As a disclaimer before his session Jason Falls (@jasonfalls) admitted that there were probably 5-10 more qualified individuals in the room for the presentation. But he was the one chosen for the job! One of the reasons being that he could distill (similar to his favorite bourbon) mobile down into easy to consume information.
What we learned in the session was what we should be paying attention to, and what is the “star trek” B.S. that we shouldn’t be paying attention to yet. Jason’s presentation was flush with factoids, his take on mobile, and a no B.S. approach to optimizing mobile for customer experience.
Spit-Balling Some Mobile Stats
Another disclaimer – Jason didn’t include his statistics on his presentation slides but did note that the majority of his information came from Tom Webster, comScore, Nielsen, and mobithinking.com. Did you know: