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Evan Prokop

New LinkedIn Profile Features: 4 Tips to Optimize Your Presence

Evan Prokop on Jun 11th, 2014     LinkedIn, Online Marketing, Social Media

LinkedIn Profile Optimization

Never one to rest on its laurels, LinkedIn recently announced some interesting new profile features that can help you stand out, be found and measure the impact of your LinkedIn presence (disclosure, LinkedIn is a TopRank client).

Here are 4 ways you can take advantage of the new LinkedIn profile updates: 

Stand out With New Profile Image Options

The trend towards getting more visual has taken hold of all aspects of social media and LinkedIn profiles are about to get the same treatment.

Some new image features to be on the lookout for are:

  • Larger headshot photos
  • Expanded profile headers
  • Free gallery of background images
Ben Brausen

Online Marketing News – Mobile-Only Madness, Marketers Top Networks, Fark Beats Google+

Ben Brausen on Jun 6th, 2014     Online Marketing, Online Marketing News

30 Must Read Blogs About Content Marketing - Catherine Pham’s from InfograpgicB2B brings us 30 of the best blogs covering content marketing, including the TopRank Blog.  These blogs provide tons of valuable insight into content marketing and how it fits into the overall marketing picture. SlideShare

Report: 60% Of Social Media Users Vary Their Actions & Connections Vastly Across Social Sites - Looking for proof that you shouldn’t just spray a message out across all social networks verbatim? Well, 140 Proof partnered with IPG Media Lab to find an answer by studying the cross network usage of 500 social media participants. It turns out that users have a strong delimitation between each, something that the study calls “Social Hygiene.” A whopping 60% of users agreed that they connect with different types of people, brands and media based on the platform. Marketing Land

Lee Odden

Disruption in Digital Marketing and Communications – Insights from 19 Major B2C and B2B Brands

Lee Odden on Jun 5th, 2014     Content Marketing, Integrated Marketing, Online Marketing, Social Media

Digital Convergence Marketing PR

I recently had the pleasure of presenting at an Integrated Marketing Communications conference called INTEGRATE with an audience of Master’s Degree students and faculty at West Virginia University.

It was an impressive conference because of the passionate and talented faculty presenting but especially the students – most of whom work full time jobs as they earn their Master’s Degree in IMC.

Here is the presentation I gave: Digital Convergence: The Integrated Marketing and Public Relations Imperative – Disruption in the digital media world has reached every aspect of marketing and communications. Brands compete with publishers and consumers are empowered to publish and influence like never before. The convergence of marketing and PR creates all new opportunities for brands to build authority and grow business while competitors continue to work in silos.

Ben Brausen

Online Marketing News – Twitter Heading Over The Pacific, Facebook Gets Private, Most Don’t Automate

Ben Brausen on May 30th, 2014     Online Marketing, Online Marketing News

Facebook Adds Audio Matching to Get You Posting More About TV - Facebook wants you to post about TV so much that it will now start writing the posts for you. The social network today announced a new feature that uses a phone’s microphone to identify a show or movie airing on one of 160 TV channels. AdAge

Only 16% of B2B Companies Use Marketing Automation: Study - A paltry 16% of North American B-to-B companies use marketing automation technology, according to new study by SiriusDecisions. AdAge

Facebook Introduces Privacy Checkup Tool, And New Default Privacy Settings - Today, Facebook announced some changes to their default privacy settings for new users, as well as a new privacy checkup tool for current users. Search Engine Journal

Lee Odden

How Content Curation and Tools Can Fit In Your Digital Marketing MIx

Lee Odden on May 27th, 2014     Content Marketing, Online Marketing

content curation marketing

There are many types of content a business can create to attract, engage and convert customers: Evergreen, Repurposed, Curated and Co-Created.

Of those content types, curated content offers numerous benefits that many companies are not taking advantage of. While content curation has grown in popularity since we first started writing about it in 2010, the question remains: Does it belong in your digital marketing mix?

The practice of collecting and filtering information and then adding value to it has been around a long time. Classic blogging often follows this “oreo cookie” format of sandwiching an excerpt of someone else’s information with your own. Doing so on a continuous basis is content curation and is as old as blogging itself.

I think there are three main reasons for the increased popularity of content curation for marketing:

Ben Brausen

Online Marketing News – Panda Gets New Fur, Facebook & Twitter Take The Shares, Loyalty Is Queen

Ben Brausen on May 23rd, 2014     Online Marketing, Online Marketing News

Google Panda 4.0 Now Rolling Out; A New Panda Algorithm - Last night was pretty wild, with Google confirming an update over the weekend targeting spammy queries and also Google’s Matt Cutts posting on Twitter that Panda 4.0 was released. Search Engine Roundtable

2014 Social Media Marketing Industry Report - In the sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing. Social Media Examiner

Mobile Devices Drive 66 Percent Of Email Opens — Report - According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Marketing Land

Lee Odden

SEO Storm or Light Shower? Google’s Panda 4.0 Update

Lee Odden on May 22nd, 2014     Google, Online Marketing, SEO

Google Panda 4.0

The thunder clap of Google’s Matt Cutts’s Twitter post could be heard across the web this week with the announcement of the search engine’s latest update, Panda 4.0.

