Online Marketing

Joshua Nite

5 Tools to Help You Be a More Effective Communicator

Joshua Nite on Feb 11th, 2016     Content Marketing, Online Marketing

5-tools-effective-communicator

Words. We like them. Words are good things. Words can make people buy our products through changing of their minds, which for revenue is also good. But this is depending on the just right perfect word to use for effectiveness. We must word better for results that are good.

As you may have just noticed, the ability to communicate clearly is an indispensable skill in marketing. Your thoughts must survive the journey from your brain to someone else’s intact, or they won’t have the intended effect.

Fortunately, good communication isn’t a genetic trait. It’s a learned skill. You can develop it with guided practice, and there are plenty of resources out there to help. Here are five tools we recommend investigating to increase your wording abilities.

Ashley Zeckman

Why Your Approach to Digital Marketing Should be Crafted Like a Well-Balanced Breakfast

Ashley Zeckman on Feb 10th, 2016     Content Marketing, Digital Marketing, Online Marketing

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I start each morning the same way: After feeding my spoiled dog his morning delicacy of premium dog food, hamburger, rice and veggies, I go about making my morning meal. I know that this is a luxury that many people will say that they don’t have the time to do and are instead getting ready, herding children and grabbing a pastry on the way out the door. However, I’m one of those people that loves a hearty, flavor-filled meal to start my day.

Many Americans skip breakfast saying they don’t have time or don’t need it, while foregoing what is arguably the meal that gives you fuel for the day, can seriously hinder your ability to be productive during the workday.

Tiffani Allen

Data-Driven Marketing from Mad Men to Rabbit Holes

Tiffani Allen on Feb 9th, 2016     Online Marketing

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Last week, the Business Marketing Association of Minnesota hosted an educational panel event: From Mad Men Advertising to Rabbit Hole Marketing. The panel consisted of four B2B marketing and data experts and was moderated by the brilliant Rebecca Ramsden of SmartBase Solutions. The panel included Patrick Dunn, director of sales and marketing for GetWireless; Mike Bernard, VP of services at Relationship 1; Jason McConnell, director of marketing communication for Sport Ngin; and Bob Peterson, research director for SiriusDecisions.

Tiffani Allen

Online Marketing News: Facebook Algorithm Changes, Samsung Ad Blockers, and Snapchat Statistics

Tiffani Allen on Feb 5th, 2016     Online Marketing, Online Marketing News

How are people really using snapchat

How are People Really Using Snapchat? [Infographic]
When it comes to any medium, but social media in particular, we tend to assume that everyone uses it the way we do — or worse, the way we marketers want them to. Knowing how someone else uses a social platform is one of the first steps to properly using it to attract and engage with prospects and members of your digital community. So how are the over 100 million daily active users spending their time on Snapchat? Check out this handy infographic to find out. Social Media Today

Ashley Zeckman

Social Media Images Part 2: Creating Brand Recognition & Learning From Inspiring Brand Examples

Ashley Zeckman on Feb 2nd, 2016     Online Marketing, Social Media

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Each day customers are becoming increasingly self-directed, and are using search engines, content assets and social media to help guide purchasing decisions. Need proof? The average person now spends approximately 8 hours each day consuming some sort of media.

There is an enormous amount of opportunity for brands today to incorporate strong visuals as part of their overall digital marketing strategy. One of the biggest opportunities is on social networks.

Recent research has found that people only retain 20% of text that is read without visuals. What that should tell you is that in order to help your prospective and customers retain information, you MUST include compelling imagery.

In Social Media Images Part 1 we discussed the proper image sizing, best practices and tools. In part 2 we will explore inspirational brand examples and tips for uncovering imagery.

