Online Marketing Blog – TopRank® http://www.toprankblog.com Fri, 20 Jul 2018 18:54:21 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.7 Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors http://www.toprankblog.com/2018/07/digital-marketing-news-072018/ http://www.toprankblog.com/2018/07/digital-marketing-news-072018/#respond Fri, 20 Jul 2018 10:30:16 +0000 http://www.toprankblog.com/?p=24555 Report: Google’s mobile search results now show image thumbnails 45% of the time Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land Twitter’s bot purge welcomed by agency execs Twitter recently deleted millions of [...]

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Friday, July 20, 2018 Digital Marketing News RankRanger Report Image

Report: Google’s mobile search results now show image thumbnails 45% of the time
Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land

Twitter’s bot purge welcomed by agency execs
Twitter recently deleted millions of spam and inactive accounts in an effort to improve the platform. Does the move increase credibility among marketers and influencers? DigiDay

Report: Social media sentiment not predictive of offline brand outcomes
New research looks into online and offline brand conversations and their effect on consumer sentiment, plus the motivations that drive them. Marketing Land

EU digital chief urges lawmakers to ease tough copyright stand
The European Union’s top digital advisor has asked E.U. lawmakers to relax stringent proposed copyright reforms. A look at warding off potential losses in creative technology industries by re-visiting rules for the digital age. Reuters

Millennials Want Brands With Values, But, Really, A Good Deal More
New report data reveals what millennials admire in brands, and takes a look at a variety of the social IQ factors that drive the demographic. MediaPost

Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week
Facebook has said that each week tens of thousands of users fill out feedback surveys offered by the platform. What can marketers learn from how Facebook gathers and uses survey feedback? Marketing Land

July 20, 2018 Digital Marketing News Statistics Image

‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption
Long-time marketing author Philip Kotler, sometimes called the father of modern marketing, has shared new thoughts about brand decay, disruption, and how satisfying needs better than anyone else is still as relevant as ever. Marketing Week

Facebook testing AR ads in the News Feed & new tool to help brands create video ads
Facebook is trialing augmented reality (A.R.) news-feed ads, and has announced that mobile video ads are also getting several new features. Marketing Land

Data shows people want serious long-form content — and brands need to take note
New research data reveals that many are craving weightier content, and how marketers are successfully battling today’s massive competition for engagement. The Next Web

Survey: Google, Facebook most influential
New survey data shows the continuing power of advertising on Facebook and Google. The digital ad trends report also offers up online consumer trends data sets. BizReport

ON THE LIGHTER SIDE:

Marketoonist Tom Fishburne July 20 Cartoon

A lighthearted look at vanity metrics by Marketoonist Tom Fishburne — Marketoonist

How Kit Kat managed to turn a viral tweet into a branded proposal — The Drum

Redheads finally get recognition with ginger emoji — The Next Web

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns — Demand Gen Report
  • Ashley Zeckman and Lee Odden — How To Improve Content Amplification On The Cheap: Network — Heidi Cohen
  • Lee Odden — Amp Up Your Marketing with this Summer Reading List — Christina Giordano
  • Lee Odden — Tips to Take Your Social Media Business from Part Time to Full Time
    Andrea Vahl
  • Alexis Hall — Apply These 10 Cool Techniques to Increase Sales and Marketing ROI for your Small Business — Small Business Trends

What are some of your top influencer marketing news items for this week?

Thanks for reading, and we hope you’ll return next week for the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors | http://www.toprankblog.com

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Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh http://www.toprankblog.com/2018/07/digital-marketing-news-071318/ http://www.toprankblog.com/2018/07/digital-marketing-news-071318/#respond Fri, 13 Jul 2018 10:30:18 +0000 http://www.toprankblog.com/?p=24515 Google leans more on algorithms for ads as critics highlight risks Google has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Reuters Facebook Adds Keyword ‘Snooze’ [...]

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Facebook's New Custom Snooze Tool

Google leans more on algorithms for ads as critics highlight risks
Google has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Reuters

Facebook Adds Keyword ‘Snooze’ Option to Help User Avoid Spoilers
Facebook has launched a new feature allowing users to hide certain words, effectively snoozing them for 30 days. How might marketers be affected? Social Media Today

Google’s New Speed Update Works On Gradual Scale; Small Improvements Matter
Google has shared information about its latest search algorithm update, which has a greater focus on site load speed that takes into account even the smallest increased efficiencies. SEO Roundtable

500px Nukes 1M+ Creative Commons Photos
Popular image hosting firm 500px has removed access to over a million Creative Commons photos, as part of its move urging marketers to instead use Getty Images and VCG. PetaPixel

Google announces Google Marketing Platform Partners program
Google announced the consolidation of its marketing partner program, with individuals, companies, and sales partners on a new approved-training list. Marketing Land

Internet mainstay StumbleUpon shuts its doors
One-time Internet mainstay StumbleUpon has finally shuttered its 16-year-old service, while the site’s founders simultaneously launched a new content aggregation site, Mix. Fast Company

July 13, 2018 Statistics Images

Instagram Releases New Guide to Creating and Uploading IGTV Content
Instagram has put out a new video tip and content-creation guide for digital marketers looking to use the company’s recently-released IGTV long-form video platform. Social Media Today

LinkedIn adds QR codes to make sharing your profile easier
LinkedIn (client) has implemented QR-code-based profile sharing to make it easier for users to swap links via apps, websites, lanyards, and other means, a move that comes in conjunction with the company’s recent major language translation feature. Engadget

Instagram is testing a persistent Stories bar that follows you down the feed
Instagram has bumped up the on-screen visibility of its Stories bar with the test of a version that keeps following users as they scroll through their feeds. Will marketers find it helpful or annoying? The Verge

“I Was Devastated”: The Man Who Created the World Wide Web Has Some Regrets
“Get out your broomstick,” was among Web-creator Tim Berners-Lee insights as he offered up his latest thoughts on the future of the Internet. Vanity Fair

ON THE LIGHTER SIDE:

Marketoonist Tom Fishburne July 13 Cartoon

A lighthearted look at innovation dreamers, realists, and spoilers by Marketoonist Tom Fishburne — Marketoonist

Punk Algorithm Tells You What’s Not Trending — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — The Top 5 Content Marketers and What You Can Learn From Them — Entrepreneur
  • Lee Odden — 10 Common Reasons Why Influencer Marketing Campaigns Fail
    Social Media Today
  • Lee Odden — Influencers and Media Partners: How to amplify the reach of content — Orbit Media

What are some of your top content marketing news items for this week?

Thanks for reading, and we hope you’ll return next week for another round-up of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


Email Newsletter Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh | http://www.toprankblog.com

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Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results http://www.toprankblog.com/2018/07/digital-marketing-news-070618/ http://www.toprankblog.com/2018/07/digital-marketing-news-070618/#respond Fri, 06 Jul 2018 10:30:06 +0000 http://www.toprankblog.com/?p=24486 LinkedIn Adds Translation Services In Over 60 Languages

[one-sixth-first][/one-sixth-first][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth]

LinkedIn Adds Translation Services In Over 60 Languages

Google announces Google Marketing Platform Partners program
Google has been busy consolidating and refreshing its marketing partner offerings, with individuals, companies, and sales partners on its new approved-training list, combining Google Analytics Certified Partners and DoubleClick Certified Marketing Partners. MarTech Today

[embed]https://youtu.be/la8PrRl7bVw[/embed]

Facebook trials subscription tool to appease Instant Article publishers
On the heels of Facebook's recent subscription Groups announcement, could the news that the social media giant is also testing subscription-based Instant Article signal a shift that digital marketers will need to adjust to? The Drum

Forrester issues first Wave report on Experience Optimization
"The Forrester Wave: Experience Optimization Platforms" report examining the continued consolidation of online testing, behavioral targeting, and recommendation practices in experience optimization, with Adobe garnering top marks. MarTech Today

Facebook starts showing all ads a Page is running
Facebook has introduced a new Info & Ads dashboard that shows all ads run including those on Instagram, Messenger, and partner networks, a move that may simplify certain tasks for some digital marketers. Marketing Land

Unveiling Translations in the LinkedIn Feed: Keep in Touch with Your Global Community
LinkedIn's new “See Translation” feature brings post translation in 60 languages to the service's users, offering interesting audience reach expansion to digital marketers. LinkedIn (client)

Instagram Rolls Out Video Chat, New Camera Effects And Topic Channels
Instagram has released several new features including video messaging, new camera effects, and topic channels on Explore, for users of its Android and iOS apps. How can digital marketers best use the new features? Forbes

July 6, 2018 Artificial Intelligence Statistics Image

Dove introduces a mark indicating its ad images are free of digital manipulation
Unilever's Dove has put out a branding mark meant to signify that an advertising image is free of digital manipulation. Will the move represent a shift the use of such marks in the greater digital marketing universe? AdAge

B2B marketers are ‘generally unclear’ of what AI means, according to research
With 32% of marketers not confident in their knowledge of AI, and 54% only somewhat confident, greater understanding could be a worthwhile goal among B2B marketers. The Drum

Why publishers are ditching viral clips for long-form video series
Some publishers have found greater success with video series than with traditional clips aiming solely for viral popularity. What could a shift to episodic video publishing mean for marketers? Axios

Teens, YouTube and the rise of the micro-influencers
70% of teen YouTube audiences are more likely to be influenced by YouTubers, recent survey data shows. How can savvy marketers utilize these findings in campaigns targeting teens? The Drum

ON THE LIGHTER SIDE:

Marketoonist Tom Fishburne Brand Positioning Cartoon

A lighthearted look at brand positioning, by Marketoonist Tom Fishburne — Marketoonist

1990, meet 2018: How far does 20MHz of Macintosh IIsi power go today? — Ars Technica

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Pubcon Pro 2018 Featured Speaker: Lee Odden — Pubcon
  • Lee Odden — IDMA 2018: Celebrating the best in the industry — Exchange4Media
  • Lee Odden — It takes a Village — Digital Doughnut
  • TopRank Blog — My 10 Biggest Mistakes in 10 Years as an Entrepreneur — Medium

What are your top content marketing news items this week?

Thank you for joining us, and we hope you'll return next week for another round-up of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results appeared first on Online Marketing Blog - TopRank®.

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LinkedIn Adds Translation Services In Over 60 Languages

[one-sixth-first][/one-sixth-first][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth] LinkedIn Adds Translation Services In Over 60 Languages Google announces Google Marketing Platform Partners program Google has been busy consolidating and refreshing its marketing partner offerings, with individuals, companies, and sales partners on its new approved-training list, combining Google Analytics Certified Partners and DoubleClick Certified Marketing Partners. MarTech Today [embed]https://youtu.be/la8PrRl7bVw[/embed] Facebook trials subscription tool to appease Instant Article publishers On the heels of Facebook's recent subscription Groups announcement, could the news that the social media giant is also testing subscription-based Instant Article signal a shift that digital marketers will need to adjust to? The Drum Forrester issues first Wave report on Experience Optimization "The Forrester Wave: Experience Optimization Platforms" report examining the continued consolidation of online testing, behavioral targeting, and recommendation practices in experience optimization, with Adobe garnering top marks. MarTech Today Facebook starts showing all ads a Page is running Facebook has introduced a new Info & Ads dashboard that shows all ads run including those on Instagram, Messenger, and partner networks, a move that may simplify certain tasks for some digital marketers. Marketing Land Unveiling Translations in the LinkedIn Feed: Keep in Touch with Your Global Community LinkedIn's new “See Translation” feature brings post translation in 60 languages to the service's users, offering interesting audience reach expansion to digital marketers. LinkedIn (client) Instagram Rolls Out Video Chat, New Camera Effects And Topic Channels Instagram has released several new features including video messaging, new camera effects, and topic channels on Explore, for users of its Android and iOS apps. How can digital marketers best use the new features? Forbes July 6, 2018 Artificial Intelligence Statistics Image Dove introduces a mark indicating its ad images are free of digital manipulation Unilever's Dove has put out a branding mark meant to signify that an advertising image is free of digital manipulation. Will the move represent a shift the use of such marks in the greater digital marketing universe? AdAge B2B marketers are ‘generally unclear’ of what AI means, according to research With 32% of marketers not confident in their knowledge of AI, and 54% only somewhat confident, greater understanding could be a worthwhile goal among B2B marketers. The Drum Why publishers are ditching viral clips for long-form video series Some publishers have found greater success with video series than with traditional clips aiming solely for viral popularity. What could a shift to episodic video publishing mean for marketers? Axios Teens, YouTube and the rise of the micro-influencers 70% of teen YouTube audiences are more likely to be influenced by YouTubers, recent survey data shows. How can savvy marketers utilize these findings in campaigns targeting teens? The Drum ON THE LIGHTER SIDE: Marketoonist Tom Fishburne Brand Positioning Cartoon A lighthearted look at brand positioning, by Marketoonist Tom Fishburne — Marketoonist 1990, meet 2018: How far does 20MHz of Macintosh IIsi power go today? — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS:
  • Lee Odden — Pubcon Pro 2018 Featured Speaker: Lee Odden — Pubcon
  • Lee Odden — IDMA 2018: Celebrating the best in the industry — Exchange4Media
  • Lee Odden — It takes a Village — Digital Doughnut
  • TopRank Blog — My 10 Biggest Mistakes in 10 Years as an Entrepreneur — Medium
What are your top content marketing news items this week? Thank you for joining us, and we hope you'll return next week for another round-up of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results appeared first on Online Marketing Blog - TopRank®.

