Online Marketing News

Ben Brausen

Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebook, Google Penalizes Pop-Ups

Ben Brausen on Sep 4th, 2015     Online Marketing, Online Marketing News

Emojis By State

United States Of Emoji – The Most Popular Emoji in Each State [Infographic] – Which emoji does each state use more than others? SwiftKey put together an interactive infographic that allows you to see which emojis are used more or less in each state and compare your state to any other. SwiftKey

Instagram Direct Messaging Features Get Significant Update – Facebook’s focus on messaging has trickled down to Instagram, which announced several enhancements to the Instagram Direct messaging features it introduced in December 2013. SocialTimes

Top 100 B-to-B Advertisers Spent $4.8 Billion on B-to-B Ads – The 100 largest business-to-business advertisers spent an estimated $4.8 billion on U.S. b-to-b ads last year, up 0.9% from 2013, according to Ad Age Datacenter’s analysis of measured-media spending from Kantar Media. Ad Age

Ben Brausen

Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

Ben Brausen on Aug 28th, 2015     Online Marketing, Online Marketing News

How & Where Are Brands Placing Their Content Budgets

The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] – In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of investments are being made? With numbers in the billions, the findings may (or may not) surprise you. Social Media Today

Twitter Introduces New Audience Platform – Twitter continues to push out updates in its ongoing efforts to improve the functionality of its offerings. Twitter

Native Videos Beat Out Every Other Video Format on Twitter – Of all branded videos on Twitter, only 31% are posted natively – but those account for 67% of total video engagement. Socialbakers

Ben Brausen

Online Marketing News: Less Are LOLing, Move Over Non-Mobile-Friendly, LinkedIn Gets Lookedup

Ben Brausen on Aug 21st, 2015     Online Marketing, Online Marketing News

How To Engage Instagram With The Right Content

Engage Your Instagram Following with the Right Content [Infographic] – If you focus on one social channel in 2015 it better be Instagram. With over 300 million active users and 3x more engagement than Twitter, it offers the richest opportunity for exposure and conversation around your brand. Learn how you can engage your Instagram audience from this great infographic. Social Media Explorer

Instagram Tops Snapchat, Vine in Satisfaction, Buzz (Report) – Consumer satisfaction and buzz is trending as follows, according to YouGov BrandIndex: Instagram up, Snapchat steady, Vine down. SocialTimes

Only 21% of Marketers Include SEO in Their Budgets [Study] – Nearly 80 percent of marketing decision-makers fail to include SEO in their budgets, according to new research from global tech public relations agency Hotwire. Search Engine Watch

Ben Brausen

Online Marketing News: Google Goes ABC.XYZ, Twitter Without Limits, Search Factor Findings

Ben Brausen on Aug 14th, 2015     Online Marketing, Online Marketing News

Effectively Use Visual Storytelling

How to Effectively Use Visual Storytelling for Your Brand (Infographic) – According to a new infographic from Widen, you only have 8 seconds to capture the reader’s attention with great creative before they scroll away. Check out the infographic to learn more ways to integrate visual storytelling into your brand’s marketing. Widen

The Moz 2015 Search Engine Ranking Factors Study – Moz announces the results of their biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors. Moz

Google Moves Under Umbrella Company Alphabet – Google is listening to Wall Street, while also trying to keep its innovation going. The Silicon Valley behemoth is reorganizing under a new name — Alphabet — and separating its moneymaking businesses from the moonshot ones. Google

Ben Brausen

Online Marketing News: Victoria’s Secret Is Social, Live From Facebook, Twitter Bulks Up

Ben Brausen on Aug 7th, 2015     Online Marketing, Online Marketing News

SEO Mistakes To Avoid

SEO Tactics You Must Stop Right Away [INFOGRAPHIC] – It’s hard out there for content. The top 3 search results on Google get 61% of clicks. And 75% of Google users don’t ever look at second page of search results. So what are some of the most common mistakes that people make when they are trying to get good SEO? This infographic is a great primer. Social Media Today

Connect with Public Figures Through Live On Facebook – We’re excited to introduce a new way for you to connect and interact with your favorite public figures on Facebook — through live video. Facebook

YouTube to Provide More Up-To-Date View Counts, No More 301+ Views – YouTube announced on Twitter today that its about to provide more timely video view counts, which means the infamous “301+ views” will become a thing of the past. Search Engine Journal

