Miranda Miller

Online Marketing News: Fortune 100 Social B2B Brands, Vine Embeds Coming to Twitter?

Miranda Miller     Online Marketing News

B2B Fortune 100s Effective in Social

B2B Fortune 100 Companies Prove Effective in Social Media Marketing

Who ever said only B2C brands get to be popular on social networks? The two companies sitting atop the Social Effectiveness Index just happen to be B2B brands Honeywell International, an aerospace and defense contractor, and financial services company American International Group. MetLife, Aetna, Chevron and Walt Disney all made the top ten.

The presence and effectiveness of Fortune 100 brands were measured across five areas: share of voice, identification of influencers and advocates, engagement rate, touch rate and net sentiment. Goldman Sachs topped the list in the banking sector, while Kraft Foods takes the cake as the most effective Fortune 100 in the food & beverage social space. Researchers from Blue Ocean released their findings in the form of an infographic, as well as a report listing their methodology and the results for all 100 brands evaluated.

Miranda Miller

Online Marketing News: Facebook Brands Respond Faster, NASA Gets Social, Social Media Marketers Win Super Bowl

Miranda Miller     Online Marketing News

Brands on Facebook More Socially Devoted Than Ever

In order to be successful on social media channels, regardless of your industry, marketers must be socially devoted, say researchers at SocialBakers.com. Their latest Socially Devoted report and corresponding infographic shows that brands on Facebook have made great strides in both speed and volume when responding to fan interactions with their Company Page.

Among their Q4 2012 findings, SocialBakers reports:

  • The average brand response time on Facebook is now 13.7 hours, compared to 20.9 hours in Q2 2012.
  • Brands answer 55% of questions posed to them on Facebook; in the second quarter of 2012, only 30% were answered.
  • Airlines, finance and telecom remain the three most responsive industries, though their positions have shifted since Q2 2012.
Miranda Miller

Online Marketing News: More Men Managing Communities, Video in Content Marketing Grows, HMV: How Do We Shut Down the Twitter?

Miranda Miller     Online Marketing, Online Marketing News

 Trends Emerge in 2013 Community Manager Report - Business 2 Community

Community Manager Appreciation Day Infographic Offers Insight to CM Platforms, Roles & Traits

Women still hold the majority of Community Manager positions, although men are making gains, accounting for 39% across the U.S. This is a marked move towards gender neutrality compared to 2010, when just 31% of Community Managers were male, according to the annual Community Manager Report from Social Fresh. Their data shows that CMs might be more mature, or at least a bit older, than the stereotype indicates: the average age of a CM was 29 in 2011, but expected to reach 32 in 2013.

Miranda Miller

Online Marketing News: Google Gets Explosive, Facebook Graph Gets Creepy, Tumblr Gets Sexy

Miranda Miller     Online Marketing, Online Marketing News

How to Play the Content Marketing Game

How to Play the Content Marketing Game

Content marketing software company SocialEars share 14 methods for winning the game of content marketing in this fun infographic. Follow the rules to earn more relevant eyes on your content; be careful, though, over-promotion could result in your company losing the game.

While it’s certainly true that promotion is important, the infographic misses the mark in exactly when this becomes an important consideration. As TopRank CEO Lee Odden has said time and again, the time to think about how a piece of content will be discovered and shared is in its planning. Content promotion should be baked in from idea conception; thinking about how you’re going to get people to read your next big piece after you’ve finished it means you haven’t accounted for your audience’s needs at all in the creative process. You’re already late to the game.

Ashley Zeckman

Online Marketing News: Facebook Graph Search, Myspace Launch Is A Dud, LinkedIn For Business

Ashley Zeckman     Online Marketing, Online Marketing News

2012 Social Media Report Cards

2012 Social Media Report Cards

This recent infographic from Pardot features the social media platform winners and losers in 2012.  You’ll find scoring based on growth, number of users, ROI as well as insight into which platforms are best for mobile, visual, or connecting.

Up Close With Facebook Graph Search
First off, what is Graph Search?  Facebook has amped up its search capabilities by rolling out this new feature.  Danny Sullivan’s article provides a step by step deep dive into using Facebook’s new Graph Search.   Via Search Engine Land.

The New Myspace: What A Mess
The recent launch of Myspace’s new design has left many users wanting more, or is it less.  The interface is confusing to navigate and includes a lot of scrolling that you might not have anticipated.  Also, might of the site appears to be one giant ad for Justin Timberlake.  Via CNN.

Ashley Zeckman

Online Marketing News: Retail + Big Data, Fans Love Brands, Slideshare Generates Leads

Ashley Zeckman     Online Marketing News

The Retailers Guide to Big Data Monetate

The Retailer’s Guide to Big Data

The explosion of mobile and social media has changed the ways that retailers view customer data. This recent infographic from Monetate takes a dive into big data and presents challenges, goals, and tips for developing a big data game plan.

Google To Hire More Help, Users Enticed To Search While Signed In
Google is determined to see G+, local search, and personalized search succeed. To that end, they’re hiring a new product marketing manager for search. This person would be responsible for developing plans, creatives, campaigns, and programs to increase the number of users that are signed in. Via everythingpr.

