Ben Brausen

Online Marketing News: No Millennial Trust, LinkedIn Gets Lynda, 5 Years Of YouTube Ads

Ben Brausen on Apr 10th, 2015     Online Marketing, Online Marketing News

Visually Appealing Content

Content With Relevant Images gets 94% More Views [Infographic] – Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently published an infographic (below) outlining a few stats suggesting just how important “the visual” is on social media. Quicksprout

Facebook Launches Messenger For Web Browsers – Facebook offers web users separate messaging option, but has no plans to remove chat from main desktop experience. Marketing Land

84 Percent of Millennials Don’t Trust Traditional Advertising – Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands must put people at the heart of their marketing strategy to create authentic social content. ClickZ

Lee Odden

A Dangerous Threat to Your Small Business: Mediocrity.

Lee Odden on Apr 9th, 2015     Online Marketing, Small Business

Einstein

I think it’s safe to say that no one starts a new venture or a business simply to be average. There’s a drive, a passion and a vision of possibilities. There’s also confidence that great things can be achieved.

People who start new companies often risk a great deal with substantial investments in time and money to make their ideas a reality. Having some skin in the game also drives many entrepreneurs to succeed because it’s all they have.

Seasoned employees who join a small business also take some risks. But at the same time, they can have a substantial impact on the company through the investment of their experience and skills.

But what if you don’t have that kind of risk or investment at stake? What motivation is there to rise above the minimum?

Ben Brausen

Online Marketing News: Twitter Gets Curating, Happy Birthday Pinterest!, Facebook Gets Riffing

Ben Brausen on Apr 3rd, 2015     Online Marketing, Online Marketing News

Evolution Of Keyword Tools

The Evolution of Keyword Research Tools [Infographic] – Keywords, phrases and topics are at the heart of search engine marketing. In a sense, words are the backbone of the Internet because without them, websites wouldn’t likely exist. Every website is built on “keywords” and topics. Check out this infographic to see how things have changed over time. Search Engine Journal

Link Encoding Goes Mobile With Deep Links From Bitly – As the market for apps gets more saturated, tracking impressions across platforms becomes harder. Companies like Facebook and Google have been competing to bring the best solution for tracking deeplinks. This week, Bitly announced its own linking encoding answer to the deeplink challenge. SocialTimes

Emily Bacheller

Social Media Marketing Case Studies: Learning Moments and Key Takeaways From #SMBMSP76

Emily Bacheller on Apr 2nd, 2015     Online Marketing, Social Media

TopRank at #smbmsp76

Here at TopRank Online Marketing, we believe in the power of collaborative learning. Our team members’ backgrounds in diverse aspects of marketing; including PR, communications and SEO; allow us to work together to manage all aspects of digital marketing for our clients, including social media marketing.

However, the social media marketing industry is unique, in that the majority of social media expertise is learned from experience: either ours or that of our peers. That’s why we love attending industry events to get the scoop on creative new social media marketing best practices.

One such event is Social Media Breakfast, which is hosted in downtown Minneapolis’ 514 Studios. Last week, eight TopRank employees attended a Social Media Breakfast session on social media case studies that explored some inventive social media campaigns that local marketers are running for their B2B and B2C customers.

Debbie Friez

12 Tools to Help You Optimize Your Social Media Marketing Results

Friez and Cleary at #SMMW15

Strategy gives you direction, but tools help you get there quicker, says Ian Cleary, founder, RazorSocial at Social Media Marketing World. Once you have a strategy, then you need tools to help you save time and provide value.

Twenty-six percent of marketers spend 6-10 hours a week on social media. Let’s explore twelve possible problems and the tools that can help solve those problems and make you more productive.

12 problems and the tools to solve them

1. People not seeing your content? Consider using PostPlanner, which was just a Facebook planner up until it recently added Twitter. You can –

  • Schedule content
  • Decide what type of content to share
  • Discover new content
  • Allows you to create a queue of content
Debbie Friez

Facebook Marketing: Hidden Tactics and Tricks from Leading Brands

L-R Michael Frenech, Cameron Partridge, Matt Gentile and Joel Price

Michael Frenech, Cameron Partridge, Joel Price and Matt Gentile

How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World panel touted engagement as a key to a great community.

Facebook Marketing Planning

One key to great content goes back to planning. Joel Price, manager of new media, San Diego Chargers, says they review the week’s Facebook performance each Monday and plan posts for the weekend (and the week ahead) each Friday. In addition to engagement, the team is looking to drive traffic to their online assets.

