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Ben Brausen

Online Marketing News – Twitter’s COO Is Out, Google Shopping Is In, Are We Smarter Than 5th Graders?

Ben Brausen on Jun 13th, 2014     Online Marketing, Online Marketing News

COO of Twitter Resigns via Tweet - The COO of Twitter, Ali Rowghani, announced his resignation on the social network yesterday. The announcement comes a day after Re/code reported on internal tension over Rowghani’s role at the company. Charged with overseeing user growth, Rowghani has not been able to stem its decline. SocialTimes

Google Introduces New Content API For Google Shopping - Last week, Google introduced a new version of the API that allows retailers to manage product feed content programmatically, as opposed to through manual updates to Google Merchant Center. It’s the first version update of the API since Google first launched it in 2010, before Google Shopping became a paid platform. Search Engine Land

Ben Brausen

Online Marketing News – Mobile-Only Madness, Marketers Top Networks, Fark Beats Google+

Ben Brausen on Jun 6th, 2014     Online Marketing, Online Marketing News

30 Must Read Blogs About Content Marketing - Catherine Pham’s from InfograpgicB2B brings us 30 of the best blogs covering content marketing, including the TopRank Blog.  These blogs provide tons of valuable insight into content marketing and how it fits into the overall marketing picture. SlideShare

Report: 60% Of Social Media Users Vary Their Actions & Connections Vastly Across Social Sites - Looking for proof that you shouldn’t just spray a message out across all social networks verbatim? Well, 140 Proof partnered with IPG Media Lab to find an answer by studying the cross network usage of 500 social media participants. It turns out that users have a strong delimitation between each, something that the study calls “Social Hygiene.” A whopping 60% of users agreed that they connect with different types of people, brands and media based on the platform. Marketing Land

Ben Brausen

Online Marketing News – Twitter Heading Over The Pacific, Facebook Gets Private, Most Don’t Automate

Ben Brausen on May 30th, 2014     Online Marketing, Online Marketing News

Facebook Adds Audio Matching to Get You Posting More About TV - Facebook wants you to post about TV so much that it will now start writing the posts for you. The social network today announced a new feature that uses a phone’s microphone to identify a show or movie airing on one of 160 TV channels. AdAge

Only 16% of B2B Companies Use Marketing Automation: Study - A paltry 16% of North American B-to-B companies use marketing automation technology, according to new study by SiriusDecisions. AdAge

Facebook Introduces Privacy Checkup Tool, And New Default Privacy Settings - Today, Facebook announced some changes to their default privacy settings for new users, as well as a new privacy checkup tool for current users. Search Engine Journal

Ben Brausen

Online Marketing News – Panda Gets New Fur, Facebook & Twitter Take The Shares, Loyalty Is Queen

Ben Brausen on May 23rd, 2014     Online Marketing, Online Marketing News

Google Panda 4.0 Now Rolling Out; A New Panda Algorithm - Last night was pretty wild, with Google confirming an update over the weekend targeting spammy queries and also Google’s Matt Cutts posting on Twitter that Panda 4.0 was released. Search Engine Roundtable

2014 Social Media Marketing Industry Report - In the sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing. Social Media Examiner

Mobile Devices Drive 66 Percent Of Email Opens — Report - According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Marketing Land

Lee Odden

2014 Social Media Marketing Industry Report

Lee Odden on May 19th, 2014     Marketing & PR Industry, Social Media

2014 Social Media Marketing Industry ReportMike Stelzner over at Social Media Examiner has published the 6th Annual Social Media Marketing Industry Report based on a survey of over 2,800 marketers.

It’s a pretty robust report at 50 pages and covers the gamut of social media marketing topics from the most important social platforms for marketing to the most important social content types to the ways marketers will be changing their approach to social media in the future.

Some of the highlights include:

  • 92% of marketers say social media is important for their business (up from 86%)
  • 58% of marketers say original written content is the most important form of content
  • 68% of marketers plan on increasing their use of blogging
  • 61% of marketers plan to increase Google+ activities in 2014
Ben Brausen

Online Marketing News – Fridays For Engagement, People Don’t Know Ads Are Ads, Tablets Everywhere

Ben Brausen on May 16th, 2014     Online Marketing, Online Marketing News

Google In-Store Behavior

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study] - Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Search Engine Watch

Facebook, Google+ Lead Twitter, Instagram For Reach Amongst Young Adults [STATS] - Facebook’s reach amongst young adults is still unmatched when compared to all other social networks, reports Statista, citing a recent study from Harvard University’s Institute Of Politics. AllTwitter

