Lee Odden

Search Engine Thanksgiving

Here’s a very happy online marketing Thanksgiving to you. Here are a few logos from search engines:

Google Thanksgiving

Yahoo Thanksgiving

I guess MSN Search isn’t in the Thanksgiving spirit, or they just don’t get into the seasonal logo changes.

Happy Thanksgiving to Online Marketing Blog readers!

Lee Odden

Lee Odden

Ask Jeeves Integrates GoFish Multimedia Search

Lee Odden     Ask, Marketing Industry News

Ask Jeeves will be integrating GoFish’s multimedia search technology into www.ask.com.

The first phase of the integration is live allowing Ask Jeeves users to listen, browse, purchase, and download music, video, podcasts, audio books, movies, music videos, and ringtones.

Ask Jeeves is the first major search engine to partner with GoFish for multimedia content. With estimates on entertainment related searches at 20%, multi media content represents a relevant and growing market.

Tags: gofish, ask.com, multimedia search, search engine

Lee Odden

Pubcon X Wrap Up

The conference portion of Pubcon ended yesterday. Exhibitors pulled down their booths promptly at about 5pm. It would be great if there was more time in between sessions to visit the exhibit hall though. Overall, it was a great show and opportunity to connect with many of the leaders in search marketing.

Yahoo drew a lot of attention to the Yahoo Publisher Network (YPN) program and seems very committed to building a great program for publishers and advertisers.

Yahoo also announced the availability for blog publishers that are participating in the beta YPN program to place ads in their RSS feeds. That’s something that I will be testing with this blog very soon. Feedback is welcome.

Lee Odden

Google Base

Lee Odden     Google, Marketing Industry News

The launch of Google Base today is being covered to death today.

Details from Google Blog:

“Today we’re excited to announce Google Base, an extension of our existing content collection efforts like web crawl, Google Sitemaps, Google Print and Google Video. Google Base enables content owners to easily make their information searchable online. Anyone, from large companies to website owners and individuals, can use it to submit their content in the form of data items. We’ll host the items and make them searchable for free. ”

This afternoon here at Pubcon in Las Vegas, Google has a meeting about an unannounced topic. Perhaps it’s about Google Base?

Lee Odden

Pubcon X Big Site – Big Brand – Big SEO

This session was moderated by Stephanie Leffler of Monster eCommerce and included: Marshall D. Simmonds, Jeremy Sanchez, Chris Zaharias, Bill Wise

First up Marshall Simmonds from NY Times (About.com) who talked (very fast) about the complexities of search engine optimization for large publishers.

His employer, the NY Times also hosts several other publications adding to the size and complexity of their SEO initiative.

With the NY Times, he wanted to make it focused, but the NY Times ego created unrealistic expectations. As with many prominent companies, they equated their reputation in the offline world with justification for ranking well online.

Issues contributing to the complexity of big site SEO included: large amount of content, writers not familiar with web writing. rigid CMS and others.

Lee Odden

Pubcon X Keynote: Robert X. Cringley

The first session at Pubcon 10 started out with a keynote presentation from Robert Cringley.

Robert Cringley has been on the internet since 1977. He was a war correspondent in ’77 in Beiruit and had enough and went back to CA and started working for Steve Jobs. Apple offered him stock but he regretably, took cash. Cringley taught at Stanford University. Came back to Apple for work on Apple Lisa user interface.

Claim to fame: He invented the trashcan icon, which he created as an experience he had when writing a book. He accidentally deleted 8000 lines of text – 96,000 words. So he was resolved to create the trashcan functionality and make delete a two step process. Shared other anecdotes regarding trashcan.

Lee Odden

WebmasterWorld Pubcon Day 1

Today starts Pubcon X. My hotel is right next to the Las Vegas Convention Center and there’s a huge WebmasterWorld.com banner hanging outside. A pretty good match to most things here in Vegas, BIG.

