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Eliza Steely

Where Search Fits in the Digital Marketing Mix – 12 Lessons from Lee Odden Keynote at MnSummit

Eliza Steely on Jun 30th, 2014     Marketing PR Conferences, Online Marketing

Be the Best Answer - Lee Odden Keynote

I am one of the last generations that will be able to remember what it’s like to not have technology in school.

We didn’t text. We passed notes. Our really crappy handwriting scrawled across lined paper that was folded so small we were convinced the teacher couldn’t see it as we threw or passed it back and forth. Rumors, quizzes, and small talk would whiz around the room until class was done. Then, the written conversation was over until tomorrow.

If we wanted to research something we did one of three things: asked someone else or begged our parents to tell us so we wouldn’t have to do option number three—look it up in the dictionary or the library.

Eliza Steely

18 More Amazing Search & Digital Marketing Takeaways from #MNSummit

Eliza Steely on Jun 27th, 2014     Online Marketing, Other Events

#mnsummit

Personally, public speaking scares the crap out of me. People staring at me for almost an hour, trying to not stutter or talk too fast, and striving to meet the expectations of a session description would turn me red and shaky for hours.

Apparently, none of the MN Search Summit speakers are subject to those nerves (or if they are, they hid it with the skill of a magician).

Since early this morning our team has been bustling around the University of St. Thomas listening to speakers from brands like TopRank Marketing clients LinkedIn and Dell as well as Moz, Distilled and several others. Each session was full of advice, tips, tools, and laughs—no shaking or red faces.

Eliza Steely

15 Snippets of Digital Marketing Advice from #MNSummit

Eliza Steely on Jun 27th, 2014     Online Marketing, Other Events

#mnsummit @toprank

HOOOOOOOOONK.

That’s how our morning started—honking cars as we inched our way through the rush hour traffic moving towards downtown Minneapolis. The gorgeous peach-colored sunrise coupled with the intoxicating smell of coffee helped us relax despite the stress of a morning commute.

Today’s drive was different than the rest. Instead of driving to our offices with views of Lake Minnetonka and the occasional deer, we headed into the bustle of the University of St. Thomas to attend the inaugural Minnesota Search Summit— an event focused on search, social media and digital marketing.

Fourteen of my TopRank coworkers and I are spending the day hearing advice from local experts, gleaning insights from industry thought leaders, and networking with some of Minneapolis’s savvy online marketers.

Ben Brausen

Online Marketing News – Goodbye Google Authorship, 1 Minute On Facebook, Videos Dominate

Ben Brausen on Jun 27th, 2014     Online Marketing, Online Marketing News

Content Marketing According To Google

The Marketing Industry According to Google Autocomplete - As you can see in the image above, Google has it’s ideas about what content marketing means.  While we obviously have our own ideas on what online marketing, blogging, and other terms mean, here’s a look a what Google Autocomplete thinks of some common marketing words and phrases.  HubSpot

With 1 Billion+ Travel Pins, Pinterest Gives Place Search An Upgrade - Forget the idea that Pinterest is all about fashion photos, cute animals and inspirational messages. The company says it’s now hosting more than a billion Place Pins across four million Place Boards. Together, all this represents more than 300 unique countries and territories. Search Engine Land

Lee Odden

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance

Lee Odden on Jun 26th, 2014     B2B, Online Marketing, SEO

B2B SEO Inbound Marketing

Call it organic marketing, call it inbound marketing or even content marketing – the practice of creating useful information to generate demand and attract an audience of buyers vs. buying ads to push messages out to them is one of the highest impact, low cost approaches to digital marketing a business can take.

The practice of optimizing content for better search visibility goes hand in hand with the broader approach of inbound marketing. SEO best practices can be applied to content across the entire sales cycle to surface brand content during awareness, consideration and purchase behaviors as well as after the transaction to reinforce retention and advocacy goals.

Ben Brausen

Online Marketing News – Twitter Gets GIFs, Microsoft Makes Promises, No Budget For Mobile

Ben Brausen on Jun 20th, 2014     Online Marketing

Twitter Brings Tweets To Life Through The New Support Of Animated GIFs - Twitter may start looking a lot more like Tumblr soon thanks to the new support of animated GIF files. Across the web, Android & iOS platforms users will be able to view their favorite GIF images in full motion. Marketing Land

Facebook to Use Web Browsing History For Ad Targeting - Through its ubiquitous “like” buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users. Soon it will begin to use that information for ad targeting on Facebook. AdAge

Ben Brausen

Online Marketing News – Twitter’s COO Is Out, Google Shopping Is In, Are We Smarter Than 5th Graders?