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Digital Marketing News: Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study http://www.toprankblog.com/2018/06/digital-marketing-news-062918/ http://www.toprankblog.com/2018/06/digital-marketing-news-062918/#respond Fri, 29 Jun 2018 10:30:33 +0000 http://www.toprankblog.com/?p=24461 Facebook tests ‘subscription Groups’ that charge for exclusive content Facebook has begun testing subscription-based Groups among a select array of users, which now allow Group managers to charge monthly for exclusive content, and which will open up new possibilities to digital marketers when rolled out to all users. TechCrunch Google Search Console URL Inspector Tool [...]

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Facebook Brand Collabs Manager, Image by Facebook

Facebook tests ‘subscription Groups’ that charge for exclusive content
Facebook has begun testing subscription-based Groups among a select array of users, which now allow Group managers to charge monthly for exclusive content, and which will open up new possibilities to digital marketers when rolled out to all users. TechCrunch

Google Search Console URL Inspector Tool Is Still Rolling Out
Google has added several features to its beta Search Console that offer greater insight into indexed URLs, including new more detailed crawl, index, and page-serving information, the Internet giant announced this week. SEO Roundtable

Report: Employee advocacy trumps influencer marketing
Employee advocacy has gotten recommendations that are seen as more trustworthy than those of traditional influencers, while the accurate measurement of return-on-investment (ROI) remains a top challenge for social media marketers, according to interesting recent Sprout Social report data. PR Daily

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube advertisers will gain a slew of new testing and measurement utilities in Google AdWords (now known simply as Google Ads), when Google rolls out its Video Experiments, Video Creative Analytics, YouTube Director Mix, and Video Ad Sequencing tools, all currently in beta testing but now being made available to an expanded group of digital marketers. Marketing Land

Influencer Marketing Is Going Mainstream With Facebook’s Upcoming Tool, Brand Collabs Manager
With Facebook Brand Collabs Manager, the social media juggernaut has gone all-in with the increasingly important influencer marketing aspect of digital advertising, providing a slate of tools to easily match audience demographics with suitable influencers. AdWeek

Report: Marketing leaders aren’t keeping up with the speed of data
Leveraging customer data and employee empowerment are sizable challenges among marketing leaders, according to new survey data from Forbes Insights and Treasure Data, with just one in four companies reporting that they can adequately leverage their available data. MarTech Today

June 29, 2018 Sprout Social Statistic Image

Facebook opens up Watch to creators & adds video features to take on YouTube
With new additions to Facebook Watch, the world’s biggest social media service goes head-to-head with YouTube, expanding video options to include Facebook Pages, and the ability to monetize videos with an updated Ad Breaks component. Marketing Land

Performance Card In Google My Business
Google has given companies with a My Business account new ways to measure engagement and reach, with its recently-released Performance Cards for Google Maps feature — a move that offers digital marketers expanded analytics capabilities. Search Engine Roundtable

Facebook now running autoplay video ads in Messenger
Facebook has added auto-play inbox video ads to Messenger, which can be hidden but not entirely turned off, offering digital marketers a greater reach potential, the company announced recently. AdAge

Snapchat experiments with sharing ad revenue with creators
Snapchat’s new ad revenue-sharing program has given Snap digital creators a potential monetary boost similar to the benefits offered by YouTube, the platform announced recently. DigiDay

ON THE LIGHTER SIDE:

Marketoonist Social Media Policy Cartoon

A lighthearted look at social media policy, by Marketoonist Tom Fishburne — Marketoonist

NES Classic Edition makes its long-awaited return to retail on June 29 — Venture Beat

Google Earth’s new measuring tool is a fun toy for geography nerds — The Next Web

U.S. reclaims top spot for world’s fastest supercomputer — Venture Beat

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — How can you leverage data to transform social strategy? TopRank CEO Lee Odden spoke with Rival IQ’s Seth Bridges on The Data-Driven Marketer — Rival IQ
  • Lee Odden — Are your influencers buying their followers? — Onalytica (client)
  • Lee Odden — Influencers and Media Partners: How to amplify the reach of content — SEMrush
  • Lee Odden — 18 Expert Tips for Running Your First Influencer Marketing Campaign — Databox
  • Lee Odden — Internet Marketing Influencers with the Widest Social Reach [INFOGRAPHIC] — TechWyse

What are your most important content marketing news stories this week?

Thanks for joining us, and please return next week for another array of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


Email Newsletter Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study | http://www.toprankblog.com

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Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth http://www.toprankblog.com/2018/06/digital-marketing-news-062218/ http://www.toprankblog.com/2018/06/digital-marketing-news-062218/#respond Fri, 22 Jun 2018 10:30:24 +0000 http://www.toprankblog.com/?p=24433 With IGTV, Instagram Takes Aim at YouTube Instagram has added the ability to upload videos up to an hour long, with the launch of its new IGTV feature, offering digital marketers a much bigger video canvas. Instagram also announced that it has broken through the one billion user barrier. Wired Unilever stops working with digital [...]

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Instagram IGTV Announcement
With IGTV, Instagram Takes Aim at YouTube
Instagram has added the ability to upload videos up to an hour long, with the launch of its new IGTV feature, offering digital marketers a much bigger video canvas. Instagram also announced that it has broken through the one billion user barrier. Wired

Unilever stops working with digital media influencers who buy followers
Unilever has ceased working with social media influencers who buy followers, a first-of-its-kind effort to increase influencer transparency, the mega-brand recently announced. Marketing Land

Marketing-driven revenue from mobile apps has grown 80% since 2016
Marketers focusing on mobile may be on the right track, as mobile apps have driven a vast 80 percent marketing revenue expansion since 2016, according to voluminous new report data from Facebook and marketing analytics firm AppsFlyer, detailing major differences among the gaming, shopping, and travel markets. Venture Beat

For $150, Most Users Will Sell Personal Information to Brands
$150 would persuade most consumers to sell certain portions of their personal data to their favorite brands, according to recent survey data of U.S., U.K., and German Internet users. eMarketer

Reddit brings autoplay native video ads to desktop and mobile
Reddit’s traditionally sparse advertising will make way for new auto-play video ads on both its mobile and desktop sites, the increasingly popular social news aggregation, content rating, and discussion website announced recently. Tech Crunch

Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories
Instagram has given certain advertisers new e-commerce features that will add a shopping bag icon to Instagram Stories, a move that could eventually be rolled out to all advertisers. Marketing Land

Google replacing video boxes with video carousel on desktop search
Google has moved almost completely to the carousel format for videos among desktop search results, providing new opportunities for digital marketers. Search Engine Land

Friday, June 22, 2018 News Statistics Image

Twitter Launches New Site to Provide Insights into How to Make Best Use of the Platform
Twitter launched its Twitter Media site to help digital marketers best make use of the platform’s latest features, including case studies and other best-practice-oriented content. Social Media Today

Bing Ads With Enhanced Targeting Settings & Dimensions Tab
Bing rolled out new advertising features including more precise location and device targeting, along with upgraded analytics information with a new Bing Ads Dimensions feature. SEO Roundtable

YouTube Like & Dislike Counts Are Now More Accurate
YouTube updated the way it tabulates video likes and dislikes, in an effort to combat spam, a move than should prove beneficial to digital marketers. Search Engine Journal

Want to Win Over Millennials and Gen Z? Vice’s New Study Says Brands Should Get Spiritual
The key elements marketers most need to tap into when targeting millennials and Gen-Z include surprises such as spirituality, according to new study data by Vice. Vice

ON THE LIGHTER SIDE:

Marketoonist Personalization Gap Cartoon

A lighthearted look at the personalization gap in marketing, by Marketoonist Tom Fishburne — Marketoonist

The EU’s bizarre war on memes is totally unwinnable — Wired

Look! Up in the Sky! It’s a Flying Orange Man With Wieners on His Belt! — AdWeek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Ashley Zeckman — What’s Trending: Ride the Marketing Merry-Go-Round — LinkedIn (client)
  • Lee Odden — The Keys to Successful B2B Content and Influence Programs — WriterAccess

What are your top content marketing news stories this week?

Thanks for stopping by, and please join us next week for another lineup of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


Email Newsletter Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth | http://www.toprankblog.com

The post Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth appeared first on Online Marketing Blog - TopRank®.

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Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads http://www.toprankblog.com/2018/06/digital-marketing-news-061518/ http://www.toprankblog.com/2018/06/digital-marketing-news-061518/#respond Fri, 15 Jun 2018 10:30:17 +0000 http://www.toprankblog.com/?p=24400 Perceived Influence Marketing Charts Graph

Perceived Influence Marketing Charts Graph

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power
How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts

Facebook Experiments with A/B Testing for Page Posts
Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today

CMOs Say Digital Marketing Is Most Effective: Nielsen Study
Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers. Broadcasting & Cable

Snapchat Rolls Out Option to 'Unsend' Messages, New eCommerce Tools
Snapchat has added several e-commerce tools including an in-app ticket purchase solution, branded augmented-reality games, and has given its users the option to unsend messages. Social Media Today

People Are Changing the Way They Use Social Media
Trust of various social media platforms and how Internet users’ self-censorship has changed since 2013 are among the observations presented in the results of a broad new study conducted by The Atlantic. The Atlantic

Facebook launches tool to let users rate advertisers’ customer service
Facebook has added a feedback tool that lets users rate and review advertisers’ customer service, feedback the company says will help it find and even ban sellers with poor ratings. Marketing Land

2018 June 15 Statistics Image

Google's about-face on GDPR consent tool is monster win for ad-tech companies
Google reversed its General Data Protection Regulation course recently, allowing publishers to work with an unlimited number of vendors, presenting new opportunities for advertising technology firms. AdAge

LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards
LinkedIn (client) has rolled out a variety of new ad types and more performance metrics for marketers, with its Sponsored Content carousel ads that allow up to 10 custom images. Marketing Land

Report: Facebook is Primary Referrer For Lifestyle Content, Google Search Dominates Rest
What people care about and where they look for relevant answers online are among the marketing-related insights revealed in a recent report from Web analytics firm Parse.ly. Facebook was many users’ go-to source for answers for lifestyle content, while Google was the top source for all other content types. MediaPost

Survey: 87% of mobile marketers see success with location targeting
Location targeting is widely-used and has performed well in the mobile marketing realm, helping increase conversion rates and how well marketers understand their audiences, according to new report data. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Short-Termism Cartoon

A lighthearted look at marketing short-termism, by Marketoonist Tom Fishburne — Marketoonist

‘The weird one wins’: MailChimp’s CMO on the company’s off-the-wall advertising — The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Why Content Marketing is Good for B2B Companies — Atomic Reach
  • Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — Better than Bonuses: 4 Motivators that Matter More than Money — Workfront
  • Anne Leuman — What’s Trending: Marketing GOOOOOAAAALS! — LinkedIn (client)

Thanks for visiting, and please join us next week for a new selection of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads appeared first on Online Marketing Blog - TopRank®.

