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Marketing & PR Industry


Ben Brausen

Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

Ben Brausen on Apr 18th, 2014     Online Marketing, Online Marketing News

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Lee Odden

Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

Lee Odden on Apr 14th, 2014     Interviews, Online Marketing, Social Media, Social Media Smarts

Justin Levy

When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. He’s incredibly fit.  2. He’s an amazing cook.  3. He’s equally intelligent and passionate when it comes to social media.

In this Social Media Smarts interview, Justin covers everything from how he came in to the social media world to how marketing and PR work together with social media programs to what he really thinks of Facebook. He also offers practical tips, insights, tools and resources that he uses to stay social media fit in his role in charge of Global Social Media at Citrix.

Ben Brausen

Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics Out of Beta

Ben Brausen on Apr 11th, 2014     Online Marketing, Online Marketing News

6 Types Social Sharer

Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about how top brands use Twitter for customer service, mentions of dedicated customer service accounts on are up 44 percent but the average response time is down 10 percent. SocialTimes

6 Types Of Social Sharer [Infographic] - According to a NY Times study, we all fall into 6 broad categories of online sharer. The following infographic by StatPro explains these in greater detail and is a precursor to an interactive quiz which asks “What kind of sharer are you?” Infographic Journal

Ben Brausen

Online Marketing News: Mobile Dominates Search, Google+ Popularity Contest, The Most Engaging Social Network

Ben Brausen on Apr 4th, 2014     Online Marketing, Online Marketing News

YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY] - Shareaholic looked a six months of data from more than 200,000 websites between September 2013 and February 2014 and discovered that the most engaged referral traffic comes from YouTube, which delivered 3 minutes 47 seconds and 2.99 page views per visitor. AllTwitter

Google Tests Product Images Within Organic Listings - It seems Google is testing showing product images in the organic, free search result listings, for certain e-commerce sites. This was first spotted in a Moz thread for a site that sells ski equipment named evo.com. Search Engine Land

Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [Stats] - Twitter’s advertising revenue is on track to exceed $1 billion in 2014, up from $594.9 million last year, with further accelerated income from ads envisaged through 2016, reports eMarketer. AllTwitter

Ben Brausen

Online Marketing News: Tag – Twitter’s It, Social Media Giants Play Nice, Instagram Hits 200 Million and 20 Billion

Ben Brausen on Mar 28th, 2014     Online Marketing, Online Marketing News

Click Fraud

Twitter Adds Multi-Photo Posts and Tagging - We’re rolling out two new mobile features that make photos on Twitter more social. One is photo tagging, which lets you tag the people in your photo; the other is the ability to include up to four photos in a Tweet. Twitter

Facebook, Google, Twitter, LinkedIn combine to launch WebScaleSQL - Facebook’s oft-stated mission, per Mark Zuckerberg, is to make the world more open and connected. The social network joined tech giants Google, Twitter and LinkedIn to make this happen faster. The four companies announced Thursday the launch of WebScaleSQL, described by Facebook Software Engineer Steaphan Greene as, “a collaboration among engineers from several companies that face similar challenges in running MySQL at scale and seek greater performance from a database technology tailored to their needs.” Inside Facebook

Ben Brausen

Online Marketing News: Facebook Eats Google’s Pie, Softer Panda Coming Soon, Smartphones Beat TVs

Ben Brausen on Mar 21st, 2014     Online Marketing, Online Marketing News

Study: Twitter Reveals Which Tweets Get The Most Engagement - We’ve seen third-party studies on what makes a tweet succeed, like this one, for example. But Twitter went ahead and did a study of its own, looking at more than 2 million tweets from verified accounts in the United States. What it found was that adding video, links and photos all result in “an impressive boost in the number of retweets,” Twitter said. Search Engine Land

Twitter Quickly Shapes Public Opinion (And It’s Touch To Change) [Study] - Does your opinion change based on the tweets you read? A new academic study shows that opinions are formed very quickly by the Twitter hivemind, and once formed, they’re difficult to change. As International Business Times reports, a new journal article in Chaos from Chinese researchers Fei Xiong and Yun Liu explores how tweeters’ opinions are formed and how they change – if at all. AllTwitter

Ben Brausen

Online Marketing News: Twitter Crime, Google Redesign, Facebook Free Fading, Social Media Wave

Ben Brausen on Mar 14th, 2014     Online Marketing, Online Marketing News

Facebook Announces News Feed Redesign To Mirror Mobile - In the coming weeks, Facebook will roll out an update to the News Feed design it introduced last year. More users will be switched from the old News Feed design, with a white background, to a mobile-inspired News Feed with bigger images and a darker background. There is no change to the News Feed algorithm; this is just for aesthetics. InsideFacebook

