Marketing & PR Industry

Ben Brausen

Online Marketing News: Instagram Ads Get Instagranular, Facebook Takes A Fifth, Snapchat Pay-To-Replay

Ben Brausen on Sep 18th, 2015     Online Marketing, Online Marketing News

Email Marketing and Social Media Marketing Work Better Together

Why Email Marketing and Social Media Marketing Work Better Together [Infographic] – A recent survey of business leaders showed that email and social media are the two channels most likely to see an increase in investment from business owners in 2015. Many businesses employ either email marketing, social media marketing or a combination of both, however many aren’t fully integrating the two together. Email marketing company Reachmail has put together a useful infographic that covers the benefits of integrating your social and email strategies together. Social Media Today

Instagram to Democratize Ad Products, Integrate Facebook Targeting Capabilities – Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It’s predicted that these changes will make the photo-and-social-sharing platform more appealing to advertisers than Twitter and Snapchat. ClickZ

Ben Brausen

Online Marketing News: A More Goal-Friendly Facebook, AdWords Gets Structured, Instagram Adds More Ads

Ben Brausen on Sep 11th, 2015     Online Marketing, Online Marketing News

Google Algorithm Updates

Google Algorithm Updates – 2003 to 2015 [Infographic] – Having trouble staying up with Google’s algorithm updates? Not sure if you’re dealing with Pandas or Penguins – or even Hummingbirds, for that matter? No idea what I’m talking about? Have a look at this infographic to see what’s happened and where we’ve been. OnCrawl

New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews – A new study revealed that online reviews impact 67.7% of respondents’ purchasing decisions. More than half of the respondents (54.7%) admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process. Moz

Instagram Ad Rollout Will Make It the Top Media Buy: New Research – Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget. Social Media Examiner

Ben Brausen

Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebook, Google Penalizes Pop-Ups

Ben Brausen on Sep 4th, 2015     Online Marketing, Online Marketing News

Emojis By State

United States Of Emoji – The Most Popular Emoji in Each State [Infographic] – Which emoji does each state use more than others? SwiftKey put together an interactive infographic that allows you to see which emojis are used more or less in each state and compare your state to any other. SwiftKey

Instagram Direct Messaging Features Get Significant Update – Facebook’s focus on messaging has trickled down to Instagram, which announced several enhancements to the Instagram Direct messaging features it introduced in December 2013. SocialTimes

Top 100 B-to-B Advertisers Spent $4.8 Billion on B-to-B Ads – The 100 largest business-to-business advertisers spent an estimated $4.8 billion on U.S. b-to-b ads last year, up 0.9% from 2013, according to Ad Age Datacenter’s analysis of measured-media spending from Kantar Media. Ad Age

Lee Odden

Digital Marketing Spotlight: Jeff Marcoux, CMO Lead at Microsoft

Lee Odden on Sep 2nd, 2015     Digital Marketing, Interviews

Digital Marketing Spotlight

What is predictive marketing and what are the future marketing technologies we should be paying attention to?

To answer those questions and more, I am happy to share the next in our series of digital marketer interviews featuring Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing at Microsoft.

At Microsoft, Jeff has driven cross product and team collaboration, supported multiple product releases and believes that every touch point with a customer is a marketing experience – from marketing to sales to customer service.

In this interview, Jeff talks about the most fun job in the world at Microsoft, marketing technology and predictive analytics, marketing executive career advice and how he stays current in the digital marketing world. We also get to peek into his crystal ball for upcoming digital marketing trends.

Ben Brausen

Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

Ben Brausen on Aug 28th, 2015     Online Marketing, Online Marketing News

How & Where Are Brands Placing Their Content Budgets

The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] – In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of investments are being made? With numbers in the billions, the findings may (or may not) surprise you. Social Media Today

Twitter Introduces New Audience Platform – Twitter continues to push out updates in its ongoing efforts to improve the functionality of its offerings. Twitter

Native Videos Beat Out Every Other Video Format on Twitter – Of all branded videos on Twitter, only 31% are posted natively – but those account for 67% of total video engagement. Socialbakers

Ben Brausen

Online Marketing News: Less Are LOLing, Move Over Non-Mobile-Friendly, LinkedIn Gets Lookedup

Ben Brausen on Aug 21st, 2015     Online Marketing, Online Marketing News

How To Engage Instagram With The Right Content

Engage Your Instagram Following with the Right Content [Infographic] – If you focus on one social channel in 2015 it better be Instagram. With over 300 million active users and 3x more engagement than Twitter, it offers the richest opportunity for exposure and conversation around your brand. Learn how you can engage your Instagram audience from this great infographic. Social Media Explorer

Instagram Tops Snapchat, Vine in Satisfaction, Buzz (Report) – Consumer satisfaction and buzz is trending as follows, according to YouGov BrandIndex: Instagram up, Snapchat steady, Vine down. SocialTimes

