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Nicolette Beard

Online Marketing News: Top Vine Brands, Google DeepMind, Pinterest Gives GIFs, Google Dumps Smartphones

Nicolette Beard on Jan 31st, 2014     Online Marketing, Online Marketing News

How do colors affect purchases

How Do Colors Affect Purchases? –  For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy, a great deal is decided by visual cues like color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.  KISSmetrics

Pinterest Gives the Gift of GIFs, Recipe Search – Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested) and functionality for GIF images. ClickZ

Nicolette Beard

Online Marketing News: New LinkedIn Marketers Guide, Instagram is HOT, Twitter Social Shopping, Bitcoin Basketball

Nicolette Beard on Jan 24th, 2014     Online Marketing, Online Marketing News

LinkedIn Marketing Soluitions eBook

The Sophisticated Marketer’s Guide to LinkedIn – Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives. This guide is as comprehensive as it gets. Download it here. You can also register for a webinar to be held February 19, 2014. [TopRank client]

Nicolette Beard

Online Marketing News: Facebook Trending, Got Jelly?, Twitter Targeting, Mobile Explodes (Again)

Nicolette Beard on Jan 17th, 2014     Online Marketing, Online Marketing News

Definitive Guide to Lead GenerationDefinitive Guide to Lead Generation – Lead generation is essential for today’s marketers as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. Lead generation helps build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue and you can learn all about it in this new 160 page eBook from Marketo

Facebook Will Now Tell You What’s Most Popular on Facebook – Facebook will now surface trending topics alongside the News Feed, using a new product the company simply calls “trending”. Trending will show a personalized list of popular topics for each user, combining their interests with content getting the most attention across the entire platform. Facebook will determine which topics are trending with an algorithm intended to recognize “a sharp increase in popularity,” not necessarily a large volume of posts or articles about a particular subject, according to a spokesperson. Mashable

Nicolette Beard

Online Marketing News: Google+ Gmail Free for All, State of Marketing 2014, See CES, In App Ads Explode, #NMX Wrap Up

Nicolette Beard on Jan 10th, 2014     Online Marketing, Online Marketing News

State of Digital Marketing 2014

What can a survey of over 2,500 global marketers tell you about the future of digital marketing? Turns out a lot.

Here are summary stats from the ExactTarget Marketing Cloud report just released yesterday:

Top three digital marketing priorities for 2014 are:
· Driving increased conversion rates (47%)
· Increasing and improving brand awareness (46%)
· Collecting, measuring, and using behavior (29%)

Top three metrics used to track success:
· Conversion Rates (67%)
· Engagement Rates (opens, clicks) (64%)
· Return on Investment (61%)

Insights on Digital Marketing spend:
· 98% of marketers plan to increase or maintain their spend for 2014
· Four key areas where marketers plan to increase spending in 2014:
· Data & analytics (61% plan to increase)
· Marketing automation (60% plan to increase)
· Email marketing (58% plan to increase)
· Social media marketing (57% plan to increase

Nicolette Beard

Online Marketing News: Ultimate Guide to Instagram Marketing, Social Media Resolutions & Predictions

Nicolette Beard on Jan 3rd, 2014     Online Marketing, Online Marketing News

Ultimate Guide To Instagram Marketing – If you believe the buzz, Instagram is the leader in photo sharing social networks. Lee certainly thinks so! Instagram offers marketers a great chance to connect with their target audience and tell their story in a visual way. If you want to get up to speed with Instagram quickly, here is an excellent guide promising the ultimate in the insights you need to get started and stand out. Ross Simmonds

6 Predictions for Social Media in 2014 – It’s time to start thinking about what the next big thing is going to be across the social media world. Here are new areas and trends that will be the focus of social media in 2014. Business2Community

Nicolette Beard

Online Marketing News: Twitter Engagement Explodes, Yahoo Falls Behind Facebook, Mobile Drives Paid Search Clicks

Nicolette Beard on Dec 27th, 2013     Online Marketing, Online Marketing News

Increasing Twitter Engagement

How To Increase Twitter Engagement By 324% – This infographic from Quicksprout has an absolute wealth of statistics and tips on how to generate a better ROI on Twitter – implement some of these suggestions into your strategy and watch those engagement rates climb. MediaBistro

62% Of Marketers Say Local Search Is Getting Harder – Read the opinions of hundreds of search agencies, consultants and business owners who logged in during a recent InsideLocal webinar. Search Engine Land

14 Stats to Inform Your 2014 Social Marketing Strategy – While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer behaviors and brand social media results can help reveal the big picture of social as we head into 2014. Social Media Today

Nicolette Beard

Online Marketing News: Holiday Stats, Content Marketing Predictions, Hummingbird Impacts Local, Facebook’s New News Feed

