TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks. Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social networks to research stories.
As prep for a presentation I’m giving Thursday at Online Marketing Summit on the intersection of SEO, Social Media and PR, I reached out to a few local journalists and industry news contacts and asked for examples of how they used search engines or social media to do story research.