Lee Odden

Interview: Daniel Pink on Winning with Authority, Influence and Inspiration #authority2015

Lee Odden on Mar 10th, 2015     Interviews, Marketing PR Conferences

Daniel Pink Interview

Creating authority and winning at business are things Daniel Pink knows a lot about. As a TV show host and c0-producer, popular public speaker and bestselling author of 5 books including To Sell is Human, he’s the opening keynote at the Authority Rainmaker conference in Denver May 13-15.

As a preview to his presentation, Dan was kind enough to do an interview with us where he talks about building authority, motivation to achieve success, that one “most important skill”, his own influences and what he really thinks of Facebook, Twitter and social networks that are “too cool”.

You are widely considered to be an authority on many topics, such as sales, marketing and motivation. What do you think are the most important things you’ve done that have contributed to that perception?

Ben Brausen

Online Marketing News: Yahoo! Turns 20, Google+ Splits, Twitter Ads Everywhere

Ben Brausen on Mar 6th, 2015     Online Marketing, Online Marketing News

Most Valuable Search Traffic

Which Sites Have The Most Valuable Search Engine Traffic? [INFOGRAPHIC] – If you’ve ever used the tool SEMRush before, you’ve likely noticed how it assigns a dollar amount to your organic traffic. This value is based on the amount of money people are bidding to rank for the keywords you’re getting traffic from organically. Check about the above infographic to see which site generates the biggest organic bucks. Search Engine Journal

Twitter Is Rolling Out Swipe To Dismiss Images – Twitter appears to be rolling out a big change to how you get get out of viewing images on the service once you’re done. The Next Web

92% of B2B Marketers Use Social Media to Share Content – More than nine in 10 business to business (B2B) marketing executives use social networking sites to distribute content, but just one third rely on mobile, reveals a new study. SocialTimes

Lee Odden

Interview: Sonia Simone of @Copyblogger Media #authority2015

Lee Odden on Mar 3rd, 2015     Digital Marketing, Interviews, Marketing PR Conferences

Sonia Simone Interview
I am very happy to post the first in our series of interviews with featured speakers at the upcoming Authority Rainmaker conference (May 13-15 in Denver) with none other than Sonia Simone of Copyblogger Media.

Sonia is the co-founder and Chief Content Officer at Copyblogger, where she writes about marketing, entrepreneurship, and how to create better relationships with customers. At the Authority Rainmaker conference, you’ll be able to see her presentation, “Dr. Evil’s Guide to Landing Page Design”.

In this interview, Sonia shares what authority means to her, examples of authoritative brands and advice for marketers and business owners on how to create their own authority.

As Chief Content Officer of Copyblogger Media you are clearly an authority on content and content strategy. Was that a conscious decision or is it a consequence of your professional interests and career?

Ben Brausen

Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

Ben Brausen on Feb 27th, 2015     Online Marketing, Online Marketing News

The Power Of Reviews

New Research Shows 95% Use Customer Reviews – PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics

Pinterest Was the Fastest-Growing Social Network in 2014 – Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. SocialTimes

Google Testing A Label In Search Results For Slower Sites – Is your site unusually slow? Google is testing a red slow label in the search results that will warn searchers before they click over to your web site. Search Engine Land

Ben Brausen

Online Marketing News: LinkedIn Launches Lead Accelerator, 5 Apps Make Up Most Mobile, Twitter Gets Syndicated

Ben Brausen on Feb 20th, 2015     Online Marketing, Online Marketing News

LinkedIn Marketing Services Funnel

LinkedIn Launches Lead Accelerator, Expands Marketing Solutions Portfolio – Talk to any B2B marketer and you’ll know – the purchase process can be very long and complex. As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing and converting prospects has only become harder. That’s why I’m thrilled to introduce LinkedIn’s expanded Marketing Solutions portfolio, featuring the new LinkedIn Lead Accelerator. LinkedIn [Client]

Facebook’s Q4 2014: Mobile is Now 69% Of Ad Revenue – All estimates going into Q4 showed that ad spend on Facebook would rise. Facebook validated this belief Wednesday, showing that the company reaped its all-time high in quarterly ad revenue — $3.59 billion. SocialTimes

James Anderson

How Optum Transformed Their B2B Marketing to a Content-Led Strategy – #C2C15

James Anderson on Feb 18th, 2015     B2B Marketing, Content Marketing, Marketing & PR Industry

Karen-Thomas-Smith-Optum

It’s a big task to move an 80,000 employee organization on to a completely different mode of marketing thought. But that’s what Karen Thomas-Smith and her team at Optum has done, and they did it in the sometimes slow-to-adapt industry of healthcare.

