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Online Marketing


Ben Brausen

Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

Ben Brausen on Dec 19th, 2014     Online Marketing, Online Marketing News

Twitter Minute

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis?

Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine Land

Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015 - Twitter is expected to carve out a 3.56 percent share of the U.S. mobile ad revenue space in 2014, rising to 3.69 percent next year. AllTwitter

Google: Responsive Design Does Not Rank Better Than Other Mobile Designs - Even though we covered this a couple times, most recently in September, saying responsive design is not a ranking signal, I wanted to cite a different Googler who said Google does not rank responsive design sites better than other mobile configures web sites that comply with their guidelines. Search Engine Roundtable

Ben Brausen

Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing

Ben Brausen on Dec 12th, 2014     Online Marketing, Online Marketing News

Twitter vs Facebook Preference

SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between keeping only Facebook or Twitter, every age group but one chose Facebook. The bad news: The one age group that opted for Twitter, albeit by the slimmest of margins, was 13 through 17. AllFacebook

Facebook Updates Trending - People gather on Facebook to talk about what’s happening in the world. In January, we introduced Trending to help people discover timely and relevant conversations about the news that they care about. This week, Facebook brings Trending to mobile and making it easy for people to explore stories from different sources. Facebook

Ben Brausen

Online Marketing News: Mobile Ranking Signals, CEOs Wasting Money, Social Customer Service

Ben Brausen on Dec 5th, 2014     Online Marketing, Online Marketing News

Global Social Platform Visits

54% of Facebook Users Login Multiple Times Per Day (Twitter: 34%) - More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one third (34 percent) who do so on Twitter. AllTwitter

Report: 66 Percent Of Email Opens On Mobile, Mostly iOS Devices - Email marketing platform Movable Ink has released its Q3 “Consumer Device Preferences Report.” The report is focused on email engagement and based on statistics captured from across the company’s client base. Marketing Land

Three-Quarters Of Millennials Expect Brands To Be Entertaining - In Facebook’s “Coming of Age on Screens” study, 72% of young millennials from all over the world said that’s what they expect from brands – entertaining content. That’s a lot to live up to. It’s a lot harder to be entertaining on command than it is to be informative but when you hit that sweet spot the returns are insane. Marketing Pilgrim

Lee Odden

Hey, That Online Marketing Word Cloud Looks Really Familiar!

Lee Odden on Dec 2nd, 2014     Online Marketing

online marketing word cloud

In 2008 I wrote a blog post listing top search marketing blogs, each with a Wordle visualization image I created that was embedded from Flickr.

In that list was a word cloud for this, TopRank’s Online Marketing Blog. Apparently the image has been pretty popular as seen in gratuitous duplication from a search on Google above.

TopRankBlog word Cloud

Since the original post 6 years ago, the word cloud image has been generously repurposed by hundreds of websites – including Chief Marketer, Orbit Media Studios and even on our own site in 2009 and 2010.

Just check out this Google image SERP to see what I mean.

word cloud twitter

What’s funny is that I’ve noticed the image on other blog posts for years, but I’ve started to notice people using it as their avatar or background image on social media sites as well.

Ben Brausen

Online Marketing News: PageRank Is Dead, Google Gets Anti-Ads, Every Tweet Ever

Ben Brausen on Nov 28th, 2014     Online Marketing, Online Marketing News

10 Marketing Predictions For 2015

10 Marketing Predictions for 2015 [INFOGRAPHIC] - There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Find out. Social Media Today

Survey: The 10 Biggest Challenges Facing Social Media Marketers - Assessing the effectiveness of their social media activities is the number one challenge facing social media professionals worldwide, reveals a new study. AllTwitter

Google: Stop Using PageRank As A Metric, We Won’t Be Updating It In The Future - The last Google Toolbar PageRank update was 11 months and 18 days ago, almost a year ago, on December 6, 2013. Google’s John Mueller has told in a video hangout that there probably won’t be PageRank updates in the future. Search Engine Roundtable

Ben Brausen

Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

Ben Brausen on Nov 21st, 2014     Online Marketing, Online Marketing News

98% Of Brands Use Twitter

96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter

Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content. Facebook

Ben Brausen

Online Marketing News: Facebook Dwarfs Everyone, Influenced Youth, Twitter and Adblockers

