Status quo is not a strategy. For example, wandering around the world of content marketing like Alice wandering in Wonderland is hardly the way to succeed. And yet that’s how many marketers are approaching content and that lack of planning and direction brings costs in the form of fewer leads, lower revenue and little market differentiation.
“Only a few find the way, some don’t recognize it when they do – some don’t ever want to.” - The Cheshire Cat in Alice in Wonderland
Content Marketers with a plan are more successful. According to CMI and MarketingProfs, 66% of the most effective marketers have a documented content marketing strategy. But how do you apply this thinking in a practical way?