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Perceived Influence Marketing Charts Graph

Perceived Influence Marketing Charts Graph As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts Facebook Experiments with A/B Testing for Page Posts Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today CMOs Say Digital Marketing Is Most Effective: Nielsen Study Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers. Broadcasting & Cable Snapchat Rolls Out Option to 'Unsend' Messages, New eCommerce Tools Snapchat has added several e-commerce tools including an in-app ticket purchase solution, branded augmented-reality games, and has given its users the option to unsend messages. Social Media Today People Are Changing the Way They Use Social Media Trust of various social media platforms and how Internet users’ self-censorship has changed since 2013 are among the observations presented in the results of a broad new study conducted by The Atlantic. The Atlantic Facebook launches tool to let users rate advertisers’ customer service Facebook has added a feedback tool that lets users rate and review advertisers’ customer service, feedback the company says will help it find and even ban sellers with poor ratings. Marketing Land 2018 June 15 Statistics Image Google's about-face on GDPR consent tool is monster win for ad-tech companies Google reversed its General Data Protection Regulation course recently, allowing publishers to work with an unlimited number of vendors, presenting new opportunities for advertising technology firms. AdAge LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards LinkedIn (client) has rolled out a variety of new ad types and more performance metrics for marketers, with its Sponsored Content carousel ads that allow up to 10 custom images. Marketing Land Report: Facebook is Primary Referrer For Lifestyle Content, Google Search Dominates Rest What people care about and where they look for relevant answers online are among the marketing-related insights revealed in a recent report from Web analytics firm Parse.ly. Facebook was many users’ go-to source for answers for lifestyle content, while Google was the top source for all other content types. MediaPost Survey: 87% of mobile marketers see success with location targeting Location targeting is widely-used and has performed well in the mobile marketing realm, helping increase conversion rates and how well marketers understand their audiences, according to new report data. Marketing Land ON THE LIGHTER SIDE: Marketoonist Short-Termism Cartoon A lighthearted look at marketing short-termism, by Marketoonist Tom Fishburne — Marketoonist ‘The weird one wins’: MailChimp’s CMO on the company’s off-the-wall advertising — The Drum TOPRANK MARKETING & CLIENTS IN THE NEWS:
  • Lee Odden — Why Content Marketing is Good for B2B Companies — Atomic Reach
  • Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — Better than Bonuses: 4 Motivators that Matter More than Money — Workfront
  • Anne Leuman — What’s Trending: Marketing GOOOOOAAAALS! — LinkedIn (client)
Thanks for visiting, and please join us next week for a new selection of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads appeared first on Online Marketing Blog - TopRank®.

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Digital Marketing News: Internet Trends Report Released, Twitter Joins S&P 500, & Reddit Gains Traffic http://www.toprankblog.com/2018/06/digital-marketing-news-060818/ http://www.toprankblog.com/2018/06/digital-marketing-news-060818/#respond Fri, 08 Jun 2018 10:30:36 +0000 http://www.toprankblog.com/?p=24371 Mary Meeker’s 2018 internet trends report: All the slides, plus analysis The highly-anticipated Internet Trends report for 2018 has been released, including data bound to prove helpful to marketers for months to come. For more than 20 years venture capitalist Mary Meeker, partner at Kleiner Perkins, has researched and put out the report. Recode Twitter [...]

The post Digital Marketing News: Internet Trends Report Released, Twitter Joins S&P 500, & Reddit Gains Traffic appeared first on Online Marketing Blog - TopRank®.

]]>
2018 Mary Meeker Report Graph

Mary Meeker’s 2018 internet trends report: All the slides, plus analysis
The highly-anticipated Internet Trends report for 2018 has been released, including data bound to prove helpful to marketers for months to come. For more than 20 years venture capitalist Mary Meeker, partner at Kleiner Perkins, has researched and put out the report. Recode

Twitter Will Limit What Third-Party Apps Can Do, Starting August 16th
Twitter is gearing up for August changes that will hamper some popular functionality in third-party apps, including the elimination of streaming real-time tweets and limitations to push notifications in apps, the company recently announced. Search Engine Journal

Instagram Explains How Its Algorithm Works in New Briefing
Instagram has presented fresh insight into some of the signals that go into how its primary feed algorithm works, which could be a boon to marketers. Social Media Today

Infographic: Influencers Are Bigger Than Ever, and They’re Just Getting Started
Influencers are expanding their reach, and nearly 80 percent expect to create even more branded content going forward, according to new analysis outlined in infographic format. AdWeek

Facebook Removes ‘Trending’ Section Due to Lack of Use
Facebook has pulled the plug on its once-heavily-featured trending section, ending a four-year run, the social media giant announced this week in a move framed as helping Facebook’s news delivery trustworthiness. Search Engine Journal

Reddit surpasses Facebook to become the 3rd most visited site in the US
Reddit jumped ahead of Facebook to move into the third most popular spot on Internet traffic analysis firm Alexa’s list of top U.S. sites, leaving only Google and YouTube with more traffic, recently-released data showed. The Next Web

June 9, 2018 Statistic Image

Twitter Inc to join the S&P 500, replacing Monsanto
Twitter, which went public in 2013, has joining the S&P 500 U.S. index, a move that caused the firm’s shares to rise ahead of Thursday’s listing. Reuters

Facebook fan page operator has privacy responsibilities: EU court
Facebook fan page operators of all sorts may have new concerns after a European Union court ruled that one page’s operator was responsible for protecting the personal data of visiting fans, it was announced Tuesday. Reuters

Snapchat Publishes New Insights into Generation Z [Infographic]
Snapchat has released new data about Generation Z’s buying power and online habits, in a newly-published infographic detailing how the demographic’s importance to marketers has increased. Social Media Today

ON THE LIGHTER SIDE:

Marketoonist Branded Content Cartoon

A lighthearted throwback look at branded content, by Marketoonist Tom Fishburne — Marketoonist

The 10 Best Ranking Contact Us Pages on the Web — Search Engine Journal

Facebook Less Popular With Teens Than Instagram, Snapchat — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Lee Odden of TopRank Marketing will discuss how to grow influence in marketing — Exchange4Media
  • Lee Odden — Webinar: Leveraging Data to Transform Your Social Media Strategy — Rival IQ
  • Lee Odden — Is Twitter Follower Growth Slowing? [New Data] — Search Engine Journal
  • Lee Odden — Give your content the edge: Over-index on humanity! — PR Warrior
  • Content Marketing Institute (client) — What’s Trending: Question Conventions for a Fresh Look — LinkedIn (client)

Thanks for tuning in, and please join us next week for more of the very latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: Internet Trends Report Released, Twitter Joins S&P 500, & Reddit Gains Traffic | http://www.toprankblog.com

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Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP http://www.toprankblog.com/2018/06/influencer-marketing-ursula-ringham/ http://www.toprankblog.com/2018/06/influencer-marketing-ursula-ringham/#respond Mon, 04 Jun 2018 10:15:48 +0000 http://www.toprankblog.com/?p=24348 Influencer Marketing Interview Ursula Ringham

Influencer Marketing Interview Ursula Ringham

They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally.

“I’m a fiercely curious person who loves storytelling,” Ursula told me. “I guess it’s my hidden talent; I can strike up a conversation with a stranger and get them to tell me their full life story. I’ll talk to anyone. I want to know people and how they think.”

Her curiosity and “love of story” have guided her throughout her marketing career—from early positions at Adobe and Apple to self-publishing a thriller novel to her latest role as Head of Global Influencer Marketing at SAP*.

“I’m no millennial, but I have the millennial mindset,” she says. “You have to go after what you want. You can’t let fear decide your future. And I know if I put my mind to something, I can do it.”

As influencer marketing booms and social media marketing experiences a quasi midlife crisis, I sat down with Ursula to talk misconceptions, tools, and tips on both marketing fronts.

Q&A with SAP’s Ursula Ringham

Ursula Ringham, Head of Global Influencer Marketing, SAP1. Tell me about yourself. How did you come into the digital marketing space and eventually join SAP?

I was in the right place at the right time. As you know, I worked at Adobe and Apple, so I had a career in high-tech early on. I actually left Apple right before the first iPhone came out, and I stayed at home with my kids for about eight years.

When it was time to get back in, honestly, no one would hire me. They’d say: “You have great experience from back in the day, but you can’t compete.” Things had changed.

But even when I was at home, I was always doing something—I did some consulting and also worked on my passion for writing. That’s when I wrote and self-published my thriller novel, “Privileged Corruption.” I took creative writing classes, attended conferences and events when I could—and this is still something I do today; attend events to continue to develop because I still have several books in me.

Then in 2012, I was talking with a girlfriend and she said she needed someone to write customer success stories. And while I didn’t have the exact experience, I could write and I thought: “I can do anything if I put my mind to it.”

So, I got a job as a contractor; someone took a chance on me. And that someone was at SAP.

2. You have extensive experience with social media. What have you found to be the universal truths of social? (The things that stay the same no matter what platform or algorithm changes occur.)

Authenticity and storytelling; you need to own your brand—but you need to do it strategically.

As an individual on social or through your brand channels, you need to share the truths about who you are in a way that connects with your audience.

For me, these are the “five truths” I share with my following:

No. 1: My work.

Tell a story that enables people to come with you on the journey. Your audience doesn’t want to hear that your company just released a new product or service. They want to know how you’re solving problems or making a difference.

No. 2: My family.

I don’t give every detail here—just sprinkle some things in. This is how people see a different side and get to know me. You have to give something personal.

No. 3: My passion.

You have to share something you love. Dogs, skiing, Star Wars, poetry—the list goes on. Share something you’re passionate about because you’ll be able to form connections with people who have the same passions.

No. 4: Sports.

Whether you’re a sports fanatic or simply tolerate them, it’s something everyone can connect with and discuss—whether it’s your child’s little league baseball game or the NBA Finals.

No. 5: Third-party voices.

It could be an article from my favorite journalist or the latest commentary on the royal wedding. The point is to share things that you and your audience find interesting.

The bottom line here is: Be authentic. Be yourself (or your brand). But be strategic.

[bctt tweet="As an individual on #socialmedia or through your brand channels, you need to share the truths about who you are in a way that connects with your audience. - @ursularingham" username="toprank"]

3. What do you think is most misunderstood about influencer marketing?

For one, people often think that influencer marketing is all about celebrities hawking a product. It’s truly not about that—especially in the B2B realm. It’s about highlighting experts who have real experience on the business challenges a brand’s audience faces.

Secondly, it’s not always about the number of followers or connections an influencer has. Some people think: “Oh my God. We have to work with this person. They have a million followers.” Your influencers have to be able to relate to your audience and that skill isn’t necessarily determined by a large following.

Thirdly, influencer marketing is not a one-and-done tactic. You want it to be for the long haul, so influencer relationships are everything. You need to dig deep to learn who your influencers are and the expertise they bring, and build a relationship by consistent and thoughtful engagement.

Lastly, influencers can be found within your own company. Your employees can be influencers. People often forget this. You can and should combine internal and external influencers.

4. What’s one “influencer marketing must” that marketers often overlook?

You must have a call to action. What’s the point? What’s your end goal? How are you defining success? Where are you sending them?

Whether your goal is brand awareness or lead gen, if you’re telling a story that has people on the edge of their seat, you need to give them a natural next step to continue their journey.

[bctt tweet="Regardless of your goal, if you’re telling a story that has people on the edge of their seat, you need to give them a natural next step to continue their journey. - @ursularingham #InfluencerMarketing" username="toprank"]

5. Let’s say you’ve run into a long-lost marketer friend who’s considering working with influencers. Where do you tell them to start? What do you tell them to be cautious of?

The main thing is: If you want to succeed, you have to be in it to win it. You have to be on social media, you have to be engaged, you have to follow influencers, you have to engage with them, and you have to read, watch, or listen to their content. And all of this is before, during, and after you reach out for the first ask.

When it comes to vetting who you want to work with, start by digging into their social channels.

Twitter is a great place to learn about the topics and types of content they’re interested in. LinkedIn is great for this, too, but that’s where you can really vet whether they have the expertise and background to make a partnership a good fit. Facebook and Instagram are where you can see if you really want to work with them since you’re typically able to see more personality there.

As for something to look out for, as you’re viewing their social posts, see if they’re just sharing the same things on every channel. A post on Instagram with 10 hashtags will not work on Facebook. Every channel is different and if you keep seeing the same post, it’s like: Where are you? Where’s the authentic side?

Finally, you should be very selective on who you work with. You need to make sure they’re a good fit. Sometimes I’ll actually reach out to a mutual connection or a colleague at a different company to see if they’ve worked with an influencer before and get their read on them.

[bctt tweet="If you want to succeed at #influencermarketing, you have to be in it to win it. You have to commit. - @ursularingham" username="toprank"]

6. Where do you think GDPR and data privacy as it relates to social media and influencer marketing will have biggest impact on how brands engage? (What do brands need to consider?)

GDPR is going to be the stake in the ground for all data privacy—bar none. As GDPR kicks off, we’ll start to see lawsuits and controversies in the news and people will become increasingly aware and engaged. In the U.S., we’re already becoming more aware of data privacy issues, especially after Cambridge Analytica.

But bottom line, GDPR will be really important. And as a result, our influencers will become even more important and valuable. They’re going to be our trusted brand ambassadors; our trusted voices. They’ll be a huge asset because people don’t trust brands outright—they trust people.

[bctt tweet="In light of #GDPR, influencers will become even more important and valuable. They’re going to be our trusted brand ambassadors; our trusted voices. - @ursularingham #InfluencerMarketing" username="toprank"]

7. What’s in your social media marketing toolbox? (What platforms, tools or best practices are your must-haves for success?)

On the personal front, I’m on Twitter, Facebook, Instagram, and LinkedIn. A key best practice for me here is tailoring the content and the messaging for each platform because my audience is different for each.

In addition, I post in the moment, every day. Authenticity is important, so I rarely use scheduling tools.

