“The best should win, but creating the best is a challenge.” – Lee Odden
Yesterday at Content Marketing World, TopRank Marketing CEO Lee Odden delighted a packed room of marketers by providing inspiring and actionable advice on how to successfully approach participation marketing. Lee assured marketers that if they wanted to produce quality and scalable content, without having to scale marketing budgets, this was the place to be.
So, how can we get some relief from all of the hard work it takes to create a truly impactful participation marketing program?
Among the many things covered in his session were:
- A methodical approach for deconstructing and repurposing marketing to make it more useful.
- How to integrate influencers, social and SEO into your content plan.