36% of People Still Don’t Realize That Google Adwords Are Ads - Last year, we published the results of user tests which found that 41% of users were unaware of the distinction between paid ads and organic listings.  Econsultancy

Ben Brausen

Online Marketing News – Instagram is 120x Better Than Twitter, Foursquare Removes Check-ins, YouTube Gives You 3-Seconds

Ben Brausen on May 9th, 2014     Online Marketing, Online Marketing News

Vine New Look

Vine Website Relaunches With New Features, Search, Better Discovery - Vine, the short video mobile sharing app that was acquired by Twitter in 2012, has debuted a new look for their website, with new features and a greater emphasis on discovery. AllTwitter

1/2 Older Mobile Users Now Own Smartphones - Just over half (51%) of mobile phone owners over the age of 55 now have smartphones, up 10% from 1Q13, according to a recent report from Nielsen. MarketingProfs

AOL, Google, Facebook, Twitter Launch TrustInAds.org To Take On Ad Scams - In an effort to address the plague of deceptive advertising which pocks the online ad industry, several of the biggest players are pooling their resources. Today, AOL, Facebook, Google and Twitter announced the launch of TrustInAds.org to expose and educate consumers about malicious advertising. Marketing Land

Ben Brausen

Online Marketing News – Facebook Gets Anonymous, Schema Gives You A Boost, Bye Bye Google Search Terms

Ben Brausen on May 2nd, 2014     Online Marketing, Online Marketing News

Guided Search: a new way to find what you’re looking for - Pinterest is introducing a new search feature that it claims has a leg up on the Bings, Googles, and Yahoos of the world. Pinterest Blog

Say Goodbye to Paid Search Terms from Google - We’ve long worked to keep your searches on Google secure. We provided SSL encryption for signed-in searches in 2011 and have rolled that out to searches from the omnibox in the Chrome browser. Today, we are extending our efforts to keep search secure by removing the query from the referer on ad clicks originating from SSL searches on Google.com. Google Ad Developer Blog

Facebook Launches Anonymous Logins - On Wednesday at the F8 conference, Zuckerberg announced the change to the social media platform, which will make it more difficult for your company to access user data. Inc.

Lee Odden

If Google+ Is The Walking Dead, Should Your Brand Run?

Lee Odden on Apr 28th, 2014     Marketing & PR Industry, Online Marketing, Social Media

Google Plus

A flurry of online media has covered the recent news that Google+ head Vic Gundotra is leaving Google and that about 1,000 of the team that worked on Google+ will now be assigned to different teams. Techcrunch ran the sensationalistic title “Google+ is Walking Dead” which has received more than a little pushback from Google reps.

So, what does this shift in leadership and staff mean for the Google+ platform? What does it mean for people and companies attempting to use Google+ for marketing?

An article in the Huffington Post offers a punchline: “The Google+ profile you haven’t looked at in months isn’t going away anytime soon. The difference is that Google is going to start paying a lot less attention to it, too.”

Ben Brausen

Online Marketing News: 1/3 Of Us Had No Plan, Facebook Reigns Supreme, Twitter Gets Fresh

Ben Brausen on Apr 25th, 2014     Online Marketing, Online Marketing News

Evolution Of Digital Media

34% of Marketers Did Not Have a Documented Plan Last Year - Just over one-third of marketers (34%) did not have a documented marketing plan last year, according to a recent report from Marketo. MarketingProfs

Mobile Now Makes Up 59% of Facebook’s Advertising Revenue - Facebook’s investments in mobile are paying off. The world’s largest social network reported $642 million in profit in the quarter ending March 31–a 193% increase from the same period last year. With $2.5 billion of revenue, the company’s top line jumped 72% year-over-year. Fast Company

Twitter Sharing Outpaces Other Platforms as Email Falls - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Social sharing on Twitter has outpaced other platforms, while email has taken a large nosedive, according to ShareThis’s Q1 2014 report. ClickZ

Ben Brausen

Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

Ben Brausen on Apr 18th, 2014     Online Marketing, Online Marketing News

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Lee Odden

Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

Lee Odden on Apr 14th, 2014     Interviews, Online Marketing, Social Media, Social Media Smarts

Justin Levy

When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. He’s incredibly fit.  2. He’s an amazing cook.  3. He’s equally intelligent and passionate when it comes to social media.

In this Social Media Smarts interview, Justin covers everything from how he came in to the social media world to how marketing and PR work together with social media programs to what he really thinks of Facebook. He also offers practical tips, insights, tools and resources that he uses to stay social media fit in his role in charge of Global Social Media at Citrix.

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