Joshua Nite

What Does ‘Mobile-Friendly Content’ Really Mean?

Joshua Nite on Jul 28th, 2016     Content Marketing, Mobile Marketing

mobile-friendly-content

If you’re a 90’s kid, you likely have fond memories of Saved by the Bell and its star, precocious Ferris Bueller type Zack Morris.

You could tell Zack was unique among the students at Bayside High. For one thing, he could stop time and address the camera directly. But more importantly, he had a cellular phone. Sure, it was the size (and probably weight) of a brick. But it wasn’t connected to a landline! That big rubberized antenna didn’t connect with a corded receiver nearby—it pulled connectivity out of thin air. Magical.

Fast forward to today, and kids who were born after Saved by the Bell went off the air are now entering the workforce. If they met Zack Morris, they would probably make fun of his hair, his clothes, and his giant phone.

Ashley Zeckman

20 Must-Have Mobile Apps for Busy Digital Marketers

Ashley Zeckman on Jun 6th, 2016     Digital Marketing, Mobile Marketing

20-must-have-mobile-apps-for-digital-marketers

The interconnectivity of today’s world means that digital marketers are never “off the clock”. Just because it’s a Saturday at 5pm, that doesn’t mean that there may not be a fire that needs to be put out, or a post that needs to go live.

Unfortunately, it’s not realistic for marketers to be constantly tied to their laptops and wifi (especially during the summer months). Thankfully, the invention of smartphones and the handy applications that go along with them, make staying connected on the go a breeze.

Below are 20 must-have mobile apps for marketers who can’t always be at their computer, but need to stay connected.

Category: Social Media Mobile Apps

If you’re a digital marketer that performs any sort of social media marketing function, then the apps below are no brainers to keep you connected.

Kevin Cotch

4 Elements of a Mobile Strategy That All Marketers Should Pay Attention To

Kevin Cotch on May 10th, 2016     Mobile Marketing, Online Marketing

mobile-strategy

I hate to admit it, but like most people today I take my phone almost everywhere I go. As a society, we have become very reliant our SmartPhones because they make life easier. I use my phone for the common purposes, but when I think about it,  it is incredible how much research and reading I do on it too. And I am not alone. According to Think With Google,

“Over two-thirds of smartphone users (68%) say they check their phone within 15 minutes of waking up in the morning, and 30% admit they actually get “anxious” when they don’t have their phone on them. Millennials? They’re really attached. Eighty-seven percent always have their smartphone at their side, day and night.”

Lee Odden

B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips

Lee Odden     B2B Marketing, Mobile Marketing

B2B Mobile MarketingWhen you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile?

Why mobile marketing for B2B demand generation:
In many countries, including the U.S., more Google searches take place on mobile devices than on computers. (Google). That means B2B demand gen content must be mobile friendly.  Also, 52% of B2B customers are using smartphones to research products for their businesses. (Forrester) so the demand is certainly there.

So which B2B companies using mobile marketing can we learn from?

Here are a few examples:

Fedex Access Mobile Magazine
ACCESS is a FedEx Corp publication available for mobile consumption through iPad, Kindle Fire and Android devices. The ACCESS mobile magazine app offers interactive features designed specifically for tablets and Android smartphones, including videos and dynamic slideshows.

Ashley Zeckman

The Digital Marketer’s Mobile Optimization Checklist

Ashley Zeckman     Mobile Marketing, Online Marketing

mobile-checklist

Every good marketer knows that one of the key elements to success is making it as easy as possible for your audience to consume and share information. Part of creating ease of use is keeping in mind where and how your audience is spending their time.

What degree of success do you think a marketer would have if they were to plaster flyers at every Red Robin around the country, when the vast majority of their customers eat at In-N-Out in California?

So now we’re all hungry, but what does this have to do with mobile optimization? I hate to be the one to tell you, but mobile internet usage is something we need to be strategizing for now, not in the future.

