Testing different variations is one of the quickest ways to learn, and Digital Advertising is no exception. When you begin talking about A/B testing, many of us get nervous and all sorts of possible catastrophes begin swimming around in our heads.
But the truth is, advertising is a quickly evolving tactic, and in order to gain momentum, testing has become a necessity. Whether your advertising is social, display, native or search, the key to better results and return on investment is testing.
To help you navigate the sometimes-confusing world of digital advertising testing, we’ve provided some helpful resources below.
What is A/B Testing?
An A/B Test is simply a test between two variants, a control and a variation, or as Google likes to call it, an experiment. Examples might include creating two different: