortunate to have an excellent team of consultants, many of whom contribute here at Online Marketing Blog.  It is therefore, a rare occasion that we invite guest posts. The globalization of search and to follow, search marketing, brings a tremendous need for quality information and best practices.  Search Engine Optimization for North American English can be a challenge on it’s own, but what about SEO for 5 languages and 12 countries? Or 30?

That’s why I’ve invited Andy Atkins-Krüger, CEO of UK based WebCertain, a specialist agency in multilingual search marketing to provide a list of the most common challenges companies face when embarking on international SEO efforts. Avoiding the big mistakes can save companies time, money and embarrassment.

Lee Odden

Social Media Monitoring – Top 10 Reasons for Monitoring Brands

Lee Odden on May 8th, 2008     Guest Posts, Interactive Marketing, Online Marketing, Social Media, Web Analytics

[Editor's note: We're excited to share this next guest post from David Alston of Radian6. A fast emerging leader in the field of social media measurement Radian6 is a service TopRank uses to  provides social media monitoring to clients. Radian6 serves hundreds of leading PR firms, ad agencies and brand marketers.]

David is VP Marketing at Radian6 in New Brunswick, Canada with previous experience at several tech startups in the interactive advertising and the video over IP space. Most recently, he was partner and VP of Marketing at PR firm, Revolution Strategy. His blog is TweetPR.

Lee Odden

Working at Microsoft – An adCenter Story from Europe

Lee Odden on Nov 12th, 2007     Guest Posts, Microsoft Bing, Online Marketing, Search Marketing

Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft’s adCenter Community Manager – Europe, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to speak about adCenter at conferences such as SMX, SES, Pubcon and others. Mel writes his own blog at DigiTales & Other Stories.

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This post tells a personal tale of getting involved with Microsoft at the beginning of adCenter’s deployment to the paid search marketing world along with some good examples of unique adCenter features and why Mel thinks it’s great working for Microsoft.

Lee Odden

Why Search Marketing Is So Hard – Mike Moran

Lee Odden on Oct 8th, 2007     Business of SEO, Guest Posts, Online Marketing, Search Marketing, SEO

Editor’s Note: I am excited to introduce the next in our series of guest articles from IBM Distinguished Engineer Mike Moran.

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The credentials list on Mike is a mile long including 20+ years experience in search technology, co-author of the best selling book “Search Engine Marketing Inc” as well as his recent book, “Do It Wrong Quickly“, 4 patents on search and retrieval technology, a sought after speaker at SES, DMA and AMA events and a great blogger with Biznology. Even though he’s one of the busiest people I’ve ever known, Mike stole some free time on a plane to write this post on the difficulties of search marketing for readers of Online Marketing Blog.

Lee Odden

Social Search – The Potential Impact on the Search Marketing Industry

Lee Odden on Oct 2nd, 2007     Guest Posts, Online Marketing, Social Media, Social Search

Editor’s note: Social search isn’t the new kid on the block anymore but it still has it’s mystery as far as search marketing implications. The next in our series of guest posts comes from a very well respected guy who I’ve long appreciated as having more than an advanced understanding of where the search marketing industry is going. Ron Belanger is Vice President, Agency Development at Yahoo! and has been a strong voice on topics ranging from search as a powerful branding tool to social search and the future of the search engine industry.

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Photo credit Mike Grehan

Social media is a white hot topic, getting a tremendous amount of play in the advertising world. Investors and speculators are tripping over themselves to invest in the next Facebook or MySpace.

Lee Odden

Ten Tips for Lead Generation Landing Pages

Lee Odden on Sep 27th, 2007     Guest Posts, Online Marketing, Search Marketing

Editor’s Note: The next in our series of guest posts from SEM professionals comes from Jon Miller, VP of Marketing at Marketo. Marketo is a client of TopRank Online Marketing and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com.

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With Jon’s B2B software marketing expertise, excellent work both on his blog Modern B2B Marketing and as a contributor on Search Engine Land, I asked if he could write up a guide for search marketers that would provide actionable advice for readers on the topic of landing pages.

Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale. This means that B2B companies must focus on converting clicks into leads as much as they focus on getting clicks in the first place.

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