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Ben Brausen

Online Marketing News: Most Remain Unanswered, Not-So Responsive, Twitter Digits

Ben Brausen on Jan 30th, 2015     Online Marketing, Online Marketing News

Mobile Driving Digital Growth

Mobile is Driving Digital Growth Worldwide [INFOGRAPHICS] - How is mobile driving digital growth? The annual report from digital agency We Are Social provides statistics of worldwide social, mobile and digital penetration, demonstrating just how far social has come — with indicators for the future. Check it out. SocialTimes

Smartphones Account For 40% of US Search Ad Spend In Q4 [Marin] - In Q4, smartphones continued to chip away at desktop paid search contribution in the US. The share of ad spend that went to smartphones rose nearly 5% from Q4 2013 to account for more than 40% of total search spend. That comes from Marin Software’s Benchmark Report for Q4 2014. Search Engine Land

Ben Brausen

Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

Ben Brausen on Jan 23rd, 2015     Online Marketing, Online Marketing News

Content And Influence Infographic

How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it

STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who don’t. SocialTimes

Survey: Mobile Integration Makes Other Digital Marketing More Effective - Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. Marketing Land

Ben Brausen

Online Marketing News: Facebook Gets To Work, Left-Handed E-Commerce, No Facebook-Exclusive

Ben Brausen on Jan 16th, 2015     Online Marketing, Online Marketing News

Marketing Technology Landscape 2015

Marketing Technology Landscape Supergraphic (2015) - The 2015 edition of the marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. Check click here to see a much larger, readable version. ChiefMartec

Facebook Introduces ‘Work’, A Social Tool For Businessess and Employees - Though we may try to hide it, it’s no secret that we browse Facebook at work. Now the social network wants to make it so we no longer have to hide it with a new product its working on to make social media more work-friendly. Search Engine Journal

Study: How to Find the Best Social Media Content for Your Audience - As a brand, what’s the best way to determine which social media content most interests your audience? Answer: study past campaigns, and current user behaviour. A new survey from Percolate found that 31 percent of U.S. marketers tracked performance data of past content/campaigns to help plan future content. AllTwitter

James Anderson

White Papers: Pros, Cons, Examples and Best Practices

James Anderson on Jan 13th, 2015     B2B Marketing, Marketing & PR Industry, Online Marketing

White  Papers.jpg

Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier.

When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name and email address. White papers are more substantial pieces of content that allow customers to solve an information problem that represents the solutions your company can offer.

Do marketers still use white papers?

Ben Brausen

Online Marketing News: Yahoo! Up Google Down, No Personalisation, Bye Bye Bing Digits

Ben Brausen on Jan 9th, 2015     Online Marketing, Online Marketing News

B2B Sales Benchmarks

New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] - A new infographic from Implisit which reveals the most and least effective channels for customer conversion might prompt you to crack the newly approved plans open once more and make a few revisions. Implisit

Facebook Gives Advertisers More Information on Conversion Pixels -  Facebook is providing more data for advertisers that use its conversion pixels. This additional data allows advertisers to get a better understanding of how their potential customers are seeing their ads. AllFacebook

Report: Yahoo Search Share Up After Firefox Deal, Google Down - According to new data from StatCounter, Yahoo has seen a nearly 2 point search market share gain in the US in the past month. Attributing it to the recent Yahoo-Firefox default search deal, StatCounter reported that Yahoo had a share of 10.4 percent vs. 8.6 percent a year ago. Search Engine Land

Ben Brausen

Online Marketing News: Facebook Wants Credit For 830%, Promoted Pins For All, Instagram Crushes Twitter

Ben Brausen on Jan 2nd, 2015     Online Marketing, Online Marketing News

Swing In Revenue By Channel

Facebook and Display Ads Should Be Credited For 830% More Revenue - A recent Facebook-funded study conducted by Datalicious, a full-service data agency, found that Facebook and display advertising should be credited for 830 percent more revenue than previously thought. Inside Facebook

Facebook to Begin Auto-Enhancing Photos - Facebook will begin auto-enhancing photos that are uploaded via its iOS application, with Android to follow shortly thereafter, Josh Constine of TechCrunch reported. AllFacebook

