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Nicolette Beard

Online Marketing News: Ultimate Guide to Instagram Marketing, Social Media Resolutions & Predictions

Nicolette Beard on Jan 3rd, 2014     Online Marketing, Online Marketing News

Ultimate Guide To Instagram Marketing – If you believe the buzz, Instagram is the leader in photo sharing social networks. Lee certainly thinks so! Instagram offers marketers a great chance to connect with their target audience and tell their story in a visual way. If you want to get up to speed with Instagram quickly, here is an excellent guide promising the ultimate in the insights you need to get started and stand out. Ross Simmonds

6 Predictions for Social Media in 2014 – It’s time to start thinking about what the next big thing is going to be across the social media world. Here are new areas and trends that will be the focus of social media in 2014. Business2Community

Nicolette Beard

Online Marketing News: Twitter Engagement Explodes, Yahoo Falls Behind Facebook, Mobile Drives Paid Search Clicks

Nicolette Beard on Dec 27th, 2013     Online Marketing, Online Marketing News

Increasing Twitter Engagement

How To Increase Twitter Engagement By 324% – This infographic from Quicksprout has an absolute wealth of statistics and tips on how to generate a better ROI on Twitter – implement some of these suggestions into your strategy and watch those engagement rates climb. MediaBistro

62% Of Marketers Say Local Search Is Getting Harder – Read the opinions of hundreds of search agencies, consultants and business owners who logged in during a recent InsideLocal webinar. Search Engine Land

14 Stats to Inform Your 2014 Social Marketing Strategy – While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer behaviors and brand social media results can help reveal the big picture of social as we head into 2014. Social Media Today

Nicolette Beard

Online Marketing News: Holiday Stats, Content Marketing Predictions, Hummingbird Impacts Local, Facebook’s New News Feed

Nicolette Beard on Dec 20th, 2013     Online Marketing, Online Marketing News

47 Stats to Supercharge Your Holiday Marketing – Gain some insight into a number of intriguing statistics about holiday marketing. It may be too late for you to shift marketing dollars now, but it always pays to plan early for next year. Hubspot

50 Content Marketing Predictions for 2014 – Part of the fun of getting to the end of 2013 is predicting the trends for 2014. Find out what Joe Pulizzi and 50 other content marketing thought leaders see ahead. Content Marketing Institute

Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide – YouTube takes home $1.96 billion in net global digital ad revenues and a 20.5% share of US video ad market. eMarketer

Nicolette Beard

Online Marketing News: Groupon Catapults, Best Ads of 2013, Google+ Ads, Digital Geek Gifts

Nicolette Beard on Dec 13th, 2013     Online Marketing, Online Marketing News

Nevermind Amazon’s Drones, Groupon Has Catapults – Groupon is reaching back to the days of King Arthur for its latest innovation: catapults. If you see one in 2014, don’t assume that you’re about to get hit with a flaming bale of hay or a cauldron of oil. It may just be that package you ordered. Can you say ‘newsjacking?’ Mashable

Heyday App is a Journal of Your Life That Writes Itself – This iPhone app automatically creates really nice montages of batches of photos that were taken at the same time in an attempt to record the user’s life. AllThingsD

Nicolette Beard

Online Marketing News: Content Marketing Hacks, Terrible Headline Habits, Twitter’s New Update, Mobile Marketing Trends

Nicolette Beard on Dec 6th, 2013     Online Marketing, Online Marketing News

Content Marketing Hacks That Will Help You Stand – Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out. Ross Simmonds

15 Excellent Responsive Email Templates for Small Businesses – The consumer shift towards mobile devices means that businesses should have a strategy in place to optimize their email marketing for smaller screens. Check out these great examples. eConsultancy

Nicolette Beard

Online Marketing News: Mastering StumbleUpon, Is Your Content Ethical?, Twitter’s New Design, Must See Mobile

Nicolette Beard on Nov 29th, 2013     Online Marketing, Online Marketing News

StumbleUpon Marketing: How to Drive More Traffic to Your Content – In this podcast, Michael Stelzner interviews Nick Robinson, co-author of StumbleUpon for Dummies. Nick shares how StumbleUpon works and why it’s different than other platforms, how to discover shareable content and the type of content that works. Social Media Examiner

How to Use LinkedIn to Promote Your Professional Services – Build a routine, deepen your network, and share. These practices have worked for decades in helping professionals earn new clients and matters. Now this same process can be done online, on LinkedIn. It would be a shame to waste the opportunity. MarketingProfs

Ethical Content Curation: A 10-Step Checklist – Curation iContent Curation Checklists nothing new, but many content curators are still unsure about what constitutes ethical content curation. Use this 10-step checklist as a guide. Content Marketing Institute

Nicolette Beard

Online Marketing News: 15 Eye Popping Social Shopping Stats, Thanksgiving Social Media Facts, Killing Content Marketing Myths

