TopRank Online Marketing

Mobile


Lee Odden

Quick Guide to Smartphone & Mobile SEO

Lee Odden on Jun 30th, 2011     Mobile, Online Marketing, SEO Tips

mobile SEONeed to learn more about smartphone and mobile SEO best practices? Let’s start with a few statistics:

According to an infographic from Microsoft Tag, 51% of smartphone users are more likely to buy from a retailer with a mobile specific web site, however: only 4.8% of retailers have a mobile web site.

A recent study by Google, “The Mobile Movement: Understanding Smartphone Users” reports 77% of smartphone users visit search engine websites followed by social networks. And nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.). Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, according to Eric Schmidt.

Brian Larson

SES Toronto: Smart Mobile Marketing

Brian Larson on Jun 17th, 2011     Mobile, Online Marketing, Search Engine Strategies

Mobile Marketing Panel at SES TorontoThe “Smart Mobile Marketing” session was a panel discussion, moderated by TopRank CEO Lee Odden. To begin the discussion, Lee opened with a question for the room of 80+, “How many people in the room have developed a mobile version of a site?” 3-4 hands slowly raise. And with that, the stage is set: There is a lot of learning to do surrounding mobile marketing.

The session panel consisted of 2 leaders and veterans of the mobile marketing industry, Deborah Hall and Michael J. O’Farrell.

Deborah Hall

Hall founded web2mobile 3 years ago, frustrated with the user experience when trying to access a site via a smart phone. One of the greatest challenges she noticed was the upload speed, or lack thereof, of sites.

Lee Odden

Will QR Codes Gain Mass Adoption?

Lee Odden on Apr 7th, 2011     Interactive Marketing, Mobile, Online Marketing
QR Code Side of Building

QR Code on Moscone Center San Francisco during SES 2010

QR codes are getting quite a bit of buzz lately and as a self-professed marketing nerd, I find them to be a clever way to connect mobile consumers with online digital content. There have been some pretty creative implementations of QR codes for promotions and mobile marketing too. You can put them anywhere printing is possible and even places it’s not.

A few interesting places I’ve seen them besides normal print advertising include: side of a building, t-shirtstattoos and turning Central Park in NYC into a huge board game.

But as creative and interesting QR codes are, I’m a bit skeptical in terms of mass adoption. For some reason, I can’t imagine consumer behavior changing to start scanning codes for things when they could just search or enter a URL. There’s also the technology that needs to be adopted by more devices.

Lee Odden

Essential Mobile Marketing Resources

Lee Odden on Jan 31st, 2011     Mobile, Online Marketing

Mobile Marketing TipsIf you’ve read predictions about the future of Online Marketing over the past 3-4 years, you’ll undoubtedly find “mobile” mentioned in each one. For example: Mobile ecommerce is predicted to increase 65% annually through 2015.

With smart phone sales to pass personal computers, the smart phone race between AT&T and Verizon iPhones, Droid powered phones and everyone else, the impact of mobile devices on our daily lives has elevated to unprecedented levels.  2011 may finally prove to be a breakout year for mobile marketing and mobile commerce.

Mobile phone usage goes far beyond making calls and texts. There’s been significant increases in mobile social networking activity, the use of mobile phones to send email and other social/geo apps like Foursquare. It’s a compelling task to stay on top of mobile marketing / advertising opportunities, so here are 5 mobile marketing resources that will help keep you up to speed:

TopRank Online Marketing

Mobile SEO: It’s About The Value, Not The Viral

TopRank Online Marketing on Aug 19th, 2010     Marketing PR Conferences, Mobile, Online Marketing, Search Engine Strategies

Mobile SEO At SES San FranciscoTake a deep breath if you feel one step behind in terms of mobile Search Engine Optimization (SEO).  If the crowd size for the session Getting Mobilized! Mobile Marketing Strategies at SES San Francisco is any indication, you are in quite good company.

The session, moderated by Paul Cushman, Senior Director, Mobile Sales Strategy, Yahoo!, featured on its panel:

  • Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC
  • Sandeep Aggarwal, Managing Director, Internet & Software, Caris & Company
  • Michael Martin, Owner, Mobile Martin

“Mobile is a channel, not a strategy,” states Kushman. “Channels may change, but marketing strategy is marketing strategy.”

Creation of a mobile app (whether for iPhone or Android) for no other reason than to launch something ‘really cool’ carries roughly the same weight as creating something viral just to create something viral.  Both are fun, both are consumed, and both are easily forgotten.

TopRank Online Marketing

Is Your Website Ready for the Mobile Web?

TopRank Online Marketing on Jan 12th, 2010     Mobile, Online Marketing, SEO

As the use of cell phones and smart phones expands, so do the number of options for consumers to discover and interact with brands. From web browsing to email to social networking and even shopping, more people are using their cell phones as portable computers. However, most sites are not optimized for hand-held devices such as cell phones.

There are really two things to consider;  web site design and how customers are going to find the web site through mobile search.

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