The 8 Biggest Problems Facing Social Media Marketers - More than four in 10 marketing professionals cite lack of in-house resources and skills as the biggest obstacle to achieving social media marketing success, reveals a new study. Ascend2 polled marketers worldwide and found that 43 percent said that they simply did not have the right caliber of skilled employees to deliver on their social media campaigns. AllTwitter

Ben Brausen

Online Marketing News: Bing Dinged, Billions-o-Bots, Trending Tube

Ben Brausen on Dec 26th, 2014     Online Marketing, Online Marketing News

The Evolution Of SEO

The Evolution Of SEO - Long before Google Penguin came along, there have been many changes in the world of search.  What once worked for ranking no longer does. Take a look back at search and optimization with a look at the evolution of SEO. Digital Information World

Bing Dinged: Facebook Search Results Will No Longer Include Microsoft’s Search Engine - The update to Facebook’s search functionality announced last week, which will allow users to search posts that have been shared with them, claimed a victim in Bing, the search engine from Microsoft, as the social network confirmed that it will no longer include results from Bing in its search results. AllFacebook

Ben Brausen

Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

Ben Brausen on Dec 19th, 2014     Online Marketing, Online Marketing News

Twitter Minute

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis?

Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine Land

Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015 - Twitter is expected to carve out a 3.56 percent share of the U.S. mobile ad revenue space in 2014, rising to 3.69 percent next year. AllTwitter

Google: Responsive Design Does Not Rank Better Than Other Mobile Designs - Even though we covered this a couple times, most recently in September, saying responsive design is not a ranking signal, I wanted to cite a different Googler who said Google does not rank responsive design sites better than other mobile configures web sites that comply with their guidelines. Search Engine Roundtable

Ben Brausen

Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing

Ben Brausen on Dec 12th, 2014     Online Marketing, Online Marketing News

Twitter vs Facebook Preference

SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between keeping only Facebook or Twitter, every age group but one chose Facebook. The bad news: The one age group that opted for Twitter, albeit by the slimmest of margins, was 13 through 17. AllFacebook

Facebook Updates Trending - People gather on Facebook to talk about what’s happening in the world. In January, we introduced Trending to help people discover timely and relevant conversations about the news that they care about. This week, Facebook brings Trending to mobile and making it easy for people to explore stories from different sources. Facebook

Ben Brausen

Online Marketing News: Mobile Ranking Signals, CEOs Wasting Money, Social Customer Service

Ben Brausen on Dec 5th, 2014     Online Marketing, Online Marketing News

Global Social Platform Visits

54% of Facebook Users Login Multiple Times Per Day (Twitter: 34%) - More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one third (34 percent) who do so on Twitter. AllTwitter

Report: 66 Percent Of Email Opens On Mobile, Mostly iOS Devices - Email marketing platform Movable Ink has released its Q3 “Consumer Device Preferences Report.” The report is focused on email engagement and based on statistics captured from across the company’s client base. Marketing Land

Three-Quarters Of Millennials Expect Brands To Be Entertaining - In Facebook’s “Coming of Age on Screens” study, 72% of young millennials from all over the world said that’s what they expect from brands – entertaining content. That’s a lot to live up to. It’s a lot harder to be entertaining on command than it is to be informative but when you hit that sweet spot the returns are insane. Marketing Pilgrim

Ben Brausen

Online Marketing News: PageRank Is Dead, Google Gets Anti-Ads, Every Tweet Ever

Ben Brausen on Nov 28th, 2014     Online Marketing, Online Marketing News

10 Marketing Predictions For 2015

10 Marketing Predictions for 2015 [INFOGRAPHIC] - There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Find out. Social Media Today

Survey: The 10 Biggest Challenges Facing Social Media Marketers - Assessing the effectiveness of their social media activities is the number one challenge facing social media professionals worldwide, reveals a new study. AllTwitter

Google: Stop Using PageRank As A Metric, We Won’t Be Updating It In The Future - The last Google Toolbar PageRank update was 11 months and 18 days ago, almost a year ago, on December 6, 2013. Google’s John Mueller has told in a video hangout that there probably won’t be PageRank updates in the future. Search Engine Roundtable

Ben Brausen

Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

Ben Brausen on Nov 21st, 2014     Online Marketing, Online Marketing News

98% Of Brands Use Twitter

96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter

Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content. Facebook

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