Tiffani Allen

Online Marketing News: Emotional Connections, Twitter Goes Long & Better Ad Coalition

Tiffani Allen on Sep 23rd, 2016     Online Marketing, Online Marketing News

emotional-connection-infographic
How Emotional Connection Increases Customer Satisfaction [Infographic]
Did you know that customers with a higher degree of emotional connection have a higher lifetime value than those that aren’t? And 50% of a person’s perception of an experience is based on emotions? This infographic and supporting statistics help to illustrate the need for marketing messages that truly resonate with your market. ClickZ

Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit
It’s official as of Monday, September 19th — Twitter is no longer counting images, gifs, or videos in their 140 character count. This is a big break for social marketers. What’s next for the platform? Eliminating @handles from the character count as well. This change is slowly rolling out to all users but isn’t official platform wide. AdWeek

Tiffani Allen

Online Marketing News: Social Changing SEO, Science of Content, Facebook Live on Desktop

Tiffani Allen on Sep 16th, 2016     Online Marketing, Online Marketing News

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How Mobile, Voice & Social Are Changing SEO [Infographic]
With SEO being a growing area of investment and interest for digital marketers, we tend to keep a very close eye on any changes that may affect organic search visibility. So how are mobile, voice and social changing SEO? HubSpot’s latest infographic, based on their State of Inbound Marketing report, has the details. HubSpot

The Science of Content: TFM Research Report On Content Across 10 Industries
Technology for Marketing just released a new study of content that resonates across 10 different industries. The report found, among other things, that understanding your specific industry and audience is the key to successful content. This means knowing what type of content they like best, the best time to post, and even what headline words will get their attention. Buzzsumo

Tiffani Allen

Online Marketing News: Divine Email Delivery, Mobile Machine Learning & CMO Social Spend

Tiffani Allen on Sep 9th, 2016     Online Marketing, Online Marketing News

email-marketing-infographic

Email Deliverability: Unveiling the Divine Path to Subscribers Inbox
Email marketing is one of the most effective digital marketing tactics, and one of the longest standing. But, nothing can be effective if it doesn’t reach your audience. This infographic shows the considerations marketers need to make when sending their emails to ensure the best deliverability and common email marketing myths. Social Media Today

Google Injects Machine Learning Into Analytics App
AdAge reports: “Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics in a matter of minutes.” This will allow marketers to view valuable insights on the go, whether it’s from an android or iOS device. Over time, the app can actually learn your data habits and pull reports automatically. AdvertisingAge

Tiffani Allen

Online Marketing News: Millennials on Social, Digital Lead Generation & Email Secret Sauce

Tiffani Allen on Sep 2nd, 2016     Online Marketing, Online Marketing News

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Survey: 41% of Millennials Use Facebook Every Day (Infographic)
A recent study showed that millennials spent the majority of their ‘online time’ on smartphones. The same study showed that Facebook was the most popular social network among millennials and non-millennials, followed by YouTube, Instagram and Snapchat. SocialTimes

The Most Effective Digital Lead Generation Channels (Report)
A new report found that 45% of business people surveyed thought that content marketing and email marketing were the most effective online tactics used for lead generation. Following behind at a close second was social media marketing (39%) and SEO/landing page optimization (38%). MarketingProfs

Tiffani Allen

Online Marketing News: Email Workflow, Google Cracks Down, Influencer Marketing Fails

Tiffani Allen on Aug 26th, 2016     Online Marketing, Online Marketing News

optimize-your-email-production-workflow-infographic

How to Optimize Your Email Production Workflow [Infographic]
This infographic takes a look at the email marketing production processes of over 900 marketers to help isolate helpful tips and tools to help optimize email marketing workflows. Helpful hints include the optimum production cycle, tips for strategy and goal setting, content creation, design and development. MarketingProfs

Google warns it will crack down on “intrusive interstitials” in January
Google has made another bold move on behalf of user experience — cracking down on intrusive interstitials. The platform says that these ads are problematic on smaller screens, like mobile devices. Sites affected are those that show a pop-up, either immediately or after the user has been browsing content for a while, after the user has arrived from search results and those that show interstitials that users have to dismiss to access content, among others. Search Engine Land

Tiffani Allen

Online Marketing News: CEO Social Success, Influencers Love Instagram & Pinterest Video

Tiffani Allen on Aug 19th, 2016     Online Marketing, Online Marketing News

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3 Things Every CEO Should Do to Succeed on Social Media [Infographic]
This new infographic from MDG Advertising illustrates three simple rules for CEOs on social media: Start with LinkedIn, pick a few networks outside of LinkedIn and stick with them, and avoid being boring. Why should CEOs be on social media in the first place? It gives the organization a human face, and it’s a great way to positively impact a company’s reputation. MDG Blog

Influencers: Instagram Is the Most Engaging Platform (Report)
A new report shows that 60% of influencers consider Instagram to be the most effective platform for engaging with their audiences, while only 18% said Facebook was the most engaging. The same study showed that 34% of influencers didn’t think that brands had a realistic understanding of the costs of influencer marketing. SocialTimes