Ashley Zeckman

Why Digital Marketing Podcasts Belong in Your Learning Routine

Ashley Zeckman     Mobile Marketing, Online Marketing

woman-listening-to-podcast

Marketers are always looking for new and efficient ways to learn. As a marketer, I’ve recently begun working podcasts into my ongoing learning routine. I’ll admit, I resisted for awhile (which was dumb). I think it’s because I have an aversion to books on tape/CD, which comes from being forced to listen to children’s books on repeat during annual family trips up and down the Oregon coast.

A realization hit me one day when I was reading entertainment “news” and taking a quiz to find out my spirit animal. I spend an exorbitant amount of time consuming a lot of content-light when I’m on the go, when I should be using that time to keep up to speed with what’s going on in my industry.

Emily Bacheller

Live Streaming Showdown: Meerkat Versus Periscope

Emily Bacheller     Mobile Marketing, Video

live video streaming

Live streaming video services have finally hit the mainstream market, and are beginning to pick up steam. Many might compare their use to Dave Egger’s 2013 novel, “The Circle,” which explores the beginning of a transparent society in which politicians, public servants, and private citizens “go transparent” by wearing body cams and live streaming every moment of their waking life. In the book, this technology is offered by a popular social media platform, and is adopted at an exponential rate.

Egger’s vision of a “live streaming” society is now coming to fruition. Live video streaming services like Meerkat and Periscope allow users to stream and share videos in real time. The overall market for digital video has also experienced explosive growth in the United States, with over 200 million Americans (just under two thirds of the population) watching videos online on a regular basis.

Ashley Zeckman

4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update

Accessing content on mobile device

Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen.

The release of Google’s new mobile-friendly update, aka “mobilegeddon”, has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices.

There’s a good reason for this: A recent study by ComScore and Millennial Media found that approximately 56% of digital content is now consumed via smartphones. Knowing that a large portion of your audience likely searches, consumes and interacts with content on their mobile device should inform how you execute on your Content Marketing initiatives.

The good news is, despite the apocalyptic headlines on many blogs, Google has stated that the new mobile-friendly update only affects:

Lee Odden

10 Mobile Apps, No Make That 49, That Make Our Day

Lee Odden     Mobile Marketing

Mobile Apps

Recently Verizon Wireless asked me to share some of my favorite mobile apps. I sent them a list and 6 of them made the post. But it got me thinking: what mobile apps do other marketing and communications professionals use?

I know mobile phones and apps are an inseperable part of everyone’s life and people are often looking for new apps for both work and especially for fun. So I’ve included a list of my 10 plus 39 more that were suggested by my team mates at TopRank Online Marketing.

1. HootSuite – This is my on the go, social media command central. HootSuite gives me access to multiple Twitter accounts, LinkedIn and even VK (Russian). iTunesGoogle Play

Nick Ehrenberg

How to Create a Mobile Content Marketing Strategy

mobile content strategy, Greg Hickman, #NMXWhen was the last time your checked your mobile device? Ten seconds ago? A minute? An hour? (Wow, you have strong willpower.) Whatever the case, you know that mobile is already a significant influence in our lives. For businesses, it’s fast becoming a necessity for content marketing: 57 percent of mobile users wouldn’t recommend a business with a poorly-designed mobile website.

However, creating an effective mobile content strategy involves more than repurposing desktop content to fit on a smaller screen. The magic formula, according to MobileMixed podcast host Greg Hickman, involves a restructuring of control between businesses and customers.

Eliza Steely

Targeting Your Mobile Audience with Aggregate Data

Mobile Targeting Presentation #SESCHIOver a billion smartphones enter the market every year. They’re everywhere, and users are finding new ways to leverage them every day. Mine is rarely more than 3 feet away from me, and I use it for everything from research, social “creeping”, and shopping to email, an alarm clock, and my camera. One of my biggest pet peeves is when things aren’t mobile compatible. As it turns out, I’m far from alone.

When it comes to websites, 61% of users won’t return to a site if they have a negative experience and 40% will go to a competitor’s site instead. Add on to that the statistic that 90% of all purchasing decisions begin with online research, and it’s understandable why appealing to mobile audiences has become so important. But doing so is very different than appealing to traditional web users.