TopRank Online MarketingTopRank Online Marketing Blog

Online Marketing


Ben Brausen

Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

Ben Brausen on Nov 21st, 2014     Online Marketing, Online Marketing News

98% Of Brands Use Twitter

96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter

Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content. Facebook

Ben Brausen

Online Marketing News: Facebook Dwarfs Everyone, Influenced Youth, Twitter and Adblockers

Ben Brausen on Nov 14th, 2014     Online Marketing, Online Marketing News

State of SEO Agencies 2014

The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic] - During the period of August and September 2014, linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. But first: a short prelude. Search Engine Journal

40% of Twitter Profiles Use an Adblocker - New platform Ello is generating interest with the promise of advertising-free social networking, positioning itself as the “anti-Facebook” within the space. Of course, it’s not just Facebook that shows ads to social media users; Twitter does, too. However, a new study has revealed that two in five Twitter users have an adblocker installed on their internet browser, second only behind Reddit amongst all social channels. AllTwitter

Lee Odden

3 SEO Predictions I made in 2005 – Was I Right? What About Search in 2025?

Lee Odden on Nov 10th, 2014     Online Marketing, SEO

Future of SEO

I gave my first public presentation about online marketing just under 10 years ago for MIMA (Minnesota Interactive Marketing Association) called “Search Engine Smarts – Organic, PPC, SEO, Blog – What Does it All Mean?”.

It was at the J.J. Hill Library in Saint Paul early one morning and about 60 people showed up. To say I was nervous is an understatement.

Back then TopRank Online Marketing was focused mostly on search marketing. My, how things have changed.

Or have they?

In the presentation there’s basic advice about SEO such as:

Use keywords in content: Research keywords and ensure their presence in unique title tags, on-page headings, in text links between pages, as image alt text and within the body copy – but don’t overdo it.

Ben Brausen

Online Marketing News: Tumblr Auto-Plays, Twitter For The Holidays, Google Discontinues

Ben Brausen on Nov 7th, 2014     Online Marketing, Online Marketing News

Social Referral Traffic

In Q3, Facebook Drove 4x More Traffic Than Pinterest [REPORT] - With a $200 billion market cap and an active user base that rivals the entire population of China, Facebook has significant staying power. Search Engine Journal

Survey: Consumers Don’t Trust Product Information in Marketing - When it comes to customer service online, it’s not enough to direct customers to your website or offer a phone number. The online customer service experience can help or hinder your business online, and it’s important to realize that this is no longer a U.S.-dominated market. A study conducted by Nielsen on behalf of Lithium Technologies examined customer attitudes around the world. SocialTimes

88% of Companies are Using Social Media for Marketing [STUDY] - Almost nine in 10 companies in the United States are using social media for marketing purposes, reveals a new study. AllTwitter

Ben Brausen

Online Marketing News: Tweets From Strangers, Facebook Dominates, Searching For Emojis

Ben Brausen on Oct 31st, 2014     Online Marketing, Online Marketing News

History Of Social Media Ads

A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable

Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker - ShareThis quarterly report finds that Facebook commands a large lead in total sharing of major events, but Twitter and Reddit activity ramps up the closer you get to the event. Marketing Land

Twitter Beats Revenue Expectations Again but User Engagement Slows - At Twitter, a pattern is emerging: its ad business is growing at a steady clip, but it can’t get the number of users to grow or stick around. AdAge

Ben Brausen

Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

Ben Brausen on Oct 24th, 2014     Online Marketing, Online Marketing News

9 Social Media Mistakes

9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today

Google Releases Penguin 3.0 — First Penguin Update In Over A Year - Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday. Search Engine Land

Study: Marketers Increasingly Opting For Facebook Video Over YouTube - Facebook has been doing all it can to give marketers more of a reward for posting videos to the site. According to a study published recently by Facebook Preferred Marketing Developer Socialbakers, the number of videos Facebook admins directly upload to the site could soon surpass videos linked from YouTube. InsideFacebook

Lee Odden

Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

Lee Odden on Oct 23rd, 2014     Blogging, Online Marketing

blogging tips toprank

Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises.

Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would have on me personally and for our digital marketing agency – TopRank.

It’s true that a blog is not for every business, but every business that blogs, sees numerous advantages. For many, there are roadblocks and unrealized opportunities. Businesses can get caught up in those distractions and let their blogs die. As an example, IBM research shows that 80% of the blogs started there have fewer than 5 posts.

Ben Brausen

Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall

Ben Brausen on Oct 17th, 2014     Online Marketing, Online Marketing News

Twitter Vs Facebook

Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter

Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news. Facebook

Study: 86% of B-to-B Marketers Now Use Content Marketing - The vast majority of b-to-b marketers now use content marketing as part of a strategic marketing approach, although less than half have a documented content-marketing strategy and most admit they can’t track the return on their investment, according to a study released today by the Content Marketing Institute. AdAge

Ben Brausen

Online Marketing News: Facebook Fiends, Snapchat Ads, Goodbye Fake Likes

Ben Brausen on Oct 10th, 2014     Online Marketing, Online Marketing News

Marketers Twisted Cross Channel Attribution

Marketers’ Twisted Cross-Channel Attribution [Infographic] - Linking customer data points can sometimes feel like playing a game of Twister. With so many on- and offline customer touchpoints, the pressure to connect the dots can leave marketers feeling red in the face or blue with defeat. Check out the infographic above to see how marketers are connecting the dots. Direct Marketing News

Report: We’re Spending 49% More Time in Social Media Apps vs. Last Year - Do you feel more social than you did a year ago? Or at least more mobile? Localytics, a mobile marketing and analytics platform, took a a closer look to see how mobile app engagement has intensified over the last 12 months. Our time spent on mobile apps now exceeds our time spent on desktop browsing. SocialTimes

Ben Brausen

Online Marketing News: Goodbye Yahoo! Directory, Panda Gets Another Update, Pinterest Gets Targeted

Ben Brausen on Oct 3rd, 2014     Online Marketing, Online Marketing News

Rise Of Mobile Video

In Two Years, Mobile Video Viewers Have Increased 400% - There’s a very good chance that your customers are watching a video on their smartphone or tablet as we speak. Ooyala says that mobile video views have increased 400% in the last two years, doubling in the last year alone. Right now, 25% of all video views are happening on a mobile device and that number is expected to double again by 2016. Marketing Pilgrim

Facebook Announces The New Atlas: A Cross-Platform Ad Network - As rumored, Facebook will announce today the relaunch of Atlas at Advertising Week in New York City. Atlas focuses on people-based marketing, getting away from cookies and enabling true cross-device advertising. Erik Johnson, the head of Atlas, announced the relaunch in a blog post. AllFacebook

Ben Brausen

Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

Ben Brausen on Sep 26th, 2014     Online Marketing, Online Marketing News

SMB Media Spend

SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ

A Quarter of U.S. Teens use Twitter’s Vine [STUDY] - One in four (25 percent) of teenagers in the United States use Vine, Twitter’s short video sharing social network, reveals new data from GlobalWebIndex. AllTwitter

Pinterest and Instagram are Strongly Associated with Smartphone Addiction - A study from Baylor University on smartphone addiction found that certain activities — notably Pinterest and Instagram — “are associated significantly with cellphone addiction.” Interestingly, Internet use and gaming were not associated with addiction. SocialTimes

Brooke Furry

How to Get Executive Buy-In for Your B2B Influencer Marketing Program

Brooke Furry on Sep 24th, 2014     Influencer Marketing, Online Marketing

shutterstock_144653342

Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world. B2B marketers are also discovering that influencer marketing goes beyond things like asking bloggers to vouch for their products on Twitter in return for a free sample.

Professionals with clout are engaged in active digital conversations about things that matter to them with their audiences – audiences that contain buyers that are influenced about which products and services they buy. According to a study by Nielsen, 85% of consumers seek out trusted expert content when considering a purchase.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top