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Nicolette Beard

Online Marketing News: 21 New Content Marketing Rules, 10 Free Monitoring Tools, 150 Million Instagram Users, 5 Ways Facebook Pages Get Festive

Nicolette Beard on Nov 8th, 2013     Online Marketing, Online Marketing News


Findability: 21 New Rules of Content Marketing – While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments lost; but companies who continued to push for relevant, frequent and recent content that provide value to their audience continue to see the rewards. Are you ready for a new world of search engine optimization, social media, and content marketing? Marketing Tech Blog

59% of Businesses Say Conversion Rate Optimization is Crucial to Their Digital Strategy – This highlights the growing focus on CRO in an increasingly competitive online marketplace, fuelled in part by more advanced targeting and personalisation technologies. Read the new report based on a survey of almost 1,000 client-side and agency digital marketers. eConsultancy

Nicolette Beard

Online Marketing News: Psychology Behind Viral Content, Artsy iPhone App, YouTube Charging, Instagram Ads, Foursquare Analytics

Nicolette Beard on Nov 1st, 2013     Online Marketing, Online Marketing News

What Makes Content Go Viral?

What Makes Content Go Viral? The book, Contagious: Why Things Catch On, by Malcolm Gladwell has some pretty fantastic research on how content goes viral. See what compels people to click and share content. Content consumption is relatively static compared to content generation, so there is only so much attention to go around. [Infographic] Leaderswest

Easier Recovery for Hacked Sites – Google adds new features to Webmaster Tools “Security Issues” to enable faster recovery if you’re hacked. Google Blog

Artsy Launches Innovative iPhone App for Art Lovers – Artsy have announced the launch of the Artsy App for iPhone and iPod touch that will give users access to more than 50,000 images from more than 600 of the world’s leading galleries art fairs, museums, private collections, foundations, and artists’ estates in 50 countries. Art Market Blog

Nicolette Beard

Online Marketing News: Google Banner Ads, 50 Tech Megatrends, Oracle Buys Compendium, The AP Sells Out

Nicolette Beard on Oct 25th, 2013     Online Marketing, Online Marketing News

50 Powerful Statistics About Tech Mega Trends Affecting Every Business – There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend. @ValaAfshar

Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Salesforce - Congratulations to Chris Baggott, founder of Compendium (and Exact Target) on the aquisition by Oracle, which also aquired Eloqua late 2012. The cloud markting space is heating up! TechCrunch

2014 B2C Content Marketing Research – 60% of B2C marketers expect their company’s content marketing budget to increase over the next 12 months. Learn about more trends here. Content Marketing Institute

Nicolette Beard

Online Marketing News: Forbes Cashing in on Native Ads, Google Ads Starring You, Top Tech Trends for 2014

Nicolette Beard on Oct 18th, 2013     Online Marketing, Online Marketing News

Birthday Emails Infographic

Birthday Emails #Infographic –This email client solution provider conducted research involving more than 180 B2C brands—including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits—shows that there’s plenty of opportunity for brands to delight subscribers with best wishes on their special day. Check out the stats and tactics below to learn the who, what, when, why and how of birthday emails. Exact Target

Can Cameo Make Two-minute Movies as Addictive as Vines? – With Cameo, your movies can be two minutes long, but no shot can last for longer than six seconds. The principle is inspired by Vine, and the lessons it learned early on: that the attention span of the average person is pretty short. The Verge

Nicolette Beard

Online Marketing News: Scary Good Creative, Email Beats Social, B2B Twitter, Wasted PPC

Nicolette Beard on Oct 11th, 2013     Online Marketing, Online Marketing News

Scary Good Creative Video: ‘Carrie’ Promo Spooks New Yorkers – It may be a little early for trick or treating, but a new campaign rolled out of the proverbial pumpkin patch this week and tricked one of the most cynical consumer groups, New Yorkers. The video reached 25+ million+ views in just a few days. With the creative juice of Stephen King and Hollywood behind it, the Sony promo for the upcoming Carrie remake is the biggest thing to scare up that many views since The Blair Witch Project. CommPro

More Sharing on E-mail Than Facebook, Twitter – Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist, a company that specializes in giving consumers incentives to share deals online. AdAge

Nicolette Beard

Online Marketing News: Social Tools, Instagram Ads, Apple Tops Coca-Cola, Marketing Automation Trends

Nicolette Beard on Oct 4th, 2013     Online Marketing, Online Marketing News

Social Media Analytic Tools

25 Awesome Social Media Tools (Your Brand Should Be Using) – When you’re managing your business on social media, it’s essential that you equip yourself with the right tools to do the job. Having the platforms and apps in place to effectively measure your ROI and maximize your social strategy will ramp up your results. This infographic from The Social Media Strategies Summit takes a closer look at 25 free and paid social media tools your brand should be using. MediaBistro

Explore Pinterest Boards with Bing – Back in April, Bing introduced the Pin to Pinterest feature, allowing visitors to pin and save results directly from Bing image search. This week they announce Image Collections for Bing image search, which brings together curated collections of images from around the web. Now, when you search for an image on Bing, you’ll notice related boards on Pinterest right alongside regular search results. Bing Blog

