Online Marketing

Ashley Zeckman

TopRank Marketing’s 2016 Social Media Marketing Predictions

Ashley Zeckman on Dec 16th, 2015     Online Marketing, Social Media

2016-Social-Media-Marketing-Predictions

This year was a rollercoaster for social media marketers.

Let’s take a look at what changed in 2015 alone:

  • Facebook Pages took a big hit on organic views. In order to increase reach to just your existing audience, it is now a pay to play model.
  • Meerkat, Periscope and Blab all launched this year, making real-time video streaming and interaction a reality.
  • Twitter announced late this year that share counts would no longer be available through 3rd party applications, forcing marketers to find other ways to determine how much love their Twitter content was really getting.
Michael Bak

3 Remarketing Campaign Tips to Help You Engage Your Online Audience

Michael Bak on Dec 15th, 2015     Digital Marketing, Online Marketing

Remarketing-Tips

As technology advances we are provided even more tools and opportunities to deliver better information to our customers, no matter where they are searching. In today’s world, a prospect that visits your website and doesn’t convert isn’t always a lost customer.

Online advertising offers an opportunity to re-engage and capture the attention of those prospects, even after they’ve left your website. Incorporating remarketing into your online advertising strategy can help keep your business top of mind, for those customers that you want to target the most.

If you’re using Google Display Network (GDN) and building your marketing audiences from scratch, the opportunities are endless. Google Display network serves more than a trillion impressions are to over 1 billion users every month.

Joshua Nite

Creating Chemistry: Our Top 5 Content Marketing Posts of 2015

Joshua Nite on Dec 14th, 2015     Content Marketing, Online Marketing

top-content-marketing-posts

Great content marketing is like chemistry: If you combine the right elements with careful timing and measurement, you can get a positive reaction. Get the formula wrong, and you could get no reaction at all. Or you could find yourself standing in a crater, smoke wafting up from your eyebrows.

According to the Content Marketing Institute and Marketo’s 2016 Benchmarks, Budgets and Trends, 76% of B2B and 77% of B2C marketers plan to produce more content next year than they did in 2015. But as the volume increases, effectiveness is still lagging. Buyers faced with an onslaught of information are opting out of all but the most exceptional content.

Ben Brausen

Online Marketing News: A Look Back, The End Of The Track, and Steaming App

Ben Brausen on Dec 11th, 2015     Online Marketing, Online Marketing News

Data Driven Holiday Marketing Strategies

A Guide to Data-Driven Holiday Marketing Strategies [INFOGRAPHIC] – How can your business gain a piece of the $650 billion pie? This infographic from Pixel Road Designs (the company of our Chief Social Media Strategist, Brent Csutoras) shows you how to supercharge your marketing and improve your sales this holiday. Pixel Road Designs

Facebook Is Using Surveys to Better Understand Viral Stories – As we work to improve News Feed, we make updates to the algorithm that help make sure you are seeing the most relevant stories at the top of your feed. We want to make sure that everyone who uses News Feed can understand what updates we’re making and the thinking behind them. That’s why we continue to publish News Feed FYI blog posts to explain major updates and how we’re working to get better at showing you the stories that matter most to you. Facebook

Ashley Zeckman

50 Influential Women in Digital Marketing

Ashley Zeckman on Dec 10th, 2015     Digital Marketing, Online Marketing

50-INFLUENTIAL-WOMEN-IN-DIGITAL-MARKETING

As marketers, it’s important to draw inspiration from many sources. This could include our internal team, clients, industry thought leaders and more. Today, I would like to shine a light on 50 influential women in digital marketing who are trailblazers and innovators.

There are many more women that are doing awesome things in digital marketing that didn’t make this list, but that doesn’t mean that they aren’t kicking butt in their own right.

This list was developed by a rigorous combination of previous nominee’s from past Women Who Rock Social Media lists, awesome marketers we follow and additional influencers discovered using Traackr’s tool.

This final list is in no particular order and features career tips from ten of our featured marketers.

Joshua Nite

Back to the Lab: Our Top 5 Social Media Marketing Posts of 2015

Joshua Nite on Dec 9th, 2015     Online Marketing, Social Media

Top-Social-Media-Marketing-Posts-of-2015

Marketing is a science as much as an art, and the TopRank Online Marketing blog is an ongoing experiment. We’re constantly going back to the lab to try new approaches, research new topics, and refine our writing skills. As 2015 draws to a close, we’re taking a look at our most popular posts to see which ones you thought were the most shareworthy.

Social media marketing was a big topic for marketers this year. Facebook changed its algorithm to limit organic reach to as little as two percent. Twitter removed share counts from its API, taking away a powerful tool for marketers to provide social proof to their audience.