Ben Brausen on Jun 13th, 2014     Online Marketing, Online Marketing News

COO of Twitter Resigns via Tweet - The COO of Twitter, Ali Rowghani, announced his resignation on the social network yesterday. The announcement comes a day after Re/code reported on internal tension over Rowghani’s role at the company. Charged with overseeing user growth, Rowghani has not been able to stem its decline. SocialTimes

Google Introduces New Content API For Google Shopping - Last week, Google introduced a new version of the API that allows retailers to manage product feed content programmatically, as opposed to through manual updates to Google Merchant Center. It’s the first version update of the API since Google first launched it in 2010, before Google Shopping became a paid platform. Search Engine Land

Evan Prokop

New LinkedIn Profile Features: 4 Tips to Optimize Your Presence

Evan Prokop on Jun 11th, 2014     LinkedIn, Online Marketing, Social Media

LinkedIn Profile Optimization

Never one to rest on its laurels, LinkedIn recently announced some interesting new profile features that can help you stand out, be found and measure the impact of your LinkedIn presence (disclosure, LinkedIn is a TopRank client).

Here are 4 ways you can take advantage of the new LinkedIn profile updates: 

Stand out With New Profile Image Options

The trend towards getting more visual has taken hold of all aspects of social media and LinkedIn profiles are about to get the same treatment.

Some new image features to be on the lookout for are:

  • Larger headshot photos
  • Expanded profile headers
  • Free gallery of background images
Ben Brausen

Online Marketing News – Mobile-Only Madness, Marketers Top Networks, Fark Beats Google+

Ben Brausen on Jun 6th, 2014     Online Marketing, Online Marketing News

30 Must Read Blogs About Content Marketing - Catherine Pham’s from InfograpgicB2B brings us 30 of the best blogs covering content marketing, including the TopRank Blog.  These blogs provide tons of valuable insight into content marketing and how it fits into the overall marketing picture. SlideShare

Report: 60% Of Social Media Users Vary Their Actions & Connections Vastly Across Social Sites - Looking for proof that you shouldn’t just spray a message out across all social networks verbatim? Well, 140 Proof partnered with IPG Media Lab to find an answer by studying the cross network usage of 500 social media participants. It turns out that users have a strong delimitation between each, something that the study calls “Social Hygiene.” A whopping 60% of users agreed that they connect with different types of people, brands and media based on the platform. Marketing Land

Lee Odden

Disruption in Digital Marketing and Communications – Insights from 19 Major B2C and B2B Brands

Lee Odden on Jun 5th, 2014     Content Marketing, Integrated Marketing, Online Marketing, Social Media

Digital Convergence Marketing PR

I recently had the pleasure of presenting at an Integrated Marketing Communications conference called INTEGRATE with an audience of Master’s Degree students and faculty at West Virginia University.

It was an impressive conference because of the passionate and talented faculty presenting but especially the students – most of whom work full time jobs as they earn their Master’s Degree in IMC.

Here is the presentation I gave: Digital Convergence: The Integrated Marketing and Public Relations Imperative – Disruption in the digital media world has reached every aspect of marketing and communications. Brands compete with publishers and consumers are empowered to publish and influence like never before. The convergence of marketing and PR creates all new opportunities for brands to build authority and grow business while competitors continue to work in silos.

Ben Brausen

Online Marketing News – Twitter Heading Over The Pacific, Facebook Gets Private, Most Don’t Automate

Ben Brausen on May 30th, 2014     Online Marketing, Online Marketing News

Facebook Adds Audio Matching to Get You Posting More About TV - Facebook wants you to post about TV so much that it will now start writing the posts for you. The social network today announced a new feature that uses a phone’s microphone to identify a show or movie airing on one of 160 TV channels. AdAge

Only 16% of B2B Companies Use Marketing Automation: Study - A paltry 16% of North American B-to-B companies use marketing automation technology, according to new study by SiriusDecisions. AdAge

Facebook Introduces Privacy Checkup Tool, And New Default Privacy Settings - Today, Facebook announced some changes to their default privacy settings for new users, as well as a new privacy checkup tool for current users. Search Engine Journal

Lee Odden

How Content Curation and Tools Can Fit In Your Digital Marketing MIx

Lee Odden on May 27th, 2014     Content Marketing, Online Marketing

content curation marketing

There are many types of content a business can create to attract, engage and convert customers: Evergreen, Repurposed, Curated and Co-Created.

Of those content types, curated content offers numerous benefits that many companies are not taking advantage of. While content curation has grown in popularity since we first started writing about it in 2010, the question remains: Does it belong in your digital marketing mix?

The practice of collecting and filtering information and then adding value to it has been around a long time. Classic blogging often follows this “oreo cookie” format of sandwiching an excerpt of someone else’s information with your own. Doing so on a continuous basis is content curation and is as old as blogging itself.

I think there are three main reasons for the increased popularity of content curation for marketing:

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