Lee Odden

Digital Marketing Spotlight: Rishi Dave, CMO at Dun & Bradstreet

Lee Odden on Sep 23rd, 2015     Digital Marketing, Interviews

Digital Marketing Spotlight

Marketing executives are more challenged than ever to create effective organizations and operations to succeed in an increasingly converged, content and inbound marketing world.

In this latest TopRank Marketing Digital Marketing Spotlight interview, Rishi Dave, CMO at Dun & Bradstreet, talks about the strategic responsibility differences of entering a CMO role, advice on creating an effective inbound marketing organization, the importance of content, the convergence of marketing and PR and whether senior executives should focus on their personal brand.

Rishi Dave Dun & BradstreetIt’s been nearly two years since you moved from being Executive Director, Digital Marketing at Dell to your current role as CMO at Dun & Bradstreet. What are some of the changes you had to make in terms of your responsibilities, marketing organization and the change in industry?

Lee Odden

Digital Marketing Spotlight: Jeff Marcoux, CMO Lead at Microsoft

Lee Odden on Sep 2nd, 2015     Digital Marketing, Interviews

Digital Marketing Spotlight

What is predictive marketing and what are the future marketing technologies we should be paying attention to?

To answer those questions and more, I am happy to share the next in our series of digital marketer interviews featuring Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing at Microsoft.

At Microsoft, Jeff has driven cross product and team collaboration, supported multiple product releases and believes that every touch point with a customer is a marketing experience – from marketing to sales to customer service.

In this interview, Jeff talks about the most fun job in the world at Microsoft, marketing technology and predictive analytics, marketing executive career advice and how he stays current in the digital marketing world. We also get to peek into his crystal ball for upcoming digital marketing trends.

Lee Odden

Digital Marketing Spotlight: Tami Cannizzaro, Senior Director of Marketing at eBay

Lee Odden on Aug 19th, 2015     Digital Marketing, Interviews

Digital Marketing SpotlightToday we begin a new series of interviews with digital marketing professionals from the front lines of marketing to executives in the C-Suite. Our goal? To shine a light on the secrets to digital marketing success through strategy and tactics, challenges and wins, technology, operations, best practices and a little social media fun.

Starting off the series is Tami Cannizzaro (@tamicann) Senior Director of Marketing at eBay where she is responsible for global demand generation and driving lead targets across four major business units.

In this interview, Tami talks about what she’s learned from her years at IBM in her new role at eBay, tips on choosing marketing technology, outsourcing vs. insourcing, the convergence of earned, owned and paid media and insightful career advice for rising digital marketers. Plus we learn what she really thinks about the top social networks.

Lee Odden

Blockbuster Content Marketing Success: Xerox Marketing VP Jeannine Rossignol #CMWorld

Lee Odden on Jun 23rd, 2015     Content Marketing, Content Marketing World, Interviews


Everything is bigger on the silver screen: hopes and dreams, heroes and villains, successes and failures. Simple human drama can become mythical when projected onto a giant movie screen. We go to the movies to laugh, cry, and gasp along with our fellow moviegoers, all of us sitting in the dark together sharing the experience. It’s a powerful example of how great content can create an experience that not only informs, but makes you feel. Creating those experiences is a whole crew of specialists, actors, director and producers, each playing their part.

Similarly, every successful content marketing program has a team of people working behind the scenes to create quality content that connects with customers. One trailblazing example of a marketing leader creating great content experiences is Jeannine Rossignol, VP of Marketing for Large Enterprise Organizations at Xerox.

Lee Odden

How to Create Oscar-Worthy Content Marketing: Ann Handley of MarketingProfs #CMWorld

Lee Odden on Jun 17th, 2015     Content Marketing, Content Marketing World, Interviews


My pal Ann Handley has made it her life’s work to, in her words, “wage war on mediocrity in content.” Her best-selling book, Everybody Writes, is a practical guide to writing the kind of content that truly engages an audience.

As the Chief Content Officer of MarketingProfs (the world’s first Chief Content Officer, in fact), Ann advocates quality over quantity in all of her content ventures. She also spreads the gospel of good content at speaking engagements around the world, including the upcoming Content Marketing World conference September 8-11 in Cleveland.

To get a sneak preview of Ann’s Content Marketing World presentation, Good Content Vs. Good Enough Content: A Fight For Sore Eyes, I did my best to catch up with her during some pretty crazy travels. Along the way, she shared her journey on learning to write compelling content, the role of technology in content marketing, and the death of the marketing funnel.

Lee Odden

Learn How to Land Your Content a Leading Role: Jay Acunzo of NextView Ventures #CMWorld

Lee Odden on Jun 16th, 2015     Content Marketing, Content Marketing World, Interviews


A talented movie director makes sure that actors give an authentic performance that will emotionally affect the intended audience. A good content marketing strategist has the same goal: authenticity that creates audience engagement. And just like a movie director, content marketers are expected to deliver on time, under budget, and follow up each hit with a fresh blockbuster.

Jay Acunzo, VP of Platform & Content at NextView Ventures, has built his career on getting star-making performances out of content. He began as a Digital Media Strategist at Google and has spent time managing content for Dailybreak Media and HubSpot. In his position at NextView, Jay helps startup entrepreneurs with education and business development including content marketing strategies that addresses tech startups’ unique marketing challenges.

