TopRank Online MarketingTopRank Online Marketing Blog

Online Marketing


Ben Brausen

Online Marketing News: Tweets in Google Searches, Content Out Of Focus, Facebook Domination

Ben Brausen on Feb 6th, 2015     Online Marketing, Online Marketing News

Marketing Trends Road Map

Marketing Trends Road Map for 2015 [INFOGRAPHIC] - Feeling a little lost? Does your marketing plan for 2015 look like it was drawn on a napkin? Uberflip, a content publishing platform, has an infographic that may help guide you through the year. Uberflip

Facebook Introduces Place Tips in News Feed – Starting last week on Facebook for iPhone, place tips may show up at the top of your News Feed when you’re out and about. Facebook

Tumblr Launches In-House Ad Agency - Tumblr is joining the ranks with YouTube in using its social network to leverage creators and make them money, and maybe even Michelle Phan famous. Today it launched the Creatrs Network, an agency that will select Tumblr users that are onto something and help them connect with brands. SocialTimes

Jolina Pettice

Is Your Business Blog Running on Empty? Here Are 4 Ways To Fill the Tank

Jolina Pettice on Feb 5th, 2015     Blogging, Online Marketing

Blog-Out-Of-Gas

I’m a bit of a risk-taker when it comes to my gas tank. If you cared to check, most days you will find me driving around with the gas light on.

In fact, I’ve done this so long that I have it down to an art. I know how many miles I can go, and even how the car starts to drive when I’m operating on fumes.

Why, why on earth would anyone do this, you might ask. The answer is simple … because so far it’s worked. I haven’t found myself on the side of the road unable to keep going.

James Anderson

B2B Marketing eBook: Inspiration From 14 Marketing Influencers

James Anderson on Feb 3rd, 2015     B2B Marketing, Content Marketing, Online Marketing

B2B-Marketing-2015

The digital marketing industry is shaped by great minds that, while keeping one eye on the work at hand, are focusing the other on the future. These great minds help us see “what’s next” and inspire us to create the next level of content for marketing.

For inspiration on B2B Marketing in 2015, look no further than the experts in “B2B Marketing 2015: 14 Visions of the Future You Can Use Today“. These B2B savants see a future in which content is co-created with brands, employees, customers and influencers. They see a future in which company data is used to shape conversations in real-time. Their future borrows from B2C marketing by humanizing the B2B journey and creating user experiences for buyers, not just companies.

Ben Brausen

Online Marketing News: Mobile Drives Digital, Search is Number One, Twitter Digits

Ben Brausen on Jan 30th, 2015     Online Marketing, Online Marketing News

Mobile Driving Digital Growth

Mobile is Driving Digital Growth Worldwide [INFOGRAPHICS] - How is mobile driving digital growth? The annual report from digital agency We Are Social provides statistics of worldwide social, mobile and digital penetration, demonstrating just how far social has come — with indicators for the future. Check it out. SocialTimes

Smartphones Account For 40% of US Search Ad Spend In Q4 [Marin] - In Q4, smartphones continued to chip away at desktop paid search contribution in the US. The share of ad spend that went to smartphones rose nearly 5% from Q4 2013 to account for more than 40% of total search spend. That comes from Marin Software’s Benchmark Report for Q4 2014. Search Engine Land

James Anderson

How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling

James Anderson on Jan 28th, 2015     Online Marketing, Online PR

Locally-Laid-Brand-Storytelling

Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper.

When Locally Laid Eggs received a letter from a grocery store shopper, saying that the company’s name is “offensive” and its advertising “vulgar,” the company took to its own blog to offer up a rebuttal. In doing so, they enlightened readers about locally-sourced food and responsible farming and revealed some key marketing lessons in the process.

Most companies would have tossed the letter and missed out on the opportunity to use this kind of storytelling to pick up on the interest that Locally Laid had generated. But Locally Laid understood the importance of story before marketing. From the tiny Wrenschall, Minnesota town (population 399) the small company had the foresight to not only address — respectfully — the letter writer’s concerns, but to point out the reason why their product stands out from competitor options on the shelves.

Ben Brausen

Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

Ben Brausen on Jan 23rd, 2015     Online Marketing, Online Marketing News

Content And Influence Infographic

How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it

STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who don’t. SocialTimes

Survey: Mobile Integration Makes Other Digital Marketing More Effective - Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. Marketing Land

James Anderson

4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning

James Anderson on Jan 22nd, 2015     Blogging, Brand Journalism, Content Marketing, Online Marketing

media-journalist-content-marketing

“Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple.

