Lee Odden

Online Marketing Resources Blog

Just a reminder/announcement that I am posting links to very interesting news bits, stories and blog posts over at Online Marketing Resources Blog, when I do not have time to write a complete review here.

Today there are goodies ranging from a new Google patent that will make personalized search standard for everyone to the new and very cool Yahoo Maps beta. Check it out.

Tags: Online Marketing

Lee Odden

Content optimization for better search engine rankings

Lee Odden     Online Marketing, Online PR, SEO

A common problem with many web sites that need improved rankings is a lack of fresh content. If you don’t have a dedicated writer in-house, where can you get good content? Here are a few suggestions:

  • Archive your newsletters
  • Archive and syndicate your own press releases and media coverage
  • Add syndicated news
  • Add press releases content syndicated from other sources
  • Use articles open for re-use from article directories
  • Use Yahoo Creative Commons search to find available content
  • Publish a glossary
  • Publish client testimonials
  • Publish product/service demos
  • Publish a Q & A and/or FAQ

Organize your content according to relevant keyword themes. Include important keywords in the text links between content files, in title tags and on-page headings.

Lee Odden

RSS Marketing, Online PR & SEO

I just finished being interviewed by Rok Hrastnik of MarketingStudies.net, author of the RSS Marketing eBook (yes that’s an affiliate link). I’ll post the audio link when it goes online.

We had an interesting discussion about integrating online public relations, search engine marketing and blog/RSS marketing.

Optimizing a press release and distributing via online newswire services can gain excellent visibility within News search engines. The release can get indexed in the major search engines as well: Google, Yahoo, MSN. Each time the release is picked up by another web site, it also creates a link back to your site.

Many press release promotion services will stop there but more visibility opportunities exist by using RSS feed promotion. Your blog should be submitted to all the major blog search engines and RSS directories.

Lee Odden

Blog Marketing Tips

Here are a few quick tips we’ve used to rank #1 on Google for targeted terms as well as increase the number of unique visitors to this blog 300% in the past month. However, execution and timing are key.

1. Be sure your blog template is optimized for search engines like you would a web site

2. Submit the blog everywhere you would submit a web site: search engines, directories, linking, etc

3. Submit the blog to blog and RSS search engines, directories and news aggregators

4. Use Technorati tags in your blog posts and bookmark your posts in del.icio.us and even flickr your product images – folksonomies are your future

5. Ping your blog posts to all major blog/RSS aggregators with each post – automate this if you can

Lee Odden

Online Marketing Resources

I know many companies that want to engage in search or online marketing for the first time and also those that want to step it up a notch are always on the lookout for better resources. You can spend a lot of time lurking in forums, reading blogs and information sites, reading books, attending conferences and networking and still not be sure of what to do next or what’s right for you. There are a few resources that I’ve found to be consistently effective and high quality that I’ll mention here. This is by no means a comprehensive list – it really represents the resources I find myself using often and/or recently:

Books

  • Winning Results with Google AdWords – Andrew Goodman
  • The Virtual Handshake – David Teten & Scott Allen
Lee Odden

Welcome to the TopRank Online Marketing blog!

Lee Odden     Online Marketing, Online PR, SEO

I’m Lee Odden, founder of TopRank, one of the fastest growing online marketing firms that integrates search engine optimization with online public relations.This blog is a place where I’ll post current news and information related to online marketing.

You can visit the TopRank web site at
www.toprankmarketing.com.