Now, for the brand marketers out there, you absolutely need a social media scheduling and management tool. You need help. And there are so many tools out there like Hootsuite or Buffer, but do your research and select one that meets your brand’s needs from a management and budgetary perspective.

8. How about your influencer marketing toolbox?

Brands engaging in influencer relations and marketing need a tool to help organize, identify, and manage relationships with influencers. A spreadsheet won’t get you very far. Tools can help you keep up with what your influencers are doing and sharing, so you can regularly engage and continue to build relationships.

Like with social media management tools, there are several options like Traackr or Onalytica, so do your research and pick one that’s the best fit.

9. Finally, what are you most excited for in your new role as Head of Global Influencer Marketing for SAP?

Building a world-class influencer program that helps SAP become a Top-10 brand. And we’ll do it through innovative storytelling. We make incredibly innovative products, so we need to tell our stories in innovative ways. And working with influencers will help us do that.

I love pushing the envelope. I love innovative content. And I’m excited about what can happen when we think a little differently.

10. Any final words for other marketers out there?

In marketing, story is everything. But in order to tell a compelling story, you have to be immersed. Bring empathy and understanding, bring purpose, and bring insight—the latter of which influencers can certainly help with.

Finally, embrace curiosity, think and do things differently, and embed yourself in your craft if you want to innovate.

[bctt tweet=".@ursularingham's message to #marketers: Embrace curiosity, think and do things differently, and embed yourself in your craft if you want to innovate." username="toprank"]

Ready to Take the Influencer Marketing Dive?

As Ursula so eloquently said, in order to succeed at influencer marketing, you have to be in it to win it. You have to commit. So, why not start with immersing yourself in influencer marketing tips, tactics, and strategies.

Check out some of these helpful posts to get you more in the know and help you make the leap:

Finally, a big thank you to Ursula for sharing her story and insights. You rock! If you want to connect with Ursula, follow her on Twitter or LinkedIn.

Disclosure: SAP is a TopRank Marketing client.

The post Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP appeared first on Online Marketing Blog - TopRank®.

]]>
Influencer Marketing Interview Ursula Ringham

Influencer Marketing Interview Ursula Ringham They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally. “I’m a fiercely curious person who loves storytelling,” Ursula told me. “I guess it’s my hidden talent; I can strike up a conversation with a stranger and get them to tell me their full life story. I’ll talk to anyone. I want to know people and how they think.” Her curiosity and “love of story” have guided her throughout her marketing career—from early positions at Adobe and Apple to self-publishing a thriller novel to her latest role as Head of Global Influencer Marketing at SAP*. “I’m no millennial, but I have the millennial mindset,” she says. “You have to go after what you want. You can’t let fear decide your future. And I know if I put my mind to something, I can do it.” As influencer marketing booms and social media marketing experiences a quasi midlife crisis, I sat down with Ursula to talk misconceptions, tools, and tips on both marketing fronts.

Q&A with SAP’s Ursula Ringham

Ursula Ringham, Head of Global Influencer Marketing, SAP1. Tell me about yourself. How did you come into the digital marketing space and eventually join SAP?

I was in the right place at the right time. As you know, I worked at Adobe and Apple, so I had a career in high-tech early on. I actually left Apple right before the first iPhone came out, and I stayed at home with my kids for about eight years. When it was time to get back in, honestly, no one would hire me. They’d say: “You have great experience from back in the day, but you can’t compete.” Things had changed. But even when I was at home, I was always doing something—I did some consulting and also worked on my passion for writing. That’s when I wrote and self-published my thriller novel, “Privileged Corruption.” I took creative writing classes, attended conferences and events when I could—and this is still something I do today; attend events to continue to develop because I still have several books in me. Then in 2012, I was talking with a girlfriend and she said she needed someone to write customer success stories. And while I didn’t have the exact experience, I could write and I thought: “I can do anything if I put my mind to it.” So, I got a job as a contractor; someone took a chance on me. And that someone was at SAP.

2. You have extensive experience with social media. What have you found to be the universal truths of social? (The things that stay the same no matter what platform or algorithm changes occur.)

Authenticity and storytelling; you need to own your brand—but you need to do it strategically. As an individual on social or through your brand channels, you need to share the truths about who you are in a way that connects with your audience. For me, these are the “five truths” I share with my following: No. 1: My work. Tell a story that enables people to come with you on the journey. Your audience doesn’t want to hear that your company just released a new product or service. They want to know how you’re solving problems or making a difference. No. 2: My family. I don’t give every detail here—just sprinkle some things in. This is how people see a different side and get to know me. You have to give something personal. No. 3: My passion. You have to share something you love. Dogs, skiing, Star Wars, poetry—the list goes on. Share something you’re passionate about because you’ll be able to form connections with people who have the same passions. No. 4: Sports. Whether you’re a sports fanatic or simply tolerate them, it’s something everyone can connect with and discuss—whether it’s your child’s little league baseball game or the NBA Finals. No. 5: Third-party voices. It could be an article from my favorite journalist or the latest commentary on the royal wedding. The point is to share things that you and your audience find interesting. The bottom line here is: Be authentic. Be yourself (or your brand). But be strategic. [bctt tweet="As an individual on #socialmedia or through your brand channels, you need to share the truths about who you are in a way that connects with your audience. - @ursularingham" username="toprank"]

3. What do you think is most misunderstood about influencer marketing?

For one, people often think that influencer marketing is all about celebrities hawking a product. It’s truly not about that—especially in the B2B realm. It’s about highlighting experts who have real experience on the business challenges a brand’s audience faces. Secondly, it’s not always about the number of followers or connections an influencer has. Some people think: “Oh my God. We have to work with this person. They have a million followers.” Your influencers have to be able to relate to your audience and that skill isn’t necessarily determined by a large following. Thirdly, influencer marketing is not a one-and-done tactic. You want it to be for the long haul, so influencer relationships are everything. You need to dig deep to learn who your influencers are and the expertise they bring, and build a relationship by consistent and thoughtful engagement. Lastly, influencers can be found within your own company. Your employees can be influencers. People often forget this. You can and should combine internal and external influencers.

4. What’s one “influencer marketing must” that marketers often overlook?

You must have a call to action. What’s the point? What’s your end goal? How are you defining success? Where are you sending them? Whether your goal is brand awareness or lead gen, if you’re telling a story that has people on the edge of their seat, you need to give them a natural next step to continue their journey. [bctt tweet="Regardless of your goal, if you’re telling a story that has people on the edge of their seat, you need to give them a natural next step to continue their journey. - @ursularingham #InfluencerMarketing" username="toprank"]

5. Let’s say you’ve run into a long-lost marketer friend who’s considering working with influencers. Where do you tell them to start? What do you tell them to be cautious of?

The main thing is: If you want to succeed, you have to be in it to win it. You have to be on social media, you have to be engaged, you have to follow influencers, you have to engage with them, and you have to read, watch, or listen to their content. And all of this is before, during, and after you reach out for the first ask. When it comes to vetting who you want to work with, start by digging into their social channels. Twitter is a great place to learn about the topics and types of content they’re interested in. LinkedIn is great for this, too, but that’s where you can really vet whether they have the expertise and background to make a partnership a good fit. Facebook and Instagram are where you can see if you really want to work with them since you’re typically able to see more personality there. As for something to look out for, as you’re viewing their social posts, see if they’re just sharing the same things on every channel. A post on Instagram with 10 hashtags will not work on Facebook. Every channel is different and if you keep seeing the same post, it’s like: Where are you? Where’s the authentic side? Finally, you should be very selective on who you work with. You need to make sure they’re a good fit. Sometimes I’ll actually reach out to a mutual connection or a colleague at a different company to see if they’ve worked with an influencer before and get their read on them. [bctt tweet="If you want to succeed at #influencermarketing, you have to be in it to win it. You have to commit. - @ursularingham" username="toprank"]

6. Where do you think GDPR and data privacy as it relates to social media and influencer marketing will have biggest impact on how brands engage? (What do brands need to consider?)

GDPR is going to be the stake in the ground for all data privacy—bar none. As GDPR kicks off, we’ll start to see lawsuits and controversies in the news and people will become increasingly aware and engaged. In the U.S., we’re already becoming more aware of data privacy issues, especially after Cambridge Analytica. But bottom line, GDPR will be really important. And as a result, our influencers will become even more important and valuable. They’re going to be our trusted brand ambassadors; our trusted voices. They’ll be a huge asset because people don’t trust brands outright—they trust people. [bctt tweet="In light of #GDPR, influencers will become even more important and valuable. They’re going to be our trusted brand ambassadors; our trusted voices. - @ursularingham #InfluencerMarketing" username="toprank"]

7. What’s in your social media marketing toolbox? (What platforms, tools or best practices are your must-haves for success?)

On the personal front, I’m on Twitter, Facebook, Instagram, and LinkedIn. A key best practice for me here is tailoring the content and the messaging for each platform because my audience is different for each. In addition, I post in the moment, every day. Authenticity is important, so I rarely use scheduling tools. Now, for the brand marketers out there, you absolutely need a social media scheduling and management tool. You need help. And there are so many tools out there like Hootsuite or Buffer, but do your research and select one that meets your brand’s needs from a management and budgetary perspective.

8. How about your influencer marketing toolbox?

Brands engaging in influencer relations and marketing need a tool to help organize, identify, and manage relationships with influencers. A spreadsheet won’t get you very far. Tools can help you keep up with what your influencers are doing and sharing, so you can regularly engage and continue to build relationships. Like with social media management tools, there are several options like Traackr or Onalytica, so do your research and pick one that’s the best fit.

9. Finally, what are you most excited for in your new role as Head of Global Influencer Marketing for SAP?

Building a world-class influencer program that helps SAP become a Top-10 brand. And we’ll do it through innovative storytelling. We make incredibly innovative products, so we need to tell our stories in innovative ways. And working with influencers will help us do that. I love pushing the envelope. I love innovative content. And I’m excited about what can happen when we think a little differently.

10. Any final words for other marketers out there?

In marketing, story is everything. But in order to tell a compelling story, you have to be immersed. Bring empathy and understanding, bring purpose, and bring insight—the latter of which influencers can certainly help with. Finally, embrace curiosity, think and do things differently, and embed yourself in your craft if you want to innovate. [bctt tweet=".@ursularingham's message to #marketers: Embrace curiosity, think and do things differently, and embed yourself in your craft if you want to innovate." username="toprank"]

Ready to Take the Influencer Marketing Dive?

As Ursula so eloquently said, in order to succeed at influencer marketing, you have to be in it to win it. You have to commit. So, why not start with immersing yourself in influencer marketing tips, tactics, and strategies. Check out some of these helpful posts to get you more in the know and help you make the leap: Finally, a big thank you to Ursula for sharing her story and insights. You rock! If you want to connect with Ursula, follow her on Twitter or LinkedIn. Disclosure: SAP is a TopRank Marketing client.

The post Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP appeared first on Online Marketing Blog - TopRank®.

