Online Marketing

Ashley Zeckman

The Future of Content Marketing: Integration, Optimization and Participation

Ashley Zeckman on Aug 24th, 2015     Content Marketing, Content Marketing World, Online Marketing


In 2015 the world celebrated the 126th birthday of Paris’ iconic Eiffel Tower. This important piece of history is comprised of over 18,000 individual pieces and was built by nearly 300 people participating in the project.

Developing content for content marketing programs can be approached with a similarly participative framework and in a way that satisfies some marketers’ top needs. According to Altimeter Group, 60% of surveyed marketers said that content creation was a top need while 53% named distribution. That means it’s time for organizations to begin looking outside of their marketing teams for content co-creation partners and to improve content promotion at the same time.

But how does an optimized, socialized and co-created content program work?

Ben Brausen

Online Marketing News: Less Are LOLing, Move Over Non-Mobile-Friendly, LinkedIn Gets Lookedup

Ben Brausen on Aug 21st, 2015     Online Marketing, Online Marketing News

How To Engage Instagram With The Right Content

Engage Your Instagram Following with the Right Content [Infographic] – If you focus on one social channel in 2015 it better be Instagram. With over 300 million active users and 3x more engagement than Twitter, it offers the richest opportunity for exposure and conversation around your brand. Learn how you can engage your Instagram audience from this great infographic. Social Media Explorer

Instagram Tops Snapchat, Vine in Satisfaction, Buzz (Report) – Consumer satisfaction and buzz is trending as follows, according to YouGov BrandIndex: Instagram up, Snapchat steady, Vine down. SocialTimes

Only 21% of Marketers Include SEO in Their Budgets [Study] – Nearly 80 percent of marketing decision-makers fail to include SEO in their budgets, according to new research from global tech public relations agency Hotwire. Search Engine Watch

Ashley Zeckman

25 Inspiring & Actionable Content Marketing Tips For (Almost) Any Situation

Ashley Zeckman on Aug 20th, 2015     Online Marketing


The dreaded content marketing rut, we’ve all been there. Everyone from copywriter to CMO has experienced content marketing fatigue at one point or another. Sometimes it feels like no matter how hard you try you can’t quite seem to:

  • Create enough content
  • Get the engagement you need
  • Find interesting ways to innovate

Don’t worry, you’re not alone. Recent research has found that, 70% of B2B marketers are creating more content than they were a year ago and 54% find producing engaging content to be a challenge.

If only there were a list of tips that you could reference from time to time when you need a content marketing pick-me-up.

Well, look at what we have here! Keep this list of 25 content marketing tips handy for whenever the need strikes.

Ashley Zeckman

Learn How to Harness the Power of Millennial Employees

Ashley Zeckman on Aug 18th, 2015     Online Marketing


The dynamic in today’s workforce has changed, and some employers aren’t quite sure how to handle the shift. Millennials are different than any generation that has come before them and sometimes get a bad rap in the professional world.

As a millennial myself (yes, 1985 makes the cut), I can confidently say that we are a largely misunderstood generation. Drive is often mistaken for entitlement, and savviness mistaken for pompousness. While there are undoubtedly some millennials that have been protected from the harsh realities of life, the vast majority do not fall into that category. We’ve grown up with technology at our fingertips, move at a quick pace and learn differently than the generations preceding us.

Evan Prokop

The New Era of SEO: Optimize for People Before Searchbots

Evan Prokop on Aug 17th, 2015     Online Marketing, SEO

Human shaking hands with a robot

Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their businesses succeed in the lucrative but often confusing search marketing landscape. And thus search engine optimization (SEO) was born.

Twenty years later, we’ve certainly come a long way, both in terms of the capabilities of search engines and in the strategies that SEO professionals implement in their attempts to master them. Given the complexity of modern search engine algorithms, it takes a lot more than just sticking keywords on your website in order to achieve prominent search rankings.

So, what does it take to win in search in 2015 and beyond? With hundreds of complex algorithms working 24 / 7 to serve up answers for over 5 billion Google search queries per day, that’s a question that can get very complex, very quickly.