Nicolette Beard

Online Marketing News: Google Dumps Keywords & Adds Hummingbird, Social Commerce Boom, Fake Reviews Spanked, Apple’s Big Bite

Nicolette Beard on Sep 27th, 2013     Online Marketing, Online Marketing News

Building An Online Community That Begs For More – If you like to hobnob with rock stars like we do, then you’ll be happy to read through this Slideshare that was presented at the Social Media Rockstars event a few weeks ago in TopRank’s home state of Minnesota. Discover core engagement principles and how they can be translated across multiple platforms. Acknowledging and nurturing your online community members provide ample opportunities for authentic conversations. That’s the first step toward extending your online reach and creating ‘real life’ customer conversations. By Mykl Roventine

Nicolette Beard

Online Marketing News: Viral Anger, Google Tosses Cookies, Bing Facelift, Offline YouTubing, Pinterest Adds Ads

Nicolette Beard on Sep 20th, 2013     Online Marketing, Online Marketing News

Tracking Pinterest Metrics
17 Pinterest Metrics Every Brand Should Track
– If you’ve ever needed a cheat sheet on the top metrics to track, Branderati and Shareroot created this colorful and helpful Infographic. For more detail, visit SocialMedia Today who created a text version of the content.

Google Buys Bump to Share Anything Between Your Phone and Laptop – The app allows you to select anything on your phone — photos, files — and transfer it to your computer simply by “bumping” the space bar of your laptop. And, vice versa, you can select just about anything on your computer, bump your space bar, and get it on your phone. VentureBeat

Nicolette Beard

Online Marketing News: #CMWorld Rocked!, Yahoo Yodeling, Foursquare Exploding, Livefyre Storifying, Twitter IPO

Nicolette Beard on Sep 13th, 2013     Online Marketing, Online Marketing News

Yahoo’s New Logo Still ‘Whimsical,’ Still Purple – Hot or not, Yahoo execs have finally decided on a new logo after a 30-day testing period. “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products,” Chief Marketing Officer Kathy Savitt said. You can see all the logo contenders that Yahoo tried out in its month long search. Ragan’s PR Daily

In Other Online Marketing News…

Content Marketing World 2013 was a Smash Hit! – With a rock and roll theme, CMWorld brought in content marketing rock stars from all over the world including major brands, thought leaders and up and coming practitioners. TopRank made a big splash with the Content Marketers Who Rock eBook and Lee Odden’s presentation to over 400 attendees on the Future of Content on the Search and Social Web. In fact, Lee was one of the most mentioned people on Twitter during the entire conference according to analysis from Cision. See you again next year! Coverage: CME, PR Newswire, Cision, Eloqua, King Content, Salesforce

Nicolette Beard

Online Marketing News: Surviving Hash Tags, Social Selling, Best Buy Googlers, Bad Ass Slideshare Tactics

Nicolette Beard on Sep 6th, 2013     Online Marketing, Online Marketing News

Tips to Survive the Tagging Invasion – Some things to keep in mind: Hash tags are here to help not hurt. Many applications support it. With Facebook being the latest platform to support hash tags, its army of over one billion users cannot be ignored. 71% of people using social media use hash tags. The branded hash tag has become ubiquitous. Using hash tags correctly can extend the reach of your post. You can gain followers and exposure with a strategy. And there are nuances to using hash tags depending on the platform.

Bottom line: Hash tags are taking over the world, one phone, television and computer screen at a time and are here to stay. @hkogachi

Nicolette Beard

Online Marketing News: 80 Rules of Social, Vine Growing, Yahoo Topples Google, Shoppers Go Mobile, Top Twitter Women

Nicolette Beard on Aug 30th, 2013     Online Marketing, Online Marketing News

80 Rules of Social Media

The 80 Rules of Social Media by @JeremyWaite is a clever Pinterest style infographic offering 80 tips and insights on the world of social media. You’d think by now we’d have heard everything there is to hear about social media, but this collection covers a lot more than the social web. There are gems here like, 42: “If fans start publishing and sharing your content without your permission, offer to help.” and of course 67: “Giving away free iPads to people on Facebook is fine – as long as you have no intention of building a lasting relationship with them”. bitrebels

Nicolette Beard

Online Marketing News: Hello Glassrooming, Facebook Internet, Google & Amazon Go Down, Twitter TV Trends

Nicolette Beard on Aug 23rd, 2013     Online Marketing, Online Marketing News

Google Social Business Networks

Google Digs Deeper into Social Business: As a key part of Google’s approach to the Social Business market, they last week launched the Google+ API Domains. The feature, which will allow companies to develop business tools over the Google+ platform, consolidates the social network as a solution that aims to meet the needs of the enterprise user not only in making connections and social relations within the corporation, but also as an enterprise tool for communication and collaboration – a niche which has never “attracted interest from Facebook.”

The Wired article entitled, “Google+ Focuses on Area Facebook Ignores: Corporate Social Networks” may be missing the entire story. Microsoft’s operating system is entrenched across corporate America, with Sharepoint already providing the corporate intranet connection for many. Facebook may not be the loser here. This latest adventure outside the Googleplex will be one to watch.

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