Sessions I’ll be attending today include:

Keynote : Robert X. Cringely

Big Site – Big Brand -Big SEO
Marshall D. Simmonds, Jeremy Sanchez, Chris Zaharias, Bill Wise

Competitive Intelligence
Jake Baillie, Anne Kennedy, Joseph Morin, Andy Beal

Yahoo YPN Sponsored Lunch : What is the Yahoo! Publisher Network
Will Johnson, David Zito, Donald Loeb, Arnie Gullov-Singh

Organic Search Forum
Bruce Clay, Aaron Wall, Todd Friesen, Todd Malicoat

Super Session : Blogging for Fun and Profit
Barry Schwartz, Jeremy Zawodny, Andy Beal, Mark Fletcher, Chris Pirillo

Lee Odden

Urchin is Now Google Analytics and it’s Free

I’ve been raving about Urchin to clients for quite a while at only $199/mo and now Google has decided to change Urchin over to Google Analytics and offer it for free. Wow.

The Urchin site is now redirecting to http://www.google.com/analytics/

According to Digital Inspiration blog, “the free version is limited to 5 million pageviews a month but the limit is is removed if you’re also an active AdWords publisher.”

Also, Google Analytics is said to intergrate very well with Google AdWords to better measure paid search ROI and you can track up to 50 profiles.

Online sign up is easy and only requires a Google account. Once signed up, just paste a snippet of JavaScript code into your web pages and that’s about it.

Lee Odden

Pubcon 10 Las Vegas

Lee Odden     Marketing Industry News

Monday I leave for Las Vegas to attend Pubcon 10, WebmasterWorld’s Search Engine Marketing Conference. I interviewed Brett Tabke on Pubcon last week. Here’s a classic, must-read from Brett: 26 steps to 15k a Day.

Am very much looking forward to this conference for both the content and the networking. Conferences are a great way to connect with old friends and make new friends from all over the world.

A few interesting notes about this conference:

Keynote: Robert X. Cringely

Webmaster World Luncheon – Hosted by Google
“Don’t miss Google’s presentation of an exciting new service that you can register for at the show! Lunch will be provided, so come early to get good seats and free schwag.”
Lots of speculation on what this might be.

Lee Odden

Brett Tabke Interview on Pubcon & WebmasterWorld

One of the hottest topics in marketing is search marketing and many webmasters, company marketers and agencies are scrambling to acquire the knowledge necessary to serve their clients.

Next week the search marketing conference, Pubcon 10, kicks off in Las Vegas. Founded by Brett Tabke, who also founded WebmasterWorld, the Pubcon conference has grown significantly in recent years and has served as an excellent resource for search marketers world-wide.

With an audience that started initially with independent webmasters and mom-pop company online marketers, the Pubcon conference now includes a broad range of search marketers and companies including corporate online marketing staff, search marketing and interactive agencies from all over the world.

Lee Odden

Google to Pay $1 for every Firefox Download

Lee Odden     Google, Marketing Industry News

But who cares about that, when Google will pay $100 once you sign up a publisher on AdSense that makes their own $100.

Google is certainly bumping up it’s referral program. If you have an AdSense account, login and click on the referrals tab, you get code for Google AdWords and FireFox with Google Toolbar referrals.

Google AdWords Referral Ads
AdSense Referral Ads

FireFox with Google Toolbar
Firefox Referral Ad

Lee Odden

State of Search Engine Marketing Survey – Round Two

Lee Odden     Marketing Industry News

SEMPO has kicked off their second “State of Search Engine Marketing” survey.

You can view information about last year’s survey where some very interesting insight was gained:

  • Advertisers expect to spend $4bn on search marketing
  • Paid search was allocated 81%
  • Organic search was allocated 12%
  • Paid inclusion was allocated 4%
  • Brand awareness was the #1 goal for search marketing
  • Advertisers expected to spend 39% more on search marketing on average over the previous year

Founding member and Chairman of SEMPO, Kevin Lee, provides a great breakdown on the details of the current survey on his ClickZ column.

“Marketers want to know what practices, attitudes, best practices, and benchmarks are common within the search marketplace. The survey will go beyond gathering data. It will establish benchmarks to help the industry understand advertisers’ and agencies’ motivations and attitudes.”