Karen moved Optum — a B2B healthcare software and services organization — from traditional marketing to content-led marketing and thought leadership. Though she was met with resistance at first, she has since transformed Optum’s marketing for the better, as she presented at the B2B C2C conference this week.

Optum’s Journey To Content Marketing Success

Optum’s marketing efforts were once what Karen called “one and done” marketing, meaning trade shows, brochures and other traditional efforts. The focus was on the big sale. If a brochure were a first date, it closed with a call to action that asked for marriage.

Ben Brausen

Online Marketing News: Twitter Still Bigger, Pinterest’s Intent, Low Trust In Social News

Ben Brausen on Feb 13th, 2015     Online Marketing, Online Marketing News

Time Spent Online

28% of Time Spent Online is Social Networking – How much time do you spend each day on social networks?According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28% of all online activity. globalwebindex

Facebook: 24.63% of Social Referrals in December (Pinterest: 5.06%, Twitter: 0.82%) – Facebook’s share of social referral traffic rose more than two percentage points in the fourth quarter of last year, and the platform now accounts for almost one in four of every social website visit, reports Shareaholic. SocialtTimes

Social Media Is The Least Popular Channel For Customer Service [Survey] – While customer service complaints on social media may be the most public, they aren’t the most popular (by a wide margin) according to a new study. Marketing Land

Ben Brausen

Online Marketing News: Tweets in Google Searches, Content Out Of Focus, Facebook Domination

Ben Brausen on Feb 6th, 2015     Online Marketing, Online Marketing News

Marketing Trends Road Map

Marketing Trends Road Map for 2015 [INFOGRAPHIC] – Feeling a little lost? Does your marketing plan for 2015 look like it was drawn on a napkin? Uberflip, a content publishing platform, has an infographic that may help guide you through the year. Uberflip

Facebook Introduces Place Tips in News Feed – Starting last week on Facebook for iPhone, place tips may show up at the top of your News Feed when you’re out and about. Facebook

Tumblr Launches In-House Ad Agency – Tumblr is joining the ranks with YouTube in using its social network to leverage creators and make them money, and maybe even Michelle Phan famous. Today it launched the Creatrs Network, an agency that will select Tumblr users that are onto something and help them connect with brands. SocialTimes

Ben Brausen

Online Marketing News: Mobile Drives Digital, Search is Number One, Twitter Digits

Ben Brausen on Jan 30th, 2015     Online Marketing, Online Marketing News

Mobile Driving Digital Growth

Mobile is Driving Digital Growth Worldwide [INFOGRAPHICS] – How is mobile driving digital growth? The annual report from digital agency We Are Social provides statistics of worldwide social, mobile and digital penetration, demonstrating just how far social has come — with indicators for the future. Check it out. SocialTimes

Smartphones Account For 40% of US Search Ad Spend In Q4 [Marin] – In Q4, smartphones continued to chip away at desktop paid search contribution in the US. The share of ad spend that went to smartphones rose nearly 5% from Q4 2013 to account for more than 40% of total search spend. That comes from Marin Software’s Benchmark Report for Q4 2014. Search Engine Land

Ben Brausen

Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

Ben Brausen on Jan 23rd, 2015     Online Marketing, Online Marketing News

Content And Influence Infographic

How To Add Influencer Marketing To Your Content Strategy – Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it

STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits – Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who don’t. SocialTimes

Survey: Mobile Integration Makes Other Digital Marketing More Effective – Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. Marketing Land

Ben Brausen

Online Marketing News: Facebook Gets To Work, Left-Handed E-Commerce, No Facebook-Exclusive

Ben Brausen on Jan 16th, 2015     Online Marketing, Online Marketing News

Marketing Technology Landscape 2015

Marketing Technology Landscape Supergraphic (2015) – The 2015 edition of the marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. Check click here to see a much larger, readable version. ChiefMartec

Facebook Introduces ‘Work’, A Social Tool For Businessess and Employees – Though we may try to hide it, it’s no secret that we browse Facebook at work. Now the social network wants to make it so we no longer have to hide it with a new product its working on to make social media more work-friendly. Search Engine Journal

Study: How to Find the Best Social Media Content for Your Audience – As a brand, what’s the best way to determine which social media content most interests your audience? Answer: study past campaigns, and current user behaviour. A new survey from Percolate found that 31 percent of U.S. marketers tracked performance data of past content/campaigns to help plan future content. AllTwitter

James Anderson

White Papers: Pros, Cons, Examples and Best Practices

James Anderson on Jan 13th, 2015     B2B Marketing, Marketing & PR Industry, Online Marketing

White  Papers.jpg

Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier.

When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name and email address. White papers are more substantial pieces of content that allow customers to solve an information problem that represents the solutions your company can offer.

Do marketers still use white papers?