Online Marketing

Michael Bak

TopRank Marketing’s Online Advertising Predictions for 2016

Michael Bak on Dec 7th, 2015     AdWords, Online Marketing, Social Media Advertising

2016-Online-Advertising-Predictions

As 2015 draws to a close, it’s time to begin thinking about what is on the digital marketing horizon in the coming year. Marketers with budgets large and small are often unsure of which investments will reap the biggest benefits.

To help inform you of the options available, we’ll be publishing a series of prediction posts for different areas of digital marketing. Starting off the series is this post, stock full of paid advertising predictions for the coming year. Below you’ll find insight into some of the key topics and trends that are building steam at TopRank Marketing and will only continue to increase in 2016.

Social Advertising

Ben Brausen

Online Marketing News: Snapchat Gets LinkedOut, LinkedIn Gets Lifted, Facebook Progresses Page Plugin

Ben Brausen on Dec 4th, 2015     Online Marketing, Online Marketing News

Google’s On Page Ranking Factors: Are They Fact Or Myth?

Google’s On Page Ranking Factors: Are They Fact Or Myth? [Infographic] – If you’re a website owner, one of your primary goals will be to optimize your site to ensure it ranks high on Google in order to increase organic traffic. When it comes to optimising your website content and other on page factors, it’s important to not only understand what can positively affect your rankings, but also what can harm them. Social Media Today

Report: Fake User Accounts Cost Businesses Millions of Dollars a Year – A report released today from mobile identity solutions provider Telesign examines the impact of fake users on business, and notes the complex problem of finding solutions. SocialTimes

Ashley Zeckman

Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment

Ashley Zeckman on Dec 3rd, 2015     Conversion Optimization, Digital Marketing, Online Marketing

marketing-and-sales-growth

There is often a struggle between sales teams and marketing teams to prove who is most valuable. However, when marketing and sales combine their efforts, that is when they can be the most effective and powerful.

Recent research has found that nearly 60% of the sales cycle completed before prospects even speaking to a salesperson. That means, now more than ever, marketing has become an even more integral part of the sales process.

Below are some tips to help sales and marketing teams collaborate in a meaningful way that meets both business objectives and marketing KPIs.

#1 – Communicate Well & Often

One of the biggest causes of misalignment between departments is infrequent communication. Some simple ways to begin collaborating more frequently include:

Ben Brausen

Online Marketing News: Death Of A Directory, Are Social Ads As Effective?, Search Getting Smarter

Ben Brausen on Nov 27th, 2015     Online Marketing, Online Marketing News

Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads

Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic] – Google has created a new infographic which looks at in-store traffic patterns over the holiday season, using anonymized Location History records. The stats offer some great insight and highlight where offline metrics are headed – and how they can be used to better target and focus online marketing content. Google

Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives – With a quick swipe up, Snapchat users can now view a different angle on specific stories for a more robust story experience. Marketing Land

Study: Brands Finding Social Ads as Effective as Traditional Advertising – It appears the tide is changing. According to a recent study by IZEA, 52 percent of companies surveyed have a sponsored social budget and they find social ads to be in the top three most effective marketing investments they’ve made. SocialTimes

Ashley Zeckman

The TopRank Marketing Team Gives Thanks

Ashley Zeckman on Nov 26th, 2015     Online Marketing, TopRank Agency News

Thanksgiving-Word-Cloud

Before you dig into the turkey, mashed potatoes and my personal favorite, stuffing, the team at TopRank Marketing would like to take a moment to give thanks.

In the word cloud above, you get a glimpse into what many of our team members are thankful for. We would also like to thank you our readers for consuming and sharing the content that we work hard to create. Also, a huge thanks to our awesome clients for entrusting us with their digital marketing strategy.

In addition to asking our team members what they are thankful for personally, I also wanted to shine a light on who has inspired them or they are thankful for on our own team, below are some of their responses:

Ben Brausen

Online Marketing News: WordPress Powers The Web, Google Goes Live, Snapchat Through A New Lens

Ben Brausen on Nov 20th, 2015     Online Marketing, Online Marketing News

Advertising To Millennials

How Much are Marketers Spending on Millennials? A Lot! [INFOGRAPHIC] – According to the infographic, created by and based on data gathered from Turn, an advertising technology company, marketers are spending 500% more on millennials than every other group combined. As Swant puts it, “there are 75 million millennials in the U.S., and everyone knows advertisers are infatuated with the idea of winning over the biggest buying bloc.” Turn

Report: National Geographic Is the No. 1 Brand on Social Media – New data from Shareablee, shows which publishers fared best on social during Q3, and the impact of wider video adoption. SocialTimes

Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests – Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Marketing Land

Michael Bak

Remarketing 101: The No-Brainer Paid Search Tactic

Michael Bak on Nov 19th, 2015     Online Marketing, Online Marketing Strategy

what-is-remarketing

As competition becomes increasingly fierce, B2B and B2C companies are all fighting for customers to read their content, and purchase their products or services. With so many options available to today’s consumers, many brands are searching for a way to stay top of mind with potential customers.