Only 21% of Marketers Include SEO in Their Budgets [Study] – Nearly 80 percent of marketing decision-makers fail to include SEO in their budgets, according to new research from global tech public relations agency Hotwire. Search Engine Watch

Lee Odden

Digital Marketing Spotlight: Tami Cannizzaro, Senior Director of Marketing at eBay

Lee Odden on Aug 19th, 2015     Digital Marketing, Interviews

Digital Marketing SpotlightToday we begin a new series of interviews with digital marketing professionals from the front lines of marketing to executives in the C-Suite. Our goal? To shine a light on the secrets to digital marketing success through strategy and tactics, challenges and wins, technology, operations, best practices and a little social media fun.

Starting off the series is Tami Cannizzaro (@tamicann) Senior Director of Marketing at eBay where she is responsible for global demand generation and driving lead targets across four major business units.

In this interview, Tami talks about what she’s learned from her years at IBM in her new role at eBay, tips on choosing marketing technology, outsourcing vs. insourcing, the convergence of earned, owned and paid media and insightful career advice for rising digital marketers. Plus we learn what she really thinks about the top social networks.

Ben Brausen

Online Marketing News: Google Goes ABC.XYZ, Twitter Without Limits, Search Factor Findings

Ben Brausen on Aug 14th, 2015     Online Marketing, Online Marketing News

Effectively Use Visual Storytelling

How to Effectively Use Visual Storytelling for Your Brand (Infographic) – According to a new infographic from Widen, you only have 8 seconds to capture the reader’s attention with great creative before they scroll away. Check out the infographic to learn more ways to integrate visual storytelling into your brand’s marketing. Widen

The Moz 2015 Search Engine Ranking Factors Study – Moz announces the results of their biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors. Moz

Google Moves Under Umbrella Company Alphabet – Google is listening to Wall Street, while also trying to keep its innovation going. The Silicon Valley behemoth is reorganizing under a new name — Alphabet — and separating its moneymaking businesses from the moonshot ones. Google

Ben Brausen

Online Marketing News: Victoria’s Secret Is Social, Live From Facebook, Twitter Bulks Up

Ben Brausen on Aug 7th, 2015     Online Marketing, Online Marketing News

SEO Mistakes To Avoid

SEO Tactics You Must Stop Right Away [INFOGRAPHIC] – It’s hard out there for content. The top 3 search results on Google get 61% of clicks. And 75% of Google users don’t ever look at second page of search results. So what are some of the most common mistakes that people make when they are trying to get good SEO? This infographic is a great primer. Social Media Today

Connect with Public Figures Through Live On Facebook – We’re excited to introduce a new way for you to connect and interact with your favorite public figures on Facebook — through live video. Facebook

YouTube to Provide More Up-To-Date View Counts, No More 301+ Views – YouTube announced on Twitter today that its about to provide more timely video view counts, which means the infamous “301+ views” will become a thing of the past. Search Engine Journal

Ben Brausen

Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going

Ben Brausen on Jul 31st, 2015     Online Marketing, Online Marketing News

Why Are B2B Content Strategies Important

Why Are B2B Content Strategies Important – The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic. Chief Marketing Officer (CMO) Council

Survey: 42 Percent of Business Leaders Say Consumers Shame Them on Social – Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate. SocialTimes

Ben Brausen

Online Marketing News: Twitter Gets Safer, Google Panda Gets Fresher, Facebook Video Gets Edited

Ben Brausen on Jul 24th, 2015     Online Marketing, Online Marketing News

Next Generation Commerce

How Digital Media is Shaping a New Generation of Commerce (Infographic) – Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Acquity Group

STUDY: Brands on Facebook Post More to Combat Declining Reach – Brands on Facebook posted more frequently during the first quarter of 2015 in an attempt to combat declining organic reach, while Periscope is starting to pull away from Meerkat in the live video-streaming sector, according to the latest research from Adobe Digital Index. SocialTimes

Ben Brausen

Online Marketing News: AdWords Adds ‘Buy’, Dashing New Twitter Dashboard, WordPress Wows

Ben Brausen on Jul 17th, 2015     Online Marketing, Online Marketing News

Noob Guide To Online Marketing

The Noob Guide To Online Marketing [Infographic] – Unbounce decided to put together a noob guide to online marketing which teaches you how to market your product, service or website over a period of 6 months. It’s based on an article by Oli Gardner over at, and it should shed some light on how to go about things. Check it out. Unbounce

Tumblr Adds New Data Partner as Marketers Race to Interpret Social Images – Crimson Hexagon has become the the latest social company to tap Tumblr’s firehose of real-time data, reinforcing the growing importance marketers are placing on understanding images, memes and GIFs of the sort that reign there. Ad Age