Marketing & PR Industry

Tiffani Allen

Online Marketing News: ROI of Social Selling, LinkedIn’s Ad Targeting, Facebook Hits 3 Million

Tiffani Allen on Mar 4th, 2016     Online Marketing, Online Marketing News

social-selling-statistics

The ROI of Social Selling: Data-Driven Outcomes [Infographic]
The first rule of sales is you have to be where your customers are. If you aren’t, how will they ever find you? As we progress further into the digital age, salespeople and marketers are becoming more and more collaborative, to the benefit of their mutual employers. The secret sauce to any organization practicing marketing enabled sales lies in great content that meets your customers where they are at every stage of the buying cycle. This infographic explains the how and why of social selling. Sales for Life

Tiffani Allen

Online Marketing News: Pinterest Matters, Google Loses Sidebar Ads and Facebook Reacts

Tiffani Allen on Feb 26th, 2016     Online Marketing, Online Marketing News

Why Pinterest Matters to Marketing_600x350

Why Pinterest Matters to Marketing [Infographic]
Did you know that Pinterest is the third most popular social network in the US, behind Facebook and Twitter? That statistic came as a surprise to me. But what isn’t surprising is the rise in brands that are using Pinterest as part of their social and content marketing strategy. While the platform is easy to use and visually appealing, there’s more to using the platform effectively than meets the eye. This infographic details the demographics of the Pinterest audience, the best time to post, and even what post categories work best on which days. WebpageFX

Tiffani Allen

Online Marketing News: Mobile is Fruitful for Email, the Popularity of Influencer Marketing, and Digital Shopping Trends

Tiffani Allen on Feb 19th, 2016     Online Marketing, Online Marketing News

Mobile is fruitful for email marketing

Mobile Proves to Be Fruitful for Email [Infographic]
Anyone who owns a smartphone will not be surprised to learn that more and more people are opening and interacting with email through their mobile device. The opening statement of the writeup accompanying this infographic says it all: “The mobile channel produces fertile results in terms of email opens and read time.” So what does that mean for digital marketers? At the risk of sounding like a broken record, this reiterates the importance of focusing on designing for mobile first. That is, thinking in terms of what would look good on mobile, whether an image will look right, and whether the content will be as functional across devices. This is especially important when it comes to email, you’re sending something to somebody’s inbox which inevitably will result in some kind of notification — it should be worth it for them to open the message and see what’s inside. Direct Marketing News

Tiffani Allen

Online Marketing News: Reaching Customers on Valentine’s Day, How CMOs Use Twitter and Facebook Adds Automated Captioning

Tiffani Allen on Feb 12th, 2016     Online Marketing, Online Marketing News

how to reach your target customers on valentines day

How to Reach Your Target Customers on Valentine’s Day [Infographic]
With Valentine’s day fast approaching — and all the love and purchases that come with it. So how do you get the attention of the hordes of paramours in search of the perfect gift? This infographic is full of information to help guide your last-minute push. For example, did you know that Americans spent $18.9 billion on Valentines day in 2015, with the average man spending $191 on their loved one? 25-34 year olds spend the most on Valentines day gifts out of every other age group. Good news for you if your objective is to increase purchases from 25-34 year old men! SocialMediaToday

Tiffani Allen

Online Marketing News: Facebook Algorithm Changes, Samsung Ad Blockers, and Snapchat Statistics

Tiffani Allen on Feb 5th, 2016     Online Marketing, Online Marketing News

How are people really using snapchat

How are People Really Using Snapchat? [Infographic]
When it comes to any medium, but social media in particular, we tend to assume that everyone uses it the way we do — or worse, the way we marketers want them to. Knowing how someone else uses a social platform is one of the first steps to properly using it to attract and engage with prospects and members of your digital community. So how are the over 100 million daily active users spending their time on Snapchat? Check out this handy infographic to find out. Social Media Today

Ben Brausen

Online Marketing News: Facebook Optimizes Audiences, Bots Cost Billions, Gentrified Google Guidelines

Ben Brausen on Jan 29th, 2016     Online Marketing, Online Marketing News

10 Types of Visual Content Your Brand Should Be Creating Right Now

10 Types of Visual Content Your Brand Should Be Creating Right Now [Infographic] – Over the past few years, we’ve seen content become more visual. Marketers have experimented with infographics, videos, and more — and they’ve made plans to keep it up this year. To help narrow your focus, check on this infographic from Canva below. From quote cards to infographics, this helpful list is designed to inspire your next visual project. Canva

Facebook Now Tracks Call-to-Action Clicks via ‘Actions on Page’ Insights Tab – Facebook is giving page owners a deeper understanding into how active those call-to-action buttons are. SocialTimes

Ben Brausen

Online Marketing News: LinkedIn Links The UK, Google Patents Marketer Replacement, Facebook Enters The Stadium