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Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp http://www.toprankblog.com/2018/06/digital-marketing-news-060118/ http://www.toprankblog.com/2018/06/digital-marketing-news-060118/#respond Fri, 01 Jun 2018 10:30:37 +0000 http://www.toprankblog.com/?p=24329 Zenith Media Consumption Graph

Zenith Media Consumption Graph
StumbleUpon Shuts Down After 16 Years
StumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with user accounts now moving to Mix.com, co-founder Garrett Camp’s new discovery service. Search Engine Journal

Google Dropping Anonymous Local Reviews?
Google may be moving to end anonymous reviews for its Maps and Local Business offerings, or to remove their star rating impact, according to a Search Engine Roundtable report. Search Engine Roundtable

Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter has begun seeking publishers for an expanded programmatic ad network that would allow timelines embedded on network partner sites to feature ads, the company noted on its revamped Twitter Timeline Ads Pilot site. Marketing Land

Get Woke: Time Spent With Media Approaching Total Awake Time
The amount of time consumers spend with media daily is expected to eventually fill nearly every minute not spent sleeping, according to new forecast data from Publicis’ Zenith unit, with North America topping the rest of the world. MediaPost

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities
Pinterest has grown its substantial user base faster than Twitter and Snapchat, a growth rate detailed in a new Mary Meeker Internet Trends report highlighting Pinterest's opportunities for marketers. Social Media Today

Snapchat launches its first Lens that reacts to sound
Snapchat has rolled out its first image filter lens that reacts not only to visual input but also to sound, opening new avenues to marketers. Engadget

Publicis / Zenith Media Consumption Forecast Statistic

Marketers’ newest shiny toy: GIF stickers
Instagram and Giphy have partnered to expand custom animated sticker GIFs, which are available for Instagram Stories and Snapchat libraries, including expanded tracking mechanisms for marketers. DigiDay

Facebook's size no barrier to deals in new areas: executive
Facebook sees no antitrust-related barriers to future large acquisitions should the social media giant wish to enter new markets, chief operating officer Sheryl Sandberg said Tuesday. Reuters

Quora launches native image ads globally
Quora has expanded its image ads for mobile and desktop worldwide, after tripling its advertising base since last year, announcing that the question-and-answer site now has over 1,000 ad partners. Marketing Land

Consumers Respond To #Hashtags, Not @Handles
Hashtags have been more effective than brand handle mentions among social media consumers, according to new report data from Digimind that also examines global marketing trends. MediaPost

ON THE LIGHTER SIDE:

Shifting Priorities Marketoonist Cartoon

A lighthearted look at shifting priorities, by Marketoonist Tom Fishburne — Marketoonist

Here are some of the funniest reactions to GDPR — Recode

What Amazon would’ve looked like in the 1980s — Co.Design

This is What Happens in an Internet Minute [Infographic] — Social Media Today

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Ashley Zeckman and Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — The Role of Content: Is Building Awareness & Driving Conversion Enough? [Podcast] — Converge
  • Lee Odden — 5 SEO Questions with Lee Odden; Pro Content Tips for Mom and Pops — SEMrush
  • Lee Odden — 33 Quotes to Reignite Your Marketing Spark — Hatchbuck
  • (TopRank / Stephen Slater) — A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing — BigCommerce
  • (Content Marketing World) — The Ultimate Guide to Conquering Content Marketing – #CMWorld 2018 — Content Marketing World

We hope you'll join us next week for a fresh look at the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Zenith Media Consumption Graph

Zenith Media Consumption Graph StumbleUpon Shuts Down After 16 Years StumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with user accounts now moving to Mix.com, co-founder Garrett Camp’s new discovery service. Search Engine Journal Google Dropping Anonymous Local Reviews? Google may be moving to end anonymous reviews for its Maps and Local Business offerings, or to remove their star rating impact, according to a Search Engine Roundtable report. Search Engine Roundtable Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program Twitter has begun seeking publishers for an expanded programmatic ad network that would allow timelines embedded on network partner sites to feature ads, the company noted on its revamped Twitter Timeline Ads Pilot site. Marketing Land Get Woke: Time Spent With Media Approaching Total Awake Time The amount of time consumers spend with media daily is expected to eventually fill nearly every minute not spent sleeping, according to new forecast data from Publicis’ Zenith unit, with North America topping the rest of the world. MediaPost Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities Pinterest has grown its substantial user base faster than Twitter and Snapchat, a growth rate detailed in a new Mary Meeker Internet Trends report highlighting Pinterest's opportunities for marketers. Social Media Today Snapchat launches its first Lens that reacts to sound Snapchat has rolled out its first image filter lens that reacts not only to visual input but also to sound, opening new avenues to marketers. Engadget Publicis / Zenith Media Consumption Forecast Statistic Marketers’ newest shiny toy: GIF stickers Instagram and Giphy have partnered to expand custom animated sticker GIFs, which are available for Instagram Stories and Snapchat libraries, including expanded tracking mechanisms for marketers. DigiDay Facebook's size no barrier to deals in new areas: executive Facebook sees no antitrust-related barriers to future large acquisitions should the social media giant wish to enter new markets, chief operating officer Sheryl Sandberg said Tuesday. Reuters Quora launches native image ads globally Quora has expanded its image ads for mobile and desktop worldwide, after tripling its advertising base since last year, announcing that the question-and-answer site now has over 1,000 ad partners. Marketing Land Consumers Respond To #Hashtags, Not @Handles Hashtags have been more effective than brand handle mentions among social media consumers, according to new report data from Digimind that also examines global marketing trends. MediaPost ON THE LIGHTER SIDE: Shifting Priorities Marketoonist Cartoon A lighthearted look at shifting priorities, by Marketoonist Tom Fishburne — Marketoonist Here are some of the funniest reactions to GDPR — Recode What Amazon would’ve looked like in the 1980s — Co.Design This is What Happens in an Internet Minute [Infographic] — Social Media Today TOPRANK MARKETING & CLIENTS IN THE NEWS:
  • Ashley Zeckman and Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — The Role of Content: Is Building Awareness & Driving Conversion Enough? [Podcast] — Converge
  • Lee Odden — 5 SEO Questions with Lee Odden; Pro Content Tips for Mom and Pops — SEMrush
  • Lee Odden — 33 Quotes to Reignite Your Marketing Spark — Hatchbuck
  • (TopRank / Stephen Slater) — A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing — BigCommerce
  • (Content Marketing World) — The Ultimate Guide to Conquering Content Marketing – #CMWorld 2018 — Content Marketing World
We hope you'll join us next week for a fresh look at the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp appeared first on Online Marketing Blog - TopRank®.

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Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram http://www.toprankblog.com/2018/05/digital-marketing-news-052518/ http://www.toprankblog.com/2018/05/digital-marketing-news-052518/#respond Fri, 25 May 2018 10:30:50 +0000 http://www.toprankblog.com/?p=24298 Social Media Marketing Update: Preferred Platforms and Content Types in 2018 A multitude of the latest trends in social media marketing have been detailed in a new report from Social Media Examiner, revealing that Instagram has surpassed a declining Twitter in overall popularity, while B2B marketers continue to prefer LinkedIn. MarketingCharts Study: Millennial travelers’ Instagram [...]

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Marketing Charts Platform Usage Graph

Social Media Marketing Update: Preferred Platforms and Content Types in 2018
A multitude of the latest trends in social media marketing have been detailed in a new report from Social Media Examiner, revealing that Instagram has surpassed a declining Twitter in overall popularity, while B2B marketers continue to prefer LinkedIn. MarketingCharts

Study: Millennial travelers’ Instagram use has grown 375% since 2013
U.S. millennial travelers have turned to Instagram 375 percent more than they did in 2013, according to new research on social media usage among travelers, while Google stayed the top overall travel site. Marketing Dive

Facebook Releases Latest ‘Topics to Watch’ Report, Highlighting Key Trends
U.S. marketers now have access to Facebook’s latest list of topics to watch, as the social media giant released its “Topics to Watch” list for April, 2018, including the fastest-growing conversation topics on the platform. Social Media Today

A leaked look at Facebook’s search engine for influencer marketing
A glimpse inside Facebook’s possible future influencer marketing search engine plans has been published, including a branded content marketing tool. TechCrunch

The Best Days and Times to Post on Social Media [Infographic]
The most successful times and days for posting social media content have been examined in new study data from Unmetric, showing differing posting sweet spots for Twitter, Facebook, and Instagram. MarketingProfs

Instagram Officially Launches Ability to Re-Share User Posts in Stories
All Instagram accounts have been given the ability to re-share public user posts to Instagram Stories, with a new “Create a story with this post” feature, the company recently announced. Social Media Today

May 25, 2018 Instagram Statistic

2018: The year of influencer marketing for B2B brands
B2B influencer marketing has come into its own so far in 2018, and is expected to play significantly in predicted total brand spending of $101 billion by 2020, which Michael Brito explores. Marketing Land

What Blockchain Could Mean for Marketing
Digital marketers could benefit from learning how blockchain technology is making waves in the marketing world, and Harvard Business Review has examined the expected forthcoming data-driven boom. Harvard Business Review

Facebook updates Ads Reporting & introduces new ‘creative reporting’
Facebook has introduced expanded ad and creative reporting options, rolling out to all advertisers over the next month. Marketing Land

Adobe Buys Magento for $1.68 Billion to Target E-Commerce
Adobe has agreed to purchase Magento in a $1.68 billion deal aimed at boosting Adobe’s e-commerce market share, the firm announced Monday. Bloomberg

ON THE LIGHTER SIDE:

Being Agile Marketoonist Cartoon

A lighthearted look at being agile, by Marketoonist Tom Fishburne — Marketoonist

Try Not to Laugh: 7 Hilarious Ways to Use Humor in Your Emails — Sleeknote

MoonPie’s Social Media Strategy Has a Secret Ingredient: Character — Skyword

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Ashley Zeckman — 20 Experts Give Their Best Advice for Engaging Email Copy That Converts — Delivra
  • Lee Odden — 33 Marketing Quotes to Keep You Motivated — Depositphotos
  • Lee Odden — Conférence Marketing de contenu: créativité et engagement au cœur des stratégies (In French) — Infopresse
  • Caitlin Burgess — 10 Tips for Saving Time and Getting Better Results with Your Content Marketing — Small Business Trends

Please join us once again next week, when we’ll have a new array of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


Email Newsletter Gain a competitive advantage by subscribing to the
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© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram | http://www.toprankblog.com

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Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest http://www.toprankblog.com/2018/05/digital-marketing-news-051818/ http://www.toprankblog.com/2018/05/digital-marketing-news-051818/#respond Fri, 18 May 2018 10:30:03 +0000 http://www.toprankblog.com/?p=24272 Facebook has disabled almost 1.3 billion fake accounts over the past six months Facebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week. Recode Pinterest proves popular with dads, pointing to shifting [...]

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Facebook Housecleaning Graph May 2018

Facebook has disabled almost 1.3 billion fake accounts over the past six months
Facebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week. Recode

Pinterest proves popular with dads, pointing to shifting parental role
Pinterest has increased its popularity among millennial dads, with 42 percent of U.S. fathers in that demographic reporting that they find new products on the site, while nearly half of overall U.S. dads with a household income of $100K or more use Pinterest, according to new analysis data. Marketing Dive

Out of Klout: The social media scoring service is shutting down
Klout will shut down on May 25, ending a 10-year run by the firm that was among the first to use social media analytics to gauge influencer reach, the San Francisco-based company announced recently. AdAge

Google to Notify Users When Businesses Respond to Reviews
Google has rolled out automatic e-mail notifications to users when businesses reply to reviews posted on Google My Business, the company announced recently, in a move aimed at helping firms communicate with those leaving reviews. Search Engine Journal

Google Search CPCs Decline for B2B Advertisers
Google’s average business-to-business search ad cost-per-click fell slightly during the first quarter of 2018, while mobile search’s share rose, according to new report data from Marin Software. MarketingCharts

New AMP features announced for geotargeting content, as well as some GDPR support
Google has added geo-targeting features to its Accelerated Mobile Pages (AMP) framework, plus new tools to help businesses comply with upcoming General Data Protection Regulation (GDPR) requirements, the Internet giant recently announced. Search Engine Land

May 18, 2018 Pinterest Statistic

Google: Search Snippets Are Now Shorter on Average
Google has shortened the average length its dynamically-generated search result snippet function pulls from meta description tags, the company noted this week. Search Engine Journal

‘National Geographic’ Ranks As Top Brand On Social Media
National Geographic was ranked the top brand on social media for the fourth consecutive year, with over 1.6 billion social-related actions during 2017, according to new report data from Shareablee. MediaPost

Are Brands Using Email and Marketing Automation Effectively?
Only eight percent of marketers rate their e-mail and marketing automation efforts as highly effective, according to new research data from GetResponse and SmartInsights. MarketingProfs

Google Updates Image Search Guidelines For SEOs & Publishers
Google has updated its image search guidelines relating to user experience, how Google Image uses structured data, and other best-practices for SEOs and publishers, the firm recently announced. SEO Roundtable

ON THE LIGHTER SIDE:

Brand Standing Marketoonist Cartoon

A lighthearted look at brand-standing, by Marketoonist Tom Fishburne — Marketoonist

CafePress.com Announces Sweeping Privacy Changes After Improperly Sharing The T-Shirt Sizes Of Millions Of Americans — The Onion

It’s Not You, It’s Yanni… Wait, Laurel — Mad Magazine

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Top 100 Digital Marketers 2018 — Brand24
  • Lee Odden — What’s Trending: What Should Guide Your Marketing Decisions? — LinkedIn (client)
  • (TopRank) — Top 50 B2B Marketing Agency Blogs for Inspiring and Actionable Content — Jumplead
  • (TopRank) — 5 successful women in digital marketing — We Are Marketing
  • (Lee Odden) — That Valuable Space Where Content and Influencer Marketing Meet — Versa Marketing

Please gather with us once again next week, when we’ll share a new round-up of the very latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


Email Newsletter Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest | http://www.toprankblog.com

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Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps http://www.toprankblog.com/2018/05/digital-marketing-news-051118/ http://www.toprankblog.com/2018/05/digital-marketing-news-051118/#respond Fri, 11 May 2018 10:30:29 +0000 http://www.toprankblog.com/?p=24241 Digital Ad Spending Graph eMarketer

Digital Ad Spending Graph eMarketer

Facebook Weighs Ad-Free Subscription Option
Facebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last year’s revenue of $41 billion from ad sales. Bloomberg

Instagram quietly launches payments for commerce
Instagram has been testing its own direct payment system among certain app users and partners, in a move that could increase the firm’s native payment footprint. TechCrunch

