Figure out what your customers want, and give it to them. Monitor what works and what doesn’t. Adapt and optimize performance.
This would appear to be common sense marketing and yet, when you examine a lot of what gets published in the name of content marketing, social media and SEO, the “makes sense” doesn’t seem so common.
Over the past 3 weeks I’ve given presentations to audiences in the U.S., Spain, Russia and the UK. For just about every audience, there is a common language everyone seems to understand and if you can connect with that, it’s amazing what progress you can make.