Ben Brausen

Online Marketing News: Google Goes ABC.XYZ, Twitter Without Limits, Search Factor Findings

Ben Brausen on Aug 14th, 2015     Online Marketing, Online Marketing News

Effectively Use Visual Storytelling

How to Effectively Use Visual Storytelling for Your Brand (Infographic) – According to a new infographic from Widen, you only have 8 seconds to capture the reader’s attention with great creative before they scroll away. Check out the infographic to learn more ways to integrate visual storytelling into your brand’s marketing. Widen

The Moz 2015 Search Engine Ranking Factors Study – Moz announces the results of their biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors. Moz

Google Moves Under Umbrella Company Alphabet – Google is listening to Wall Street, while also trying to keep its innovation going. The Silicon Valley behemoth is reorganizing under a new name — Alphabet — and separating its moneymaking businesses from the moonshot ones. Google

Ashley Zeckman

4 Digital Marketing Investments All Companies Should Be Making Now

Ashley Zeckman on Aug 11th, 2015     Digital Marketing, Online Marketing


It’s safe to say that not one company is sitting around scratching their head saying “I have all of this marketing budget to spare, what can I spend it on?”. Budgets are tight, and marketing budgets are often the first to feel the pain of cuts.

Traditional marketing tactics often come at a high price, and it can be difficult to track return. Alternatively, the vast array of digital marketing tactics evolve frequently and can quickly become overwhelming.

Each year, companies are investing more and more in digital marketing. In fact, Econsultancy found that 77% of marketers were planning on increasing digital marketing budgets in 2015. But the question on many marketers’ minds is: Where exactly should these digital marketing funds be invested?

Ben Brausen

Online Marketing News: Victoria’s Secret Is Social, Live From Facebook, Twitter Bulks Up

Ben Brausen on Aug 7th, 2015     Online Marketing, Online Marketing News

SEO Mistakes To Avoid

SEO Tactics You Must Stop Right Away [INFOGRAPHIC] – It’s hard out there for content. The top 3 search results on Google get 61% of clicks. And 75% of Google users don’t ever look at second page of search results. So what are some of the most common mistakes that people make when they are trying to get good SEO? This infographic is a great primer. Social Media Today

Connect with Public Figures Through Live On Facebook – We’re excited to introduce a new way for you to connect and interact with your favorite public figures on Facebook — through live video. Facebook

YouTube to Provide More Up-To-Date View Counts, No More 301+ Views – YouTube announced on Twitter today that its about to provide more timely video view counts, which means the infamous “301+ views” will become a thing of the past. Search Engine Journal

Ashley Zeckman

The Mortified Marketer: 8 Lessons To Help Evolve Your Content Marketing Strategy

Ashley Zeckman on Aug 4th, 2015     Blogging, Content Marketing, Online Marketing

The Mortified Content Marketer

Blogging, Day 1
Dear Diary,
Today I wrote my first blog post. Everyone is going to love it! I am going to blog every day.

Blogging, Day 10
Dear Diary,
I can’t think of anything to write. I’ve published one post, and the only person that read it was my mom.

The format above may sound familiar if you’ve ever heard the Mortified podcast (if you haven’t tuned in, you’re really missing out). In this podcast, adults get on stage and read passages from their journals, plays or fan fiction, all penned when they were children or teenagers.

Their understanding of how the world works (and their place in it) has vastly evolved from the time they wrote these entries, to the time they read them on stage.

Ben Brausen

Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going

Ben Brausen on Jul 31st, 2015     Online Marketing, Online Marketing News

Why Are B2B Content Strategies Important

Why Are B2B Content Strategies Important – The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic. Chief Marketing Officer (CMO) Council

Survey: 42 Percent of Business Leaders Say Consumers Shame Them on Social – Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate. SocialTimes

Ashley Zeckman

What You Need to Know About Playing High Stakes Content Marketing

Ashley Zeckman on Jul 28th, 2015     Online Marketing


The game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses.

If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B marketers believe that their content marketing initiatives are successful. With the overwhelming amount of content created these days, the stakes are high and competition is fierce.

What can you do to walk away from the table better off than what you started? It’s all about playing the game the right way.

Plan for the Buy-In


Ashley Zeckman

Why Collecting Customer Information & Listening to Feedback Can Make You a Better Marketer

Ashley Zeckman on Jul 27th, 2015     Digital Marketing, Online Marketing

Collect Customer Feedback for Marketing

It can be so easy to find yourself drooling over the prospect bringing in new customers. Unfortunately, this can mean that current and previous customers are overlooked.

Current customers are a goldmine of information that can be used to draw in new customers. In 2013, Nielson found that 68% of people trust online opinions from other consumers. Did you notice that the study didn’t say that consumers trust “marketers”, instead it mentioned “other consumers”.

We often talk about executing all digital marketing tactics with customers in mind. Sometimes we fall into the trap of focusing strictly on creating customer personas (they do have their place) and deciding as a marketing team what our customers need and want.