Tiffani Allen

Digital Marketing News: Social Video, Google Consumer Confidence & Content’s Influence

Tiffani Allen on Aug 4th, 2017     Online Marketing, Online Marketing News

Everything You Need to Know About Using Video in Social Marketing [Infographic]
We often hear how engaging videos are on social media – but there’s certainly a trick to getting it right for your audience. This infographic shows highlights from a recent study from Animoto, where 1,000 consumers sounded off on what they wanted to see. MarketingProfs

2017 Google Consumer Confidence Report
Digital Examiner recently conducted a survey to determine how much consumers trust the information they are served in Google search results. The trust for Google remains high despite recent commentary surrounding alleged biases, with 72% of consumers saying they trust search results. Digital Examiner

Tiffani Allen

Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features

Tiffani Allen on Jul 28th, 2017     Online Marketing, Online Marketing News

How Much Data is Generated Every Minute? [Infographic]
This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today

How Email Is Accessed in 2017: Top Devices, Platforms, and Clients
The report that was based on 27 billion emails opened between May 2016 and April 2017 highlights the devices on which email is accessed most frequently, the most popular email clients and the most popular email platforms that consumers are using. MarketingProfs

Tiffani Allen

Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool

Tiffani Allen on Jul 21st, 2017     Online Marketing, Online Marketing News

119 Facts About Email Marketing [Infographic]
Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs)

Gen Z is The Largest, Most Diverse Group of Media Users, According to a New Report From Nielsen
A new report from Nielsen’s Total Audience Report for the first quarter of 2017 highlights how unique and diverse Gen Z is in media consumption. This report shows a device ownership and other technology breakdown by generation, and why Gen Z is more able to adapt to new technologies than other generations. (AdWeek)

Tiffani Allen

Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

Tiffani Allen on Jul 14th, 2017     Online Marketing, Online Marketing News

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic]
Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for readers with short attention spans. (HubSpot)

Facebook Adds Instagram Retargeting Options to Custom Audience
Facebook’s Business Manager has added 3 new retargeting options for Instagram that appears under the “Engagement” objective when creating a custom audience. Video lets you create a list of people based on how long they watched your video, lead form creates a list of people who have opened, completed or started a form and Instagram business profile creates a list of anyone who’s interacted with your profile page. (Social Media Today)

Tiffani Allen

Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate

Tiffani Allen on Jul 7th, 2017     Online Marketing, Online Marketing News


How to Build a Sustainable Social Marketing Strategy [Infographic]
Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media. (Social Media Today)

Google is Testing a New Design for Mobile Search Results
Google is testing a new design for both paid and organic search results. Some changes include the URL is now at the top of search cards, there are fewer ads and more color has been added to organic search cards. (Search Engine Journal)

Tiffani Allen

Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing

Tiffani Allen on Jun 30th, 2017     Online Marketing, Online Marketing News

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic]
The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer needs are met while building brand credibility and trust. (Social Media Today)

What Influences Consumers to Purchase From Marketing Emails?
A recent survey conducted of 1,004 consumers who have received marketing emails in the past year reports how the different generations are influenced in their purchase decisions. Consumers are most influenced to make purchases from marketing emails by sales/discounts and brand reputation. (MarketingProfs)

Tiffani Allen

Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads

Tiffani Allen on Jun 16th, 2017     Online Marketing, Online Marketing News

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]
Personalization is a priority for many marketers to better reach and engage with their audience. This infographic shares statistics and 4 easy steps to create content experiences that resonate with your audience and provide valuable and personalized information. MarketingProfs

Google Releases A Website Builder for Small Businesses
A new tool called “Website”, is a single-page website builder that is free and allows small business owners to create and edit websites in minutes, either on desktop or mobile. This feature is an extension of Google My Business, meaning you have to have a complete GMB listing to use the tool. Search Engine Journal

Tiffani Allen

Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters

Tiffani Allen on Jun 9th, 2017     Online Marketing News

A Guide to Visual Content for Social Media [Infographic]
Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with the knowledge and tools to create and amplify visuals on social channels and increase brand visibility. (Social Media Today)

What Influencer Marketing Really Costs
Many people understand what influencer marketing is and how it can impact their brand, but few understand the cost. Here is pricing information from agencies, talent agents and the social influencers themselves for Instagram, Snapchat and YouTube pricing. Cost is based on many factors including campaign length and price per follower. (Digiday)

Caitlin Burgess

Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International

Caitlin Burgess on Jun 5th, 2017     Interviews, Social Media

Behind the Marketing Curtain with Beverly Jackson

It’s no secret that social media has become an important and necessary digital marketing tactic, giving brands the opportunity to create meaningful connections with their desired audience. But as most brands have found, the secret to social success isn’t achieved with a simple click of the heels.

Most often, the road to success is long and winding, requiring smarts, courage and heart to drive your message home to your audience. Of course, many marketers experience a few wicked hiccups along the way—all of witch require creative and holistic solutions.

The good news is that you can always look north to find colorful and creative inspiration from talented marketing sorcerers—like the intelligent, witty and tenacious Beverly Jackson, Vice President of Social Portfolio Strategy for MGM Resorts International.

Ashley Zeckman

Digital Marketing News: Facebook Domination, Google Snippets & Twitter Sponsored Live Video

Ashley Zeckman on Jun 2nd, 2017     Marketing Industry News, Online Marketing

Facebook Remains the Dominant Social Platform [Infographic]
In North America, Facebook still gets more traffic than any other social media platform. In this infographic, you’ll discover statistics on loyalty, growth and reciprocity to understand why Facebook is essential for advertisers and news publishers.(Social Media Today)

Another Study Shows How Featured Snippets Steal Significant Traffic from the Top Organic Result
A new study by Ahrefs found that when a featured snippet is present on a Google page, the first organic result received a significant drop in click-through-rate (CTR). Learn who has the highest amount of featured snippets, how it affects search results and what triggers featured snippets. (Search Engine Land)

Ashley Zeckman

Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Ashley Zeckman on May 26th, 2017     Marketing Industry News, Online Marketing

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic]
This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs)

Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages
Twitter’s new Direct Message Cards that can include as many as four CTA buttons that will send users to specific content. The cards can also be used in organic tweets and are designed to encourage one-on-one conversations, making it easier for brands to connect with their audience. (AdWeek)

Tiffani Allen

Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

Tiffani Allen on May 19th, 2017     Online Marketing, Online Marketing News

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic)
There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Walkertecharts.com

Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality
Snapchat is now bringing ads to the real word with Sponsored Lenses. This new feature builds on Snapchat’s world lenses, and brands like Warner Bros., Netflix and Dunkin’ Donuts are turning these 3D graphics into ads. What will they do next? Adweek