You know, once a great secret spreads, you get all kinds of “wannabe” corporate marketing types creating what they think is great content. And you know what? Most corporate content is flat out boring. It’s all about “me me me”. The best Content Marketing secret agents understand that it’s not all about the brand, it’s about what the customer wants that matters most.
Well, say goodbye to boring corporate content because Julie Fleischer, Director, CRM Content Strategy & Integration at Kraft Foods, has some excellent advice to share in advance of her presentation at Content Marketing World. Her content marketing mission has been a tough one, but she joined us for this debrief: