Tiffani Allen

Online Marketing News: Agile Marketers, Facebook Sends Waves & Faster Mobile Ads

Tiffani Allen on Dec 9th, 2016     Online Marketing, Online Marketing News

agile-marketers-infographic
Marketers Are Clueless About Agile [Infographic]
Only 40% of marketers are using or planning to use agile task management systems in the next four years, while 40% aren’t sure. This isn’t a super surprising statistic, given that more than 20% of marketers don’t know what agile means. This infographic shows details of what task management systems marketers are using, their future plans for agile and more. Workfront

Facebook Testing ‘Send a Wave’ Feature Within Nearby Friends
Just when we thought the poke had retired, it comes back in the form of a wave. Users can now send a waving hand emoji to their nearby friends to help facilitate a meet up. The question here is when this feature will be available for business on a local level. Time will tell. SocialTimes

Tiffani Allen

Online Marketing News: Content Deluge, Spotify Data Stories and Cyber Monday Breaks Records

Tiffani Allen on Dec 2nd, 2016     Online Marketing, Online Marketing News

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What Can Be Done About the Content Deluge? Insights From 42 Content Marketing Influencers [Infographic]
Content marketing isn’t easy. Although it’s not a new tactic by any stretch of the imagination, marketers are still struggling to spread their message to an increasingly inundated audience. So, how can marketers make their content marketing stick? These 42 influencers, including our own Lee Odden, have some helpful tips. Business to Community

Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign
Spotify mined user data for a delightful purpose – a playful new outdoor campaign thanking 2016 for, frankly, being really weird. Some highlights include showing some love to the 1,235 guys who loved the “Girl’s Night” playlist this year, and wondering why someone would need to play “Sorry” 42 times on Valentine’s Day. AdWeek

Tiffani Allen

Online Marketing News: Retail Holiday Social, Instagram Live & Online Shopping Accelerates

Tiffani Allen on Nov 25th, 2016     Online Marketing, Online Marketing News

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Retailers Will Get 30% More Social Messages This Holiday Season [Report]
What do customers expect from brands this holiday season? 38.8% are looking to brands to spread holiday cheer, followed by 19.5% who are looking for updates on promotions. In addition to looking to brands to help them make purchasing decisions, about 33% of survey respondents said they’re likely to post about a gift on social media. The takeaway? It’s time to spread that holiday cheer on social — before and after the holiday. Sprout Social

Instagram Launches Live Video on Instagram Stories: Here’s All You Need to Know
As part of the now seemingly ‘official’ war between Facebook and Snapchat, Facebook owned Instagram has released live video on Instagram stories. That’s not all — Instagram also announced the release of disappearing photos and videos from groups and friends. Buffer

Tiffani Allen

Online Marketing News: ‘Tis Pinterest Season, Self-Serve InMail and Nutella Spreads Happiness

Tiffani Allen on Nov 18th, 2016     Online Marketing, Online Marketing News

pinterest-holiday-shopping-marketing

Holiday Marketing Campaigns: ‘Tis the Season for Pinterest [Infographic]
MarketingProfs reports: “People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases.” Learn more from this holiday spirited infographic from Pinterest. MarketingProfs

LinkedIn Sponsored InMail goes self-serve
LinkedIn (client) has opened up their Sponsored InMail ad solution to be run through LinkedIn Campaign Manager. Previously, this solution was only available to marketers with an account representative to execute these campaigns. Marketers can now self-service Sponsored InMail, targeting users by location, industry, title, and more. ClickZ

Caitlin Burgess

5 Interesting Insights from Buffer’s The State of Social 2016 Report

Caitlin Burgess on Nov 15th, 2016     Marketing & PR Industry, Online Marketing, Social Media

buffer-the-state-of-social-2016

What does the social media landscape look like in 2017? What networks are going to help me drive awareness, conversation and conversions? What types of content will have the most impact on my audience? Is Snapchat a good investment?

As we near the end of 2016, these are likely just a few of the questions being asked by marketers everywhere. While I’d love to say there’s a magical crystal ball with all the answers out there, we all know that nothing is permanent or sure-fire when it comes to social media. But we do have some data and insights that can help.

In it’s The State of Social 2016 report, Buffer surveyed more than 1,200 B2B and B2C marketers to better understand how they’re currently using social media and where they plan to go in 2017. Those who participated work for companies of all sizes and across a variety of industries.

Tiffani Allen

Online Marketing News: Unwrapping Shoppers, Growing Ad Revenue & Millennial Loyalty

Tiffani Allen on Nov 11th, 2016     Online Marketing, Online Marketing News

holiday-shoppers-2016-infographic

Unwrapping the 2016 Holiday Shopper [Infographic]
The holiday season is undeniably important for eCommerce brands — especially this year with a 17% YOY revenue increase. But how do holiday shoppers go about their research and purchasing? This infographic shows how users are browsing and shopping for their holiday purchases. Signal

Digital Ad Revenues Grow 19% Year-Over-Year in First Half of 2016, Hitting Landmark High of $32.7 Billion
IAB reports: “digital advertising revenues in the United States for the first half of 2016 have reached an all-time high, scaling to $32.7 billion […] This represents a 19 percent increase over last year’s then record-setting half-year revenues of $27.5 billion.” This and many more insights can be found in their full report. IAB

