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Ben Brausen

Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

Ben Brausen on Jul 18th, 2014     Online Marketing, Online Marketing News

Apps Driving Twitter Sharing

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. Search Engine Watch

REPORT: Facebook, Google To Represent 15% Of Total Ad Market In 2016 - Facebook and Google combined will account for a 15 percent share of the total media advertising marketing of $200 billion in 2016, according to the latest projections from market researcher eMarketer. AllFacebook

Ben Brausen

Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom

Ben Brausen on Jul 11th, 2014     Online Marketing, Online Marketing News

New Twitter Record

With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record [STATS] - Tuesday, in a match that will be remembered for a long time and likely take the host nation (and its ardent fans) years to recover from, Germany humiliated a Sunday league-esque Brazil side 7-1 in the World Cup semi finals. AllTwitter

How To Be in the Top 5% of Bloggers [Survey] - Orbit Media Studios conducted a survey of more than 1,000 bloggers to better understand the processes of industry experts. Respondents answered questions about time spent on a typical post, frequency, editing, promotional tactics and more. Orbit Media Studios

Lee Odden

Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics?

Lee Odden on Jul 7th, 2014     B2B, Online Marketing

B2B Marketing Tactics

Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying.

While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, there’s still quite a bit of low hanging fruit when it comes to B2B marketing tactics.

What are those easy pickings you ask? It’s marketing fundamentals! But you say, “Nah, we’ve been to the basics mountain, summited and back. Been there, done that.”

Here’s the thing about online marketing basics: the nature of the tactics persist, but the data that supports them along with execution have undoubtedly changed.

Ben Brausen

Online Marketing News – Millennials Don’t Like Content, Bing Goes Twitter, Errors Kill Mobile

Ben Brausen on Jul 4th, 2014     Online Marketing, Online Marketing News

13 Most Popular B2B Content Marketing Tactics

The 13 Most Popular B2B Content Marketing Tactics – Click the above infographic to get insight into what content marketing strategies are being deployed by B2B marketers, and see the gaps in what is being deployed versus what the impact of those strategies might be. Marketing Tech Blog

Email Marketers Need to Do More to Nurture Leads [Study] - A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead. ClickZ

45% of Millennials Aren’t Compelled by Content - Savvy marketers recognize the value of content and embrace its future impact. These marketers have devoted countless resources to better serve content to the ever-elusive millennial. Despite all of this, 45% of millennials simply aren’t interested in the content marketers currently serve, according to a recent study conducted by DigitasLBi, Razorfish, Tumblr, and Yahoo. Direct Marketing News

Lee Odden

A SEO Guru, Social Media Expert & PR Pro Walk Into a Bar… A Smarter Content Marketing Mixology

Lee Odden on Jul 3rd, 2014     Content Marketing, Online Marketing

Content Marketing Mixology

So, a SEO guru, a social media expert and a public relations pro walk into a content marketing bar.

The search marketer says to the bartender, “I’d like 35 shots of of the same tequila, but each needs to be in a slightly different glass, in different amounts and chilled at slightly different temperatures.”

The social media marketer says, “I’ll buy a round for all my friends and get one for yourself too. Oh, and let’s take a selfie while we drink. #socialdrinking”

The public relations pro joins in the fun too and winks at the bartender saying, “I’ve heard you have some really good microbrews here. If I could try a few, I’lll text all my friends this is the place to be.”

Evan Prokop

Creating a Culture for Making Business Social – 5 Tips from Dell’s Connie Bensen

Evan Prokop on Jul 2nd, 2014     Marketing PR Conferences, Online Marketing, Social Business, Social Media

Creating a Culture for Making Business Social - Connie Bensen of Dell - #MNSummit

In an age of marketing and business that is increasingly social, many businesses and thought leaders stress the importance of creating a culture that embraces social media inside and out. A social media savvy business encourages collaboration across teams, surfaces expertise from subject matter experts and can scale brand and community engagement by drawing upon the collective wisdom of employees and customers.

Few have been as passionate and successful at going beyond social business theory into action as Connie Bensen, leader of Global Social Content Strategy and Governance at Dell (Dell is a TopRank client).

A Top 20 Social Media Influencer and coiner of the phrase ‘Social Bizologist (The person responsible for guiding the integration of social media into the business functions of an organization) Connie’s session at the 2014 MNSearch Summit was jam packed with tips for companies of any size to socialize their business to improve collaboration, social advocacy and marketing.

