Debbie Friez

Twitter Marketing – How Brands Rise to the Top of the Stream: Microsoft, BMC Software, Renaissance Hotels

Debbie Friez on Mar 26th, 2015     Online Marketing, Social Media, Social Media Marketing World
L-R: Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung

Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung

What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world.

Every Brand has Different Goal
Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the corporate Twitter account, which is used to break company news, along with some engagement with customers and influencers. They look to Facebook more as an engagement tool.

Renaissance Hotels, a division of Marriott International, looks to Twitter to distinguish themselves in a crowded brand market. Nicole Taylor, senior manager, digital marketing, says she is challenged to work with the local hotels to help them understand why Twitter is relevant.

Debbie Friez

Social Media Marketing World 2015 – What We’re Looking Forward to Most

SMMW15

by Debbie Friez & Brooke Furry of TopRank Online Marketing

One of the best ways to succeed in social media marketing is to not be afraid to test and fail. The landscape is ever changing, and as marketers, we need to adapt quickly and learn from others. Social Media Marketing World (#SMMW15) this week in San Diego is just the type of conference that can provide marketers this opportunity.

If you’re not able to attend, don’t worry. Brooke Furry and I will be attending #SMMW15 in order to learn, network and create content (live blog) many of the most important presentations. We’re committed to providing you with social media marketing insights and highlights to inspire you to succeed.

Ben Brausen

Online Marketing News: YouTube Does A 360, Facebook Sets New Standards, Mobile Search Spend Soars

Ben Brausen on Mar 20th, 2015     Online Marketing, Online Marketing News

Engagement By Content Type

STUDY: Different Engagement for Different Types of Content on Facebook – Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has the answer. NewsWhip

Facebook’s Mobile Numbers Soar After Dark Social Cleanup – Bitly data shows Facebook had a 30% increase in mobile referral traffic in the Q4 of 2014. “Facebook is crushing it,” Bitly CEO says. Marketing Land

Facebook Updates Community  Standards – Facebook has updated its Community Standards document, outlining the type of content that is not permitted on the social network. A little while back, the site revealed a simplified version of its privacy policy, and now the Community Standards document has received the same treatment. Facebook has set out the types of pictures that are permissible, along with specifying guidelines for other content. Facebook

Lee Odden

New Report: Content Marketing Performance – A Framework to Measure Real Business Impact

Lee Odden on Mar 17th, 2015     Content Marketing, Online Marketing

Content Marketing Performance: A Framework to Measure Real Business Impact

It’s safe to say that in 2015, the vast majority of businesses are creating content for marketing (B2C 77%, B2B 86%) 2015 CMI/MarketingProfs.

But to what end?

Content can create impact for a business in many ways, including boosting reputation, increasing revenue, improving operational efficiencies or growing the value of the brand.

Unfortunately, most companies are chasing ROI instead of planning for measuring the full spectrum of value content can deliver for a business.

This is the challenge content strategists and digital marketers are facing in conference and boardrooms all over the world. Business executives are no longer satisfied with metrics around volume and are demanding insight into impact of content marketing investments.

Ben Brausen

Online Marketing News: Facebook Gets Topical, Instagram Gets On The Carousel, AdWords Gets Dynamic

Ben Brausen on Mar 13th, 2015     Online Marketing, Online Marketing News

More Reviews More ROI

Social Media Reviews Drive E-commerce Conversion [Infographic] – E-commerce is a booming market, and its growth is closely tied to social media engagement. This engagement from users is often in the form of posting to their networks about positive or negative experiences, or by posting reviews to ecommerce sites. An infographic from Bazaarvoice highlights how reviews can impact sales and return on social media investment. SocialTimes

Google Webmaster Tools Now Shows When Images, CSS, or JavaScript Are Being Blocked – When Google crawls your site, ideally you want it to be able to see your site as a regular users would. If linked image, CSS, or JavaScript files are being blocked from crawling then Google is not able to properly render your site. Search Engine Journal

Ben Brausen

Online Marketing News: Yahoo! Turns 20, Google+ Splits, Twitter Ads Everywhere

Ben Brausen on Mar 6th, 2015     Online Marketing, Online Marketing News

Most Valuable Search Traffic

Which Sites Have The Most Valuable Search Engine Traffic? [INFOGRAPHIC] – If you’ve ever used the tool SEMRush before, you’ve likely noticed how it assigns a dollar amount to your organic traffic. This value is based on the amount of money people are bidding to rank for the keywords you’re getting traffic from organically. Check about the above infographic to see which site generates the biggest organic bucks. Search Engine Journal

Twitter Is Rolling Out Swipe To Dismiss Images – Twitter appears to be rolling out a big change to how you get get out of viewing images on the service once you’re done. The Next Web

92% of B2B Marketers Use Social Media to Share Content – More than nine in 10 business to business (B2B) marketing executives use social networking sites to distribute content, but just one third rely on mobile, reveals a new study. SocialTimes

