Lee Odden

Search Engine Updates

Looks like Tim Mayer of Yahoo has announced a “fourth weather report” about an imminent update to their index.

Matt Cutts of Google also posts on Jagger3, referencing recent changes made with Google’s ranking particulars as “coming along”.

Not only are there names being given to these updates, but iterations – 1, 2, 3, etc. I suppose this is akin to software updates: Version, 1.1, 1.2, 1.3, etc.

Web site owners, don’t need to “do” anything in reaction or proactively to these kinds of updates. They should know something is happening though, should site rankings fall or fluctuate dramatically and then persist.

One thing I’ve found is that the less “dramatic” the SEO tactics implemented on a site, the less “dramatic” the fluctuations these types of updates will have on a particular web site.

Lee Odden

TopRank Gets Ranked Top Ten

Each month, the site TopSEOs.com ranks search engine optimization firms from all over the world according to various criteria. From the TopSEOs.com site:

“Customer feedback is a criteria that is evaluated in determining the rankings. In evaluating each applicant, Topseos.com considers the following key factors:”

1. What are the applicant firm’s competitive advantages?
2. How are the applicant’s services and pricing levels superior to the competition?
3. What is the availability of customer and technical support?
4. What is the average response time and time-to-resolution for client problems?
5. What SLA does the applicant provide?
6. What other attributes/innovations does the applicant provide to set it apart from the competition?
7. What is the average rating for the firm in terms of customer service?
8. What is the average rating for the firm in terms of efficiency?
9. What is the average rating for the firm in terms of overall performance?

Lee Odden

ePrecis an impressive search tool

There’s a pretty innovative search tool that I mentioned on the online marketing links blog earlier this week called ePr?�cis. Ward Johnson of ePr?�cis who has been working with the development of the tool the past few years with a group of linguists at the University of Minnesota called me last week to talk about it. ePr?�cis is not a search engine that crawls the web collecting it’s own data per se, rather it is an application that overlays existing search results data and creates abstracts. Johnson mentioned it works best with more technical queries such as medical, scientific, legal, etc, but compares very much to Google results on just about any search.

Here’s a more specific explanation of ePrecis from the white paper: