Online Marketing

Ben Brausen

Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly

Ben Brausen on Apr 24th, 2015     Online Marketing, Online Marketing News

Periodic Table Of Social Media Analytics

The Periodic Table of Social Media – There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments. Direct Marketing News

New Direct Messaging Comes To Twitter – With today’s changes, the ice cream shop can opt to receive Direct Messages from anyone; so you can privately send your appreciation for the salted caramel without any barriers. Twitter

Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip – Twitter is expected to supplant Yahoo as the third largest seller of display advertising in the US in 2015. Marketing Land

Ashley Zeckman

4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update

Ashley Zeckman on Apr 23rd, 2015     Content Marketing, Mobile, Online Marketing

Accessing content on mobile device

Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen.

The release of Google’s new mobile-friendly update, aka “mobilegeddon”, has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices.

There’s a good reason for this: A recent study by ComScore and Millennial Media found that approximately 56% of digital content is now consumed via smartphones. Knowing that a large portion of your audience likely searches, consumes and interacts with content on their mobile device should inform how you execute on your Content Marketing initiatives.

The good news is, despite the apocalyptic headlines on many blogs, Google has stated that the new mobile-friendly update only affects:

Ashley Zeckman

Rejoining TopRank Marketing: 5 Career Lessons That Brought Me Back

Ashley Zeckman on Apr 22nd, 2015     Online Marketing

Team TopRank Marketing

One of the most exciting parts of life is uncertainty. You never really know where the decisions that you make will lead you. Sure, you have a rough idea of where you may end up but there are always unforeseen factors outside your control.

In my first stint at TopRank Marketing, I was the agency Marketing Manager. This was a unique and very creative position that allowed me to work closely with our CEO Lee Odden. In that time, In that time I focused on being a sponge and soaking up as much as I could from the years of digital marketing knowledge contained within the walls of the TopRank office.

Ben Brausen

Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off

Ben Brausen on Apr 17th, 2015     Online Marketing, Online Marketing News

Content Creation VS Content Sharing

Content Creation vs. Content Sharing [INFOGRAPHIC] – If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it. See what content creation and content sharing can do for you. Social Media Today

Facebook, Twitter to Claim a Third of Display Ads in Two Years – A new forecast from eMarketer sees the two leading social networks claiming some $14 billion in display ad spending in two years, or nearly 34% of the estimated $37 billion category. Facebook will account for the major portion of those sales, booking $10 billion to Twitter’s $4 billion. eMarketer sees Facebook display revenues almost doubling Google’s in 2015, $6.8 billion to $3.5 billion. Direct Marketing News

Lee Odden

Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

Lee Odden on Apr 15th, 2015     Content Marketing, Online Marketing

CMO content marketing

Content isn’t King, it’s the Kingdom

Taking inventory of the content we’ve produced over the past 10+ years, I realized we’ve collectively written 1.6 million words on this blog. There’s also numerous guides, articles, social messages and emails as well as a book and numerous contributions to industry publications.

Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that’s highly specialized for our audience, it’s clear that simply creating “more” content isn’t the answer.

I’m not alone in that assessment after having the opportunity to discuss pressing content marketing challenges with a group of CMOs and senior marketing executives recently. Thinking about some of these key issues, I think there are 3 key trends in the content marketing world to be aware of:

Ben Brausen

Online Marketing News: No Millennial Trust, LinkedIn Gets Lynda, 5 Years Of YouTube Ads

Ben Brausen on Apr 10th, 2015     Online Marketing, Online Marketing News

Visually Appealing Content

Content With Relevant Images gets 94% More Views [Infographic] – Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently published an infographic (below) outlining a few stats suggesting just how important “the visual” is on social media. Quicksprout

Facebook Launches Messenger For Web Browsers – Facebook offers web users separate messaging option, but has no plans to remove chat from main desktop experience. Marketing Land

84 Percent of Millennials Don’t Trust Traditional Advertising – Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands must put people at the heart of their marketing strategy to create authentic social content. ClickZ

Lee Odden

A Dangerous Threat to Your Small Business: Mediocrity.

Lee Odden on Apr 9th, 2015     Online Marketing, Small Business

Einstein

I think it’s safe to say that no one starts a new venture or a business simply to be average. There’s a drive, a passion and a vision of possibilities. There’s also confidence that great things can be achieved.

