Tiffani Allen

Online Marketing News: Google Has Changed, B2C Content Marketing and Video Ad Metrics

Tiffani Allen on Oct 21st, 2016     Online Marketing, Online Marketing News


How Google Search Has Changed in 2016 [Infographic]
As we all know, Google is no stranger to change. Keeping track of those changes and their connotations is an actual full time job. For example, MarketingProfs reports “Google’s search engine is displaying fewer organic results on it first page this year than it was last year, and it’s increasingly presenting different experiences for desktop and smartphone users.” MarketingProfs

[New Research] B2C Marketers Need to Give Content Marketing Time
Following their successful release of their B2B content marketing benchmarks report, Content Marketing Institute has shifted their research focus to B2C. What did they find? 60% of B2C marketers consider their organization’s approach to content marketing to be much more or somewhat more successful than it was just a year ago. Content Marketing Institute

Tiffani Allen

Online Marketing News: Infographics in SEO Strategy, Google Pixel & The Value of UX

Tiffani Allen on Oct 14th, 2016     Online Marketing, Online Marketing News


Why Infographics Should Be Part of Your SEO Strategy [Infographic]
It isn’t just readers who appreciate the value of a good infographic — search engines do, too. Infographics drive more engagement and social shares, signaling bots that content is relevant to the searcher and is a good answer for what they’re looking for. But how do you create a great infographic? Read on for 6 simple steps to make your own. HubSpot

Google Pixel marketing push is worth $3.2M in ads and much more
Google released Google Pixel, their new smartphone offering, to the market and has made quite a splash. Google has reportedly spent $3.2 million in their initial advertising push for TV ads, and experts in the field believe that’s just the metaphorical tip of the iceberg in terms of spending. Their Pixel product is rumored to be poised to connect with the iPhone, which begs the question, how will this affect marketing and design for mobile devices? TECHMalak

Tiffani Allen

Online Marketing News: Organic CTR Hacks, Annoying Social Habits and Expanded PPC Ads

Tiffani Allen on Oct 7th, 2016     Online Marketing, Online Marketing News


Infographic: 11 Amazing Hacks that will Boost Your Organic Click-Through Rates
Organic search is one of the most important traffic channels for digital marketers. Optimizing your organic click through rate can only help increase the amount of organic traffic you see, and actions taken by those who arrive on site. But how exactly can one increase their organic CTR? This infographic has 11 tips to get you started. Search Engine Land

New Study Looks at What Makes People Unfollow Brands on Social
Your social followers are more likely to convert than those consumers who don’t follow your brand, so it stands to reason that a good marketer wants to keep them around. So, what annoying habits cause users to unfollow? Being too promotional, posting too frequently or too infrequently and sharing irrelevant content. Social Media Today

Tiffani Allen

Online Marketing News: Bird’s Eye View, FTC Skepticism and Facebook for Business

Tiffani Allen on Sep 30th, 2016     Online Marketing, Online Marketing News


Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing
Based off of Twitter’s annual Online Video Playbook, this infographic shows what’s cleverly referred to as ‘The Bird’s Eye View of Video’ on Twitter. For example, 93% of the video views on Twitter are on mobile. Users who watch video want breaking news, information, and viral content the most, followed by entertainment and celebrity content. AdWeek

The FTC Is Skeptical When Celebrities Are Paid to Like Your Product
The FTC is investigating a few big name brands for bending the rules that govern paid celebrity endorsements. Of course, rules regarding endorsements from celebrities aren’t news to marketers, but the onset of digital marketing did prompt new rules and regulations. The one thing that hasn’t changed? Disclosure. Entrepreneur

Tiffani Allen

Online Marketing News: Emotional Connections, Twitter Goes Long & Better Ad Coalition

Tiffani Allen on Sep 23rd, 2016     Online Marketing, Online Marketing News

How Emotional Connection Increases Customer Satisfaction [Infographic]
Did you know that customers with a higher degree of emotional connection have a higher lifetime value than those that aren’t? And 50% of a person’s perception of an experience is based on emotions? This infographic and supporting statistics help to illustrate the need for marketing messages that truly resonate with your market. ClickZ

Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit
It’s official as of Monday, September 19th — Twitter is no longer counting images, gifs, or videos in their 140 character count. This is a big break for social marketers. What’s next for the platform? Eliminating @handles from the character count as well. This change is slowly rolling out to all users but isn’t official platform wide. AdWeek

Tiffani Allen

Online Marketing News: Social Changing SEO, Science of Content, Facebook Live on Desktop

Tiffani Allen on Sep 16th, 2016     Online Marketing, Online Marketing News


How Mobile, Voice & Social Are Changing SEO [Infographic]
With SEO being a growing area of investment and interest for digital marketers, we tend to keep a very close eye on any changes that may affect organic search visibility. So how are mobile, voice and social changing SEO? HubSpot’s latest infographic, based on their State of Inbound Marketing report, has the details. HubSpot