As marketers have moved to content to help tell their stories that draw in customers, they have brought journalists in to help with the storytelling.  Now that many marketers and journalists are working side by side, they have developed similar processes and have begun to merge cultures. They are finding common ground, overlapping and crossing career paths.

Here are a few areas in which I think that content marketers can learn from journalists:

James Anderson

Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

James Anderson on Jan 20th, 2015     Content Marketing, Integrated Marketing, Online Marketing, User Generated Content

Traditional-Media-content-marketing

How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers.

In fact, some marketers are finding that traditional media is a becoming a great platform for engaging buyers. Consider brands like Doritos, Coca-Cola and others that are asking for consumers to submit short video clips via their company websites and social media channels. Those clips are curated into commercials that are airing during major events like the SuperBowl and the Academy Awards. In fact, 20% of ads in Super Bowl XLVII in 2013 included some form of crowdsourcing from major brands like Coca-Cola, Audi, Doritos, Pizza Hut and others. The incentive to participate in these contests is big for consumers willing to give up names and multiple forms of contact information just to take part.

Ben Brausen

Online Marketing News: Facebook Gets To Work, Left-Handed E-Commerce, No Facebook-Exclusive

Ben Brausen on Jan 16th, 2015     Online Marketing, Online Marketing News

Marketing Technology Landscape 2015

Marketing Technology Landscape Supergraphic (2015) - The 2015 edition of the marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. Check click here to see a much larger, readable version. ChiefMartec

Facebook Introduces ‘Work’, A Social Tool For Businessess and Employees - Though we may try to hide it, it’s no secret that we browse Facebook at work. Now the social network wants to make it so we no longer have to hide it with a new product its working on to make social media more work-friendly. Search Engine Journal

Study: How to Find the Best Social Media Content for Your Audience - As a brand, what’s the best way to determine which social media content most interests your audience? Answer: study past campaigns, and current user behaviour. A new survey from Percolate found that 31 percent of U.S. marketers tracked performance data of past content/campaigns to help plan future content. AllTwitter

James Anderson

Worst. Marketing. Advice. Ever. Top Brands Share All

James Anderson on Jan 14th, 2015     Online Marketing

worst marketing advice

Someone once said, “The best advice is this: Don’t take advice and don’t give advice.”

While that statement isn’t true for the most part, there are a few times in a marketer’s career in which it might be best to just ignore the advice.

As all of the 2015 predictions and advice blog posts came rolling in, we thought it would be fun to ask just the opposite. So we reached out to some marketers and asked, “what is the worst marketing advice you have received or witnessed?”

We think you’ll find a whole lot of “what not to do” in what follows.

LaSandra BrillLaSandra Brill
Sr. Director, Paid & Earned Media, Symantec
@LaSandraBrill

James Anderson

White Papers: Pros, Cons, Examples and Best Practices

James Anderson on Jan 13th, 2015     B2B Marketing, Marketing & PR Industry, Online Marketing

White  Papers.jpg

Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier.

When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name and email address. White papers are more substantial pieces of content that allow customers to solve an information problem that represents the solutions your company can offer.

Do marketers still use white papers?

Ben Brausen

Online Marketing News: Yahoo! Up Google Down, No Personalisation, Bye Bye Bing Digits

Ben Brausen on Jan 9th, 2015     Online Marketing, Online Marketing News

B2B Sales Benchmarks

New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] - A new infographic from Implisit which reveals the most and least effective channels for customer conversion might prompt you to crack the newly approved plans open once more and make a few revisions. Implisit

Facebook Gives Advertisers More Information on Conversion Pixels -  Facebook is providing more data for advertisers that use its conversion pixels. This additional data allows advertisers to get a better understanding of how their potential customers are seeing their ads. AllFacebook

Report: Yahoo Search Share Up After Firefox Deal, Google Down - According to new data from StatCounter, Yahoo has seen a nearly 2 point search market share gain in the US in the past month. Attributing it to the recent Yahoo-Firefox default search deal, StatCounter reported that Yahoo had a share of 10.4 percent vs. 8.6 percent a year ago. Search Engine Land

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top