All about the intersection of search engine & social media marketing, optimization and online public relations.
Topics for this morning’s keynote centered on the notion of the “new P” platforms, video advertising and random references to Gilligan’s Island and weird porn.
The panel was moderated by Randall Rothenberg, President and CEO of IAB. Panelists included:
Next week I’ll be attending my last “blogging only” conference of the year, ad:tech New York, and possibly for quite a while. I will be performing blogging duties for the adtechblog.com along with Sara Holoubek, Richard Cacciato, Craig Peters, Steve Hall, Angela Natividad and Robert Gorell. With that many bloggers and over 10,000 people registered for the event, that’s what I call a blogger bonanza!
Attending conferences purely to blog has been great the past few years but speaking and performing editor duties for our media sponsorships has taken a much higher priority. Of course, when I am fortunate enough to be able to speak at a conference there’s always some blogging that goes along with it. 
Editor’s Note: Wednesday this week was the annual MIMA Summit held downtown Minneapolis. With our current workloads and schedules, I wasn’t planning on having TopRank staff attend, but received some last minute encouragement so I had Thomas and Dana attend the whole day and was able to slip in for the last 3-4 hours myself. The attendance nearly doubled over last year to 700+ attendees (an estimate I heard at the event). Hats off to MIMA members for a great job spreading the good interactive marketing word.
The following are wrap-ups from MIMA Summit veteran attendee Thomas McMahon and first-timer Dana Larson.
Day two of the Search Insider Summit was full of great presentations and commentary, so be sure to read the frequently updated MediaPost Raw blog.
Since many of the attendees of the Summit are the kinds of companies, marketers and agencies that employ various types of marketing channels, both on and offline, the opportunity to present examples and case studies of integration with search was ideal.
Some of the high level takeaways from this session include the importance for company marketers to set expectations when enegaging in an integrated campaign as well as the importance of coordination. Larger agencies that are capable of managing multi channel programs including search may have an easier time than a situation where a company uses multiple agencies to manage their various marketing programs.
The first of the breakout sessions was a choice between click fraud and this session on video search optimization. This was an easy choice since video optimization is an important component of social media campaigns and we like the social media here at Online Marketing Blog.
The session was moderated by Matt Spiegel of Resolution Media and speakers included: Chase Norlin from Pixsy, Scott Rhodes of VeoTag, Christy Tanner of TV Guide and Dan Perry from Cars.com.
Matt Spiegel: Is online video search for entertainment or other purposes?
In two weeks I’ll be in Florida for my first ever Search Insider Summit conference. This is an event held by MediaPost and chaired by David Berkowitz from 360i, who has been a regular contributor to the Search Insider email newsletter and blog for the past year or more. He also publishes a fine blog at Inside the Marketer’s Studio.
David and I have been fellow bloggers of the Chicago ad:tech conference the past few years and he has amazing writing talents as well as a very firm grasp of what’s new, hot and most of all, important in the search and online marketing world.
One of the things that often happens with people in the search marketing industry is that after being in the business for a while and attaining a certain level of expertise, it becomes easy to take for granted that not everyone in marketing and business is consuming and digesting as much information. References to strategies and certain tactics do not have the same meaning, because of the dependencies on previous knowledge.
There are an increasing number of conferences that are available for those wishing to expand their knowledge of search marketing, web 2.0, online advertising and interactive marketing. Conferences are not only great for gaining knowledge, but especially for networking, recruiting, business development and lead generation.
With so many conferences available, how can you choose the right one? There are a number of considerations ranging from topics to location to cost and even venue. Referrals and word of mouth recommendations are a great source of information as well. To stimulate some conversation on the best conferences to attend and the different reasons why, please vote below for your favorite conference and we’d love to hear why in the comments.
Spotlight on Search - Interview with Amanda G. Watlington, Ph.D., APR of Searching for Profit
I first bumped into Amanda Watlington via AIM, (Association for Interactive Marketing) and then in person at a WebmasterWorld Pubcon conference several years ago. Further collaboration occurred through involvement with the next iteration of AIM, the Direct Marketing Association’s Search Engine Marketing Council, of which Amanda was a past chair.
Amanda is famous for her in-depth knowledge of blogs, RSS and podcasting and she has one of the first popular books on the subject. However, this long time marketer’s roots are in public relations and she also has an extensive background with search marketing.
One category of social media optimization that’s growing tremendously is online video sharing and social video search web sites.
This session on Video Search Optimization at the Chicago Search Engine Strategies conference was moderated by Chris Sherman and included Eric Papczun from Performics, Jon Leicht from Intuit and Gregory Markel from Infuse Creative. There was just a hint of a competitive flavor in this early Monday morning session, which made it a little more interesting.
For the most part, the session focused on the fundamentals of SEO. The basic concepts that are appropriate for search engine optimization also apply for video search optimization with a focus on “textbook SEO” tactics.
This Friday I will be doing an online radio interview with eMarketing Talkshow about “Push and Pull Online Public Relations”. I’ll be talking with Cindy Turrietta about the market opportunity with online PR, explaining the concept of push and pull with examples of each as well as considerations on measuring results.
With all the buzz about optimizing and marketing with social media as well as the emerging meme in public relations on the social media news release format, there is an opportunity to help marketers better understand how these concepts can be applied in a practical manner.
Spotlight on Search Interview with Lawrence Coburn
I first met Lawrence Coburn when we presented together on a Public Relations panel during a WebmasterWorld Pubcon conference in Boston. Lawrence told a great story about being at the right place at the right time and taking proper advantage to build publicity for his web site, RateItAll.com.
At the recent Pubcon conference in Las Vegas, Lawrence presented on a panel about viral marketing where he focused on using widgets as a way to drive traffic and links. Unfortunately, I was not able to attend this session since I was presentingon a different panel at the same time, but Karen and Jolina did and they came back with excellent feedback. Multiple people mentioned this session to me actually, including Rand Fishkin in this video interview.
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