Google Tests Submitting Question Directly In Search Results
Google has recently tested question forms within search results that allow users to submit questions directly by text or voice to the Internet giant and its various publisher partners. SEO Roundtable

eMarketer Releases New Global Media Ad Spending Estimates
Digital advertising totals could surpass spending on all other media types by 2020 or 2021, according to new report data from eMarketer, rising from this year’s predicted 43.5 percent to 49.9 percent in 2020 and 52.1 percent in 2021. eMarketer

Microsoft and Amazon Show Alexa and Cortana Becoming Friends
Marketers in the Microsoft Cortana and Amazon Alexa voice-controlled personal assistant arena will soon find it easier to work with both platforms, as the firms recently demonstrated a mashup combining the two competing systems. Bloomberg

Facebook is using Instagram photos and hashtags to improve its computer vision
Facebook has utilized Instagram photos and hashtags to make a better image recognition system, which could ultimately help marketers save time and reach wider audiences through so-called weakly supervised learning. VentureBeat

eMarketer Global Ad Spend Stat

May 2018 Google Webmaster Report
Google made a multitude of changes in recent weeks, from mobile search prominence and algorithm adjustments to local search and SEO changes, and many are compiled and covered here. SEO Roundtable

For all the hype about VR, advertisers are more excited by AR (for now)
Augmented Reality (AR) and Virtual Reality (VR) at companies including Facebook and Snapchat have competed for advertising spend, with brands favoring AR recently. DigiDay

What Marketers Should Know About Personality-Based Marketing
Harvard Business Review has taken a close look at personality-based marketing and the research behind the evolving field. Harvard Business Review

Podcasts: Who’s Listening, and What It Means for Marketers (Infographic)
The number of podcast listeners and related advertising spending were both up and trending towards sizable growth, according to a variety of new study data from IAB, Rakuten Marketing, and podcast ranking firm Podtrac. eMarketer

ON THE LIGHTER SIDE:

Influencer Fatigue Marketoonist Cartoon

A lighthearted look at influencer fatigue, by Marketoonist Tom Fishburne — Marketoonist

Here Are The Most Amazing Flying Car Designs Featured At Uber’s Elevate Conference — Fast Company

Commodore 64 owners rejoice: The 1541 is BACK — The Register

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Looking to Reach Prospects? Consider Going Micro — Chief Marketer
  • Lee Odden — Lee Odden to speak at Indian Digital Marketing Awards (video) — exchange4media

We hope you'll join us again next week, when we’ll share a new batch of the latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Digital Ad Spending Graph eMarketer

Digital Ad Spending Graph eMarketer Facebook Weighs Ad-Free Subscription Option Facebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last year’s revenue of $41 billion from ad sales. Bloomberg Instagram quietly launches payments for commerce Instagram has been testing its own direct payment system among certain app users and partners, in a move that could increase the firm’s native payment footprint. TechCrunch Google Tests Submitting Question Directly In Search Results Google has recently tested question forms within search results that allow users to submit questions directly by text or voice to the Internet giant and its various publisher partners. SEO Roundtable eMarketer Releases New Global Media Ad Spending Estimates Digital advertising totals could surpass spending on all other media types by 2020 or 2021, according to new report data from eMarketer, rising from this year’s predicted 43.5 percent to 49.9 percent in 2020 and 52.1 percent in 2021. eMarketer Microsoft and Amazon Show Alexa and Cortana Becoming Friends Marketers in the Microsoft Cortana and Amazon Alexa voice-controlled personal assistant arena will soon find it easier to work with both platforms, as the firms recently demonstrated a mashup combining the two competing systems. Bloomberg Facebook is using Instagram photos and hashtags to improve its computer vision Facebook has utilized Instagram photos and hashtags to make a better image recognition system, which could ultimately help marketers save time and reach wider audiences through so-called weakly supervised learning. VentureBeat eMarketer Global Ad Spend Stat May 2018 Google Webmaster Report Google made a multitude of changes in recent weeks, from mobile search prominence and algorithm adjustments to local search and SEO changes, and many are compiled and covered here. SEO Roundtable For all the hype about VR, advertisers are more excited by AR (for now) Augmented Reality (AR) and Virtual Reality (VR) at companies including Facebook and Snapchat have competed for advertising spend, with brands favoring AR recently. DigiDay What Marketers Should Know About Personality-Based Marketing Harvard Business Review has taken a close look at personality-based marketing and the research behind the evolving field. Harvard Business Review Podcasts: Who’s Listening, and What It Means for Marketers (Infographic) The number of podcast listeners and related advertising spending were both up and trending towards sizable growth, according to a variety of new study data from IAB, Rakuten Marketing, and podcast ranking firm Podtrac. eMarketer ON THE LIGHTER SIDE: Influencer Fatigue Marketoonist Cartoon A lighthearted look at influencer fatigue, by Marketoonist Tom Fishburne — Marketoonist Here Are The Most Amazing Flying Car Designs Featured At Uber’s Elevate Conference — Fast Company Commodore 64 owners rejoice: The 1541 is BACK — The Register TOPRANK MARKETING & CLIENTS IN THE NEWS:
  • Lee Odden — Looking to Reach Prospects? Consider Going Micro — Chief Marketer
  • Lee Odden — Lee Odden to speak at Indian Digital Marketing Awards (video) — exchange4media
We hope you'll join us again next week, when we’ll share a new batch of the latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps appeared first on Online Marketing Blog - TopRank®.

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Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest http://www.toprankblog.com/2018/05/digital-marketing-news-050418/ http://www.toprankblog.com/2018/05/digital-marketing-news-050418/#respond Fri, 04 May 2018 10:30:44 +0000 http://www.toprankblog.com/?p=24175 Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth Social media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land Unskippable [...]

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video ad spending

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Social media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land

Unskippable six-second video ads are coming to Snapchat
Snapchat plans to test short unskippable ads, in what would be an about-face from the firm’s traditional practices, appearing in certain Snapchat Shows content. DigiDay

Instagram is Testing Slo-Mo Videos, a Mute Button, More
Instagram has been testing a number of new features including slow-motion videos, a story archive calendar, the ability to hide unwanted users, and other changes, according to an examination of the app’s code, in a possible preview of coming enhancements. Search Engine Journal

Amazon advertising is now worth $2 billion
Amazon advertising services grew sharply in the first quarter of 2018, topping $2 billion and a 132 percent year-over-year increase, one of several areas where the company bested estimates. DigiDay

Report: Millennials least influenced by retail advertising, most active tech adopters
Millennials use a wider variety of social media and other technology when shopping online compared to other age groups, according to new report data from Euclid which also shows differing purchasing expectations. Marketing Land

Twitter updates TOS and privacy policy to comply with GDPR
Twitter has updated its terms of service and privacy policy to comply with European Union General Data Protection Regulation (GDPR) legislation, including personal information management improvements. MarTech Today

IAB Video Study April 2018

Google, Facebook, Chinese Platforms Dominate Digital Ad Growth
Digital advertising growth has been strongest among Google, Facebook, Alibaba, Baidu, and Tencent, according to new report data from Forrester showing accelerated overall year-over-year-growth for all of the key 13 global firms included. MediaPost

Google launches new Google My Business API, new dashboard to manage multiple locations
Google has announced a new agency partner program and dashboard for its Google My Business (GMB) service, offering the ability to more easily manage multiple locations from one account. Search Engine Land

Twitter to Display News Articles More Prominently
Twitter has rolled out more prominently-featured on-screen real estate for news links shared by users’ network of contacts, in addition to grouping multiple references to the same tweet link, the company confirmed recently. Search Engine Journal

Snapchat is redesigning its redesign to get people watching more Stories
Snapchat is rolling out additional design improvements in the form of changing how its user-generated stories are displayed on users’ Discover page. Recode

ON THE LIGHTER SIDE:

Glass Half Full Marketoonist Cartoon

A lighthearted look at the risk of innovation, by Marketoonist Tom Fishburne — Marketoonist

Cambridge Analytica Offers 75% Off All Facebook User Data For Blowout Closing Sale — The Onion

The WIRED Guide to Memes — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Conférence Marketing de contenu: Lego au programme — Infopresse
  • Steve Slater — 9 Essential Things You Need to do Grow Your Small Business — Stargazer
  • Lee Odden — FIR Podcast #135: About That “You’re the Product” Trope… — Holtz
  • Lee Odden — Make Your Copy Enjoyable To Read — Mark Armstrong Illustration

Join us again next week, when we’ll share an exciting new array of the latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest | http://www.toprankblog.com

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Digital Marketing News: 3.3B Global Social Users, Facebook’s Loyalty Prediction AI, & More http://www.toprankblog.com/2018/04/digital-marketing-news-042718/ http://www.toprankblog.com/2018/04/digital-marketing-news-042718/#respond Fri, 27 Apr 2018 10:30:46 +0000 http://www.toprankblog.com/?p=24147 Report: Social media use is increasing despite privacy fears 3.3 billion people worldwide use social media, an increase of some 100 million over the first three months of 2018, according to new report data from Hootsuite and We Are Social, despite a spate of recent privacy fears surrounding Facebook and other social companies. The Next [...]

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Digital Around The World Q2 2018 Chart

Report: Social media use is increasing despite privacy fears
3.3 billion people worldwide use social media, an increase of some 100 million over the first three months of 2018, according to new report data from Hootsuite and We Are Social, despite a spate of recent privacy fears surrounding Facebook and other social companies. The Next Web

Google posts $31.1B in total revenue, beats top- and bottom-line expectations
Alphabet Inc., Google’s parent firm, posted better than expected revenue results, with almost $27 billion in advertising revenue for the first quarter of 2018, beating both Wall Street and analyst predictions and continuing year-over-year increases. MarTech Today

Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Advertisers using Facebook will be able to utilize an artificial intelligence (AI) service tool to anticipate user behaviors and likely purchases, according to reports citing leaked information about the firm’s loyalty prediction ad utility. Marketing Land

Study: Majority reject ads on smart speakers
Most people don’t want advertising delivered through virtual assistants, smart speakers, or voice search results, according to new survey data examining screenless searching, however nearly 40 percent of respondents were open to receiving only relevant ads. Search Engine Land

Reddit to grow its 75-person brand partnerships team by 50 percent to woo advertisers
Reddit plans to increase its brand partnership team by 50 percent in an effort to boost its brand-friendliness and attract more ad spend to the sixth most visited site globally. DigiDay

Google Confirms Algorithm Update Released on April 16th
Google has confirmed the latest of its now-routine broad core search algorithm updates designed to boost SERP quality and relevance. Search Engine Journal

Pinterest redesigns business profile pages with monthly viewer counts
Pinterest’s one million businesses will have access to monthly viewer pin counts after rolling out a revised and updated business profile page that also includes several display enhancements. Marketing Land

Ads.txt has gained adoption, but 19 percent of advertisers still haven’t heard of it
Robot.txt-like Ads.txt server-side whitelist from the Interactive Advertising Bureau Tech Lab has made gains in recognition and implementation, yet adoption hurdles remain. DigiDay

‘You’re seeing the lightbulb go off’: Amazon’s ad business is appealing to more buyers
As marketers have shown increased interest in advertising with Amazon, the company’s ad products have become pricier, according to report data from Merkle. DigiDay

Facebook gives creators new ways to monetize videos, while pushing more users to Watch
Facebook’s Watch tab has played an increasing role in the company’s video advertising strategy, along with several recent enhancements for video creators. Marketing Land

73 percent of Internet users purchased a product or service online in the past month.

ON THE LIGHTER SIDE:

Marketoonist 5 stages of data privacy grief

A lighthearted look at the five stages of data privacy grief, by Marketoonist Tom Fishburne — Marketoonist

Google Maps is Now Using Fast Food Locations as Reference Points — Search Engine Journal

Iconic ‘MAD’ Magazine Relaunches, ‘DCist’ Plans Return — MediaPost

Why So Many People Make Their Password ‘Dragon’ — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Interview: Lee Odden on the Rise and Success of Influencer Marketing — Brand24
  • Lee Odden — Video Interview: AQ’s Blog & Grill — AQ’s Blog & Grill YouTube
  • Lee Odden and LinkedIn (client) — Making the Case for Employee Advocacy: A Pocket Guide — LinkedIn Marketing Solutions
  • TopRank Marketing & Cherwell (client) — How to Guarantee Content Shares from Influencers — Onalytica
  • Ashley Zeckman — 82 Experts Share Their Favorite Influencer Marketing Tips to Increase Exposure — ShaneBarker.com
  • Lee Odden — Connecting in meaningful ways: What nonprofits and small businesses can learn from the YouToo Social Media Conference — DotOrgSolutions

Please join us once more next week, when we’ll share an exciting new array of the latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: 3.3B Global Social Users, Facebook’s Loyalty Prediction AI, & More | http://www.toprankblog.com

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Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time http://www.toprankblog.com/2018/04/digital-marketing-news-042018/ http://www.toprankblog.com/2018/04/digital-marketing-news-042018/#respond Fri, 20 Apr 2018 10:30:02 +0000 http://www.toprankblog.com/?p=24125 Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing Channel Snapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts LinkedIn Teamed Up With Tenor to Add GIFs to [...]