Ben Brausen

Online Marketing News: Facebook Optimizes Audiences, Bots Cost Billions, Gentrified Google Guidelines

Ben Brausen on Jan 29th, 2016     Online Marketing, Online Marketing News

10 Types of Visual Content Your Brand Should Be Creating Right Now

10 Types of Visual Content Your Brand Should Be Creating Right Now [Infographic] – Over the past few years, we’ve seen content become more visual. Marketers have experimented with infographics, videos, and more — and they’ve made plans to keep it up this year. To help narrow your focus, check on this infographic from Canva below. From quote cards to infographics, this helpful list is designed to inspire your next visual project. Canva

Facebook Now Tracks Call-to-Action Clicks via ‘Actions on Page’ Insights Tab – Facebook is giving page owners a deeper understanding into how active those call-to-action buttons are. SocialTimes

Ashley Zeckman

How to Decode The Connection Between Organic & Paid Content Promotion

Ashley Zeckman on Jan 27th, 2016     Content Marketing, Online Advertising, Online Marketing

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We often have new customers ask us what the best approach is for breaking the code of content promotion. Is it purely organic reach, social amplification or is paid promotion the way to go?

The short answer is, all of these and more.

When content marketing first hit the market, brands used it as an opportunity to follow a formula for something they already knew, online advertising. Banner ads, spam emails and other forms of advertising were a precursor to the more recognized forms that we see today. In the mid-nineties, brands were spending upwards of $11,000 a week for banner advertisements.

Ben Brausen

Online Marketing News: LinkedIn Links The UK, Google Patents Marketer Replacement, Facebook Enters The Stadium

Ben Brausen on Jan 22nd, 2016     Online Marketing, Online Marketing News

Top 16 SEO Tips

Top 16 Most Effective Search Engine Optimization Tips [Infographic] – SEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building strategies. The above infographic takes into account the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs. Social Media Today

Report: Retailers Missing Cross-Channel Personalization Opportunity – According to the 2016 Yesmail Channel Report, retailers are missing out on many opportunities for cross channel promotion and reactive marketing campaigns. SocialTimes

Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment – To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. Google

Joel Carlson

Social Media Images Part 1: Sizes, Best Practices and Tools

Joel Carlson on Jan 21st, 2016     Online Marketing, Social Media, Visual Marketing

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When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. That can mean being disruptive, going against standard marketing practices, or doing something unique that draws the attention of your customers away from the “noise” of social media. One way to accomplish that goal is to harness the power and creativity of images.

Images can make a big impact on getting noticed in a customer’s social media feed. Research has found that 90% of the information that the brain processes is visual, and the brain processes images 60,000 times faster than anything that’s read. What that means to marketers using social media is when someone is looking at their feed and scrolling through all of the posts, they are processing the images faster than the text.

Ben Brausen

Online Marketing News: DuckDuckGrew, Diligent Display Surpassing Search, AdSense Optimized

Ben Brausen on Jan 15th, 2016     Online Marketing, Online Marketing News

46 Expert Tips For Creating Addictive Content

46 Expert Tips For Creating Addictive Content [INFOGRAPHIC & EBOOK] – This infographic provides tips from 46 content marketing and SEO experts, including Neil Patel, for how to create valuable, addictive content. Venngage

Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study] – Advertisers spent more on Facebook video ads, dynamic product ads and carousel ads during the holiday shopping quarter. Marketing Land

Consumers Becoming More Relaxed About Their Data: Report – Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom.  Econsultancy

Ben Brausen

Online Marketing News: Amazing Amazon Ad Growth, Pinterest Drops The Price, Verified Video Streaming For All

Ben Brausen on Jan 8th, 2016     Online Marketing, Online Marketing News

Twitter New Years Resolutions

Top New Years Resolutions Of 2015 – The numbers are in and the people have spoken. People have been tweeting their New Years resolutions and Twitter has measured them with the hashtag #NewYearsResolution See the results above. Twitter

Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015 – Amazon released a flurry of performance stats for 2015 on Tuesday, including updates on just how popular sponsored product advertisements have become on the e-commerce platform. The company says global adoption of Sponsored Products grew by 100 percent among Amazon sellers in 2015. Marketing Land

U.S. Ad Spending Falls 3.9% in Third Quarter – Ad spending in the U.S. fell 3.9% in the third quarter compared with last year, totaling $36.4 billion, according to Kantar Media’s latest figures released today. Ad Age