Online Marketing

Ben Brausen

Online Marketing News: LinkedIn Links The UK, Google Patents Marketer Replacement, Facebook Enters The Stadium

Ben Brausen on Jan 22nd, 2016     Online Marketing, Online Marketing News

Top 16 SEO Tips

Top 16 Most Effective Search Engine Optimization Tips [Infographic] – SEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building strategies. The above infographic takes into account the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs. Social Media Today

Report: Retailers Missing Cross-Channel Personalization Opportunity – According to the 2016 Yesmail Channel Report, retailers are missing out on many opportunities for cross channel promotion and reactive marketing campaigns. SocialTimes

Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment – To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. Google

Joel Carlson

Social Media Images Part 1: Sizes, Best Practices and Tools

Joel Carlson on Jan 21st, 2016     Online Marketing, Social Media, Visual Marketing

images-social-media

When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. That can mean being disruptive, going against standard marketing practices, or doing something unique that draws the attention of your customers away from the “noise” of social media. One way to accomplish that goal is to harness the power and creativity of images.

Images can make a big impact on getting noticed in a customer’s social media feed. Research has found that 90% of the information that the brain processes is visual, and the brain processes images 60,000 times faster than anything that’s read. What that means to marketers using social media is when someone is looking at their feed and scrolling through all of the posts, they are processing the images faster than the text.

Ben Brausen

Online Marketing News: DuckDuckGrew, Diligent Display Surpassing Search, AdSense Optimized

Ben Brausen on Jan 15th, 2016     Online Marketing, Online Marketing News

46 Expert Tips For Creating Addictive Content

46 Expert Tips For Creating Addictive Content [INFOGRAPHIC & EBOOK] – This infographic provides tips from 46 content marketing and SEO experts, including Neil Patel, for how to create valuable, addictive content. Venngage

Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study] – Advertisers spent more on Facebook video ads, dynamic product ads and carousel ads during the holiday shopping quarter. Marketing Land

Consumers Becoming More Relaxed About Their Data: Report – Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom.  Econsultancy

Ben Brausen

Online Marketing News: Amazing Amazon Ad Growth, Pinterest Drops The Price, Verified Video Streaming For All

Ben Brausen on Jan 8th, 2016     Online Marketing, Online Marketing News

Twitter New Years Resolutions

Top New Years Resolutions Of 2015 – The numbers are in and the people have spoken. People have been tweeting their New Years resolutions and Twitter has measured them with the hashtag #NewYearsResolution See the results above. Twitter

Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015 – Amazon released a flurry of performance stats for 2015 on Tuesday, including updates on just how popular sponsored product advertisements have become on the e-commerce platform. The company says global adoption of Sponsored Products grew by 100 percent among Amazon sellers in 2015. Marketing Land

U.S. Ad Spending Falls 3.9% in Third Quarter – Ad spending in the U.S. fell 3.9% in the third quarter compared with last year, totaling $36.4 billion, according to Kantar Media’s latest figures released today. Ad Age

Caitlin Burgess

7 Ways to Optimize Your Web Content for Humans & Search Engines

Caitlin Burgess on Jan 5th, 2016     Content Marketing, Online Marketing, SEO, SEO Tips

optimize for humans

In case you haven’t heard, Search Engine Optimization (SEO) is not dead. In fact, SEO is an absolute must for successful content marketing, but gone are the days where the first two words dictate how you execute the third.

Ever since Google dropped its Penguin update in 2012, user experience has become the primary focus of good SEO. Yes. Today’s SEO is about finding the perfect balance between user-centric content and convincing search engine crawlers that your content is supreme.

Now, I’m pretty confident that everything I just said isn’t news to you. However, actually accomplishing that perfect balance may be something you’re still working on. And that’s where I aim to help.

Below are some best practices and tips for optimizing your on-page content for human users and search engines:

Ben Brausen

Online Marketing News: Greatest Googles, Best Branded, Year Of YouTube

Ben Brausen on Jan 1st, 2016     Online Marketing, Online Marketing News

Happy-New-Year-2016

[Note from Ashley: Greetings readers! On behalf of the team at TopRank Marketing I would like to wish you all a happy, healthy and safe start to 2016.]