Michael Bak

TopRank Marketing’s Online Advertising Predictions for 2016

Michael Bak on Dec 7th, 2015     AdWords, Online Marketing, Social Media Advertising

2016-Online-Advertising-Predictions

As 2015 draws to a close, it’s time to begin thinking about what is on the digital marketing horizon in the coming year. Marketers with budgets large and small are often unsure of which investments will reap the biggest benefits.

To help inform you of the options available, we’ll be publishing a series of prediction posts for different areas of digital marketing. Starting off the series is this post, stock full of paid advertising predictions for the coming year. Below you’ll find insight into some of the key topics and trends that are building steam at TopRank Marketing and will only continue to increase in 2016.

Social Advertising

Ben Brausen

Online Marketing News: Snapchat Gets LinkedOut, LinkedIn Gets Lifted, Facebook Progresses Page Plugin

Ben Brausen on Dec 4th, 2015     Online Marketing, Online Marketing News

Google’s On Page Ranking Factors: Are They Fact Or Myth?

Google’s On Page Ranking Factors: Are They Fact Or Myth? [Infographic] – If you’re a website owner, one of your primary goals will be to optimize your site to ensure it ranks high on Google in order to increase organic traffic. When it comes to optimising your website content and other on page factors, it’s important to not only understand what can positively affect your rankings, but also what can harm them. Social Media Today

Report: Fake User Accounts Cost Businesses Millions of Dollars a Year – A report released today from mobile identity solutions provider Telesign examines the impact of fake users on business, and notes the complex problem of finding solutions. SocialTimes

Ashley Zeckman

Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment

Ashley Zeckman on Dec 3rd, 2015     Conversion Optimization, Digital Marketing, Online Marketing

marketing-and-sales-growth

There is often a struggle between sales teams and marketing teams to prove who is most valuable. However, when marketing and sales combine their efforts, that is when they can be the most effective and powerful.

Recent research has found that nearly 60% of the sales cycle completed before prospects even speaking to a salesperson. That means, now more than ever, marketing has become an even more integral part of the sales process.

Below are some tips to help sales and marketing teams collaborate in a meaningful way that meets both business objectives and marketing KPIs.

#1 – Communicate Well & Often

One of the biggest causes of misalignment between departments is infrequent communication. Some simple ways to begin collaborating more frequently include:

Ben Brausen

Online Marketing News: Death Of A Directory, Are Social Ads As Effective?, Search Getting Smarter

Ben Brausen on Nov 27th, 2015     Online Marketing, Online Marketing News

Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads

Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic] – Google has created a new infographic which looks at in-store traffic patterns over the holiday season, using anonymized Location History records. The stats offer some great insight and highlight where offline metrics are headed – and how they can be used to better target and focus online marketing content. Google

Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives – With a quick swipe up, Snapchat users can now view a different angle on specific stories for a more robust story experience. Marketing Land

Study: Brands Finding Social Ads as Effective as Traditional Advertising – It appears the tide is changing. According to a recent study by IZEA, 52 percent of companies surveyed have a sponsored social budget and they find social ads to be in the top three most effective marketing investments they’ve made. SocialTimes

Ashley Zeckman

The TopRank Marketing Team Gives Thanks

Ashley Zeckman on Nov 26th, 2015     Online Marketing, TopRank Agency News

Thanksgiving-Word-Cloud

Before you dig into the turkey, mashed potatoes and my personal favorite, stuffing, the team at TopRank Marketing would like to take a moment to give thanks.

In the word cloud above, you get a glimpse into what many of our team members are thankful for. We would also like to thank you our readers for consuming and sharing the content that we work hard to create. Also, a huge thanks to our awesome clients for entrusting us with their digital marketing strategy.

In addition to asking our team members what they are thankful for personally, I also wanted to shine a light on who has inspired them or they are thankful for on our own team, below are some of their responses:

Ben Brausen

Online Marketing News: WordPress Powers The Web, Google Goes Live, Snapchat Through A New Lens

Ben Brausen on Nov 20th, 2015     Online Marketing, Online Marketing News

Advertising To Millennials

How Much are Marketers Spending on Millennials? A Lot! [INFOGRAPHIC] – According to the infographic, created by and based on data gathered from Turn, an advertising technology company, marketers are spending 500% more on millennials than every other group combined. As Swant puts it, “there are 75 million millennials in the U.S., and everyone knows advertisers are infatuated with the idea of winning over the biggest buying bloc.” Turn

Report: National Geographic Is the No. 1 Brand on Social Media – New data from Shareablee, shows which publishers fared best on social during Q3, and the impact of wider video adoption. SocialTimes

Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests – Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Marketing Land