TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks. Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social networks to research stories.
As prep for a presentation I’m giving Thursday at Online Marketing Summit on the intersection of SEO, Social Media and PR, I reached out to a few local journalists and industry news contacts and asked for examples of how they used search engines or social media to do story research.


The PR industry is in a state of flux with increasing importance on getting into the content and social web business. Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch.
Recently I was invited to give a basics webinar on optimizing news content for search. The intersection of search and PR/communications are obviously something quite familiar.
Previously, I explored the intersection of
Recently, I presented at PubCon on the intersection of 
Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog)
Here are Odden’s 10 SEO Tips:
sessions today.
When Brian Solis asked me to do a review of 
The transition from old to new technology creates both challenges and opportunities for communications professions. The field of public relations is directly tied to the publishing industry which of course, is directly connected to business and consumer information discovery and consumption. The migration from offline to online has left these industries in a state of flux and traditional PR becoming increasingly digital is no exception.







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