The Science of Content: TFM Research Report On Content Across 10 Industries
Technology for Marketing just released a new study of content that resonates across 10 different industries. The report found, among other things, that understanding your specific industry and audience is the key to successful content. This means knowing what type of content they like best, the best time to post, and even what headline words will get their attention. Buzzsumo

Tiffani Allen

Online Marketing News: Divine Email Delivery, Mobile Machine Learning & CMO Social Spend

Tiffani Allen on Sep 9th, 2016     Online Marketing, Online Marketing News


Email Deliverability: Unveiling the Divine Path to Subscribers Inbox
Email marketing is one of the most effective digital marketing tactics, and one of the longest standing. But, nothing can be effective if it doesn’t reach your audience. This infographic shows the considerations marketers need to make when sending their emails to ensure the best deliverability and common email marketing myths. Social Media Today

Google Injects Machine Learning Into Analytics App
AdAge reports: “Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics in a matter of minutes.” This will allow marketers to view valuable insights on the go, whether it’s from an android or iOS device. Over time, the app can actually learn your data habits and pull reports automatically. AdvertisingAge

Tiffani Allen

Online Marketing News: Millennials on Social, Digital Lead Generation & Email Secret Sauce

Tiffani Allen on Sep 2nd, 2016     Online Marketing, Online Marketing News


Survey: 41% of Millennials Use Facebook Every Day (Infographic)
A recent study showed that millennials spent the majority of their ‘online time’ on smartphones. The same study showed that Facebook was the most popular social network among millennials and non-millennials, followed by YouTube, Instagram and Snapchat. SocialTimes

The Most Effective Digital Lead Generation Channels (Report)
A new report found that 45% of business people surveyed thought that content marketing and email marketing were the most effective online tactics used for lead generation. Following behind at a close second was social media marketing (39%) and SEO/landing page optimization (38%). MarketingProfs

Tiffani Allen

Online Marketing News: Email Workflow, Google Cracks Down, Influencer Marketing Fails

Tiffani Allen on Aug 26th, 2016     Online Marketing, Online Marketing News


How to Optimize Your Email Production Workflow [Infographic]
This infographic takes a look at the email marketing production processes of over 900 marketers to help isolate helpful tips and tools to help optimize email marketing workflows. Helpful hints include the optimum production cycle, tips for strategy and goal setting, content creation, design and development. MarketingProfs

Google warns it will crack down on “intrusive interstitials” in January
Google has made another bold move on behalf of user experience — cracking down on intrusive interstitials. The platform says that these ads are problematic on smaller screens, like mobile devices. Sites affected are those that show a pop-up, either immediately or after the user has been browsing content for a while, after the user has arrived from search results and those that show interstitials that users have to dismiss to access content, among others. Search Engine Land

Tiffani Allen

Online Marketing News: CEO Social Success, Influencers Love Instagram & Pinterest Video

Tiffani Allen on Aug 19th, 2016     Online Marketing, Online Marketing News


3 Things Every CEO Should Do to Succeed on Social Media [Infographic]
This new infographic from MDG Advertising illustrates three simple rules for CEOs on social media: Start with LinkedIn, pick a few networks outside of LinkedIn and stick with them, and avoid being boring. Why should CEOs be on social media in the first place? It gives the organization a human face, and it’s a great way to positively impact a company’s reputation. MDG Blog

Influencers: Instagram Is the Most Engaging Platform (Report)
A new report shows that 60% of influencers consider Instagram to be the most effective platform for engaging with their audiences, while only 18% said Facebook was the most engaging. The same study showed that 34% of influencers didn’t think that brands had a realistic understanding of the costs of influencer marketing. SocialTimes

Tiffani Allen

Online Marketing News: Email Marketing CRO, Facebook Cripples Blockers & Twitter Video

Tiffani Allen on Aug 12th, 2016     Online Marketing, Online Marketing News


5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]
HubSpot reports: “Why is email is the most powerful channel for lead nurturing? Because it’s a one-on-one interaction, and it can be highly personalized based on where a lead is in the buyer’s journey. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far.” HubSpot

Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads
Facebook is making it easier for users to determine which ads they are served by allowing them to choose the ads they see based on brand and interest, and giving them the ability to opt out of ads from selected companies. For example, Facebook can tell a user if they’re on a brand’s email marketing list, and they’ll be able to opt out of seeing those ads in the future. AdAge

Tiffani Allen

Online Marketing News: Critical Personalization, Social Strategy Research & Marketers on Reddit

Tiffani Allen on Jul 29th, 2016     Online Marketing, Online Marketing News


Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic]
Did you know that 87% of companies that have implemented web personalization have seen an increased return in key metrics? There is certainly a strong case to create a personal experience for visitors to your website or blog. This handy infographic explains why one size doesn’t always fit all. MarketingProfs

What 51 Million Pieces of Content Say About Your Social Media Marketing Strategy [NEW RESEARCH]
TrackMaven analyses “the social media content from over 40,000 companies across 130 major industries on four major social networks —Facebook, Twitter, Instagram, and LinkedIn — to provide businesses with relevant benchmarks for social media audience size, posting frequency, and engagement at an industry-specific level” in this new report. TrackMaven