Ben Brausen

Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going

Ben Brausen on Jul 31st, 2015     Online Marketing, Online Marketing News

Why Are B2B Content Strategies Important

Why Are B2B Content Strategies Important – The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic. Chief Marketing Officer (CMO) Council

Survey: 42 Percent of Business Leaders Say Consumers Shame Them on Social – Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate. SocialTimes

Ben Brausen

Online Marketing News: Twitter Gets Safer, Google Panda Gets Fresher, Facebook Video Gets Edited

Ben Brausen on Jul 24th, 2015     Online Marketing, Online Marketing News

Next Generation Commerce

How Digital Media is Shaping a New Generation of Commerce (Infographic) – Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Acquity Group

STUDY: Brands on Facebook Post More to Combat Declining Reach – Brands on Facebook posted more frequently during the first quarter of 2015 in an attempt to combat declining organic reach, while Periscope is starting to pull away from Meerkat in the live video-streaming sector, according to the latest research from Adobe Digital Index. SocialTimes

Ben Brausen

Online Marketing News: AdWords Adds ‘Buy’, Dashing New Twitter Dashboard, WordPress Wows

Ben Brausen on Jul 17th, 2015     Online Marketing, Online Marketing News

Noob Guide To Online Marketing

The Noob Guide To Online Marketing [Infographic] – Unbounce decided to put together a noob guide to online marketing which teaches you how to market your product, service or website over a period of 6 months. It’s based on an article by Oli Gardner over at, and it should shed some light on how to go about things. Check it out. Unbounce

Tumblr Adds New Data Partner as Marketers Race to Interpret Social Images – Crimson Hexagon has become the the latest social company to tap Tumblr’s firehose of real-time data, reinforcing the growing importance marketers are placing on understanding images, memes and GIFs of the sort that reign there. Ad Age

Ben Brausen

Online Marketing News: Twitter Gets Googled, Meerkat Makes A Cameo, Facebook Floats

Ben Brausen on Jul 10th, 2015     Online Marketing, Online Marketing News

The Science Behind Buyer Personas

How to Create Buyer Personas [Infographic] – Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research. Check out this infographic to find out. MarketingProfs

Twitter Officially Launches Ads Companion For Mobile Campaign Management – New tool, unveiled as a test last week, gives advertisers the ability to monitor and adjust campaigns from Twitter iOS and Android apps. Twitter

Facebook Gives Users More Control Over Their News Feeds – On Thursday, Facebook announced a set of features that will give each person more control over what he or she wants to see. In essence, you get to reprogram the algorithm. Facebook

Ben Brausen

Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut

Ben Brausen on Jul 3rd, 2015     Online Marketing, Online Marketing News

Social Media Acronyms

The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check out this infographic and see how many you know. Sprout Social

Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards – Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other social updates in the traditional search results. Search Engine Land

Facebook Pages See Organic Likes Rise 0.2% in May (Report) – A total of 43.36 percent of Facebook pages advertised on the social network in May, according to the latest research from social analytics and reporting firm Locowise. SocialTimes

Ben Brausen

Online Marketing News: Introduction From Instagram, DuckDuckGo Goes Past 10 Million, Pinterest Pins Partners

Ben Brausen on Jun 26th, 2015     Online Marketing, Online Marketing News

Social For Customer Acquisition

How to Utilize Social Media for Customer Acquisition – One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. This infographic from Salesforce Canada gives some insight into the process of acquiring customers via social media. Salesforce Canada

Facebook Makes Ads Manager, Power Editor Easier to Use – Facebook Thursday announced significant updates to its Ads Manager and Power Editor tools to create and manage ads on the social network. SocialTimes

Ben Brausen

Online Marketing News: Facebook Taking Time, More Moments, Google Unattributed

Ben Brausen on Jun 19th, 2015     Online Marketing, Online Marketing News

Improve Facebook Organic Reach

How to Improve Your Facebook’s Organic Reach [Infographic] – Since Facebook made the transition to pay-to-play, reports have shown consistent declines in organic reach for brands. A new infographic from Kissmetrics examines the problems brands are having on Facebook, and offers some possible solutions. Quick Sprout

Facebook Taking Into Account Time Spent on Stories – The goal of News Feed is to show you the content that matters to you. The actions people take on Facebook—liking, commenting or sharing a post—are historically some of the main factors we’ve considered to determine what to show at the top of your News Feed. But these factors don’t always tell us the whole story of what is most meaningful to you. Facebook