Tiffani Allen

Online Marketing News: Shareable Infographics, Instagram Buyable Tags & YouTube End Screens

Tiffani Allen on Nov 4th, 2016     Online Marketing, Online Marketing News

shareable-marketing-infographics

The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
Infographics work to capture the attention of your audience and convey information in a digestible way. It can be tough to find the resources to creat them. But, what if creating infographics yourself was suddenly easier? This infographic will show you how. HubSpot

Instagram Is Letting Brands Test Taggable, Buyable Products in Photos
Instagram is letting select brands — like Kate Spade — test organic posts with taggable, buyable products in their photos. Brands can tag products for sale within their organic posts that will link interested viewers directly to their website to purchase. This, according to Instagram, is a play to make the user’s purchase experience frictionless. AdWeek

Caitlin Burgess

Life After Vine: 5 Tips to Help Brands Move on With Video

Caitlin Burgess on Nov 2nd, 2016     Marketing Industry News, Social Media, Visual Marketing

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Vine, the social media app known for 6-second video loops, is shutting down. Twitter announced its decision to discontinue the video service in a press release last week.

According to Marketing Land, Vine debuted in 2013 when mobile video wasn’t really a thing. But the rise of Snapchat, and the addition of live video capabilities on Facebook and Instagram, has drawn Vine’s top stars, audiences and advertising dollars away from Vine. In addition, rolled out its own native video platform in January 2015, serving as yet another Vine rival, the publication noted.

For some, the loss of Vine seems to be part of the natural evolutionary cycle of the digital world. But others are saddened and even angry at the loss of the platform. Shortly after the announcement, in a The Verge article by Casey Newton, one of Vine’s co-founder Dom Hofmann reportedly said:

Tiffani Allen

Online Marketing News: The Art of Stealing, Twitter Closes Vine & Helpful Chat Bots

Tiffani Allen on Oct 28th, 2016     Online Marketing, Online Marketing News

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How to Improve Blog Writing Through the Art of ‘Stealing’ [Infographic]
Imitation is the sincerest form of flattery, or at least that’s the rumor. So, how can you (legally and ethically) ‘steal’ the high-performance content mojo from a fellow writer to help improve your work? This infographic explains how. MarketingProfs

Important News about Vine
Twitter announced on Thursday that they’ll be discontinuing their Vine app. The platform, which just announced a round of layoffs last week, says they’ll be ‘doing this the right way’ by keeping the website online so users can continue to access their content. Vine on Medium

Tiffani Allen

Online Marketing News: Google Has Changed, B2C Content Marketing and Video Ad Metrics

Tiffani Allen on Oct 21st, 2016     Online Marketing, Online Marketing News

google-search-is-changing-in-2016

How Google Search Has Changed in 2016 [Infographic]
As we all know, Google is no stranger to change. Keeping track of those changes and their connotations is an actual full time job. For example, MarketingProfs reports “Google’s search engine is displaying fewer organic results on it first page this year than it was last year, and it’s increasingly presenting different experiences for desktop and smartphone users.” MarketingProfs

[New Research] B2C Marketers Need to Give Content Marketing Time
Following their successful release of their B2B content marketing benchmarks report, Content Marketing Institute has shifted their research focus to B2C. What did they find? 60% of B2C marketers consider their organization’s approach to content marketing to be much more or somewhat more successful than it was just a year ago. Content Marketing Institute

Tiffani Allen

Online Marketing News: Infographics in SEO Strategy, Google Pixel & The Value of UX

Tiffani Allen on Oct 14th, 2016     Online Marketing, Online Marketing News

infographics-in-your-seo-strategy

Why Infographics Should Be Part of Your SEO Strategy [Infographic]
It isn’t just readers who appreciate the value of a good infographic — search engines do, too. Infographics drive more engagement and social shares, signaling bots that content is relevant to the searcher and is a good answer for what they’re looking for. But how do you create a great infographic? Read on for 6 simple steps to make your own. HubSpot

Google Pixel marketing push is worth $3.2M in ads and much more
Google released Google Pixel, their new smartphone offering, to the market and has made quite a splash. Google has reportedly spent $3.2 million in their initial advertising push for TV ads, and experts in the field believe that’s just the metaphorical tip of the iceberg in terms of spending. Their Pixel product is rumored to be poised to connect with the iPhone, which begs the question, how will this affect marketing and design for mobile devices? TECHMalak

Tiffani Allen

Online Marketing News: Organic CTR Hacks, Annoying Social Habits and Expanded PPC Ads

Tiffani Allen on Oct 7th, 2016     Online Marketing, Online Marketing News

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Infographic: 11 Amazing Hacks that will Boost Your Organic Click-Through Rates
Organic search is one of the most important traffic channels for digital marketers. Optimizing your organic click through rate can only help increase the amount of organic traffic you see, and actions taken by those who arrive on site. But how exactly can one increase their organic CTR? This infographic has 11 tips to get you started. Search Engine Land

New Study Looks at What Makes People Unfollow Brands on Social
Your social followers are more likely to convert than those consumers who don’t follow your brand, so it stands to reason that a good marketer wants to keep them around. So, what annoying habits cause users to unfollow? Being too promotional, posting too frequently or too infrequently and sharing irrelevant content. Social Media Today