Tiffani Allen

Online Marketing News: Snapchat Unicorns, Periscope Moderation and Instagram Business

Tiffani Allen on Jun 3rd, 2016     Online Marketing, Online Marketing News

snapchat unicorn infographic

How Snapchat Became a Social Media Unicorn (Infographics)
Unfortunately, SocialTimes isn’t referring to the mythical, fuzzy, four-legged cuddle stallions we’ve come to know and love. “In the tech world, unicorns are private startups that reach at least a $1 billion valuation. E-commerce has the most unicorns, with 25 percent of the total pool, while 18 percent are in internet software and services and just 5 percent are in social media. No social media unicorn seems to get more attention than Snapchat, which was recently valued at $16 billion.” It would appear unicorns are more common than we were led to believe. SocialTimes

Tiffani Allen

Online Marketing News: 29 Content Metrics, Twitter Ditches Brevity and Hungerithms

Tiffani Allen on May 27th, 2016     Online Marketing, Online Marketing News

essential content marketing success metrics from Curata

Content Marketing Measurement: 29 Essential Metrics [Infographic]
Knowing whether or not your content marketing is working is one of the biggest challenges that content marketers face. But you don’t have to face that scary challenge alone. Curata has compiled 29 important metrics to help content marketers measure the success of their content marketing, and they’re more than just top level. Curata

New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters
Fellow marketers, it’s finally happening! Twitter is leaving brevity in the rear view. OK — maybe not completely, you still only have 140 characters, but that count will officially no longer include images or links. The changes will be taking place over the next few months, according to the Twittersphere. There are a good amount of things that will no longer rack up your character count: Usernames, quoted tweets, photos and other media attachments. Buffer

Tiffani Allen

Online Marketing News: State of Digital, Twitter’s Characters and Silent Facebook Video

Tiffani Allen on May 20th, 2016     Online Marketing, Online Marketing News

2016 state of marketing cmo

CMO.com’s 2016 State Of Digital Marketing, By Industry [Infographic]
In a new infographic from CMO.com, digital marketing spend and other statistics are broken down by industry, including retail, financial services, media and entertainment, travel and hospitality, and high tech. Not surprisingly, retail takes the cake with the biggest spend, followed by financial services. CMO.com

Twitter to Stop Counting Photos and Links in 140-Character Limit
Social media marketers have been abuzz this week with a reported change to the way Twitter will be handling character counts — links and images are rumored to soon be excluded from character counts. This change could mean even more engaging content on Twitter, without the stress of being confined to 92 characters. Everybody wins! Bloomberg Technology

Tiffani Allen

Online Marketing News: Decoding Content, Periscope Drones and Google Turns Black

Tiffani Allen on May 13th, 2016     Online Marketing, Online Marketing News

decoding successful content infographic

Decoding Successful Content
What is successful content made of? It turns out, great content must be simple, unexpected, concrete, credible, emotional, and it must tell a story. This infographic from Fractl examines three pieces of well performing content to exemplify the six parts of this recipe. Fractl

Drones Can Now Livestream Straight to Periscope
Yes, you read that title correctly. Periscope is now allowing for live-streaming from drones via the iPhone app. This, following the rollout of live streaming from GoPro to Periscope in January, marks the start of some undoubtedly awesome new videos from brands and consumers alike. But that’s not all! According to AdWeek: “In addition to the support for drones, Periscope is also adding a search feature for looking up specific livestreams by keyword or topics.” AdWeek

Caitlin Burgess

Healthcare Marketer Interview: Rob Birgfeld, AVP, Chief Digital Marketing Officer at Inova

Caitlin Burgess on May 12th, 2016     Digital Marketing, Interviews


In today’s world, marketers in all industries are working hard to keep up with technological innovation and changing consumer trends. But for some marketers, major shifts in the very foundation of their industry are presenting difficult hurdles as well as great opportunities. Yes. I’m referring to you healthcare marketers out there.

Healthcare marketers are contending with an evolving industry landscape that not only involves new programs and regulations to abide by, but also new consumer expectations.

With that in mind, TopRank Marketing has tapped into the expertise of marketing veteran Rob Birgfeld, AVP and Chief Digital Marketing Officer at Inova, a nonprofit healthcare system based in Falls Church, Virginia. In this interview, Rob talks about how he came to the world of healthcare marketing, what he sees as the top three industry trends, and how his team is using digital marketing tactics to create a better experience for their audience.