Study: Twitter Crime Has Risen 390% Since 2011 - Crimes linked to Twitter have risen almost four-fold over the past three years, reveals new figures from 25 police forces across the United Kingdom. Since 2011, cases where Twitter has in someway played a role have increased by 390 percent – up from 174 in 2011 to 852 in 2013. AllTwitter

Ben Brausen

Online Marketing News: Facebook Cuts Into Google’s Lead, 203% Growth In Social, Facebook Users Ignore Brands’ Content

Ben Brausen on Mar 7th, 2014     Online Marketing, Online Marketing News

A Dr. Seuss-Inspired Guide to Twitter

A Dr. Seuss-Inspired Guide to Twitter - Dr. Seuss, the writer and illustrator behind children’s classics The Cat in the Hat, How the Grinch Stole Christmas! and The Lorax, would have turned 110 on March 2nd. We think that if he were alive today, he would have been a social media master. So to honor his wit and wisdom, here’s our interpretation of the Seuss guide to Twitter. HootSuite

Now Official: Google Adds Restaurant Menus To Search Results - Google announced that it’s now showing restaurant menus as a OneBox-style answer at the top of its search results. It seems to be primarily triggered by searches that involve both the restaurant name and the word “menu,” although Google’s example involves a query that starts with “show me the menu for….” Search Engine Land

Emily Bacheller

5 Reasons Why We Can’t Wait for Social Media Marketing World 2014 #SMMW14

Emily Bacheller on Mar 5th, 2014     Marketing & PR Industry, Social Media Marketing World

Social Media Marketing World 2014

Most businesses are aware of the importance of social media marketing, but the number of companies really succeeding at it represent just a drop in the ocean.

When you think about it, the world of social media is a lot like the ocean actually – constantly moving and evolving due to trends and feature updates. Those who really want to to succeed at social media marketing are like expert surfers, continuously swimming in the seas of change, riding the waves of trends, finding the best tools to keep their boards working well and keeping a close eye on the horizon for new best practices.

Nicolette Beard

Online Marketing News: Facebook Email is Dead, G+ Analytics Live, Best Brand Vines, Pizza Tweets

Nicolette Beard on Feb 28th, 2014     Online Marketing, Online Marketing News

B2B Content Marketing Success on the Rise for Small Businesses – Content Marketing Institute’s newest B2B content marketing research report confirms that small businesses are doing many things well when it comes to content marketing. Download the report here.

Gmail Adding Prominent ‘Unsubscribe’ Option to Marketing Emails – Starting last week, a new, clearly marked “unsubscribe” link will appear at the top of the header field in marketers’ emails. Previously only appearing for a small percentage of users, the feature will now be made available for most promotional messages with unsubscribe options. Email recipients do not need to take action for the links to appear. PC World

Nicolette Beard

Online Marketing News: WhatsApp Facebook? Bots Overtake the Net, Social Wins for SMBs, Twitter Facelift

Nicolette Beard on Feb 21st, 2014     Online Marketing, Online Marketing News

Location-Based Marketing Infographic

How Location-Based Marketing Delivers Ads to In-Store Shoppers [Infographic] – Micro-location and proximity targeting are happening in brick and mortar stores right now. This infographic explains some of the location-based marketing systems out there and how they tap into wifi, GPS, NFC and other technologies to detect location and help deliver ads. Marketing Land

LinkedIn Unlocks Influencer Program – LinkedIn has expanded their influencer blogging program from 500 to 25,000 this week. The blogging function will extend to more members in the future. Enabling LinkedIn members to blog will give LinkedIn substantially more content and engagement opportunities to drive pageviews and website visits. It should also provide more value for members. LinkedIn Blog (client)

Nicolette Beard

Online Marketing News: Pinterest Rules, Facebook Hacks, Google Tracker, Twitter Plummets, Yahoo! Yelps

Nicolette Beard on Feb 14th, 2014     Online Marketing, Online Marketing News

Pinterest Infographic

30 Reasons Pinterest Will Rule in 2014 [Infographic] – As much as we would like to think Facebook is the most powerful social media tool, Omnicore has made a good argument that Pinterest has really picked up the pace and is here to rule over all the other social media tools. See why here. Sociable Blog

10 Ingenious Hacks That Helped Facebook Take Over the Internet – Behind the scenes, inside the massive data centers that power this worldwide social network, you’ll find all sorts of other technologies that have changed our world in very different ways. Learn about Zuckerberg’s “Hacker Way” on an epic scale. Wired

The 2014 Google Tracker – This post is a collection of all the hints, announcements, and acquisitions  from Google lately, such as plans for Android, gaming, smart homes, healthcare, robots, and much, much more along with some speculation. Arstechnica

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