Marketing & PR Industry

Ben Brausen

Online Marketing News: Death Of A Directory, Are Social Ads As Effective?, Search Getting Smarter

Ben Brausen on Nov 27th, 2015     Online Marketing, Online Marketing News

Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads

Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic] – Google has created a new infographic which looks at in-store traffic patterns over the holiday season, using anonymized Location History records. The stats offer some great insight and highlight where offline metrics are headed – and how they can be used to better target and focus online marketing content. Google

Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives – With a quick swipe up, Snapchat users can now view a different angle on specific stories for a more robust story experience. Marketing Land

Study: Brands Finding Social Ads as Effective as Traditional Advertising – It appears the tide is changing. According to a recent study by IZEA, 52 percent of companies surveyed have a sponsored social budget and they find social ads to be in the top three most effective marketing investments they’ve made. SocialTimes

Lee Odden

Digital Marketing Spotlight: John Bell, VP Enterprise Digital Marketing at Travelers

Lee Odden on Nov 25th, 2015     Digital Marketing, Interviews

Digital Marketing Spotlight

Star light, star bright, which digital marketer is next in our spotlight? Well, it’s John Bell of course, Vice President of Enterprise Digital Marketing at Travelers.

John joined Travelers after 13 years at Ogilvy & Mather where he founded Social@Ogilvy, a global social and digital marketing practice. There, John drove digital and social strategy and programs for major brands including Ford, Nestlé, IBM, DuPont and more.

In this interview, John talks about his transition from the big agency world to a big brand, lessons learned, innovation, data, martech, content, hiring and digital marketing priorities for 2016. So put on your shades, no not really, and dig in:

John H Bell, TravelersYou made a pretty big change from Managing Director at Social@Ogilvy to VP Enterprise Marketing at Travelers. What are some of the most transferable lessons you’ve learned moving from agency head to a senior marketing executive for a brand?

Ben Brausen

Online Marketing News: WordPress Powers The Web, Google Goes Live, Snapchat Through A New Lens

Ben Brausen on Nov 20th, 2015     Online Marketing, Online Marketing News

Advertising To Millennials

How Much are Marketers Spending on Millennials? A Lot! [INFOGRAPHIC] – According to the infographic, created by and based on data gathered from Turn, an advertising technology company, marketers are spending 500% more on millennials than every other group combined. As Swant puts it, “there are 75 million millennials in the U.S., and everyone knows advertisers are infatuated with the idea of winning over the biggest buying bloc.” Turn

Report: National Geographic Is the No. 1 Brand on Social Media – New data from Shareablee, shows which publishers fared best on social during Q3, and the impact of wider video adoption. SocialTimes

Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests – Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Marketing Land

Ben Brausen

Online Marketing News: Facebook Gives Notice, Tumblr Gets The Message, Instagram Partners Up

Ben Brausen on Nov 13th, 2015     Online Marketing, Online Marketing News

How Social Media Impacts Communication at Work

How Social Media Impacts Communication at Work [INFOGRAPHIC] – Workplace technology is important to internal collaboration. This infographic from looks at why many companies see the need for internal social media. It also goes through some of the challenges to the adoption of internal social. Blogging4Jobs

Twitter’s Organic Search Traffic up 20% Since Being Reindexed in Google – Twitter’s organic search traffic on desktop is up 20% in the six months since Google started reindexing tweets in real-time. According to the SimilarWeb study, that equates to an extra 35 million monthly visits. Search Engine Journal

Introducing Notify, a Notifications App from Facebook – Notifications are becoming one of the primary ways people first learn about things wherever they are. Today we are introducing Notify, a new app from Facebook that delivers timely notifications about the things that matter to you, from the sources you love, all in one place. Facebook

Ben Brausen

Online Marketing News: Farewell To Twitter Favorites, Facebook Makes The Grade, Rich Answers Get Richer

Ben Brausen on Nov 6th, 2015     Online Marketing, Online Marketing News

How Do You Compare To Serious Business Bloggers?

How Do You Compare to Serious Business Bloggers? [Infographic] – Are people spending more time blogging than before? Are people writing longer or shorter posts lately? Has publishing frequency changed for the typical blogger? We asked 1074 bloggers the same 11 questions. We learned that the business of blogging is changing. Some things are consistent, but a trend has emerged. Orbit Media Studios

B2C Content Marketing Report: 94% Of Marketers Use Facebook, But Only 66% Rate It Effective – Content Marketing Institute’s latest report lists Facebook, Twitter and YouTube as the most popular social platforms for distributing content. Marketing Land

Shopping Campaign Click And Ad Spend Growth Far Outpaced Text Ads Across Engines In Q3 [Study] – Merkle RKG’s Q3 Digital Marketing Report finds clicks share from Shopping campaigns on Bing Ads and Google AdWords on the rise. Search Engine Land

Ben Brausen

Online Marketing News: Google Gets AI, Twitter Hubbub, Facebook Bests YouTube

Ben Brausen on Oct 30th, 2015     Online Marketing, Online Marketing News

The 5 Biggest Trends Being Predicted at the End of 2015

The 5 Biggest Trends Being Predicted at the End of 2015 [INFOGRAPHIC] – It’s almost the end of the year, which means time to check in and take stock of what has happened and what is to come. This year was a big one for social and publishing, with Facebook’s Instant Articles and immersive mobile ads making it easier for brands to publish original content directly on social. Mobile and video are both considered the future of marketing, but what else can we expect? Given what we know now, what predictions can we make for what’s to come? Social Media Today

Instagram Organic Engagement Continues to Fall (Report) – The good news is that Instagram ads are now open to all brands. The bad news is that those ads may soon be the only effective way for brands to reach users. SocialTimes

