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Ben Brausen

Online Marketing News – Panda Gets New Fur, Facebook & Twitter Take The Shares, Loyalty Is Queen

Ben Brausen on May 23rd, 2014     Online Marketing, Online Marketing News

Google Panda 4.0 Now Rolling Out; A New Panda Algorithm - Last night was pretty wild, with Google confirming an update over the weekend targeting spammy queries and also Google’s Matt Cutts posting on Twitter that Panda 4.0 was released. Search Engine Roundtable

2014 Social Media Marketing Industry Report - In the sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing. Social Media Examiner

Mobile Devices Drive 66 Percent Of Email Opens — Report - According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Marketing Land

Lee Odden

2014 Social Media Marketing Industry Report

Lee Odden on May 19th, 2014     Marketing & PR Industry, Social Media

2014 Social Media Marketing Industry ReportMike Stelzner over at Social Media Examiner has published the 6th Annual Social Media Marketing Industry Report based on a survey of over 2,800 marketers.

It’s a pretty robust report at 50 pages and covers the gamut of social media marketing topics from the most important social platforms for marketing to the most important social content types to the ways marketers will be changing their approach to social media in the future.

Some of the highlights include:

  • 92% of marketers say social media is important for their business (up from 86%)
  • 58% of marketers say original written content is the most important form of content
  • 68% of marketers plan on increasing their use of blogging
  • 61% of marketers plan to increase Google+ activities in 2014
Ben Brausen

Online Marketing News – Fridays For Engagement, People Don’t Know Ads Are Ads, Tablets Everywhere

Ben Brausen on May 16th, 2014     Online Marketing, Online Marketing News

Google In-Store Behavior

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study] - Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Search Engine Watch

Facebook, Google+ Lead Twitter, Instagram For Reach Amongst Young Adults [STATS] - Facebook’s reach amongst young adults is still unmatched when compared to all other social networks, reports Statista, citing a recent study from Harvard University’s Institute Of Politics. AllTwitter

36% of People Still Don’t Realize That Google Adwords Are Ads - Last year, we published the results of user tests which found that 41% of users were unaware of the distinction between paid ads and organic listings.  Econsultancy

Ben Brausen

Online Marketing News – Instagram is 120x Better Than Twitter, Foursquare Removes Check-ins, YouTube Gives You 3-Seconds

Ben Brausen on May 9th, 2014     Online Marketing, Online Marketing News

Vine New Look

Vine Website Relaunches With New Features, Search, Better Discovery - Vine, the short video mobile sharing app that was acquired by Twitter in 2012, has debuted a new look for their website, with new features and a greater emphasis on discovery. AllTwitter

1/2 Older Mobile Users Now Own Smartphones - Just over half (51%) of mobile phone owners over the age of 55 now have smartphones, up 10% from 1Q13, according to a recent report from Nielsen. MarketingProfs

AOL, Google, Facebook, Twitter Launch TrustInAds.org To Take On Ad Scams - In an effort to address the plague of deceptive advertising which pocks the online ad industry, several of the biggest players are pooling their resources. Today, AOL, Facebook, Google and Twitter announced the launch of TrustInAds.org to expose and educate consumers about malicious advertising. Marketing Land

Ben Brausen

Online Marketing News – Facebook Gets Anonymous, Schema Gives You A Boost, Bye Bye Google Search Terms

Ben Brausen on May 2nd, 2014     Online Marketing, Online Marketing News

Guided Search: a new way to find what you’re looking for - Pinterest is introducing a new search feature that it claims has a leg up on the Bings, Googles, and Yahoos of the world. Pinterest Blog

Say Goodbye to Paid Search Terms from Google - We’ve long worked to keep your searches on Google secure. We provided SSL encryption for signed-in searches in 2011 and have rolled that out to searches from the omnibox in the Chrome browser. Today, we are extending our efforts to keep search secure by removing the query from the referer on ad clicks originating from SSL searches on Google.com. Google Ad Developer Blog

Facebook Launches Anonymous Logins - On Wednesday at the F8 conference, Zuckerberg announced the change to the social media platform, which will make it more difficult for your company to access user data. Inc.

Lee Odden

If Google+ Is The Walking Dead, Should Your Brand Run?

Lee Odden on Apr 28th, 2014     Marketing & PR Industry, Online Marketing, Social Media

Google Plus

A flurry of online media has covered the recent news that Google+ head Vic Gundotra is leaving Google and that about 1,000 of the team that worked on Google+ will now be assigned to different teams. Techcrunch ran the sensationalistic title “Google+ is Walking Dead” which has received more than a little pushback from Google reps.