Nicolette Beard on Dec 20th, 2013     Online Marketing, Online Marketing News

47 Stats to Supercharge Your Holiday Marketing – Gain some insight into a number of intriguing statistics about holiday marketing. It may be too late for you to shift marketing dollars now, but it always pays to plan early for next year. Hubspot

50 Content Marketing Predictions for 2014 – Part of the fun of getting to the end of 2013 is predicting the trends for 2014. Find out what Joe Pulizzi and 50 other content marketing thought leaders see ahead. Content Marketing Institute

Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide – YouTube takes home $1.96 billion in net global digital ad revenues and a 20.5% share of US video ad market. eMarketer

Nicolette Beard

Online Marketing News: Groupon Catapults, Best Ads of 2013, Google+ Ads, Digital Geek Gifts

Nicolette Beard on Dec 13th, 2013     Online Marketing, Online Marketing News

Nevermind Amazon’s Drones, Groupon Has Catapults – Groupon is reaching back to the days of King Arthur for its latest innovation: catapults. If you see one in 2014, don’t assume that you’re about to get hit with a flaming bale of hay or a cauldron of oil. It may just be that package you ordered. Can you say ‘newsjacking?’ Mashable

Heyday App is a Journal of Your Life That Writes Itself – This iPhone app automatically creates really nice montages of batches of photos that were taken at the same time in an attempt to record the user’s life. AllThingsD

Nicolette Beard

Online Marketing News: Content Marketing Hacks, Terrible Headline Habits, Twitter’s New Update, Mobile Marketing Trends

Nicolette Beard on Dec 6th, 2013     Online Marketing, Online Marketing News

Content Marketing Hacks That Will Help You Stand – Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out. Ross Simmonds

15 Excellent Responsive Email Templates for Small Businesses – The consumer shift towards mobile devices means that businesses should have a strategy in place to optimize their email marketing for smaller screens. Check out these great examples. eConsultancy

Nicolette Beard

Online Marketing News: Mastering StumbleUpon, Is Your Content Ethical?, Twitter’s New Design, Must See Mobile

Nicolette Beard on Nov 29th, 2013     Online Marketing, Online Marketing News

StumbleUpon Marketing: How to Drive More Traffic to Your Content – In this podcast, Michael Stelzner interviews Nick Robinson, co-author of StumbleUpon for Dummies. Nick shares how StumbleUpon works and why it’s different than other platforms, how to discover shareable content and the type of content that works. Social Media Examiner

How to Use LinkedIn to Promote Your Professional Services – Build a routine, deepen your network, and share. These practices have worked for decades in helping professionals earn new clients and matters. Now this same process can be done online, on LinkedIn. It would be a shame to waste the opportunity. MarketingProfs

Ethical Content Curation: A 10-Step Checklist – Curation iContent Curation Checklists nothing new, but many content curators are still unsure about what constitutes ethical content curation. Use this 10-step checklist as a guide. Content Marketing Institute

Nicolette Beard

Online Marketing News: 15 Eye Popping Social Shopping Stats, Thanksgiving Social Media Facts, Killing Content Marketing Myths

Nicolette Beard on Nov 22nd, 2013     Online Marketing, Online Marketing News

Tips From Women Who Have Broken the Glass Ceiling – Barri Rafferty, Senior Partner and CEO, Ketchum North America, kicks off the ‘Real Women Fostering Women’s Leadership’ now in its fifth year. Hear the most dynamic women in the digital marketing world discuss overcoming obstacles. Women rock at TopRank! CommPro

Just 71% of Companies Test Their Websites – Companies whose conversion rates have improved carry out 50% more tests on their websites than companies whose conversion didn’t improve. However, 7% are testing nothing at all. eConsultancy

Digital Marketing Tactics for 2014 – This article examines a few trends that must be taken into consideration for any digital marketing endeavor in 2014, including visual content, Google+ and SlideShare and 3D printing. Social Media Today

Nicolette Beard

Online Marketing News: Creating Knockout Infographics, Must Have Google+ Tools, Facebook Star Ratings, Real Time Social Monitoring

Nicolette Beard on Nov 15th, 2013     Online Marketing, Online Marketing News

Infographic

7 Super Tips for Creating Powerful Infographics – What better way to demonstrate the power of the infographic than with an infographic! Follow these steps to consider when planning, creating and sharing infographics that get shared and drive traffic on the visual web. Create knockout infographics that can give your marketing a visual flair. Entrepreneur

How Facebook is Building a Global Marketing Ecosystem Around its Products – Facebook’s Preferred Marketing Developer (PMD) network has been around in its current form since April 2012. The aim of the group is to help connect brands and advertisers with developers who can make their marketing campaigns more engaging and comprehensive. Read the interview with Mike Randall, new global head of PMD, to learn what changes we can expect from this program next year. TheNextWeb

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