Lee Odden

Interview: Content Strategy Words of Wisdom from Kristina Halvorson #CMWorld

Lee Odden on Jun 9th, 2015     Content Marketing, Content Marketing World, Interviews


When it comes to content strategy for the web, Kristina Halvorson wrote the book. Literally. Now in its second edition, Content Strategy for the Web is widely recognized as the go-to resource for content strategists all over the world. Kristina is also the CEO and Founder of Brain Traffic, and the founder of the Confab conference series.

We sat down with Kristina in advance of her upcoming keynote presentation at Content Marketing World (September 8-11) for her no-nonsense, no-holds-barred-or-prisoners-taken opinion on the current state of content marketing. Read on for her thoughts on challenges content marketers face, how to really listen to customers, and why a sensible marketing approach is better than a sexy one.

When you first founded Brain Traffic, were you planning on becoming a content strategist?

Ashley Zeckman

Success Story: Jolina Pettice Promoted to TopRank Marketing Vice President

Ashley Zeckman on May 7th, 2015     Interviews, TopRank Agency News

Jolina Pettice

Note from Lee: My partner Susan Misukanis and I are thrilled to announce that Jolina Pettice has been promoted to Vice President at TopRank Online Marketing!

For nearly 10 years Jolina has helped TopRank Marketing clients and her consulting team achieve success through her fearless leadership, passion for digital marketing and an uncanny ability to “get sh*t done”. Few things are more satisfying to me than seeing smart, creative and results-focused professionals rewarded for their contributions and empowered to grow even more.

TopRank Marketing is on the cusp of some of the most exciting growth we’ve ever experienced in our 14 years in business and I am proud to see Jolina leading the way. Congratulations Jolina!  To learn more about Jolina, read on for Ashley’s interview with her:

Lee Odden

An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM

Lee Odden on Apr 16th, 2015     Interviews, Marketing PR Conferences

Jerod Morris Interview

Who is Jerod Morris?  I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to know Jerod.

So let’s get started. Jerod (@JerodMorris) is part of a small team that plans, produces, and markets the content for Rainmaker.FM, Copyblogger’s digital marketing podcast network. He hosts two shows on the network: The Lede and The Showrunner and also develops new shows. Jerod speaks regularly at industry conferences and produces Rainmaker Platform webinars. Simply put, Jerod is an Authority on podcasting and Rainmaker for Copyblogger Media.

As part of our ongoing series for the Authority Rainmaker conference, check out this interview where Jerod provides a view into his start and success with podcasting including tips, examples and some insights into the top talent at Copyblogger Media.

Lee Odden

A Fascinating Interview with Sally Hogshead on Authority, Marketing Success and Personal Brand #authority2015

Sally Hogshead

Energetic, enthusiastic, smart, funny – fascinating. Those are the words I would use to describe Sally Hogshead. You know, Sally Hogshead, the best-selling author, hall of fame speaker and CEO of Facsinate Inc?

Sally is one of the keynote speakers at the upcoming conference in May from our friends at Copyblogger Media: Authority Rainmaker.

As a preview to her presentation and in between flights, she agreed to answer a few questions about influence, authority and a brand she finds most fascinating. Sally also reveals why we should spend less on marketing and why consumers will spend a LOT more. Her answers are insightful, entertaining and some of them definitely involve fascination.

Much of your work focuses on how individuals can use ‘fascination’ to help gain trust, respect and influence. How do brands benefit from ‘fascination’?

Lee Odden

Interview: Daniel Pink on Winning with Authority, Influence and Inspiration #authority2015

Daniel Pink Interview

Creating authority and winning at business are things Daniel Pink knows a lot about. As a TV show host and c0-producer, popular public speaker and bestselling author of 5 books including To Sell is Human, he’s the opening keynote at the Authority Rainmaker conference in Denver May 13-15.

As a preview to his presentation, Dan was kind enough to do an interview with us where he talks about building authority, motivation to achieve success, that one “most important skill”, his own influences and what he really thinks of Facebook, Twitter and social networks that are “too cool”.

You are widely considered to be an authority on many topics, such as sales, marketing and motivation. What do you think are the most important things you’ve done that have contributed to that perception?

Lee Odden

Interview: Sonia Simone of @Copyblogger Media #authority2015

Sonia Simone Interview
I am very happy to post the first in our series of interviews with featured speakers at the upcoming Authority Rainmaker conference (May 13-15 in Denver) with none other than Sonia Simone of Copyblogger Media.

Sonia is the co-founder and Chief Content Officer at Copyblogger, where she writes about marketing, entrepreneurship, and how to create better relationships with customers. At the Authority Rainmaker conference, you’ll be able to see her presentation, “Dr. Evil’s Guide to Landing Page Design”.

In this interview, Sonia shares what authority means to her, examples of authoritative brands and advice for marketers and business owners on how to create their own authority.

As Chief Content Officer of Copyblogger Media you are clearly an authority on content and content strategy. Was that a conscious decision or is it a consequence of your professional interests and career?