Ben Brausen on Jan 22nd, 2016     Online Marketing, Online Marketing News

Top 16 SEO Tips

Top 16 Most Effective Search Engine Optimization Tips [Infographic] – SEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building strategies. The above infographic takes into account the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs. Social Media Today

Report: Retailers Missing Cross-Channel Personalization Opportunity – According to the 2016 Yesmail Channel Report, retailers are missing out on many opportunities for cross channel promotion and reactive marketing campaigns. SocialTimes

Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment – To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. Google

Ben Brausen

Online Marketing News: DuckDuckGrew, Diligent Display Surpassing Search, AdSense Optimized

Ben Brausen on Jan 15th, 2016     Online Marketing, Online Marketing News

46 Expert Tips For Creating Addictive Content

46 Expert Tips For Creating Addictive Content [INFOGRAPHIC & EBOOK] – This infographic provides tips from 46 content marketing and SEO experts, including Neil Patel, for how to create valuable, addictive content. Venngage

Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study] – Advertisers spent more on Facebook video ads, dynamic product ads and carousel ads during the holiday shopping quarter. Marketing Land

Consumers Becoming More Relaxed About Their Data: Report – Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom.  Econsultancy

Ben Brausen

Online Marketing News: Amazing Amazon Ad Growth, Pinterest Drops The Price, Verified Video Streaming For All

Ben Brausen on Jan 8th, 2016     Online Marketing, Online Marketing News

Twitter New Years Resolutions

Top New Years Resolutions Of 2015 – The numbers are in and the people have spoken. People have been tweeting their New Years resolutions and Twitter has measured them with the hashtag #NewYearsResolution See the results above. Twitter

Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015 – Amazon released a flurry of performance stats for 2015 on Tuesday, including updates on just how popular sponsored product advertisements have become on the e-commerce platform. The company says global adoption of Sponsored Products grew by 100 percent among Amazon sellers in 2015. Marketing Land

U.S. Ad Spending Falls 3.9% in Third Quarter – Ad spending in the U.S. fell 3.9% in the third quarter compared with last year, totaling $36.4 billion, according to Kantar Media’s latest figures released today. Ad Age

Ben Brausen

Online Marketing News: Greatest Googles, Best Branded, Year Of YouTube

Ben Brausen on Jan 1st, 2016     Online Marketing, Online Marketing News

Happy-New-Year-2016

[Note from Ashley: Greetings readers! On behalf of the team at TopRank Marketing I would like to wish you all a happy, healthy and safe start to 2016.]

18 Types of Backlinks Violating Google’s Guidelines [Infographic] – When doing SEO for your website, it’s vital to know what are the backlinks that are violating Google’s webmaster guidelines. Here’s a look at 18 types of backlinks that go against the Google guidelines. Monitor Backlinks

Google Shopping Policies Changing In February 2016 – Google posted a help document that discloses the upcoming changes to the Google Shopping Policy Center including changes to their shopping policies. Search Engine Roundtable

Ben Brausen

Online Marketing News: Bing’s Biggest, Google Goals Get Smarter, Twitter Signals State-Sponsored

Ben Brausen on Dec 25th, 2015     Online Marketing, Online Marketing News

Guide to 2016 Content Marketing Trends

A Complete Guide to 2016 Content Marketing Trends [Infographic] – Take a look at this infographic, which reveals their expectations for content marketing budgets, benchmarks and the key trends for 2016. Social Media Today

Bing Reveals The Top US and UK Searches of 2015 – Bing says we’re done collating stuff in 2015, and now’s the time to rank it all in order. What else are you going to do in December? Work? Yeah, that’s what I thought. Search Engine Watch

Why Sponsored Social Is One Of 2015’s Most Effective Marketing Tactics [Study] – Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity. ClickZ

Ben Brausen

Online Marketing News: Facebook Adds Instant Article Ads, LinkedIn Introduces Interesting Insights, YouTube Tacks On Trending Tab

Ben Brausen on Dec 18th, 2015     Online Marketing, Online Marketing News

What Santa Can Teach You About Email Marketing

What Santa Can Teach You About Email Marketing [Infographic] – What can we learn from watching Santa and the way he organizes his work? A lot, actually. Every stage in the process that ends with a present under your Christmas tree has a parallel in email marketing. Let’s look at what Santa does and how we can apply those lessons to email marketing. FreshMail

AdSense Mobile Text Ads Get Another Facelift – Among several design updates, the newer version does away with the need to swipe in order to see the display URL. Marketing Land

Facebook Improves Their Name Process – This week, we will begin to test new tools that address two key goals. First, we want to reduce the number of people who are asked to verify their name on Facebook when they are already using the name people know them by. Second, we want to make it easier for people to confirm their name if necessary. Facebook