Ben Brausen on Nov 14th, 2014     Online Marketing, Online Marketing News

State of SEO Agencies 2014

The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic] - During the period of August and September 2014, linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. But first: a short prelude. Search Engine Journal

40% of Twitter Profiles Use an Adblocker - New platform Ello is generating interest with the promise of advertising-free social networking, positioning itself as the “anti-Facebook” within the space. Of course, it’s not just Facebook that shows ads to social media users; Twitter does, too. However, a new study has revealed that two in five Twitter users have an adblocker installed on their internet browser, second only behind Reddit amongst all social channels. AllTwitter

Lee Odden

3 SEO Predictions I made in 2005 – Was I Right? What About Search in 2025?

Lee Odden on Nov 10th, 2014     Online Marketing, SEO

Future of SEO

I gave my first public presentation about online marketing just under 10 years ago for MIMA (Minnesota Interactive Marketing Association) called “Search Engine Smarts – Organic, PPC, SEO, Blog – What Does it All Mean?”.

It was at the J.J. Hill Library in Saint Paul early one morning and about 60 people showed up. To say I was nervous is an understatement.

Back then TopRank Online Marketing was focused mostly on search marketing. My, how things have changed.

Or have they?

In the presentation there’s basic advice about SEO such as:

Use keywords in content: Research keywords and ensure their presence in unique title tags, on-page headings, in text links between pages, as image alt text and within the body copy – but don’t overdo it.

Ben Brausen

Online Marketing News: Tumblr Auto-Plays, Twitter For The Holidays, Google Discontinues

Ben Brausen on Nov 7th, 2014     Online Marketing, Online Marketing News

Social Referral Traffic

In Q3, Facebook Drove 4x More Traffic Than Pinterest [REPORT] - With a $200 billion market cap and an active user base that rivals the entire population of China, Facebook has significant staying power. Search Engine Journal

Survey: Consumers Don’t Trust Product Information in Marketing - When it comes to customer service online, it’s not enough to direct customers to your website or offer a phone number. The online customer service experience can help or hinder your business online, and it’s important to realize that this is no longer a U.S.-dominated market. A study conducted by Nielsen on behalf of Lithium Technologies examined customer attitudes around the world. SocialTimes

88% of Companies are Using Social Media for Marketing [STUDY] - Almost nine in 10 companies in the United States are using social media for marketing purposes, reveals a new study. AllTwitter

Ben Brausen

Online Marketing News: Tweets From Strangers, Facebook Dominates, Searching For Emojis

Ben Brausen on Oct 31st, 2014     Online Marketing, Online Marketing News

History Of Social Media Ads

A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable

Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker - ShareThis quarterly report finds that Facebook commands a large lead in total sharing of major events, but Twitter and Reddit activity ramps up the closer you get to the event. Marketing Land

Twitter Beats Revenue Expectations Again but User Engagement Slows - At Twitter, a pattern is emerging: its ad business is growing at a steady clip, but it can’t get the number of users to grow or stick around. AdAge

Ben Brausen

Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

Ben Brausen on Oct 24th, 2014     Online Marketing, Online Marketing News

9 Social Media Mistakes

9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today

Google Releases Penguin 3.0 — First Penguin Update In Over A Year - Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday. Search Engine Land

Study: Marketers Increasingly Opting For Facebook Video Over YouTube - Facebook has been doing all it can to give marketers more of a reward for posting videos to the site. According to a study published recently by Facebook Preferred Marketing Developer Socialbakers, the number of videos Facebook admins directly upload to the site could soon surpass videos linked from YouTube. InsideFacebook

Lee Odden

Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

Lee Odden on Oct 23rd, 2014     Blogging, Online Marketing

blogging tips toprank

Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises.

Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would have on me personally and for our digital marketing agency – TopRank.

It’s true that a blog is not for every business, but every business that blogs, sees numerous advantages. For many, there are roadblocks and unrealized opportunities. Businesses can get caught up in those distractions and let their blogs die. As an example, IBM research shows that 80% of the blogs started there have fewer than 5 posts.

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