Ashley Zeckman

Online Marketing News: Holiday Spending & App Downloads in the Billions, Google Resolves FTC Concerns, Facebook #1

Ashley Zeckman     Online Marketing, Online Marketing News

Marketoonist Tom Fishburne

5 Types of Social Media Strategies
Social media is not a magic bullet. It’s an enabler. Social media won’t make an antisocial brand suddenly social. But it can facilitate and amplify the role that brands play with their audiences.

Whether in social media or any other domain, we need to focus less on how “awesome” we are and more on working toward making our customer’s more “awesome”.  Via Marketoonist.

There’s No Avoiding Google+
In order to compete with social networking giant Facebook, Google+ has begun requiring that people that use their services are also set up with a public Google+ page that anyone can view.  Via The Wall Street Journal.

Ashley Zeckman

Online Marketing News: Social Media Cheat Sheet, Zuckerberg Wants Privacy, Time Saving GA Reports

Ashley Zeckman     Online Marketing, Online Marketing News

Social Media Cheat Sheet

The Social Media Cheat Sheet

This new infographic from SM2 (a social media monitoring platform) provides a handy guide to social media for business.  The infographic provides tips and pitfalls for using the top 9 social networks for business including Twitter, Facebook, and LinkedIn.

A Valuable Lesson From Randi Zuckerberg: Online Privacy Is Complicated
One mis-click and you may find yourself sharing information or images you had wanted to remain private.  Randi Zuckerberg – sister of Facebook CEO Mark Zuckerberg got a taste of this herself on Christmas day when a personal family photo was accidentally shared publicly.  What advice does she share with other users?  Randi states: “always ask permission before posting a friend’s photo publicly.”  Via Gigaom.

Ashley Zeckman

Online Marketing News: Happy Holidays from TopRank, Mobile Driving Social, Facebook Goes Local

Ashley Zeckman     Online Marketing, Online Marketing News

TopRank Online Marketing Holiday Card 2012

Happy Holidays From TopRank Online Marketing

We celebrate and appreciate the opportunity to have you as party of our online community, and look forward to our mutual success in 2013 and beyond.  You can now “Optimize” your own holiday card!  The first 5 people to comment on this post or share a tweet of their TopRank holiday card will win a free copy of Optimize by Lee Odden.

Google & Facebook Take on Patent Trolls
Google recently joined forces with Facebook, Dell, and Intuit to try and restrict the validity of certain patents issued by the United States.  This filing is meant to determine if a company should be able to secure a patent for an “abstract idea” concerning financial intermediation implemented with a computer.  Via Inc.

Ashley Zeckman

Online Marketing News: Sins of Site Design, Google+ Communities, Twitter Photo Filter, Holiday Spending

Ashley Zeckman     Online Marketing, Online Marketing News

Infographic 8 Deadly Sins of Site Design

8 Deadly Sins of Site Design

This recent infographic from Nexus Themes targets 8 common mistakes that drive customers away from your website.  These sins include:

  • Bad Navigation
  • Too Many Ads
  • Bad Content Structure
  • Obtrusive Use of Audio & Video
  • Registration Requirement
  • Boring Content, Boring Design
  • Poor Legibility
  • Lack of Frequency

Yahoo Has More Users Than Gmail – Introduces A Faster, Cleaner Email Interface
Yahoo has begun pouring effort into updating their email platform across all platforms.  A more modern design is being implemented in hopes of attracting users to actually use their Yahoo! Mail account, instead of using it as a repository for junk mail.  Via Marketing Pilgrim.

Ashley Zeckman

Online Marketing News: Create Content Gold, Google+ Communities, Instagram Snubs Twitter

Ashley Zeckman     Online Marketing, Online Marketing News

Visual Gold Infographic Marketo

Visual Gold

This new infographic from Marketo (client) takes a dive into content marketing campaigns of the future.  Those that focus on creating visually appealing content in a way that still creates value to the readers.  In this infographic you’ll find ideas such as:

  • Content Formats
  • The Five Pillars of Visual Marketing
  • Promotion & Distribution

Pope Joins Tweeting Masses With @Pontifex Handle
Benedict XVI will begin tweeting in eight languages beginning December 12th, 2012 using the handle: @Pontifex.  The pope will use Twitter to respond to questions live during his weekly general audience.  Not surprisingly, within only 10 hours of the announcement, Benedict had already reached nearly a quarter million followers.  Via The New York Times.

Ashley Zeckman

Online Marketing News: 2013 Consumer Trends, Simplify Your Social Media, Zynga Stock Dips, Should Klout Matter?

Ashley Zeckman     Online Marketing, Online Marketing News

10 Crucial Consumer Trends 2013

2013 marks a new year filled with new predictions and trends for consumers.  This new Slideshare presentation from Trendwatching.com provides insight into the top trends ranging from mobile to data mining.  Browse the presentation for a detailed report on these trends and what it means for your business.

3 Tools to Simplify Your Social Media Marketing
The time it takes to post, respond, and monitor your social media marketing can eat up valuable time during the work week.  But don’t worry, there is a solution.  The three tools mentioned in this post will help simplify and manage your social media marketing efforts.  Via Social Media Examiner.