Ben Brausen

Online Marketing News: Facebook Flashbacks, Twitter Rides The Carousel, Google Finds Half The Web Is Broken

Ben Brausen on Mar 27th, 2015     Online Marketing, Online Marketing News

Do's And Don'ts Social SMEs

The Do’s and Don’ts of Social Media for SMEs [INFOGRAPHIC] – For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social media channels for your business. Social Media Today

Google Adds Mobile Ranking Banner To Webmaster Blogs – If you go to any of the Google Webmaster Blogs in most languages, including the English version, the German version and many more, you will find a new addition at the top right side bar of the blog. This banner at the top reminds webmasters of the upcoming mobile-friendly algorithm touching down on April 21st. Search Engine Roundtable

Debbie Friez

Twitter Marketing – How Brands Rise to the Top of the Stream: Microsoft, BMC Software, Renaissance Hotels

Debbie Friez on Mar 26th, 2015     Online Marketing, Social Media, Social Media Marketing World
L-R: Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung

Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung

What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world.

Every Brand has Different Goal
Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the corporate Twitter account, which is used to break company news, along with some engagement with customers and influencers. They look to Facebook more as an engagement tool.

Renaissance Hotels, a division of Marriott International, looks to Twitter to distinguish themselves in a crowded brand market. Nicole Taylor, senior manager, digital marketing, says she is challenged to work with the local hotels to help them understand why Twitter is relevant.

Debbie Friez

Social Media Marketing World 2015 – What We’re Looking Forward to Most

SMMW15

by Debbie Friez & Brooke Furry of TopRank Online Marketing

One of the best ways to succeed in social media marketing is to not be afraid to test and fail. The landscape is ever changing, and as marketers, we need to adapt quickly and learn from others. Social Media Marketing World (#SMMW15) this week in San Diego is just the type of conference that can provide marketers this opportunity.

If you’re not able to attend, don’t worry. Brooke Furry and I will be attending #SMMW15 in order to learn, network and create content (live blog) many of the most important presentations. We’re committed to providing you with social media marketing insights and highlights to inspire you to succeed.

Ben Brausen

Online Marketing News: YouTube Does A 360, Facebook Sets New Standards, Mobile Search Spend Soars

Ben Brausen on Mar 20th, 2015     Online Marketing, Online Marketing News

Engagement By Content Type

STUDY: Different Engagement for Different Types of Content on Facebook – Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has the answer. NewsWhip

Facebook’s Mobile Numbers Soar After Dark Social Cleanup – Bitly data shows Facebook had a 30% increase in mobile referral traffic in the Q4 of 2014. “Facebook is crushing it,” Bitly CEO says. Marketing Land

Facebook Updates Community  Standards – Facebook has updated its Community Standards document, outlining the type of content that is not permitted on the social network. A little while back, the site revealed a simplified version of its privacy policy, and now the Community Standards document has received the same treatment. Facebook has set out the types of pictures that are permissible, along with specifying guidelines for other content. Facebook

Lee Odden

New Report: Content Marketing Performance – A Framework to Measure Real Business Impact

Lee Odden on Mar 17th, 2015     Content Marketing, Online Marketing

Content Marketing Performance: A Framework to Measure Real Business Impact

It’s safe to say that in 2015, the vast majority of businesses are creating content for marketing (B2C 77%, B2B 86%) 2015 CMI/MarketingProfs.

But to what end?

Content can create impact for a business in many ways, including boosting reputation, increasing revenue, improving operational efficiencies or growing the value of the brand.

Unfortunately, most companies are chasing ROI instead of planning for measuring the full spectrum of value content can deliver for a business.

This is the challenge content strategists and digital marketers are facing in conference and boardrooms all over the world. Business executives are no longer satisfied with metrics around volume and are demanding insight into impact of content marketing investments.

Ben Brausen

Online Marketing News: Facebook Gets Topical, Instagram Gets On The Carousel, AdWords Gets Dynamic

Ben Brausen on Mar 13th, 2015     Online Marketing, Online Marketing News

More Reviews More ROI

Social Media Reviews Drive E-commerce Conversion [Infographic] – E-commerce is a booming market, and its growth is closely tied to social media engagement. This engagement from users is often in the form of posting to their networks about positive or negative experiences, or by posting reviews to ecommerce sites. An infographic from Bazaarvoice highlights how reviews can impact sales and return on social media investment. SocialTimes

Google Webmaster Tools Now Shows When Images, CSS, or JavaScript Are Being Blocked – When Google crawls your site, ideally you want it to be able to see your site as a regular users would. If linked image, CSS, or JavaScript files are being blocked from crawling then Google is not able to properly render your site. Search Engine Journal