While organic search is still a critical channel for connecting consumers seeking solutions with the brands that offer them, Google seems to be slowly but surely displacing organic content with ads and it’s own content as well as removing any cause / effect signals for optimizing natural search placement. These changes have driven more companies to PPC and social.
The promise of social media has drawn huge investments from companies and brands of all sizes, and yet social networks like Facebook are making organic visibility the Yeti of the social media world. What to do? Run social ads. Create content!
Content Marketing is being touted by many as THE area for focus in 2014. At the same time, many companies are increasingly challenged to sustain brand content creation on pace with business growth goals.