Tiffani Allen

Online Marketing News: Social Yin & Yang, Instagram for Brands, Facebook Gives ROI

Tiffani Allen on May 6th, 2016     Online Marketing, Online Marketing News


The Yin and Yang of Social Media Training
Having a strong, social workforce by way of employee advocates can do a lot for a business. It shows your customers that your employees believe in your brand, while making your brand more human with direct contact – person to person. Many organizations are hesitant, and often for good reason, about encouraging their employees to share news and content online. This infographic helps make the case for employee advocacy and social involvement. Social Media Today

Tiffani Allen

Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis

shortening human attention span

The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]
Down from 12 seconds in 2000, the average human attention span is now 8.25 seconds. That leaves marketers with very little time to make a meaningful impression. But, don’t sweat it too much. This infographic has some solid tips on how to capture and hold the attention of your audience, like using clear and brief messaging and telling your audience a story. Social Media Today

Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
For a long time, Google shopping feeds have been a bump in the road for digital advertisers. So much so that there’s a whole industry dedicated to helping advertisers manage their shopping feeds. On Tuesday, Google announced a new feature in the Merchant Center — Merchant Center Feed Rules, that will help advertisers fix errors themselves in a simple way. Search Engine Land

Tiffani Allen

Online Marketing News: Social Made Easy, Disruptive Ads and Facebook Switches


Social Media Marketing & Promotion Made Easy [Infographic]
Maybe it’s just me, but I find myself searching frequently for very specific imaging sizing requirements for various social media. Having all of that information bookmarked for an unfortunately timed case of the Mondays has been a figurative life saver. This inforgraphic has all the information you’ll need to rock the social universe. On Blast Blog

Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]
A new survey from Accenture shows the majority of users are frustrated by ads that disrupt their activities, 84% saying that ad interruptions were too frequent. This information came coupled with a growing consumer awareness of ad blocking capabilities. In fact, 73% of consumers surveyed said they would pay more money for long form content if there were fewer ads. Marketing Land

Tiffani Allen

Online Marketing News: Brightest Millennials, Branded Content, Google Penalties

millennial demographic infographic

Infographic: How the Best and Brightest Millennials Live, Shop and Dream
Millennials are a popular demographic for marketers, but with that popularity can often times come stereotypes and shortcuts used to resonate with this audience without doing the legwork of truly understanding them. This infographic shows what the best and brightest of millennials do with in their day to day lives, from banking to world politics. One big takeaway is that remarkably more millennials are shopping online vs. in store, and using mobile banking apps rather than banking online or in-branch. AdWeek

Tiffani Allen

Online Marketing News: A to Z of Content, Native Ads Dominate, Google’s Local 3-Pack

a to z of content marketing

A to Z of Content Marketing: A 40 Point Checklist [Infographic]
Creating great content and getting it in front of the right people is harder than it may sound. This fun infographic shows the A to Z of great content marketing, including curating relevant content, having a solid strategy, and social media recommendations. PageTraffic

Native Advertising Dominates Facebook Audience Network (Study)
A new study from Facebook and IHS showed that 83% of Facebook ads use their native advertising format. Facebook also admitted in an email to SocialTimes that “the percentage of apps using the native ad format on Facebook Audience Network has increased tenfold since the first quarter of 2015, and that CPMs (cost per thousand impressions) for native ads are seven times higher than those for banners.” SocialTimes

Tiffani Allen

Online Marketing News: MarTec Supergraphic, YouTube goes Live and AdWords’ New Look

martec super graphic

Marketing Technology Landscape Supergraphic
In one huge supergraphic, cheifmartec.com lays out key players in advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management. As you can see from the image above, there are a huge amount of service providers in the industry, more than we may have even anticipated as few as five years ago. How will this landscape continue to change? Cheifmartec.com

Report: Google Building YouTube Connect to Compete With Periscope
Streaming live video is not a new concept in the marketing sphere, especially since Periscope hit the scene in 2014. But Video mega-star YouTube is jumping into the realm with both feet, launching their new live streaming app ‘YouTube Connect’ to compete with the success of Periscope and services like it. Interestingly enough, users will reportedly be able to watch live streaming video in the app itself, or on YouTube.com. SocialTimes

Tiffani Allen

Online Marketing News: Content Cocktails, Old School Email and 3D Printing in Space

The Mixology of Content Marketing [INFOGRAPHIC]
Content marketing is an art and a science, just like mixing a good cocktail. In this infographic, different types of content ‘cocktails’ are broken down into clear recipes for the marketing mixologist to follow. Each recipe also contains a measuring guide and a stat or helpful tip. My personal favorite is the White Paper Old Fashioned. Unbounce

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials
Whether or not you agree that email is ‘old school’ aside, it is still one of the most effective digital marketing tactics in our collective tool kits. A new study from Epsilon shows that email is effective for Millennial shoppers in particular, with 43% saying they’ve been checking out retailers’ emails in the last 6 months. Millennial shoppers aren’t solely using social media to find what they’re looking for, this new research tells us that email needs to be in the mix. AdWeek