Tiffani Allen

Online Marketing News: Email Marketing CRO, Facebook Cripples Blockers & Twitter Video

Tiffani Allen on Aug 12th, 2016     Online Marketing, Online Marketing News

email-drip-campaigns-infographic

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]
HubSpot reports: “Why is email is the most powerful channel for lead nurturing? Because it’s a one-on-one interaction, and it can be highly personalized based on where a lead is in the buyer’s journey. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far.” HubSpot

Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads
Facebook is making it easier for users to determine which ads they are served by allowing them to choose the ads they see based on brand and interest, and giving them the ability to opt out of ads from selected companies. For example, Facebook can tell a user if they’re on a brand’s email marketing list, and they’ll be able to opt out of seeing those ads in the future. AdAge

Tiffani Allen

Online Marketing News: Critical Personalization, Social Strategy Research & Marketers on Reddit

Tiffani Allen on Jul 29th, 2016     Online Marketing, Online Marketing News

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Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic]
Did you know that 87% of companies that have implemented web personalization have seen an increased return in key metrics? There is certainly a strong case to create a personal experience for visitors to your website or blog. This handy infographic explains why one size doesn’t always fit all. MarketingProfs

What 51 Million Pieces of Content Say About Your Social Media Marketing Strategy [NEW RESEARCH]
TrackMaven analyses “the social media content from over 40,000 companies across 130 major industries on four major social networks —Facebook, Twitter, Instagram, and LinkedIn — to provide businesses with relevant benchmarks for social media audience size, posting frequency, and engagement at an industry-specific level” in this new report. TrackMaven

Tiffani Allen

Online Marketing News: Millennial Psychology, Influencer Misconceptions & SEO Issues

Tiffani Allen on Jul 22nd, 2016     Online Marketing, Online Marketing News

Millennial_Marketing_Psychology

The Psychology of Successfully Marketing to Millennials [Infographic]
Marketing to Millennials can be a unique challenge. The University of Southern California found that “the younger demographic values authenticity and their peers’ opinions. Consider that 84 percent of millennials say that user generated content influences what they buy. Plus, 82 percent are comfortable enough with brands to interact directly with them.” PR Daily

Dispelling Common Influencer Marketing Misconceptions (Report)
Influencer marketing is a broad topic with many facets and interpretations. As with any complicated concept, there will be misconceptions. When it comes to influencer marketing, TapInfluence found the most common misconceptions are it’s too manual, it can’t be measured, and it’s for big brands only. SocialTimes

Tiffani Allen

Online Marketing News: Brands Killing Passwords, Pokémon Go and Twitter Tells All

Tiffani Allen on Jul 15th, 2016     Online Marketing, Online Marketing News

online marketing news businesses dropping passwords

72% of Businesses Plan to Kill Passwords By 2025 (Infographic)
According to a survey by Telesign, 70% of business security experts surveyed believe that passwords are not a sufficient security measure. That same survey found that 90% of businesses surveyed had been victims of fraud. In light of this, many companies are changing their ways in terms of security. SocialTimes reports that “by 2025, 72 percent of companies will stop using passwords, and 36 percent will stop using them in as little as four years. The two main avenues of change are two-factor authentication and behavioral biometrics.” SocialTimes

Tiffani Allen

Online Marketing News: Beer, Blogs, Snapchat Memories and B2B Content Struggle

Tiffani Allen on Jul 8th, 2016     Online Marketing, Online Marketing News

if-your-blog-were-a-beer

If Your Blog Were a Beer, What Kind Would It Be?
At first glance, beer and blogs don’t seem to have a whole lot in common. But, like the diverse beverage, blogs have many different flavors and origins of their own. We even consume blogs and beers at roughly the same rate. This infographic, complete with a silly and delicious metaphor, breaks down the hierarchy of blog types and beer types leading to one solid conclusion, be original and substantial in your blog. Visual.ly

Tiffani Allen

Online Marketing News: Best Times for Social, Pinterest Shopping Bag, Twitter’s New Dashboard

Tiffani Allen on Jul 1st, 2016     Online Marketing, Online Marketing News

online marketing news

The Complete Social Media Guide: How and When to Post on Social Media [Infographic]
One of the biggest tenants of social marketing is to meet your audience in the right place at the right time. But that right time varies by channel, network, and a variety of other factors. What’s a marketer to do? This helpful infographic spells out the when and what of social media posting. StartABlog123.com

Pinterest Launches Shopping Bag, Buyable Pins for Desktop
Pinterest has long been a destination for shoppers who are looking for ideas for anything from clothes to groceries. Recently, the social media platform took a big step in the way of making the journey from pin to purchase easier for users. According to Pinterest’s Tim Weingarten: “With your new shopping bag, you can throw in any buyable pin that catches your eye, whether you’re shopping on your Android or the web (iOS to come!). When you’re ready to check out, everything you’ve added to your bag will be right there waiting for you.” SocialTimes