Nick Ehrenberg

Welcome to the Funnel, We Have Leads & Names – Jason Miller of LinkedIn at MnSummit

Nick Ehrenberg on Jul 1st, 2014     Content Marketing, Digital Marketing, Marketing PR Conferences, Online Marketing
GnR Jason Miller MnSummit

Photo credit: Jason Miller

If there is anyone that can leverage a rock and roll metaphor for content marketing, it’s Jason Miller @JasonMillerCA, Senior Manager, Content Marketing at LinkedIn (LinkedIn is a TopRank client).

And at the first ever Minnesota Search Marketing Association Summit, he did not disappoint.

Content marketing can often seem like a never ending sea of songs, and only the best tunes emerge as a hit. To separate the harmony from the noise, companies need to start with a content strategy that begins at the top of the funnel. With high-level and in-demand concepts, marketers can attract customers in droves, like fans to GnR show. Attracting attention and creating demand at the top of the funnel will keep your content tour rich with new fans. But how?

Eliza Steely

Where Search Fits in the Digital Marketing Mix – 12 Lessons from Lee Odden Keynote at MnSummit

Eliza Steely on Jun 30th, 2014     Marketing PR Conferences, Online Marketing

Be the Best Answer - Lee Odden Keynote

I am one of the last generations that will be able to remember what it’s like to not have technology in school.

We didn’t text. We passed notes. Our really crappy handwriting scrawled across lined paper that was folded so small we were convinced the teacher couldn’t see it as we threw or passed it back and forth. Rumors, quizzes, and small talk would whiz around the room until class was done. Then, the written conversation was over until tomorrow.

If we wanted to research something we did one of three things: asked someone else or begged our parents to tell us so we wouldn’t have to do option number three—look it up in the dictionary or the library.

Eliza Steely

18 More Amazing Search & Digital Marketing Takeaways from #MNSummit

Eliza Steely on Jun 27th, 2014     Online Marketing, Other Events

#mnsummit

Personally, public speaking scares the crap out of me. People staring at me for almost an hour, trying to not stutter or talk too fast, and striving to meet the expectations of a session description would turn me red and shaky for hours.

Apparently, none of the MN Search Summit speakers are subject to those nerves (or if they are, they hid it with the skill of a magician).

Since early this morning our team has been bustling around the University of St. Thomas listening to speakers from brands like TopRank Marketing clients LinkedIn and Dell as well as Moz, Distilled and several others. Each session was full of advice, tips, tools, and laughs—no shaking or red faces.

Eliza Steely

15 Snippets of Digital Marketing Advice from #MNSummit

Eliza Steely on Jun 27th, 2014     Online Marketing, Other Events

#mnsummit @toprank

HOOOOOOOOONK.

That’s how our morning started—honking cars as we inched our way through the rush hour traffic moving towards downtown Minneapolis. The gorgeous peach-colored sunrise coupled with the intoxicating smell of coffee helped us relax despite the stress of a morning commute.

Today’s drive was different than the rest. Instead of driving to our offices with views of Lake Minnetonka and the occasional deer, we headed into the bustle of the University of St. Thomas to attend the inaugural Minnesota Search Summit— an event focused on search, social media and digital marketing.

Fourteen of my TopRank coworkers and I are spending the day hearing advice from local experts, gleaning insights from industry thought leaders, and networking with some of Minneapolis’s savvy online marketers.

Ben Brausen

Online Marketing News – Goodbye Google Authorship, 1 Minute On Facebook, Videos Dominate

Ben Brausen on Jun 27th, 2014     Online Marketing, Online Marketing News

Content Marketing According To Google

The Marketing Industry According to Google Autocomplete - As you can see in the image above, Google has it’s ideas about what content marketing means.  While we obviously have our own ideas on what online marketing, blogging, and other terms mean, here’s a look a what Google Autocomplete thinks of some common marketing words and phrases.  HubSpot

With 1 Billion+ Travel Pins, Pinterest Gives Place Search An Upgrade - Forget the idea that Pinterest is all about fashion photos, cute animals and inspirational messages. The company says it’s now hosting more than a billion Place Pins across four million Place Boards. Together, all this represents more than 300 unique countries and territories. Search Engine Land

Lee Odden

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance

Lee Odden on Jun 26th, 2014     B2B, Online Marketing, SEO

B2B SEO Inbound Marketing

Call it organic marketing, call it inbound marketing or even content marketing – the practice of creating useful information to generate demand and attract an audience of buyers vs. buying ads to push messages out to them is one of the highest impact, low cost approaches to digital marketing a business can take.

The practice of optimizing content for better search visibility goes hand in hand with the broader approach of inbound marketing. SEO best practices can be applied to content across the entire sales cycle to surface brand content during awareness, consideration and purchase behaviors as well as after the transaction to reinforce retention and advocacy goals.

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