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Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing Channel
Snapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts

LinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging
A feature allowing the use of animated GIF images has begun rolling out to LinkedIn users, the latest in a series of changes to add more fun to the business-oriented social platform. AdWeek

Google, Others Cut Into Facebook Share Of Consumer Time
Google’s properties including YouTube have grown more popular among U.S. adults than Facebook, with both taking up a greater share of consumer time than the properties of Verizon, Amazon, Snapchat, and Twitter, according to recently-released January 2018 Nielsen ratings data. MediaPost

Native Advertising Growth Projected to Slow
Native advertising spending growth among U.S. marketers will continue at a slower rate, less than half of the 64 percent figure seen in 2016, according to new eMarketer report data on the ads, which imitate the look of surrounding content. Wall Street Journal

Only 3% Of Marketers Deem MRC Video ‘Viewability” A Reasonable Standard
Just three percent of brand marketers see the current Media Rating Council’s (MRC) video viewability standard — which determines what is counted as a viewable impression — to be reasonable, according to recently-released survey information. MediaPost

62% of B2B marketers see video as priority format, finds LinkedIn study
62 percent of B2B marketers polled by LinkedIn feel that content creators should favor video among all platforms, ahead of email, infographics, and traditional social media creative material. The Drum

PiperJaffray Spring 2018 Taking Stock With Teens Statistics Image

What marketers need to know about Facebook’s updated Business Tools Terms
Facebook’s decision to apply the European Union’s General Data Protection Regulation (GDPR) standards worldwide means an update to a number of the firm’s business tool definitions and accompanying terminology for marketers. Marketing Land

Google launches Enterprise Dialogflow chatbot platform out of beta
Google has launched its smart chatbot platform for businesses — Dialogflow Enterprise Edition — offering the ability to build artificial intelligence-based processing systems for customer service agents, virtual assistants, and other AI-infused support capabilities. VentureBeat

Ad tech streams into audio
Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant. AdAge

AR Drawings Can Now Be Added to Videos in Facebook Stories
Facebook will roll out augmented reality (AR) drawing features for videos within its Facebook Camera offering, the company announced, a potential new promotional tool for marketers. AdWeek

ON THE LIGHTER SIDE:

The New Yorker Daily Cartoon: Thursday, April 5th, 2018

A lighthearted look at Facebook’s recent travails by Jeremy Nguyen — The New Yorker

Researchers Find New Malware Designed To Make ATMs Spit Out Cash — The Onion

Facebook Adds Ability to Tip Live Streamers to Mobile Apps — Variety

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Pubcon Florida 2018: Chatbots Are Cool, But We Gotta Keep Marketing Human – Search Influence — Search Influence
  • Lee Odden — 6 Keys to a Blissful Marriage between PR & Marketing (including insights from @leeodden & @mattschlossberg ) — Glean.info
  • LinkedIn (client) — Serving it Hot: Pro Tips to Make Marketing on LinkedIn Easy — MarTechSeries
  • Lee Odden — 3 Reasons You Need to Attend Content Marketing Conference 2018 — WriterAccess

Stay tuned for next week, when we’ll be sharing all new marketing news stories, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time | http://www.toprankblog.com

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Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows http://www.toprankblog.com/2018/04/digital-marketing-news-041318/ http://www.toprankblog.com/2018/04/digital-marketing-news-041318/#respond Fri, 13 Apr 2018 10:30:22 +0000 http://www.toprankblog.com/?p=24099 Influencer Marketing Has Hit Cryptoworld The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the cryptoworld. Digiday Google launches Reach Planner for YouTube & video ad forecasting in AdWords Google [...]

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Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

Influencer Marketing Has Hit Cryptoworld
The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the cryptoworld. Digiday

Google launches Reach Planner for YouTube & video ad forecasting in AdWords
Google is offering a more powerful video campaign reach estimate tool called Reach Planner, aimed at YouTube and Google Display Network advertisers, and featuring reach data to help find the best video product mixes. Marketing Land

80% Lose Trust in Local Businesses if Online Information is Incorrect
Businesses that have incorrect or inconsistent information online lose trust among 80 percent of consumers, while even out-of-date or poor quality photos cause 50 percent of consumers to have diminished trust, according to a recent report. Small Business Trends

Google Switches to Infinite Scrolling Mobile Search Results
Mobile Google search users will see infinitely-scrolling SERP entries in a test the Internet giant recently began rolling out, replacing multi-page results with a seemingly endless number of clickable “more results” offerings. Search Engine Journal

Facebook Discusses How Feed Algorithm Works
Facebook’s news-feed program leader has outlined portions of the company’s latest algorithm for determining what is shown, including a patented system of predictive modeling. Search Engine Journal

One in three trust an influencer’s words over what a brand says
Influencers are trusted more than brands, especially digital creators with over a million followers, according to new report data that also sees diminishing trust for micro-influencers. ZDNet

In a recent survey conducted by DemandWave, 70% of B2B marketers said their No. 1 digital marketing objective is to generate more or higher quality leads.

Pinterest reports 50% gain YoY in SMB advertisers
Pinterest’s SMB advertiser numbers have increased by 50 percent, with 1.5 million businesses using the platform to reach customers. The company has also announced the international expansion of its brand and agency-targeted Promoted Pins “Promote” button. Marketing Land

How Brands Are Getting More Sophisticated at Using Location Data
More sophisticated use of location data will drive related ad spending to $38.7 billion by 2022 according to recent research, and AdWeek explores how location data can best be harnessed and how it has evolved over time. AdWeek

First look at Instagram Nametags, its clone of Snapchat QR codes
More details and the first screenshots of Instagram’s forthcoming Nametags feature — similar to Snapchat’s Snapcodes offering — are now available, giving additional insight into how Instagram’s implementation of a special image scanning system will work. TechCrunch

ANA finds only 36% of marketers say their influencer marketing is effective
Just 36 percent of marketers consider their influencer marketing efforts to be effective, according to a recent Association of National Advertisers (ANA) report, however even more — some 44 percent — believe the jury may still be out on influencer effectiveness. The Drum

ON THE LIGHTER SIDE:

Marketoonist Cartoon: marketing at the point of sale

A lighthearted look at the point of sale from Tom Fishburne – Marketoonist

Here’s why Sesame Street is turning to Kickstarter for the first time – Fast Company

Q&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration of Recycling – AdWeek

Enter the Intense World of Competitive Yo-Yoing – Wired

Impressive! Man Doubles Podcast Audience Overnight By Convincing Coworker to Listen – The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden – 46 Speakers to See at Pubcon Florida 2018 — Bill Hartzer
  • Lee Odden – I asked the world’s Top 100 digital marketers for advice. Here’s how they responded. — Medium
  • Lee Odden – [Interactive Guide] Take Your Content Marketing Program Back to the Future with DivvyHQ — DivvyHQ (client)

Don’t miss next week, when we’ll be sharing all new marketing news stories, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows | http://www.toprankblog.com

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Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests http://www.toprankblog.com/2018/04/digital-marketing-news-040618/ http://www.toprankblog.com/2018/04/digital-marketing-news-040618/#respond Fri, 06 Apr 2018 10:30:25 +0000 http://www.toprankblog.com/?p=24070 Brands Fail to Meet the ANA’s Diversity Goals, Too Progress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard. While 45 percent of top marketer positions examined in the ANA member data were female, [...]

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Brands Fail to Meet the ANA’s Diversity Goals, Too

Brands Fail to Meet the ANA’s Diversity Goals, Too
Progress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard. While 45 percent of top marketer positions examined in the ANA member data were female, only 13 percent were people of color. AdWeek

Instagram Makes Stories Advertising Easier with Automatic Full-screen Support
Instagram advertisers can now have square or landscape ad photos or videos automatically reformatted for full-screen utilization, one of several new features the firm recently announced as part of an effort to improve Instagram Stories. Marketing Land

YouTube Launches Reach-Based Pricing for User-Skippable Ads
YouTube advertisers can buy spots skippable after five seconds with prices based on a CPM basis, the firm has announced. With TruView for Reach, YouTube now offers an ad option aside from its in-stream non-skippable “bumper” ads and its traditional TrueView ads. Variety

Goo.gl Shutting Down – These are Your Options
Google’s popular URL shortener goo.gl is being phased out over the next year, with the Internet giant supporting a move to the newer take on short and persistent links that is offered with Firebase Dynamic Links (FDL). Existing goo.gl links will continue to function, however, Google has noted. Search Engine Journal

Advertisers on Facebook Have Some New Ways to Conduct A/B Tests
Facebook advertisers can now use split A/B tests in its Ads Manager’s Quick Creation system, the company announced Monday, a new option to augment the creative split testing it launched in October. The option to easily duplicate split tests while keeping them separate from existing settings was also among several new features Facebook rolled out this week. AdWeek

Snapchat Lays Off 100 From Advertising Division in Department Restructure
Three percent of Snapchat’s workforce has been cut in layoffs, with 100 workers in the firm’s advertising department being the latest affected in a series of downsizing that has followed lukewarm quarterly earnings results, Snapchat announced this week. AdWeek

Diversity And Gender Progress Is Mixed Among ANA Member CMOs

Facebook Will No Longer Allow Third-Party Data for Targeting Ads
Facebook has begun disabling its popular Partner Categories, as part of a continued recent effort to combat potentially vulnerable advertising practices, the company has announced. The Verge

Twitter’s Timestamps Lets You Share Live Videos from Any Specific Moment
The ability to schedule live videos with a new Timestamps feature has been announced by Twitter, as part of a new set of tool options that also allows video replays to begin at any point. The Verge

Snapchat is Testing ‘Connected Apps’ for Sharing Information
Snapchat has made way for the possibility of offering connected apps in its latest beta version, a move which could eventually mean a similar feature in its widely-used release version. Mashable

Google Lets Businesses Post Offers to Organic Search Results
Google is testing a new feature that allows businesses to present offers in both maps and directly in SERPs, from Google My Business pages, including offer photos, text, link, dates and times. Search Engine Journal

Facebook Restricts APIs, Axes Old Instagram Platform Amidst Scandals
Facebook is shutting down portions of the Instagram API for developers months ahead of a previously-scheduled July 31 deprecation, in the wake of Facebook’s must-publicized recent privacy concerns. TechCrunch

Bing Adds More Intelligent Search Features
Bing has launched several new search features, including aggregated facts from multiple sources, hover-over definitions for uncommon words, image search object detection zoom enhancements, along with updated handling of how-to questions, the company announced. Search Engine Roundtable

ON THE LIGHTER SIDE:

Marketoonist Personal Data Simplicity Comic

A lighthearted look at product proliferation, non-universal USB frustration, and Steve Jobs’ product matrix – Marketoonist

April Fools’ the Day After: Our Roundup of Every Brand Stunt You Missed the First Time Around – AdWeek

Google Rickrolls SEOs With Recrawl Now Button – SEO Roundtable

‘Stolen office lunch’ drama has Twitter gripped – BBC

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • LinkedIn (client) – How to Ignite Your LinkedIn Marketing Strategy [Infographic] — MarketingProfs
  • Lee Odden – 47 Quotes about content marketing from top content marketers — Medium
  • Steve Slater – Search Marketing Scoop with David Bain #5 [podcast] — SEM Rush
  • Ashley Zeckman – Romancing B2B Influencers: How to Attract, Engage and Persuade Influencers to Co-Create — AMA Iowa
  • DivvyHQ (client) – [Interactive Guide] Take Your Content Marketing Program Back to the Future with DivvyHQ — DivvyHQ

Don’t miss next week, when we’ll be sharing all new marketing news stories, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests | http://www.toprankblog.com

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Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters http://www.toprankblog.com/2018/03/digital-marketing-news-033018/ http://www.toprankblog.com/2018/03/digital-marketing-news-033018/#respond Fri, 30 Mar 2018 10:30:45 +0000 http://www.toprankblog.com/?p=24038 Google AdWords Releases New Keyword Planner Tool An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine [...]

