Eliza Steely

5 Habits of Digital Marketing Agencies That Get Results

digital marketing agencyMy dad runs his own accounting firm, and has been really successful at it. But he’s one of those people who doesn’t seem to really understand the internet. He’s thought of developing a website, or writing a blog, but information online is really overwhelming to someone who can barely open a text message.

The reality is, the landscape of online marketing is ever changing and evolving. For example, Google launched over 600 improvements to its search algorithm last year, consumers share an average of 27 million pieces of content every day, and there are now more smartphones purchased than computers.

Lee Odden

From Boston to Moscow: 7 Events Where You Can Learn To Optimize & Socialize Content Marketing

optimize socialize content marketingI don’t know about you, but to this day, I like a good peanut butter and jelly sandwich.

Maybe it’s a childhood memory or maybe it’s just the combination of flavors and textures.  Since I’m a fan of the PB&J, I’ve done some experimenting with methods and ingredients. Bread is my least favorite part and the jelly is the most. So I’ve doused the bread with jelly and put just a dab of my favorite crunchy on. No good. Insanely thick bread? No good. Swaths of double crunch peanut butter? Still, no good.

You’re probably wondering why in the world I’m writing about PB&J and may have guessed that it’s a metaphor. I see so many marketers with all the core ingredients they need for success, and yet they gravitate towards that “one thing” like, content marketing (bread) or just social media (jelly), or stuck on SEO (peanut butter).  Doing that is simply no good.

Nicolette Beard

Book Review – Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble & Shel Israel

Age of Context Book ReviewThe new book, Age of Context, relates to the messages or information you receive within a precise location.  Where you are at any given moment determines the meaning and relevance of the information you consume and the experiences you have.

When you read Age of Context: Mobile, Sensors, Data and the Future of Privacy, written by veteran tech journalists, Robert Scoble and Shel Israel, be prepared to embrace an entirely new way of viewing the digital world. The future includes glass in homes and skyscrapers that adjusts to mood and weather conditions and lets airplane pilots see through fog—all because the ‘glass understands the context of its environment.’

Nicolette Beard

How to Use Email Marketing to Engage & Convert Customers

Email Marketing Customer Life CycleEmail marketing is one of the most effective marketing tools for many businesses. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

Email Marketing is also a way to reinforce relationships through special offers or bonus content and to keep your product or service top-of-mind.

Email client service providers have worked diligently over the years to minimize spam and spam complaints by establishing best practices that Internet Service Providers (ISPs) can trust because they are inundated with so much unsolicited email. Depending on your inbox provider and/or your email solution provider, your newsletter may not even make it into your customer’s inbox.

KatieBresnahan

Content 20/20 – Jonathan Mildenhall on Coca Cola’s Content Strategy

Content Marketing World - Jonathan MildenhallThere’s no doubt about it: Coca-Cola is one of the, if not THE most recognized brand in the world. At the afternoon keynote presentation at Content Marketing World 2013 Day 1, the crowd was lucky enough to hear one of Coke’s most important marketing strategists – Jonathan Mildenhall – who is the Vice President of Global Creative and also one of the rockstars in our Content Marketing Rocks! eBook.

Their term: liquid storytelling.

Every day, Coke’s team is tasked with brainstorming ways of how they can tell the story of their brand, through the eyes of their consumers, and they constantly find marketing tactics that no one has the bravery to do before. Mildenhall’s keynote presentation was filled with examples of how his team really listens to the consumer in strategizing how to market to them through storytelling, and thus insert the brand into consumer conversations. Are you telling stories with your marketing for your consumers?

Lee Odden

Integrating Digital Marketing & PR – Breaking Down Silos Through Content

digital marketing PRFor a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros working client-side about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations.

Since we’ve been working in the digital marketing and PR space at TopRank Marketing for well over 10 years, it was interesting to see  the diverse feedback from companies of various sizes and industries. But several themes revealed themselves that I think our readers will relate to.

Thanks to feedback from Digital and Integrated Marketing Communications professionals like Corinne Kovalsky of Ratheon, Susan Beatty of Bremer Financial Corporation, Frank Strong of LexisNexis, Lesly Cardec from Randstad US, Sarah Skerik from PRNewswire and Pam Didner of Intel, it became clear that one of the key questions organizations are facing is the need to break down silos between marketing and PR.