Of course the type of Panda I’m talking about isn’t a cute bear from China. It’s the name of an algorithm used by Google to filter out low quality content from search results.

The first Panda update in Feb, 2011 was fairly aggressive, affecting about 11% of queries on Google and millions of searchers. Panda also had an impact on more than a few website owners who fell from the search results like hail from the sky.

Barry Schwartz at Search Engine Roundtable reports that this most recent Panda update is expected to affect 7.5% of English search queries and with 12.5 billion searches per month on Google, that could be a pretty big storm for the SEO world.

Ben Brausen

Online Marketing News – Fridays For Engagement, People Don’t Know Ads Are Ads, Tablets Everywhere

Ben Brausen on May 16th, 2014     Online Marketing, Online Marketing News

Google In-Store Behavior

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study] - Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Search Engine Watch

Facebook, Google+ Lead Twitter, Instagram For Reach Amongst Young Adults [STATS] - Facebook’s reach amongst young adults is still unmatched when compared to all other social networks, reports Statista, citing a recent study from Harvard University’s Institute Of Politics. AllTwitter

36% of People Still Don’t Realize That Google Adwords Are Ads - Last year, we published the results of user tests which found that 41% of users were unaware of the distinction between paid ads and organic listings.  Econsultancy

Lee Odden

What Makes a Business and Marketing Conference Great?

Lee Odden on May 14th, 2014     Marketing PR Conferences, Online Marketing

Marketing Conference

According to the Convention Industry Council (pdf), in 2012 there were over 1.8 million business meetings, events and conferences held in the US attended by 225 million participants generating over $280 billion in spending. The volume of participants has grown 10% since 2009.

Clearly, the business conference industry is booming. The number of marketing and communications conferences alone is overwhelming compared to when I started attending and speaking at conferences in 2005.

Attending and speaking at business, marketing and client user conferences is a big part of our marketing and while there are changes with so many new, niche events popping up, I don’t think our conference participation will change. The challenge is, with so many conferences to choose from, which events provide the best return on investment? What makes a great business conference?

Ben Brausen

Online Marketing News – Instagram is 120x Better Than Twitter, Foursquare Removes Check-ins, YouTube Gives You 3-Seconds

Ben Brausen on May 9th, 2014     Online Marketing, Online Marketing News

Vine New Look

Vine Website Relaunches With New Features, Search, Better Discovery - Vine, the short video mobile sharing app that was acquired by Twitter in 2012, has debuted a new look for their website, with new features and a greater emphasis on discovery. AllTwitter

1/2 Older Mobile Users Now Own Smartphones - Just over half (51%) of mobile phone owners over the age of 55 now have smartphones, up 10% from 1Q13, according to a recent report from Nielsen. MarketingProfs

AOL, Google, Facebook, Twitter Launch TrustInAds.org To Take On Ad Scams - In an effort to address the plague of deceptive advertising which pocks the online ad industry, several of the biggest players are pooling their resources. Today, AOL, Facebook, Google and Twitter announced the launch of TrustInAds.org to expose and educate consumers about malicious advertising. Marketing Land

Ben Brausen

Online Marketing News – Facebook Gets Anonymous, Schema Gives You A Boost, Bye Bye Google Search Terms

Ben Brausen on May 2nd, 2014     Online Marketing, Online Marketing News

Guided Search: a new way to find what you’re looking for - Pinterest is introducing a new search feature that it claims has a leg up on the Bings, Googles, and Yahoos of the world. Pinterest Blog

Say Goodbye to Paid Search Terms from Google - We’ve long worked to keep your searches on Google secure. We provided SSL encryption for signed-in searches in 2011 and have rolled that out to searches from the omnibox in the Chrome browser. Today, we are extending our efforts to keep search secure by removing the query from the referer on ad clicks originating from SSL searches on Google.com. Google Ad Developer Blog

Facebook Launches Anonymous Logins - On Wednesday at the F8 conference, Zuckerberg announced the change to the social media platform, which will make it more difficult for your company to access user data. Inc.

Eliza Steely

Social Media Marketing Lessons From the Movies: Ferris Bueller’s Day Off, Pretty Woman, Spaceballs & The Blues Brothers

Eliza Steely on Apr 30th, 2014     Online Marketing, Social Media

Social Media Lessons from Movies

Chances are you’ve seen at least one of these movies:  Ferris Bueller’s Day Off, Pretty Woman, Spaceballs or The Blues Brothers. Chances are even stronger that you’ve quoted one of them at least once or could describe a scene in one.

I grew up with a Blues Brothers poster on my wall, had memorized the songs from Ferris Bueller’s Day Off by the time I was five, have a weird habit of watching Pretty Woman almost monthly, and know every line of Spaceballs. Needless to say, I like classic (and funny) movies.

The cool thing about classic movies like these is that they can teach us lessons and inspire us to think about things in new ways.  I had a that kind of experience after attending a recent Minneapolis/St. Paul Social Media Breakfast where I was inspired by Tony Saucier, George Fiddler and Sarah Panus’s insights into social media marketing.

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