Ben Brausen

Online Marketing News: YouTube Sees Red, Mobile Leads The Search, Twitter Gets New Tools

Ben Brausen on Oct 23rd, 2015     Online Marketing, Online Marketing News

The Anatomy of the Perfect Blog Post from Headline to CTA

How to Write a Perfect Blog Post [INFOGRAPHIC] – Once upon a time, not too long ago, I wanted to write the perfect blog post. I wanted to write the most shareable, clickable, readable, memorable post that I could. But how? The first stop in my quest? An infographic from Salesforce Canada. Salesforce

Twitter Introduces Conversion Lift Metrics to Improve Ad Effectiveness Tracking – Twitter is providing their own conversion lift metrics to improve the accuracy of their data tracking and highlight the effectiveness of Twitter ads on the bottom line. Twitter

Study: Mobile App Ads Don’t Lead to High User Retention — Organic Does – The main goal for app developers today isn’t simply the install — it’s retention. According to Nielsen, the average device has 42 apps, while the iOS app store has a 1.5 million app catalogue (and Google Play gives 1.4 million choices). SocialTimes

Ben Brausen

Online Marketing News: Twitter Tightens Up, In-App Indexing, Pinterest Improves Pinned Places

Ben Brausen on Oct 16th, 2015     Online Marketing, Online Marketing News

How Content Marketing Impacts Your Bottom Line

How Content Marketing Impacts Your Bottom Line [Infographic] – Take a closer look and outlined how content marketing can increase awareness, build trust, and convert leads — all important in driving consumers to the bottom of the funnel and ultimately having a positive impact on your bottom line. HubSpot

Twitter Cuts 8% Of Its Workforce – In Jack Dorsey’s first major action as CEO, Twitter has laid off 8% of its employees. Twitter said it is cutting 336 staff members, mostly from the product and engineering teams, in order to focus on the company’s top product priorities and become more efficient. CNN Money

Google: Shy Away From Repeating The Same Words On The Same Page Too Often – In a Google+ hangout from Friday, Google’s John Mueller addressed a common thing you see on some e-commerce sites, the repetitive nature of category landing pages. Search Engine Roundtable

Ben Brausen

Online Marketing News: Jack Is Back, Facebook Reacts, Reddit Gets Upvoted

Ben Brausen on Oct 9th, 2015     Online Marketing, Online Marketing News

Top 5 Brand Research Channels

Study: Top 5 Brand Research Channels [Infographic] – Search engines are the most popular brand research tool, especially among older consumers, while 4 in 10 turn to online reviews and nearly 30% use social networks, reveals a new study from GlobalWebIndex. See where they turn, from this infographic. GlobalWebIndex

Jack Dorsey Returns as Twitter CEO; Adam Bain Named COO – As many speculated, Jack Dorsey is back as Twitter’s CEO. Dorsey, has been the interim CEO of Twitter since July, after Dick Costolo stepped down. Twitter made the announcement early Monday morning. WSJ

Facebook Tops 2.5 Million Active Advertisers, Adds TV-Like Ad Buying – Facebook rolled into Advertising Week with news that it has reached the 2.5 million-advertiser milestone, along with a host of announcements. SocialTimes

Ben Brausen

Online Marketing News: New Notes, Buy Buttons, and Ad Availability

Ben Brausen on Oct 2nd, 2015     Online Marketing, Online Marketing News

Top 4 Rated Social Media Management Tools of 2015

The Top 4 Rated Social Media Management Tools of 2015 – The results come from detailed customer reviews from G2Crowd, and cover a variety of information including user satisfaction, product direction, how easy it is to learn to use the platform, level of support, usability and more.

The Twitter Tweet and Follow Buttons Get A Redesign – Next month the Tweet and follow buttons will switch to a modern, high-contrast design of white text on a dark blue background. This visual refresh updates our button design from 2011. Twitter

Instagram Ads: Now Available Around the World – Marketers use Instagram to tell visual and creative stories related to their business, and now all marketers have access to Instagram ads. Instagram ads are now available for purchase through Power Editor, the Instagram Ads API and select Facebook Marketing Partners. Facebook

Ben Brausen

Online Marketing News: Facebook Gets The Signal, Auto-Converting Ads, Instagram Tops 400 Million

Ben Brausen on Sep 25th, 2015     Online Marketing, Online Marketing News

Anatomy Of A Perfect Checkout Page

How to Create the Perfect Checkout Page [Infographic] – 68% of all ecommerce visitors abandon their shopping carts – leaving $4 trillion of abandoned merchandize behind. But don’t despair – according to BI Intelligence, roughly 2.5 trillion (or 63%) of this is potentially recoverable. Check out this handy infographic to find out more. VWO

Facebook Launches Signal – Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting. This is an easy way to source and curate content from major public events across news, culture, entertainment, sports, and more. Journalists can then embed that curated content online and integrate it into their broadcasts. Facebook

Lee Odden

Digital Marketing Spotlight: Rishi Dave, CMO at Dun & Bradstreet

Lee Odden on Sep 23rd, 2015     Digital Marketing, Interviews

Digital Marketing Spotlight

Marketing executives are more challenged than ever to create effective organizations and operations to succeed in an increasingly converged, content and inbound marketing world.

In this latest TopRank Marketing Digital Marketing Spotlight interview, Rishi Dave, CMO at Dun & Bradstreet, talks about the strategic responsibility differences of entering a CMO role, advice on creating an effective inbound marketing organization, the importance of content, the convergence of marketing and PR and whether senior executives should focus on their personal brand.

Rishi Dave Dun & BradstreetIt’s been nearly two years since you moved from being Executive Director, Digital Marketing at Dell to your current role as CMO at Dun & Bradstreet. What are some of the changes you had to make in terms of your responsibilities, marketing organization and the change in industry?