Ready for a staggering piece of information? According to Business Insider, there is over $4 trillion of merchandise that will be abandon in online carts this year, 63% of which is potentially recoverable.

One method of recovering the attention of potential customers that have left is to deploy a remarketing program. But what is remarketing really? This post is designed for someone who’s either in the dark when it comes to remarketing (sometimes referred to as retargeting) or is in the early stages of starting a program.

Ben Brausen

Online Marketing News: Facebook Gives Notice, Tumblr Gets The Message, Instagram Partners Up

Ben Brausen on Nov 13th, 2015     Online Marketing, Online Marketing News

How Social Media Impacts Communication at Work

How Social Media Impacts Communication at Work [INFOGRAPHIC] – Workplace technology is important to internal collaboration. This infographic from blogging4jobs.com looks at why many companies see the need for internal social media. It also goes through some of the challenges to the adoption of internal social. Blogging4Jobs

Twitter’s Organic Search Traffic up 20% Since Being Reindexed in Google – Twitter’s organic search traffic on desktop is up 20% in the six months since Google started reindexing tweets in real-time. According to the SimilarWeb study, that equates to an extra 35 million monthly visits. Search Engine Journal

Introducing Notify, a Notifications App from Facebook – Notifications are becoming one of the primary ways people first learn about things wherever they are. Today we are introducing Notify, a new app from Facebook that delivers timely notifications about the things that matter to you, from the sources you love, all in one place. Facebook

Joel Carlson

6 of The Top B2C Brands That Are Rocking Instagram

Joel Carlson on Nov 12th, 2015     Online Marketing, Social Business, Social Media

Top-B2C-Bands-on-Instagram

What were you doing 5 years ago? In October of 2010, the mobile app Instagram launched onto the scene, and the mobile marketing world hasn’t been the same since. Sure Facebook has over 1 Billion users and Instagram has 400 Million active users, but its engagement is deafening, and unlike Pinterest, the ratio for men to women users is fairly balanced, with men at 51% and women at 49%, another win!

So who’s creating power ballads with their Instagram accounts in the B2C world? Let’s take a look at brands that are not only well known and easily recognized, but that are also able to successfully convey their strength and reputation in a photographic way.

#1 – Nike

Followers: 28.2 million

Nike Instagram

Ashley Zeckman

Why Ongoing Digital Marketing Training Creates More Engaged Employees

Ashley Zeckman on Nov 9th, 2015     Marketing PR Conferences, Online Marketing

Engage-Employees

When you hire a new employee, the first few months of their employment is typically a whirlwind of trainings on process, procedure and industry best practices. A strong onboarding strategy is key to team members successfully integrating into your business and gaining an understanding of what is expected of them. Unfortunately, once the initial training is complete, employees are often deprived of quality ONGOING training.

A workplace survey found that employees that feel valued by their employer are 60% more likely to report they are motivated to do their very best. One way to show your employees that you value them is by investing in their ongoing professional development. This can include everything from marketing training related to their expertise, to leadership training for company managers.

Ben Brausen

Online Marketing News: Farewell To Twitter Favorites, Facebook Makes The Grade, Rich Answers Get Richer

Ben Brausen on Nov 6th, 2015     Online Marketing, Online Marketing News

How Do You Compare To Serious Business Bloggers?

How Do You Compare to Serious Business Bloggers? [Infographic] – Are people spending more time blogging than before? Are people writing longer or shorter posts lately? Has publishing frequency changed for the typical blogger? We asked 1074 bloggers the same 11 questions. We learned that the business of blogging is changing. Some things are consistent, but a trend has emerged. Orbit Media Studios

B2C Content Marketing Report: 94% Of Marketers Use Facebook, But Only 66% Rate It Effective – Content Marketing Institute’s latest report lists Facebook, Twitter and YouTube as the most popular social platforms for distributing content. Marketing Land

Shopping Campaign Click And Ad Spend Growth Far Outpaced Text Ads Across Engines In Q3 [Study] – Merkle RKG’s Q3 Digital Marketing Report finds clicks share from Shopping campaigns on Bing Ads and Google AdWords on the rise. Search Engine Land

Ashley Zeckman

How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy

Ashley Zeckman on Nov 3rd, 2015     Content Marketing, Online Marketing

content-marketing-tools

To remain competitive, brands have become increasingly focused on creating a higher quantity of content, while still striving to maintain quality. Unfortunately, the quantity and quality struggle is real for so many B2B and B2C marketers alike.

Along with finding the right people and creating a sound content strategy, there is the matter of finding the right tools to integrate with your process and help you reach your goals. With the help of Alan Belniak (Content Marketing Manager and Social Media Lead at Alignable), we reviewed 12 of today’s top content marketing tools to save you the legwork.

Below you’ll find key benefits for each tool as well as the “wow factor” that is unique to their solution. As an added bonus, we also asked experts from each of these companies to share their best content marketing tip to provide you with some additional information to add to your content arsenal.