Miranda Miller

Online Marketing News: Most Effective SMB Social Sites, Converting Customers Prefer Video

Miranda Miller     Online Marketing, Online Marketing News

Digital accounts for 57% of media time daily

Digital Now Accounts for 57% of Daily Media Consumption

Consumers now spend more time each day consuming digital than traditional media, according to the most recent GlobalWebIndex. Overall, consumers now spend an average of 10.7 hours a day with all forms of media and 5.6 hours of that on digital. People are turning to online channels for radio, TV, social and other forms of content consumption in record numbers, especially in China and UAE. Social increasingly dominates the time that consumers spend online; globally, social accounts for 48% of total digital time.

Digital 2013 – A Global Analysis of How Consumers Spend Their Media Time is based on more than 32,000 internet users from 31 countries, with surveys answered in the final quarter of 2012.

Miranda Miller

Online Marketing News: YouTube Hits 1 Billion Users, Twitter Turns Seven, Marketing Budgets Grow

Miranda Miller     Online Marketing News

YouTube infographic shows generation C connection across devices.

YouTube Gen C Stats Show Cross-Device Connectivity as Video Giant Reaches 1 Billion Monthly Users

YouTube made two interesting announcements this week, one each on the YouTube Global and Google Agency blogs. In a study of  Generation C multiscreen behavior, Google researchers found:

  • 47% of Gen C users interact with YouTube as a destination site by actively searching for videos.
  • The amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year, when the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs.
  • 67% of Gen C watch YouTube on two devices or more, compared to 53% of the general population.
Miranda Miller

Online Marketing News: Google’s Next-Gen Infographic, Pinterest Has New Analytics

Miranda Miller     Online Marketing News

Google Wants You to Know How Search Works - Infographic

Google Wants You to Understand How Search Works

Google has released an interactive, next-generation infographic to explain how search works. Viewers are guided down the page, with clickable areas to pop-up text explanations of their visual points. The infographic walks readers through crawling and indexing, algorithms and fighting spam (they fight spam 24/7, it proclaims). Behind your simple page of results is a complex system, carefully crafted and tested, to support more than one-hundred billion searches each month, according to Google.

Pinterest Launches Web Analytics to Allow Marketers to See Referrals to Site

Pinterest is rolling out their new web analytics tool. It shows data on how many people have pinned from a site, the number of views each pin has, and how many users have visited a site from Pinterest. The tool is free starting today for companies with a verified Web site, making good on their 2012 promise to businesses to introduce data analytic tools for companies to track Pinterest traffic.

Miranda Miller

Online Marketing News: Facebook’s Redesigned Newsfeed, Google Attacked Over Elephant Ivory Ads

Miranda Miller     Online Marketing, Online Marketing News

2013 Social Media Roadmap

Intuit Shares a Social Media Marketing Roadmap for Brands in 2013

Intuit shared an incredibly helpful infographic on their Small Business Blog to guide marketers in their social strategy this year. Path to Social Success in 2013 assigns a theme for each quarter; we begin the year by taking a social media inventory. As we enter the second quarter next month, it’s time to focus on working on relationships. The third quarter is all about integrating everything, while at the end of the year it’s time to take stock and look forward.

Of course, these are all important aspects of social media management throughout the year. Intuit’s guide is a good reminder to help marketers remember to revisit each area and concentrate on it at some point in 2013.

Miranda Miller

Online Marketing News: Top CEOs in Social, Facebook to Solve Attribution Problem with Atlas

Miranda Miller     Online Marketing News

The Tweets from the Top - CEOs in Social Media

Oprah, Rupert Murdoch Most Influential CEOs in Social Media (or Infographics: This Is How You Do It)

In a brilliant display of content marketing prowess, TopManagementDegrees.com has released a caricature infographic illustrating the 40 CEOs most influential in social media. Oprah tops the list with a Klout score of 92, followed closely by Rupert Murdoch at 91, which just goes to show that social influence is not a popularity contest.

Virgin’s Richard Branson, HDNet’s Mark Cuban, and Jack Dorsey of Square round out the top 5. The top 40 is rife with the usual suspects; tech and marketing CEOs from Twitter, Salesforce, Foursquare, Dell, LinkedIn, etc. One surprising find: Facebook CEO Mark Zuckerberg failed to break the top 50.

Miranda Miller

Online Marketing News: Google’s Look at the Buying Journey, Brand Marketers Failing at Localization

Miranda Miller     Online Marketing News

Google Holiday Infographic Buying Journey

Google Analyzes Consumer Device Preferences: Insight Into Mobile Purchasing Journey

Google has just released a blog post and infographic sharing insights into consumer shopping behavior over the recent 2012 shopping season. In many cases, Google said, consumers discovered a business on one device, for example on their smartphone while in a store, and would then engage further with that business on another device at a later time.

It is critical that companies understand the various entry and touchpoints during their customers’ buying journey, then optimize existing and new content to fulfill needs at each point. Your own data will always be most valuable, though the industry trends companies with access to as much relevant data as Google has can be helpful, as well. For example, they found that smartphones were the preferred device for contacting or navigating to a business with 71% of shoppers using a store locator on their phone, while 82% of shoppers used a larger device like PC or tablet for making online purchases. Is your content, whether written, visual or video, currently optimized for mobile formatting and consumption?