18 Types of Backlinks Violating Google’s Guidelines [Infographic] – When doing SEO for your website, it’s vital to know what are the backlinks that are violating Google’s webmaster guidelines. Here’s a look at 18 types of backlinks that go against the Google guidelines. Monitor Backlinks

Google Shopping Policies Changing In February 2016 – Google posted a help document that discloses the upcoming changes to the Google Shopping Policy Center including changes to their shopping policies. Search Engine Roundtable

Ashley Zeckman

Reflecting on 2015 & Gearing Up For Digital Marketing Innovation in 2016

Ashley Zeckman on Dec 31st, 2015     Online Marketing, TopRank Agency News

2015-TopRank-Marketing-Reflections

This year brought many opportunities for innovation, creativity and growth for the team at TopRank Marketing.

On a personal note, I was beyond excited to re-join the team and dive head first into my new role as Director of Agency Marketing. In this role, part of my responsibilities include ensuring that our team provides creative, engaging, actionable and innovative content for our blog readers each week.

In 2015, our team published nearly 300 blog posts and amassed over 1.4 million unique pageviews for our blog content alone. Keeping the content engine running is an essential part of what we do at TopRank Marketing and I’m pleased to report the numbers above. Nearly a million of the pageviews above were generated from Organic Search which means that our strategy to optimize customers and search engines has led people to our content.

Caitlin Burgess

Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices

Caitlin Burgess on Dec 29th, 2015     Content Marketing, Online Marketing

content-marketing-earned-media

For any brand, reputation is everything—and reputations are often built (or torn down) with earned media. From a glowing news article about one of your products to that horrific Yelp review, every brand experiences the benefits and drawbacks of earned media.

And in today’s socially connected world, marketers are increasing their use of earned media as a contact marketing tactic as it continues to be a crucial factor in consumer decision making.

In fact, a study by Nielsen and InPowered shows that expert content—credible, third-party articles and reviews—is the most effective source of information in impacting consumers along all stages of the purchase process across product categories. The study also showed that earned media is 88 percent more effective than owned media content alone.

Ben Brausen

Online Marketing News: Bing’s Biggest, Google Goals Get Smarter, Twitter Signals State-Sponsored

Ben Brausen on Dec 25th, 2015     Online Marketing, Online Marketing News

Guide to 2016 Content Marketing Trends

A Complete Guide to 2016 Content Marketing Trends [Infographic] – Take a look at this infographic, which reveals their expectations for content marketing budgets, benchmarks and the key trends for 2016. Social Media Today

Bing Reveals The Top US and UK Searches of 2015 – Bing says we’re done collating stuff in 2015, and now’s the time to rank it all in order. What else are you going to do in December? Work? Yeah, that’s what I thought. Search Engine Watch

Why Sponsored Social Is One Of 2015’s Most Effective Marketing Tactics [Study] – Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity. ClickZ

Ashley Zeckman

How to Use LinkedIn Sponsored Updates to Jumpstart Content Promotion in 2016

Ashley Zeckman on Dec 22nd, 2015     LinkedIn, Online Marketing

linkedin

2015 was the year that content marketing exploded. Brands have become publishers and are all competing in the same arena to provide a quantity of quality content for their audience. In the coming year, content capabilities and demands will only increase.

It’s time that marketers think beyond creation, and take advantage of the tools available for content amplification, promotion and measurement. With over 4million business pages housed on their platform, there is no denying that LinkedIn is a powerhouse for amplifying and boosting great content.

Today, LinkedIn released their newest guide to LinkedIn Sponsored Posts. This guide was composed by scouring LinkedIn to find the best examples of business sponsored content. In order to  take the leap into investing in sponsoring content, you first have to make sure that you have something worth promoting. Below are a handful of examples of businesses using great content on LinkedIn to capture the attention of their audience.

Ben Brausen

Online Marketing News: Facebook Adds Instant Article Ads, LinkedIn Introduces Interesting Insights, YouTube Tacks On Trending Tab

Ben Brausen on Dec 18th, 2015     Online Marketing, Online Marketing News

What Santa Can Teach You About Email Marketing

What Santa Can Teach You About Email Marketing [Infographic] – What can we learn from watching Santa and the way he organizes his work? A lot, actually. Every stage in the process that ends with a present under your Christmas tree has a parallel in email marketing. Let’s look at what Santa does and how we can apply those lessons to email marketing. FreshMail

AdSense Mobile Text Ads Get Another Facelift – Among several design updates, the newer version does away with the need to swipe in order to see the display URL. Marketing Land

Facebook Improves Their Name Process – This week, we will begin to test new tools that address two key goals. First, we want to reduce the number of people who are asked to verify their name on Facebook when they are already using the name people know them by. Second, we want to make it easier for people to confirm their name if necessary. Facebook