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Ben Brausen

Online Marketing News: Most Popular Acronyms LOL, Most Social Isn’t Engaging, Twitter CEO Does Some Explaining

Ben Brausen on Sep 12th, 2014     Online Marketing, Online Marketing News

Twitter Adds Buy Button

Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter

Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend - Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [pdf] from the Interactive Advertising Bureau (IAB) and IHS. While search remained the dominant revenue format, its share of total revenues remained flat at 48.9%, as its 92% year-over-year increase in revenues was on par with the overall gains. Display ad spending showed more rapid growth, more than doubling en route to 41.5% share of total revenues, up from 35.7% the year prior. MarketingCharts

Jesse Pickrain

Creating Content That Drives Revenue: Jason Miller and Shafqat Islam

Jesse Pickrain on Sep 11th, 2014     Content Marketing, Content Marketing World, Online Marketing

Jason Miller and Shafqat Islam

It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’s Shafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that was the best presentation I’ve seen yet.” The gentleman next to him concurred.

Shafqat kicked it off with a fantastic segue from Shane Snow’s Che Guevara story, telling the crowd about the Che poster he proudly displayed on his wall when he was younger. He then cited the following George Bernard Shaw quote:

If at age 20 you are not a communist then you have no heart. If at age 30 you are not a capitalist then you have no brains.

Ben Brausen

Online Marketing News: Bing Gets Conversational, LinkedIn Gets Transparent, YouTube Wins Popularity Contest

Ben Brausen on Sep 5th, 2014     Online Marketing, Online Marketing News

10 Reasons Social Is Good For Business

10 Reasons Why Social Media is Good for Business [INFOGRAPHIC] - Some say social doesn’t make business sense.  Those folks are wrong. This infographic covers 10 reasons why social is good for business and why you should be doing it too.  AllTwitter

Bing Launches Conversational Search - In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Search Engine Land

Facebook Drives More In-Store Sales for Small Businesses Than Pinterest or Twitter [Study] - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for small businesses, with 84 percent of respondents saying that local deals or offers on Facebook heavily influence their decision to make in-store purchases. ClickZ

Ben Brausen

Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language

Ben Brausen on Aug 29th, 2014     Online Marketing, Online Marketing News

Marketers' Perceptions of Real-Time Marketing Infographic

Marketers’ Perceptions of Real-Time Marketing [Infographic] - Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage. The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014. MarketingProfs

Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site - Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of image widget you want on your site and then simply copy and paste the given code on your web page. Search Engine Land

Ben Brausen

Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

Ben Brausen on Aug 22nd, 2014     Online Marketing, Online Marketing News

Revenue Pinterest

Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land

Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT] - How important is diversity in the workplace? A KelloggInsight report documented how better decisions are made by diverse businesses, while Catalyst noted that Fortune 500 companies with the highest representation of women board directors outperformed those with the least by 53 percent. AllTwitter

Digital Marketing Performance Increasingly Affects CMO Compensation [Study] - The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of CMOs who earn $350,000 a year or more responded that their digital marketing performance is “excellent.” ClickZ

Ben Brausen

Online Marketing News: Big Bots on Google and Twitter, Pinterest Is Tops, The Press Takes To Twitter

Ben Brausen on Aug 15th, 2014     Online Marketing, Online Marketing News

Pins And Tweets On Mobile

More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis. AllTwitter

Foursquare Releases Social Search-Centric Redesign - The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands. After relegating check-ins to a different app in May, Foursquare debuted a redesign of its core functionality on August 6 that instead focuses on social search. ClickZ

Ben Brausen

Online Marketing News: Google Boosts Encryption, Facebook On Schedule, Presence Isn’t Enough

Ben Brausen on Aug 8th, 2014     Online Marketing

A Google Minute

What Happens In A Google Minute? [Infographic] - What takes place on the worlds largest search engine in just 60 seconds?  The above infographic shows what goes down in a single minute on the busiest site on the net.  Click the image to checkout the full-sized version. SocialTimes

Twitter’s Latest Experiment: Self-Explaining Hashtags - Twitter brought hashtags to the attention of the cultural masses, and it feels like hardly an hour passes now without seeing a hashtag plastered across a billboard, movie trailer or TV commercial. AllTwitter

Pinterest Adds to Its Functionality With Icebergs Acquisition - Pinterest has purchased Icebergs, a company that allows creatives to collaborate on projects online. This acquisition, along with a number of new features Pinterest has launched lately, will change how content is curated and utilized within the platform, say industry participants. ClickZ

Ben Brausen

Online Marketing News: LinkedIn Makes You Good Looking, More Money More Traffic for Facebook, Organic Is Still King

Ben Brausen on Aug 1st, 2014     Online Marketing, Online Marketing News

2014 Digital Spending Trends

The 2014 Digital Dollar Shift [Infographic] - 58% of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study. Find out all about the current state of digital spending trends in the infographic above. AllTwitter

Introducing the Internet.org App - Over 85% of the world’s population lives in areas with existing cellular coverage, yet only about 30% of the total population accesses the internet. Affordability and awareness are significant barriers to internet adoption for many and today we are introducing the Internet.org app to make the internet accessible to more people by providing a set of free basic services. Facebook

Ben Brausen

Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

Ben Brausen on Jul 25th, 2014     Online Marketing, Online Marketing News

How Social Signals SEO

How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ

Study: Only 22 Percent Of Top 200 Apps Using Deep Links - Among the top 200 mobile apps only 22 percent are using “deep links” from their websites into their mobile apps. This is according to an analysis by URX. Marketing Land

Ben Brausen

Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

Ben Brausen on Jul 18th, 2014     Online Marketing, Online Marketing News

Apps Driving Twitter Sharing

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. Search Engine Watch

REPORT: Facebook, Google To Represent 15% Of Total Ad Market In 2016 - Facebook and Google combined will account for a 15 percent share of the total media advertising marketing of $200 billion in 2016, according to the latest projections from market researcher eMarketer. AllFacebook

Ben Brausen

Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom

Ben Brausen on Jul 11th, 2014     Online Marketing, Online Marketing News

New Twitter Record

With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record [STATS] - Tuesday, in a match that will be remembered for a long time and likely take the host nation (and its ardent fans) years to recover from, Germany humiliated a Sunday league-esque Brazil side 7-1 in the World Cup semi finals. AllTwitter

How To Be in the Top 5% of Bloggers [Survey] - Orbit Media Studios conducted a survey of more than 1,000 bloggers to better understand the processes of industry experts. Respondents answered questions about time spent on a typical post, frequency, editing, promotional tactics and more. Orbit Media Studios

Lee Odden

Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics?

Lee Odden on Jul 7th, 2014     B2B, Online Marketing

B2B Marketing Tactics

Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying.

While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, there’s still quite a bit of low hanging fruit when it comes to B2B marketing tactics.

What are those easy pickings you ask? It’s marketing fundamentals! But you say, “Nah, we’ve been to the basics mountain, summited and back. Been there, done that.”

Here’s the thing about online marketing basics: the nature of the tactics persist, but the data that supports them along with execution have undoubtedly changed.

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