Miranda Miller

Online Marketing News: Fortune 100 Social B2B Brands, Vine Embeds Coming to Twitter?

Miranda Miller     Online Marketing News

B2B Fortune 100s Effective in Social

B2B Fortune 100 Companies Prove Effective in Social Media Marketing

Who ever said only B2C brands get to be popular on social networks? The two companies sitting atop the Social Effectiveness Index just happen to be B2B brands Honeywell International, an aerospace and defense contractor, and financial services company American International Group. MetLife, Aetna, Chevron and Walt Disney all made the top ten.

The presence and effectiveness of Fortune 100 brands were measured across five areas: share of voice, identification of influencers and advocates, engagement rate, touch rate and net sentiment. Goldman Sachs topped the list in the banking sector, while Kraft Foods takes the cake as the most effective Fortune 100 in the food & beverage social space. Researchers from Blue Ocean released their findings in the form of an infographic, as well as a report listing their methodology and the results for all 100 brands evaluated.

Miranda Miller

Online Marketing News: Facebook Brands Respond Faster, NASA Gets Social, Social Media Marketers Win Super Bowl

Miranda Miller     Online Marketing News

Brands on Facebook More Socially Devoted Than Ever

In order to be successful on social media channels, regardless of your industry, marketers must be socially devoted, say researchers at SocialBakers.com. Their latest Socially Devoted report and corresponding infographic shows that brands on Facebook have made great strides in both speed and volume when responding to fan interactions with their Company Page.

Among their Q4 2012 findings, SocialBakers reports:

  • The average brand response time on Facebook is now 13.7 hours, compared to 20.9 hours in Q2 2012.
  • Brands answer 55% of questions posed to them on Facebook; in the second quarter of 2012, only 30% were answered.
  • Airlines, finance and telecom remain the three most responsive industries, though their positions have shifted since Q2 2012.
Miranda Miller

Online Marketing News: More Men Managing Communities, Video in Content Marketing Grows, HMV: How Do We Shut Down the Twitter?

Miranda Miller     Online Marketing, Online Marketing News

 Trends Emerge in 2013 Community Manager Report - Business 2 Community

Community Manager Appreciation Day Infographic Offers Insight to CM Platforms, Roles & Traits

Women still hold the majority of Community Manager positions, although men are making gains, accounting for 39% across the U.S. This is a marked move towards gender neutrality compared to 2010, when just 31% of Community Managers were male, according to the annual Community Manager Report from Social Fresh. Their data shows that CMs might be more mature, or at least a bit older, than the stereotype indicates: the average age of a CM was 29 in 2011, but expected to reach 32 in 2013.

Miranda Miller

Online Marketing News: Google Gets Explosive, Facebook Graph Gets Creepy, Tumblr Gets Sexy

Miranda Miller     Online Marketing, Online Marketing News

How to Play the Content Marketing Game

How to Play the Content Marketing Game

Content marketing software company SocialEars share 14 methods for winning the game of content marketing in this fun infographic. Follow the rules to earn more relevant eyes on your content; be careful, though, over-promotion could result in your company losing the game.

While it’s certainly true that promotion is important, the infographic misses the mark in exactly when this becomes an important consideration. As TopRank CEO Lee Odden has said time and again, the time to think about how a piece of content will be discovered and shared is in its planning. Content promotion should be baked in from idea conception; thinking about how you’re going to get people to read your next big piece after you’ve finished it means you haven’t accounted for your audience’s needs at all in the creative process. You’re already late to the game.

Ashley Zeckman

Online Marketing News: Facebook Graph Search, Myspace Launch Is A Dud, LinkedIn For Business

Ashley Zeckman     Online Marketing, Online Marketing News

2012 Social Media Report Cards

2012 Social Media Report Cards

This recent infographic from Pardot features the social media platform winners and losers in 2012.  You’ll find scoring based on growth, number of users, ROI as well as insight into which platforms are best for mobile, visual, or connecting.

Up Close With Facebook Graph Search
First off, what is Graph Search?  Facebook has amped up its search capabilities by rolling out this new feature.  Danny Sullivan’s article provides a step by step deep dive into using Facebook’s new Graph Search.   Via Search Engine Land.

The New Myspace: What A Mess
The recent launch of Myspace’s new design has left many users wanting more, or is it less.  The interface is confusing to navigate and includes a lot of scrolling that you might not have anticipated.  Also, might of the site appears to be one giant ad for Justin Timberlake.  Via CNN.

Ashley Zeckman

Online Marketing News: Retail + Big Data, Fans Love Brands, Slideshare Generates Leads

Ashley Zeckman     Online Marketing News

The Retailers Guide to Big Data Monetate

The Retailer’s Guide to Big Data

The explosion of mobile and social media has changed the ways that retailers view customer data. This recent infographic from Monetate takes a dive into big data and presents challenges, goals, and tips for developing a big data game plan.

Google To Hire More Help, Users Enticed To Search While Signed In
Google is determined to see G+, local search, and personalized search succeed. To that end, they’re hiring a new product marketing manager for search. This person would be responsible for developing plans, creatives, campaigns, and programs to increase the number of users that are signed in. Via everythingpr.