People who start new companies often risk a great deal with substantial investments in time and money to make their ideas a reality. Having some skin in the game also drives many entrepreneurs to succeed because it’s all they have.

Seasoned employees who join a small business also take some risks. But at the same time, they can have a substantial impact on the company through the investment of their experience and skills.

But what if you don’t have that kind of risk or investment at stake? What motivation is there to rise above the minimum?

Ben Brausen

Online Marketing News: Twitter Gets Curating, Happy Birthday Pinterest!, Facebook Gets Riffing

Ben Brausen on Apr 3rd, 2015     Online Marketing, Online Marketing News

Evolution Of Keyword Tools

The Evolution of Keyword Research Tools [Infographic] – Keywords, phrases and topics are at the heart of search engine marketing. In a sense, words are the backbone of the Internet because without them, websites wouldn’t likely exist. Every website is built on “keywords” and topics. Check out this infographic to see how things have changed over time. Search Engine Journal

Link Encoding Goes Mobile With Deep Links From Bitly – As the market for apps gets more saturated, tracking impressions across platforms becomes harder. Companies like Facebook and Google have been competing to bring the best solution for tracking deeplinks. This week, Bitly announced its own linking encoding answer to the deeplink challenge. SocialTimes

Emily Bacheller

Social Media Marketing Case Studies: Learning Moments and Key Takeaways From #SMBMSP76

Emily Bacheller on Apr 2nd, 2015     Online Marketing, Social Media

TopRank at #smbmsp76

Here at TopRank Online Marketing, we believe in the power of collaborative learning. Our team members’ backgrounds in diverse aspects of marketing; including PR, communications and SEO; allow us to work together to manage all aspects of digital marketing for our clients, including social media marketing.

However, the social media marketing industry is unique, in that the majority of social media expertise is learned from experience: either ours or that of our peers. That’s why we love attending industry events to get the scoop on creative new social media marketing best practices.

One such event is Social Media Breakfast, which is hosted in downtown Minneapolis’ 514 Studios. Last week, eight TopRank employees attended a Social Media Breakfast session on social media case studies that explored some inventive social media campaigns that local marketers are running for their B2B and B2C customers.

Debbie Friez

12 Tools to Help You Optimize Your Social Media Marketing Results

Friez and Cleary at #SMMW15

Strategy gives you direction, but tools help you get there quicker, says Ian Cleary, founder, RazorSocial at Social Media Marketing World. Once you have a strategy, then you need tools to help you save time and provide value.

Twenty-six percent of marketers spend 6-10 hours a week on social media. Let’s explore twelve possible problems and the tools that can help solve those problems and make you more productive.

12 problems and the tools to solve them

1. People not seeing your content? Consider using PostPlanner, which was just a Facebook planner up until it recently added Twitter. You can –

  • Schedule content
  • Decide what type of content to share
  • Discover new content
  • Allows you to create a queue of content
Debbie Friez

Facebook Marketing: Hidden Tactics and Tricks from Leading Brands

L-R Michael Frenech, Cameron Partridge, Matt Gentile and Joel Price

Michael Frenech, Cameron Partridge, Joel Price and Matt Gentile

How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World panel touted engagement as a key to a great community.

Facebook Marketing Planning

One key to great content goes back to planning. Joel Price, manager of new media, San Diego Chargers, says they review the week’s Facebook performance each Monday and plan posts for the weekend (and the week ahead) each Friday. In addition to engagement, the team is looking to drive traffic to their online assets.

Ben Brausen

Online Marketing News: Facebook Flashbacks, Twitter Rides The Carousel, Google Finds Half The Web Is Broken

Ben Brausen on Mar 27th, 2015     Online Marketing, Online Marketing News

Do's And Don'ts Social SMEs

The Do’s and Don’ts of Social Media for SMEs [INFOGRAPHIC] – For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social media channels for your business. Social Media Today

Google Adds Mobile Ranking Banner To Webmaster Blogs – If you go to any of the Google Webmaster Blogs in most languages, including the English version, the German version and many more, you will find a new addition at the top right side bar of the blog. This banner at the top reminds webmasters of the upcoming mobile-friendly algorithm touching down on April 21st. Search Engine Roundtable