Nicolette Beard on Nov 22nd, 2013     Online Marketing, Online Marketing News

Tips From Women Who Have Broken the Glass Ceiling – Barri Rafferty, Senior Partner and CEO, Ketchum North America, kicks off the ‘Real Women Fostering Women’s Leadership’ now in its fifth year. Hear the most dynamic women in the digital marketing world discuss overcoming obstacles. Women rock at TopRank! CommPro

Just 71% of Companies Test Their Websites – Companies whose conversion rates have improved carry out 50% more tests on their websites than companies whose conversion didn’t improve. However, 7% are testing nothing at all. eConsultancy

Digital Marketing Tactics for 2014 – This article examines a few trends that must be taken into consideration for any digital marketing endeavor in 2014, including visual content, Google+ and SlideShare and 3D printing. Social Media Today

Nicolette Beard

Online Marketing News: Creating Knockout Infographics, Must Have Google+ Tools, Facebook Star Ratings, Real Time Social Monitoring

Nicolette Beard on Nov 15th, 2013     Online Marketing, Online Marketing News

Infographic

7 Super Tips for Creating Powerful Infographics – What better way to demonstrate the power of the infographic than with an infographic! Follow these steps to consider when planning, creating and sharing infographics that get shared and drive traffic on the visual web. Create knockout infographics that can give your marketing a visual flair. Entrepreneur

How Facebook is Building a Global Marketing Ecosystem Around its Products – Facebook’s Preferred Marketing Developer (PMD) network has been around in its current form since April 2012. The aim of the group is to help connect brands and advertisers with developers who can make their marketing campaigns more engaging and comprehensive. Read the interview with Mike Randall, new global head of PMD, to learn what changes we can expect from this program next year. TheNextWeb

Nicolette Beard

Online Marketing News: 21 New Content Marketing Rules, 10 Free Monitoring Tools, 150 Million Instagram Users, 5 Ways Facebook Pages Get Festive

Nicolette Beard on Nov 8th, 2013     Online Marketing, Online Marketing News

Infographic

Findability: 21 New Rules of Content Marketing – While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments lost; but companies who continued to push for relevant, frequent and recent content that provide value to their audience continue to see the rewards. Are you ready for a new world of search engine optimization, social media, and content marketing? Marketing Tech Blog

59% of Businesses Say Conversion Rate Optimization is Crucial to Their Digital Strategy – This highlights the growing focus on CRO in an increasingly competitive online marketplace, fuelled in part by more advanced targeting and personalisation technologies. Read the new report based on a survey of almost 1,000 client-side and agency digital marketers. eConsultancy

Nicolette Beard

Online Marketing News: Psychology Behind Viral Content, Artsy iPhone App, YouTube Charging, Instagram Ads, Foursquare Analytics

Nicolette Beard on Nov 1st, 2013     Online Marketing, Online Marketing News

What Makes Content Go Viral?

What Makes Content Go Viral? The book, Contagious: Why Things Catch On, by Malcolm Gladwell has some pretty fantastic research on how content goes viral. See what compels people to click and share content. Content consumption is relatively static compared to content generation, so there is only so much attention to go around. [Infographic] Leaderswest

Easier Recovery for Hacked Sites – Google adds new features to Webmaster Tools “Security Issues” to enable faster recovery if you’re hacked. Google Blog

Artsy Launches Innovative iPhone App for Art Lovers – Artsy have announced the launch of the Artsy App for iPhone and iPod touch that will give users access to more than 50,000 images from more than 600 of the world’s leading galleries art fairs, museums, private collections, foundations, and artists’ estates in 50 countries. Art Market Blog

Nicolette Beard

Online Marketing News: Google Banner Ads, 50 Tech Megatrends, Oracle Buys Compendium, The AP Sells Out

Nicolette Beard on Oct 25th, 2013     Online Marketing, Online Marketing News

50 Powerful Statistics About Tech Mega Trends Affecting Every Business – There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend. @ValaAfshar

Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Salesforce – Congratulations to Chris Baggott, founder of Compendium (and Exact Target) on the aquisition by Oracle, which also aquired Eloqua late 2012. The cloud markting space is heating up! TechCrunch

2014 B2C Content Marketing Research – 60% of B2C marketers expect their company’s content marketing budget to increase over the next 12 months. Learn about more trends here. Content Marketing Institute

Nicolette Beard

Online Marketing News: Forbes Cashing in on Native Ads, Google Ads Starring You, Top Tech Trends for 2014

Nicolette Beard on Oct 18th, 2013     Online Marketing, Online Marketing News

Birthday Emails Infographic

Birthday Emails #Infographic –This email client solution provider conducted research involving more than 180 B2C brands—including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits—shows that there’s plenty of opportunity for brands to delight subscribers with best wishes on their special day. Check out the stats and tactics below to learn the who, what, when, why and how of birthday emails. Exact Target

Can Cameo Make Two-minute Movies as Addictive as Vines? – With Cameo, your movies can be two minutes long, but no shot can last for longer than six seconds. The principle is inspired by Vine, and the lessons it learned early on: that the attention span of the average person is pretty short. The Verge

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