So, what does this shift in leadership and staff mean for the Google+ platform? What does it mean for people and companies attempting to use Google+ for marketing?

An article in the Huffington Post offers a punchline: “The Google+ profile you haven’t looked at in months isn’t going away anytime soon. The difference is that Google is going to start paying a lot less attention to it, too.”

Ben Brausen

Online Marketing News: 1/3 Of Us Had No Plan, Facebook Reigns Supreme, Twitter Gets Fresh

Ben Brausen on Apr 25th, 2014     Online Marketing, Online Marketing News

Evolution Of Digital Media

34% of Marketers Did Not Have a Documented Plan Last Year - Just over one-third of marketers (34%) did not have a documented marketing plan last year, according to a recent report from Marketo. MarketingProfs

Mobile Now Makes Up 59% of Facebook’s Advertising Revenue - Facebook’s investments in mobile are paying off. The world’s largest social network reported $642 million in profit in the quarter ending March 31–a 193% increase from the same period last year. With $2.5 billion of revenue, the company’s top line jumped 72% year-over-year. Fast Company

Twitter Sharing Outpaces Other Platforms as Email Falls - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Social sharing on Twitter has outpaced other platforms, while email has taken a large nosedive, according to ShareThis’s Q1 2014 report. ClickZ

Ben Brausen

Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

Ben Brausen on Apr 18th, 2014     Online Marketing, Online Marketing News

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Lee Odden

Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

Lee Odden on Apr 14th, 2014     Interviews, Online Marketing, Social Media, Social Media Smarts

Justin Levy

When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. He’s incredibly fit.  2. He’s an amazing cook.  3. He’s equally intelligent and passionate when it comes to social media.

In this Social Media Smarts interview, Justin covers everything from how he came in to the social media world to how marketing and PR work together with social media programs to what he really thinks of Facebook. He also offers practical tips, insights, tools and resources that he uses to stay social media fit in his role in charge of Global Social Media at Citrix.

Ben Brausen

Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics Out of Beta

Ben Brausen on Apr 11th, 2014     Online Marketing, Online Marketing News

6 Types Social Sharer

Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about how top brands use Twitter for customer service, mentions of dedicated customer service accounts on are up 44 percent but the average response time is down 10 percent. SocialTimes

6 Types Of Social Sharer [Infographic] - According to a NY Times study, we all fall into 6 broad categories of online sharer. The following infographic by StatPro explains these in greater detail and is a precursor to an interactive quiz which asks “What kind of sharer are you?” Infographic Journal

Ben Brausen

Online Marketing News: Mobile Dominates Search, Google+ Popularity Contest, The Most Engaging Social Network

Ben Brausen on Apr 4th, 2014     Online Marketing, Online Marketing News

YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY] - Shareaholic looked a six months of data from more than 200,000 websites between September 2013 and February 2014 and discovered that the most engaged referral traffic comes from YouTube, which delivered 3 minutes 47 seconds and 2.99 page views per visitor. AllTwitter

Google Tests Product Images Within Organic Listings - It seems Google is testing showing product images in the organic, free search result listings, for certain e-commerce sites. This was first spotted in a Moz thread for a site that sells ski equipment named evo.com. Search Engine Land

Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [Stats] - Twitter’s advertising revenue is on track to exceed $1 billion in 2014, up from $594.9 million last year, with further accelerated income from ads envisaged through 2016, reports eMarketer. AllTwitter

Ben Brausen

Online Marketing News: Tag – Twitter’s It, Social Media Giants Play Nice, Instagram Hits 200 Million and 20 Billion

Ben Brausen on Mar 28th, 2014     Online Marketing, Online Marketing News

Click Fraud

Twitter Adds Multi-Photo Posts and Tagging - We’re rolling out two new mobile features that make photos on Twitter more social. One is photo tagging, which lets you tag the people in your photo; the other is the ability to include up to four photos in a Tweet. Twitter

Facebook, Google, Twitter, LinkedIn combine to launch WebScaleSQL - Facebook’s oft-stated mission, per Mark Zuckerberg, is to make the world more open and connected. The social network joined tech giants Google, Twitter and LinkedIn to make this happen faster. The four companies announced Thursday the launch of WebScaleSQL, described by Facebook Software Engineer Steaphan Greene as, “a collaboration among engineers from several companies that face similar challenges in running MySQL at scale and seek greater performance from a database technology tailored to their needs.” Inside Facebook

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