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Google's new AdWords Keyword Planner Tool Released

Google AdWords Releases New Keyword Planner Tool
An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine Journal

Forecast: Digital Advertising Pulling Away From TV on Global Basis
New research from Zenith forecasts big gains for global digital ad revenue, increasing a lead built last year and pointing towards a 44.6 percent share of total ad revenue by 2020. With the U.S. and China leading the 2017 through 2020 adspend growth forecast, mobile will be the biggest contributing medium. Marketing Land

Users Worry About Facebook Data: Plan To Use Less, Stop Altogether
Facebook users have said they’ll cut their time on the site or, in some cases, leave entirely, according to new survey data from Raymond James. 44 percent of respondents were “very concerned” about Facebook’s use of their data, while 40 percent said that they were “somewhat concerned,” with 8 percent planning to stop signing in completely. MediaPost

EU Antitrust Chief Keeps Open Threat to Break Up Google: Report
As it drafts transparency regulations for technology firms, the European Union hasn’t ruled out splitting Google into smaller companies, and holds “grave suspicions” about the firm’s dominance. Reuters

Google Starts Rolling Out Mobile-First Search Index
Google’s long-anticipated migration to mobile-first indexing has begun, with the Internet giant on Monday announcing a roll-out in notifications to an increasing number of websites. MediaPost

LinkedIn Just Launched Some Snapchat-Like Features for Video Creators
New text styles, video filters, and other Snapchat-like options have recently debuted on LinkedIn, which said that video is being shared at rates 20 times that of other content types. AdWeek

Facebook Will No Longer Show Audience Reach Wstimates for Custom Audiences After Vulnerability Detected
Marketers using Facebook’s custom audience targeting will no longer see campaign reach estimates, after researchers discovered a possible privacy exploit and the social media firm suspended the popular metric. Marketing Land

Instagram Now Lets You Link to Hashtags and Other Profiles in Your Bio
Linkable biography hashtags and the ability to link to other profiles are two features that have recently been added to Instagram, as the company moves towards a more interactive online bio. The Next Web

Snapchat Bulks Up Location-Based Ad Targeting & Launches In-Store Analytics Tool
New location-based ad targeting features have been rolled out to marketers by Snapchat, including three tools aimed at pinpointing geographic points. Marketing Land

B2B Marketers Need to Get Ready for GDPR
With the EU’s General Data Protection Regulations (GDPR) May 25 compliance deadline looming, as few as 15 percent of B2B marketers may be fully in-step with the upcoming requirements. Chief Marketer

Google News Initiative Kicks Off With Subscribe With Google, Other Efforts
Details about a new “Subscribe With Google” framework for publishers were announced by Google in New York City Tuesday, along with a Google Analytics-based publisher dashboard. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Personal Data Comic

Take a humorous look at personal data and terms of service – Marketoonist

BREAKING: Aging Punk Marks Himself Safe on Facebook Following 7 Second Break Up – The Hard Times

Mark Zuckerberg Prepares For Congressional Testimony By Poring Over Lawmakers’ Personal Data – The Onion

The Glory That Was Yahoo – Fast Company

You Are What You ‘Like’ – Psychology Today

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing Blog – Top 75 Content Marketing Blogs & Websites For Content Marketers — FeedSpot
  • Lee Odden – 20 Inspiring Digital Marketing Experts That You Need to Know — Digital Doughnut

Be sure to check in next week, when we’ll be sharing all new marketing news stories, or you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters | http://www.toprankblog.com

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Digital Marketing News: More Constantly Online, Google’s Digital Graffiti, AI’s Big Data Push http://www.toprankblog.com/2018/03/digital-marketing-news-032318/ http://www.toprankblog.com/2018/03/digital-marketing-news-032318/#respond Fri, 23 Mar 2018 10:30:31 +0000 http://www.toprankblog.com/?p=24008 Roughly One in Four Americans is Online ‘Constantly’ More than a quarter of U.S. adults consider themselves online “almost constantly” according to survey data recently released by the Pew Research Center, a figure that jumps to nearly 39 percent for younger people in the 18-to-29-year-old age group, and Kurt Wagner looks closely at some of [...]

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Roughly one in four Americans is online ‘constantly’ according to new Pew Research Center survey data.

Roughly One in Four Americans is Online ‘Constantly’
More than a quarter of U.S. adults consider themselves online “almost constantly” according to survey data recently released by the Pew Research Center, a figure that jumps to nearly 39 percent for younger people in the 18-to-29-year-old age group, and Kurt Wagner looks closely at some of the survey’s fascinating statistics. Recode

Facebook Introduces ‘Store Sales Optimization’ and Other Ad Improvements for Retailers
Facebook has added three new options for retailers, announcing its expanded store sales optimization, tabs for Canvas, and product categories for dynamic ads, all aimed at improving mobile and offline conversions. Greg Sterling takes a look at some of the details. Marketing Land

Twitter to Prohibit Range of Cryptocurrency Ads
Sky News reports that Twitter has plans to eventually ban advertisements for cryptocurrencies, token sales, and initial coin offerings (ICOs), in a move that would follow similar policies implemented by both Facebook and Google this year. Sky News

Data Suggests Surprising Shift: Duopoly Not All-Powerful – Amazon and Snapchat Are Experiencing Faster Growth
Amazon and Snapchat are among the firms making faster-than-expected gains into Facebook and Google’s substantial shares of digital ad spending, according to new data. eMarketer

An AI-Driven Big Data Catalog Will Impact B2B Sales — And It’s Closer Than You Think
Combining artificial intelligence with big data can be an unbeatable approach to B2B marketing, and Larry Myler takes an in-depth look at this powerhouse combo. Forbes

Programmatic Adtech for B2B Marketers
Investment in programmatic adtech among B2B advertisers has increased due to better predictive analytics and attribution and advancements in data management, and Chitra Iyer examines six reasons why. MarTech Advisor

Advertisers Can Now Target Quora Users Via Their Email Address
Question-and-answer service Quora has added a feature allowing marketers to target its users by e-mail, with its new List Match Audience update announced recently, expanding on the firm’s advertising platform. Jess Nelson has details. MediaPost

Pinterest Expands Shopping Ads For Retailers
After graduating from a pilot program, Pinterest is rolling out its “Shopping Ads” advertising platform, bringing more ad types and campaign management features to retailers in the comiung months. Product catalogs and showcase items that can be shown in context are among the program’s new offerings. AdAge

Google’s New Experiment Lets You Tag Digital Graffiti In The Real World
With the release of an experimental app called Just a Line, Google has made it possible to create and tag 3D graffiti in augmented reality, paving the way for some potential creative marketing uses. FastCoDesign

Facebook Pilots Program to Help Creators Build Advertiser Relationships & Drive Fan Engagement
A new Facebook pilot initiative that hopes to both drive fan engagement and boost revenue for creators has been announced, allowing an “In App Purchase” label in the App Store and on Google Play. Marketing Land

ON THE LIGHTER SIDE:

The Customer Journey
Take a look at mapping the customer journey – Marketoonist

How a Copywriter’s Amazing Tribute to Sprite Got Him Hired at W+K – AdWeek

How brands have used satire in advertising – Econsultancy

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden – Interview with Lee Odden, Pubcon Florida 2018 Keynote — Pubcon
  • Alex Rynne of LinkedIin (client) and Lee Odden – B2BMX 2018 – THE B2B Marketing event that helps you define your voice – Netline
  • Lee Odden – The Evolution of Influencer Marketing: A #CMWorld Chat with Lee Odden – Content Marketing Institute
  • Lee Odden – How to Tame Agency Work Chaos – Workfront
  • Lee Odden – Winning B2B marketing campaigns — LinkedIn Pulse
  • Lee Odden – 20 Inspiring Digital Marketing Experts That You Need to Know — Vbout
  • Lee Odden – 9 Business Experts You Should Be Following on Facebook — AllBusiness

Be sure to check in next week, when we’ll be sharing all new marketing news stories, or you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


Email Newsletter Gain a competitive advantage by subscribing to the
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© Online Marketing Blog - TopRank®, 2018. | Digital Marketing News: More Constantly Online, Google’s Digital Graffiti, AI’s Big Data Push | http://www.toprankblog.com

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Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social http://www.toprankblog.com/2018/03/digital-marketing-news-031618/ http://www.toprankblog.com/2018/03/digital-marketing-news-031618/#respond Fri, 16 Mar 2018 10:13:58 +0000 http://www.toprankblog.com/?p=23975 Social Networking Platforms’ User Demographics Update 2018 –  The most widely-used social media platform in the US isn’t Facebook. It’s YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts Forrester Says Only 15% of B-to-B Marketers Are [...]

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Social Media Statistics 2018

Social Networking Platforms’ User Demographics Update 2018 –  The most widely-used social media platform in the US isn’t Facebook. It’s YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts

Forrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR – According to results of a report released this week by Forrester, only 15 percent of b-to-b marketers are fully compliant with the General Data Protection Regulation (GDPR), while 18 percent are still wondering what to do. In fact, of the 66 marketing professionals surveyed in January, less than half of marketers had even even assessed all points from which they collect data. AdWeek

Why Consumers Leave E-Commerce Sites and Apps Without Purchasing – An item’s price and its shipping costs, along with not being able to find the right item are among the top ten reasons why consumers have abandoned a brand’s online shopping system, according to an Episerver report compiled from a survey of over 4,000 consumers worldwide. Ayaz Nanji of MarketingProfs takes a look at this report in his recent piece “Why Consumers Leave E-Commerce Sites and Apps Without Purchasing.” Marketingprofs

Twitter may eventually let anyone become verified – Someday Twitter may allow any user to get a verified account, If the intentions company chief executive Jack Dorsey recently made come to pass. During a recent livestream Dorsey expressed a desire to allow more Twitter users to achieve the blue checkmark giving to verified profile, as part of a goal to increase openness through the firm’s health metrics proposal. Colin Lecher explores Dorsey’s statements in his recent article in of The Verge, “Twitter may eventually let anyone become verified.” The Verge

Twitter moves to boot meme stealers and accounts that force tweets to go viral – Twitter has taken suspended the accounts of several users with hundreds of thousands and up to millions of followers in an attempt to counter so-called “tweetdecking” and other methods for gaming the firm’s current system. Adam Rosenberg takes a look in his Mashable piece, “Twitter moves to boot meme stealers and accounts that force tweets to go viral.” Mashable

Gen Z is quitting social media in droves because it makes them unhappy, study finds – Generation Z consumers may be spending less — or in some cases no — time on social media, because the platforms can make them unhappy, according to recent research from Hill Holliday, despite nearly 80 percent of participants in the study noting generally more benefits than drawbacks to social media site use. Oliver McAtee takes a closer look in Campaign US’s “Gen Z is quitting social media in droves because it makes them unhappy, study finds.” Campaign

‘An engineered feel-good factor’: Why autoplay video will persist – Autoplay video ads may be one of the industry’s biggest collective sins yet are not likely to go away anytime soon, according to a survey explored by Lucinda Southern in her recent Digiday piece “‘An engineered feel-good factor’: Why autoplay video will persist.” Digiday

Content Marketing Statistic

The 5th Wave Of Branding: Brands That ‘Do’ – The latest insight into five waves of branding first begun by emotional branding pioneer David Ogilvy are being continued and expanded in Ogilvy & Mather chief executive Miles Young’s newly-released “Ogilvy on Advertising in the Digital Age.” Joe Mandese takes a look at some of the book’s new research in MediaPost’s “The 5th Wave Of Branding: Brands That ‘Do’” MediaPost

Why So Many High-Profile Digital Transformations Fail – Harvard Business Review examines the failure of several high-profile firms to successfully implement meaningful digital transformations, laying out the lessons we can learn from strategies that didn’t pay off. Thomas H. Davenport and George Westerman explore the details in “Why So Many High-Profile Digital Transformations Fail.” Harvard Business Review

AI, Content & Search: 5 Macro Market Trends for Micro Marketing – AI-enhanced content marketing campaigns, personalization, and increased awareness of the customer journey are all pieces of today’s online selling puzzle, each explored in the new piece by Andy Betts in Search Engine Journal’s “5 Macro Market Trends In AI, Content & Search.” Search Engine Journal

Google Images update: Captions added to images, pulled from the page title tag – Google Images has moved to show captions alongside mobile search results, and Michelle Robbins of Search Engine Land takes a look here. Search Engine Land

Google search results page displays answer without any search results – Google is showing answers in the search results without showing any organic listings or ads or anything but the answer. Search Engine Roundtable

On the Lighter Side:

Microinfluencers
Welcome to the world of “micro-influencers” and “nano-influencers” – Marketoonist

Amazon Says It Has Fixed Randomly Laughing Alexa Speakers – Bloomberg

TopRank Marketing (And Clients) In the News:

  • Steve Slater – Top 3 Tools For SEO – Digital Kaizen
  • Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting
  • Lee Odden – Top 30 Marketing Influencers for 2018 – ExoB2B
  • LinkedIn – Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn – LinkedIn Marketing Solutions Blog

Be sure to check in next week when we’ll be sharing all new marketing news stories or you can follow us at @toprank on Twitter for daily news. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.


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