Building An Online Community That Begs For More – If you like to hobnob with rock stars like we do, then you’ll be happy to read through this Slideshare that was presented at the Social Media Rockstars event a few weeks ago in TopRank’s home state of Minnesota. Discover core engagement principles and how they can be translated across multiple platforms. Acknowledging and nurturing your online community members provide ample opportunities for authentic conversations. That’s the first step toward extending your online reach and creating ‘real life’ customer conversations. By Mykl Roventine
Online Marketing News: Google Dumps Keywords & Adds Hummingbird, Social Commerce Boom, Fake Reviews Spanked, Apple’s Big BiteNicolette Beard on Sep 27th, 2013 Online Marketing, Online Marketing News
We started this week off with a bang – at least in the search world, with Google now redirecting all traffic to https, i.e. encrypted search.
What that means is, if you were wondering what keyword phrases people use on Google organic search to find your website, you’re out of luck. While keywords are an important answer to the relevance of your website to buyers, now those answers are simply listed as (not provided).
Google has been masking keyword data for logged in users for about 2 years, so dealing with omitted keyword data is nothing new to agencies like yours truly at TopRank Online Marketing.
When Joe Pulizzi first contacted me to talk about his first book, Get Content, Get Customers, the conversation and ensuing connection over the following years proved to be a positive and productive influence on my approach to digital marketing.
Even if this blog wasn’t named the #1 content marketing blog three times by Junta42, our involvement with events like Content Marketing World as a speaker, media sponsor and creator of the Speaker EBooks (Content Marketing Secrets and Content Marketing Rocks!) would still have manifested in one way or another. Joe has been an incredible influence on many and has made a significant impact on the quality of marketing found within many major brands.
While sports teams, news outlets, car companies, universities, non-profits and the entertainment industry dominate the top 200 business pages on Google+, a growing number of B2B technology companies have embraced Google+ as well.
As with any top consumer brand, consistent engagement is crucial to success. B2B technology brands are developing relationships with prospects just like on any other social platform. In the world of optimizing customer experience across the B2B sales cycle, Google+ for businesses offers B2B marketers an opportunity to connect with buyers in a meaningful way and provide relevant information.
Thought leaders and subject matter experts increasingly serve as trusted sources to help business buyers determine the best solution to solve a business need. Knowledge and expertise combined with social media have trumped the peer influencers of the traditional buyer, giving rise to the “B2B Social Buyer”. [Source: ITSMA pdf]
The convergence of digital marketing and public relations has been in motion for many years, but in 2013 and onward, there’s more momentum than ever. Changes in technology and consumer behaviors in how information is discovered, consumed and acted upon has turned brands into publishers and publishers into marketers as they seek new ways to connect with audiences and monetize.
Don’t blink during this monumental shift or you’ll be left behind. That’s why it’s important to find trusted sources to guide your point of view to stay ahead in the digital marketing game.
Online Marketing News: Viral Anger, Google Tosses Cookies, Bing Facelift, Offline YouTubing, Pinterest Adds AdsNicolette Beard on Sep 20th, 2013 Online Marketing, Online Marketing News
17 Pinterest Metrics Every Brand Should Track – If you’ve ever needed a cheat sheet on the top metrics to track, Branderati and Shareroot created this colorful and helpful Infographic. For more detail, visit SocialMedia Today who created a text version of the content.
Google Buys Bump to Share Anything Between Your Phone and Laptop – The app allows you to select anything on your phone — photos, files — and transfer it to your computer simply by “bumping” the space bar of your laptop. And, vice versa, you can select just about anything on your computer, bump your space bar, and get it on your phone. VentureBeat
Email marketing is one of the most effective marketing tools for many businesses. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
Email Marketing is also a way to reinforce relationships through special offers or bonus content and to keep your product or service top-of-mind.
Email client service providers have worked diligently over the years to minimize spam and spam complaints by establishing best practices that Internet Service Providers (ISPs) can trust because they are inundated with so much unsolicited email. Depending on your inbox provider and/or your email solution provider, your newsletter may not even make it into your customer’s inbox.
The Day 2 afternoon keynote address at Content Marketing World in Cleveland was given by Jonathan Lister, the Vice President of Sales Marketing Solutions for North America at LinkedIn, speaking on why their company is going “all-in” with content marketing.
Did you know? Consumers are 60% through the decision making process before ever reaching out to a business.
“LinkedIn is a members-first organization –making members happy and satisfied is more important than anything we do.”
If you create content and no one can find it, then what is the point?
On TopRank’s Online Marketing Blog we know that SEO is a crucial step in the amplification of content. As Lee likes to say, “Content isn’t really great until someone finds, consumes and acts on it.” Yet, I know from working with clients ranging from enterprise to small business, SEO is not always part of the content development process.
Whether it’s a lack of SEO know-how or a fear of old fashioned ideas like keyword stuffing, Brian Clark, CEO of Copyblogger Media aimed to break down those walls and show online marketers how to dominate search results with content.
17 new web page are published every second.
2 million blog posts are published everyday.
As marketers and content producers, we are indeed, contributing to the information overload of the consumer. Digital marketers spend a huge amount of time churning out and branding content. However, we don’t spend nearly enough time thinking of creating a content brand.
Yes, there is a difference between branded content, and a content brand. Branded content is created for a company. It typically takes a corporate-centric view of the world and hopes consumers embrace the brand.
Online Marketing News: #CMWorld Rocked!, Yahoo Yodeling, Foursquare Exploding, Livefyre Storifying, Twitter IPONicolette Beard on Sep 13th, 2013 Online Marketing, Online Marketing News
Yahoo’s New Logo Still ‘Whimsical,’ Still Purple – Hot or not, Yahoo execs have finally decided on a new logo after a 30-day testing period. “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products,” Chief Marketing Officer Kathy Savitt said. You can see all the logo contenders that Yahoo tried out in its month long search. Ragan’s PR Daily
In Other Online Marketing News…
Content Marketing World 2013 was a Smash Hit! – With a rock and roll theme, CMWorld brought in content marketing rock stars from all over the world including major brands, thought leaders and up and coming practitioners. TopRank made a big splash with the Content Marketers Who Rock eBook and Lee Odden’s presentation to over 400 attendees on the Future of Content on the Search and Social Web. In fact, Lee was one of the most mentioned people on Twitter during the entire conference according to analysis from Cision. See you again next year! Coverage: CME, PR Newswire, Cision, Eloqua, King Content, Salesforce
Did you know? In one second on the internet there are 12,964 Instagram photos uploaded, 50,000 Tumblr posts, 400,000 Tweets. Among all this user-content that’s created every second, you have a LOT of competition for your buyer’s attention.
Sarah Skerik, Vice President of Content Marketing at PR Newswire, shared lots of tips in her breakout session presentation at Content Marketing World around creating press releases or creative content and how you can get them promoted so your target audience will see it.
“If you publish it, will they
convert even see the dang thing?”
Build Discovery into Content Strategy:
- The most emailed & most shared stories get the most action – make a point to mine content that gets high engagement elsewhere.