Ben Brausen

Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

Ben Brausen on Feb 27th, 2015     Online Marketing, Online Marketing News

The Power Of Reviews

New Research Shows 95% Use Customer Reviews – PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics

Pinterest Was the Fastest-Growing Social Network in 2014 – Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. SocialTimes

Google Testing A Label In Search Results For Slower Sites – Is your site unusually slow? Google is testing a red slow label in the search results that will warn searchers before they click over to your web site. Search Engine Land

Ben Brausen

Online Marketing News: LinkedIn Launches Lead Accelerator, 5 Apps Make Up Most Mobile, Twitter Gets Syndicated

Ben Brausen on Feb 20th, 2015     Online Marketing, Online Marketing News

LinkedIn Marketing Services Funnel

LinkedIn Launches Lead Accelerator, Expands Marketing Solutions Portfolio – Talk to any B2B marketer and you’ll know – the purchase process can be very long and complex. As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing and converting prospects has only become harder. That’s why I’m thrilled to introduce LinkedIn’s expanded Marketing Solutions portfolio, featuring the new LinkedIn Lead Accelerator. LinkedIn [Client]

Facebook’s Q4 2014: Mobile is Now 69% Of Ad Revenue – All estimates going into Q4 showed that ad spend on Facebook would rise. Facebook validated this belief Wednesday, showing that the company reaped its all-time high in quarterly ad revenue — $3.59 billion. SocialTimes

James Anderson

Wrap Up: Stories and Influencer Marketing Lead the B2B Content Marketing Bonanza at #C2C15

James Anderson on Feb 19th, 2015     B2B Marketing, Online Marketing

C2C15-B2B-Content-Conference

More than 7,000 Twitter posts by 1,600+ different users generated almost 28 million impressions during this week’s Content2Conversion Conference in Scottsdale, Arizona. For three days, the resort at Gainey Ranch became a genuine B2B content marketing bonanza.

From opening night festivities on the Lawn Court, to the closing panel session, B2B content wishes, wisdom and wit was shared among the more than 400 conference attendees and their social media audiences.

Excellent opening night festivities for #C2C15 – Well done @content2convert !

A photo posted by Lee Odden (@leeodden) on

How About That Weather?

For those of us who traveled from the Midwest or the East Coast, weather was a common-ground topic, and probably 90% of the conversation starters. Coming from zero-degree Minnesota, the weather was a good way to break the ice (pun intended.)

Ben Brausen

Online Marketing News: Twitter Still Bigger, Pinterest’s Intent, Low Trust In Social News

Ben Brausen on Feb 13th, 2015     Online Marketing, Online Marketing News

Time Spent Online

28% of Time Spent Online is Social Networking – How much time do you spend each day on social networks?According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28% of all online activity. globalwebindex

Facebook: 24.63% of Social Referrals in December (Pinterest: 5.06%, Twitter: 0.82%) – Facebook’s share of social referral traffic rose more than two percentage points in the fourth quarter of last year, and the platform now accounts for almost one in four of every social website visit, reports Shareaholic. SocialtTimes

Social Media Is The Least Popular Channel For Customer Service [Survey] – While customer service complaints on social media may be the most public, they aren’t the most popular (by a wide margin) according to a new study. Marketing Land

Ben Brausen

Online Marketing News: Tweets in Google Searches, Content Out Of Focus, Facebook Domination

Ben Brausen on Feb 6th, 2015     Online Marketing, Online Marketing News

Marketing Trends Road Map

Marketing Trends Road Map for 2015 [INFOGRAPHIC] – Feeling a little lost? Does your marketing plan for 2015 look like it was drawn on a napkin? Uberflip, a content publishing platform, has an infographic that may help guide you through the year. Uberflip

Facebook Introduces Place Tips in News Feed – Starting last week on Facebook for iPhone, place tips may show up at the top of your News Feed when you’re out and about. Facebook

Tumblr Launches In-House Ad Agency – Tumblr is joining the ranks with YouTube in using its social network to leverage creators and make them money, and maybe even Michelle Phan famous. Today it launched the Creatrs Network, an agency that will select Tumblr users that are onto something and help them connect with brands. SocialTimes

Jolina Pettice

Is Your Business Blog Running on Empty? Here Are 4 Ways To Fill the Tank

Jolina Pettice on Feb 5th, 2015     Blogging, Online Marketing

Blog-Out-Of-Gas

I’m a bit of a risk-taker when it comes to my gas tank. If you cared to check, most days you will find me driving around with the gas light on.

In fact, I’ve done this so long that I have it down to an art. I know how many miles I can go, and even how the car starts to drive when I’m operating on fumes.

Why, why on earth would anyone do this, you might ask. The answer is simple … because so far it’s worked. I haven’t found myself on the side of the road unable to keep going.