Tiffani Allen

Online Marketing News: Shareable Infographics, Instagram Buyable Tags & YouTube End Screens

Tiffani Allen on Nov 4th, 2016     Online Marketing, Online Marketing News

shareable-marketing-infographics

The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
Infographics work to capture the attention of your audience and convey information in a digestible way. It can be tough to find the resources to creat them. But, what if creating infographics yourself was suddenly easier? This infographic will show you how. HubSpot

Instagram Is Letting Brands Test Taggable, Buyable Products in Photos
Instagram is letting select brands — like Kate Spade — test organic posts with taggable, buyable products in their photos. Brands can tag products for sale within their organic posts that will link interested viewers directly to their website to purchase. This, according to Instagram, is a play to make the user’s purchase experience frictionless. AdWeek

Caitlin Burgess

Life After Vine: 5 Tips to Help Brands Move on With Video

Caitlin Burgess on Nov 2nd, 2016     Marketing Industry News, Social Media, Visual Marketing

life-after-vine

Vine, the social media app known for 6-second video loops, is shutting down. Twitter announced its decision to discontinue the video service in a press release last week.

According to Marketing Land, Vine debuted in 2013 when mobile video wasn’t really a thing. But the rise of Snapchat, and the addition of live video capabilities on Facebook and Instagram, has drawn Vine’s top stars, audiences and advertising dollars away from Vine. In addition, rolled out its own native video platform in January 2015, serving as yet another Vine rival, the publication noted.

For some, the loss of Vine seems to be part of the natural evolutionary cycle of the digital world. But others are saddened and even angry at the loss of the platform. Shortly after the announcement, in a The Verge article by Casey Newton, one of Vine’s co-founder Dom Hofmann reportedly said:

Tiffani Allen

Online Marketing News: The Art of Stealing, Twitter Closes Vine & Helpful Chat Bots

Tiffani Allen on Oct 28th, 2016     Online Marketing, Online Marketing News

content-marketing-art-of-stealing-infographic

How to Improve Blog Writing Through the Art of ‘Stealing’ [Infographic]
Imitation is the sincerest form of flattery, or at least that’s the rumor. So, how can you (legally and ethically) ‘steal’ the high-performance content mojo from a fellow writer to help improve your work? This infographic explains how. MarketingProfs

Important News about Vine
Twitter announced on Thursday that they’ll be discontinuing their Vine app. The platform, which just announced a round of layoffs last week, says they’ll be ‘doing this the right way’ by keeping the website online so users can continue to access their content. Vine on Medium

Tiffani Allen

Online Marketing News: Google Has Changed, B2C Content Marketing and Video Ad Metrics

Tiffani Allen on Oct 21st, 2016     Online Marketing, Online Marketing News

google-search-is-changing-in-2016

How Google Search Has Changed in 2016 [Infographic]
As we all know, Google is no stranger to change. Keeping track of those changes and their connotations is an actual full time job. For example, MarketingProfs reports “Google’s search engine is displaying fewer organic results on it first page this year than it was last year, and it’s increasingly presenting different experiences for desktop and smartphone users.” MarketingProfs

[New Research] B2C Marketers Need to Give Content Marketing Time
Following their successful release of their B2B content marketing benchmarks report, Content Marketing Institute has shifted their research focus to B2C. What did they find? 60% of B2C marketers consider their organization’s approach to content marketing to be much more or somewhat more successful than it was just a year ago. Content Marketing Institute

Tiffani Allen

Online Marketing News: Infographics in SEO Strategy, Google Pixel & The Value of UX

Tiffani Allen on Oct 14th, 2016     Online Marketing, Online Marketing News

infographics-in-your-seo-strategy

Why Infographics Should Be Part of Your SEO Strategy [Infographic]
It isn’t just readers who appreciate the value of a good infographic — search engines do, too. Infographics drive more engagement and social shares, signaling bots that content is relevant to the searcher and is a good answer for what they’re looking for. But how do you create a great infographic? Read on for 6 simple steps to make your own. HubSpot

Google Pixel marketing push is worth $3.2M in ads and much more
Google released Google Pixel, their new smartphone offering, to the market and has made quite a splash. Google has reportedly spent $3.2 million in their initial advertising push for TV ads, and experts in the field believe that’s just the metaphorical tip of the iceberg in terms of spending. Their Pixel product is rumored to be poised to connect with the iPhone, which begs the question, how will this affect marketing and design for mobile devices? TECHMalak

Tiffani Allen

Online Marketing News: Organic CTR Hacks, Annoying Social Habits and Expanded PPC Ads

Tiffani Allen on Oct 7th, 2016     Online Marketing, Online Marketing News

boost-organic-ctr

Infographic: 11 Amazing Hacks that will Boost Your Organic Click-Through Rates
Organic search is one of the most important traffic channels for digital marketers. Optimizing your organic click through rate can only help increase the amount of organic traffic you see, and actions taken by those who arrive on site. But how exactly can one increase their organic CTR? This infographic has 11 tips to get you started. Search Engine Land

New Study Looks at What Makes People Unfollow Brands on Social
Your social followers are more likely to convert than those consumers who don’t follow your brand, so it stands to reason that a good marketer wants to keep them around. So, what annoying habits cause users to unfollow? Being too promotional, posting too frequently or too infrequently and sharing irrelevant content. Social Media Today

