Online Marketing

Online marketing encompasses a broad range of strategies and tactics, but the overall goal remains the same, attracting new business, engaging with customers and converting more leads to sales. With nearly three billion Internet users, online marketing is the key to attracting new eyes, spreading brand awareness and growing your business online.

 

Named a top Marketing Blog by Advertising Age, the experts at TopRank Marketing are here to teach you how to become an online marketing master!

 

Browse our online marketing news and articles to find, tips, guidelines, and current best practices.

 

Tiffani Allen

Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool

Tiffani Allen on Jul 21st, 2017     Online Marketing, Online Marketing News

119 Facts About Email Marketing [Infographic]
Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs)

Gen Z is The Largest, Most Diverse Group of Media Users, According to a New Report From Nielsen
A new report from Nielsen’s Total Audience Report for the first quarter of 2017 highlights how unique and diverse Gen Z is in media consumption. This report shows a device ownership and other technology breakdown by generation, and why Gen Z is more able to adapt to new technologies than other generations. (AdWeek)

Tiffani Allen

Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

Tiffani Allen on Jul 14th, 2017     Online Marketing, Online Marketing News

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic]
Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for readers with short attention spans. (HubSpot)

Facebook Adds Instagram Retargeting Options to Custom Audience
Facebook’s Business Manager has added 3 new retargeting options for Instagram that appears under the “Engagement” objective when creating a custom audience. Video lets you create a list of people based on how long they watched your video, lead form creates a list of people who have opened, completed or started a form and Instagram business profile creates a list of anyone who’s interacted with your profile page. (Social Media Today)

Emily Hinderaker

25 Influencer Marketing Platforms & Marketplaces

Emily Hinderaker on Jul 12th, 2017     Influencer Marketing, Online Marketing

Marketers around the world are searching for ways to better connect with their audiences and it’s become very clear that consumers place more trust in consumers than brands. That means, the true power lies with the customer, which means many brands have had to adapt their marketing strategies to create better experiences for their audience.

One way to do so is by incorporating influencer driven content into the digital marketing mix.

For B2C brands, incorporating influencers is already a well-established practice. But for B2B brands, the concept is much newer. In a recent report that we developed with Altimeter Group and Traackr, we found that only 11% of B2B companies are running an ongoing influencer marketing program, yet 80% of these marketers rate content marketing most impacted by influencer marketing.

Ashley Zeckman

CMWorld Interview: Citrix’s Justin Levy Takes a Dive into Top Social Media Opportunities

Ashley Zeckman on Jul 10th, 2017     Content Marketing, Content Marketing World, Online Marketing, Social Media

The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites.

Facebook alone is on pace to hit approximately 2 billion users this year and other social networks are growing at a rapid pace as well.

To better understand the role that social media marketing plays in today’s digital world, I decided to pick the brain of one of today’s top social media leaders, Justin Levy. Justin is the Director of Social Marketing at Citrix and in addition to being an incredibly talented marketer, he’s very open to sharing what he knows to help other marketers learn and grow.

Tiffani Allen

Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate

Tiffani Allen on Jul 7th, 2017     Online Marketing, Online Marketing News


How to Build a Sustainable Social Marketing Strategy [Infographic]
Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media. (Social Media Today)

Google is Testing a New Design for Mobile Search Results
Google is testing a new design for both paid and organic search results. Some changes include the URL is now at the top of search cards, there are fewer ads and more color has been added to organic search cards. (Search Engine Journal)

Ashley Zeckman

The TopRank Marketing Team Explores the Meaning of Great Work

Ashley Zeckman on Jul 5th, 2017     Online Marketing

When you hear the names Tesla, Einstein, Da Vinci or Earhart, what comes to mind?

For me, these are people who pushed boundaries, didn’t settle and changed the world. In the end, what they really have in common is that they all produced “great work”.

Today more than ever, marketers are challenged to constantly push themselves to be more innovative and agile to create great work quickly. Competition is becoming increasingly fierce and brands and agencies alike are trying to stand out to attract customers and clients.

But what does great work really mean?

At the core, in order to actually produce great work you must always be learning, growing and practicing your craft.

Tiffani Allen

Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing

Tiffani Allen on Jun 30th, 2017     Online Marketing, Online Marketing News

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic]
The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer needs are met while building brand credibility and trust. (Social Media Today)

What Influences Consumers to Purchase From Marketing Emails?
A recent survey conducted of 1,004 consumers who have received marketing emails in the past year reports how the different generations are influenced in their purchase decisions. Consumers are most influenced to make purchases from marketing emails by sales/discounts and brand reputation. (MarketingProfs)

Will Peterson

You Know Influencers: 5 Tips to Unlock Powerful Employee Advocacy

Will Peterson on Jun 29th, 2017     Online Marketing, Social Media

[Editor’s Note: I am pleased to introduce you to Will Peterson, another new contributor on TopRankBlog.com. Will is an Account Manager that services many of our B2B Enterprise clients. Welcome Will!]

Don’t look now, but you’re surrounded by influencers. You may not realize it, and they may not realize it themselves, but you and everyone you work with carry an immense amount of potential influence. Read on to discover how to uncover a powerful hidden force that can add significant value to everything from your company’s social media presence all the way down to its bottom line.

Anne Leuman

How 7 Startups Skyrocketed to Success with Content Marketing

Anne Leuman on Jun 27th, 2017     Content Marketing, Online Marketing

[Editor’s Note: Please join me in welcoming Anne Leuman to TopRankBlog.com. Anne is a Copywriter that joined TopRank Marketing earlier this year and specializes in creating awesome B2B content for some of our amazing Enterprise clients.]

I’d venture to guess that you’re no stranger to content marketing. Content Marketing Institute reports that 89% of all organizations use content in their marketing efforts. But is content your main driver of growth? It might not be, and that’s okay, but we’re here to show you how successful content can be.

Take a look at startups for example. Startups are known for viral growth. To attract or keep investors, they need to grow at staggering rates. So how do they do it? A lot of them rely on content marketing. And with good reason.

Joshua Nite

Contagious Content Marketing: How to Give Your Content Viral Potential

Joshua Nite on Jun 26th, 2017     Content Marketing, Online Marketing

For some marketers, going viral is the holy grail of content marketing. It’s easy to see why. You put out content, people organically start sharing it, and it takes off until you’ve racked up millions of views. Millions of brand impressions without a penny in paid promotion. You can’t blame marketers for chasing that particular dragon.

That said, it’s important to get one thing straight: “Going viral” is not a content marketing strategy. It’s a pleasant side effect that can happen with well-crafted content, yes. But the chance of virality is no substitute for well-researched, relevant content amplified to the most relevant audience through organic, paid, and influencer channels.

If you’re planning on going viral to get your content seen, you’re playing the lottery instead of investing in your brand’s future.

Tiffani Allen

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

Tiffani Allen on Jun 23rd, 2017     Online Marketing

The Hipster’s Guide to ROI [Infographic]
Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

SEMrush Ranking Factors Study 2017
Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush)

Tiffani Allen

Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads

Tiffani Allen on Jun 16th, 2017     Online Marketing, Online Marketing News

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]
Personalization is a priority for many marketers to better reach and engage with their audience. This infographic shares statistics and 4 easy steps to create content experiences that resonate with your audience and provide valuable and personalized information. MarketingProfs

Google Releases A Website Builder for Small Businesses
A new tool called “Website”, is a single-page website builder that is free and allows small business owners to create and edit websites in minutes, either on desktop or mobile. This feature is an extension of Google My Business, meaning you have to have a complete GMB listing to use the tool. Search Engine Journal