Tiffani Allen

Online Marketing News: Bird’s Eye View, FTC Skepticism and Facebook for Business

Tiffani Allen on Sep 30th, 2016     Online Marketing, Online Marketing News

birds-view-video-on-twitter

Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing
Based off of Twitter’s annual Online Video Playbook, this infographic shows what’s cleverly referred to as ‘The Bird’s Eye View of Video’ on Twitter. For example, 93% of the video views on Twitter are on mobile. Users who watch video want breaking news, information, and viral content the most, followed by entertainment and celebrity content. AdWeek

The FTC Is Skeptical When Celebrities Are Paid to Like Your Product
The FTC is investigating a few big name brands for bending the rules that govern paid celebrity endorsements. Of course, rules regarding endorsements from celebrities aren’t news to marketers, but the onset of digital marketing did prompt new rules and regulations. The one thing that hasn’t changed? Disclosure. Entrepreneur

Tiffani Allen

Online Marketing News: Emotional Connections, Twitter Goes Long & Better Ad Coalition

Tiffani Allen on Sep 23rd, 2016     Online Marketing, Online Marketing News

emotional-connection-infographic
How Emotional Connection Increases Customer Satisfaction [Infographic]
Did you know that customers with a higher degree of emotional connection have a higher lifetime value than those that aren’t? And 50% of a person’s perception of an experience is based on emotions? This infographic and supporting statistics help to illustrate the need for marketing messages that truly resonate with your market. ClickZ

Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit
It’s official as of Monday, September 19th — Twitter is no longer counting images, gifs, or videos in their 140 character count. This is a big break for social marketers. What’s next for the platform? Eliminating @handles from the character count as well. This change is slowly rolling out to all users but isn’t official platform wide. AdWeek

Tiffani Allen

Online Marketing News: Social Changing SEO, Science of Content, Facebook Live on Desktop

Tiffani Allen on Sep 16th, 2016     Online Marketing, Online Marketing News

seo-infographic-hubspot

How Mobile, Voice & Social Are Changing SEO [Infographic]
With SEO being a growing area of investment and interest for digital marketers, we tend to keep a very close eye on any changes that may affect organic search visibility. So how are mobile, voice and social changing SEO? HubSpot’s latest infographic, based on their State of Inbound Marketing report, has the details. HubSpot

The Science of Content: TFM Research Report On Content Across 10 Industries
Technology for Marketing just released a new study of content that resonates across 10 different industries. The report found, among other things, that understanding your specific industry and audience is the key to successful content. This means knowing what type of content they like best, the best time to post, and even what headline words will get their attention. Buzzsumo

Tiffani Allen

Online Marketing News: Divine Email Delivery, Mobile Machine Learning & CMO Social Spend

Tiffani Allen on Sep 9th, 2016     Online Marketing, Online Marketing News

email-marketing-infographic

Email Deliverability: Unveiling the Divine Path to Subscribers Inbox
Email marketing is one of the most effective digital marketing tactics, and one of the longest standing. But, nothing can be effective if it doesn’t reach your audience. This infographic shows the considerations marketers need to make when sending their emails to ensure the best deliverability and common email marketing myths. Social Media Today

Google Injects Machine Learning Into Analytics App
AdAge reports: “Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics in a matter of minutes.” This will allow marketers to view valuable insights on the go, whether it’s from an android or iOS device. Over time, the app can actually learn your data habits and pull reports automatically. AdvertisingAge

Lee Odden

Digital Marketing Spotlight: Josh Mueller, SVP Global Marketing at Dun & Bradstreet

Lee Odden on Sep 5th, 2016     BIGLIST SEM Blogs, Digital Marketing, Interviews

Josh Mueller Interview

Meeting and getting to know smart digital marketers is easily one of my favorite things about working in the marketing industry. I first meet Josh Mueller when he was at Director of Digital Marketing at Dell and I was presenting an integrated approach to search, social and content marketing. There was a palpable enthusiasm in the air for inbound marketing and it was exciting to see that kind of reception from a large company.

Fast forward to today and Josh is Senior Vice President Global Marketing at Dun & Bradstreet. He is definitely one of those people you want on your digital marketing team or more specifically, leading your team. He always seems to be two steps ahead, is results-focused and a genuinely nice human being.

Tiffani Allen

Online Marketing News: Millennials on Social, Digital Lead Generation & Email Secret Sauce

Tiffani Allen on Sep 2nd, 2016     Online Marketing, Online Marketing News

Fluent-Millennial-Social-Media-Use-Infographic

Survey: 41% of Millennials Use Facebook Every Day (Infographic)
A recent study showed that millennials spent the majority of their ‘online time’ on smartphones. The same study showed that Facebook was the most popular social network among millennials and non-millennials, followed by YouTube, Instagram and Snapchat. SocialTimes

The Most Effective Digital Lead Generation Channels (Report)
A new report found that 45% of business people surveyed thought that content marketing and email marketing were the most effective online tactics used for lead generation. Following behind at a close second was social media marketing (39%) and SEO/landing page optimization (38%). MarketingProfs