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TopRank Online Marketing

5 Internet Marketing Haikus from TopRank

TopRank Online Marketing on Apr 24th, 2009     Blog Marketing, Email Marketing, Online Marketing, Online PR, Search Marketing, SEO, Social Media

In an online world that increasingly values the 140 character message, keeping campaigns, strategies and tactics short and sweet is the best approach for engaging audiences. To celebrate the succinct, we’ve created the following search marketing Haikus for your weekend reading pleasure. Enjoy!

[Note from Lee: I edited some of these so any of these that are bad would be my fault. The good Haikus are all Dana and Ashley.]

Search Engine Optimization
sem haiku

Social Media
semhaiku-julianas

Blog Marketing
Post great ideas - Join and share conversations - Be useful get links

Online PR
semhaiku-tahoesunsets2

Email Marketing
Put trust in email - Spam in can, not in inbox - Clean lists convert best

Feel free to share your own Haiku or any other search-inspired poetry, and keep the creative juices flowing!

[Photo credits go to: shapeshift, TahoeSunsets, Juliana S. ]

Lee Odden

Comprehensive Guide to Social Media Marketing from Marketingsherpa

Lee Odden on Apr 6th, 2009     Online Marketing, Online PR, Public Relations, Social Media

2009 Social Media Marketing & PR Guide

Review of the 2009 Social Media Marketing & PR Benchmark Guide from Marketingsherpa

A new report on social media has been released from Marketingsherpa with Senior Analyst, Sergio Balegno, as lead author.  Over 1,800 marketing and PR professionals responded to the survey resulting in one of the most complete, data supported guides on social media published to date.

There are numerous books, seminars and “experts” touting social media advice for marketing and PR professionals. Much of that advice is based on experience and even more is based on wishful thinking. This report takes a structured approach to data collection and analysis offering readers the advantage of understanding what works and what doesn’t when it comes to social media marketing and PR.

Lee Odden

Adding Social Media to Marketing & PR

Lee Odden on Mar 30th, 2009     Online PR, Public Relations, Social Media, Social Networking

marketingsherpa
[Editor's Note: This guest post coverage of a recent Marketingsherpa webinar comes from TopRank's SEO Designer Thomas McMahon and Account Coordinator Kristen Hebert.]

Are companies engaging in social media? Are they monitoring their brand? What’s a social media press release? These were a few of the topics covered in Marketingsherpa’s recent “Engaging Bloggers, Journalists and Customers” webinar featuring Todd Defren from SHIFT Communications and Marketingsherpa’s Sergio Balegno discussing new ways journalists are using social media.

2009 Social Media Marketing & PR GuideMarketingSherpa surveyed 1800 people from both small and large, B2B and B2C companies. In their findings, three out of four companies surveyed feel that social media is changing the way companies communicate. Details of this research can be found in the new Social Media Marketing and PR: Benchmarks and Best Practices report.

Jolina Pettice

SES NY: 3 Approaches to Social Media

Jolina Pettice on Mar 26th, 2009     Online Marketing, Online PR, Public Relations, Search Engine Strategies, Social Media, Social Networking

Thinking about social media? Or are you waist deep and need some help? A session today at SES NY highlights different approaches to social media, its purpose and how and why you should get involved.

Li Evans, of Key Relevance, hammers home the need for social media strategy within her presentation.

Social Media – done for the sole purpose of traffic or links – probably isn’t social media you should be doing. Social media is not about your marketing message, it’s about what the customer has to say good or bad. It’s about them talking about you.

Whatever you do socially, remember that the end user has control of your message and sometimes your brand. Li goes on to explain that these conversations are happening any way, online and offline, so would you rather be part of it or continue to ignore it?

Lee Odden

Using Online News to Drive SEO

Lee Odden on Mar 18th, 2009     Online Marketing, Online PR, Press Release Optimization, Public Relations, SEO, TopRank Agency News

digital pr Today we’re doing a webinar (2:00 pm EST) with PRWeb on the topic of leveraging search engine optimization and news content for improved search engine marketing performance.  Registrations for this webinar were capped at 2,500, so if you didn’t make it in time, please visit the comments for this post as we’re contining the conversation there after the webinar.

The bottom line for the presentation is that there are opportunities to gain advantage from optimizing content according to it’s purpose or goals. In the case of news content, make it easy for consumers and journalists alike to find your message on the channels and in the format they prefer. That means understanding the difference in search behaviors for consumers vs journalists and analysts doing research on companies/individuals.

Jolina Pettice

4 Tips for Getting PR Approval on Optimized Press Releases

Jolina Pettice on Mar 17th, 2009     Online Marketing, Online PR, Press Release Optimization, Public Relations

3d People Around a Table

[Editor note: Please welcome TopRankMarketing.com Senior Account Manager Jolina Pettice with this guest post that addresses a common issue with Search Engine Optimization engagements: Getting SEO recommendations implemented!]

Optimizing press releases can be an important part of any Search Engine Optimization (SEO) program. It’s usually pretty easy to convince clients of the need to optimize news content since these kinds of releases can reach journalists and bloggers as well as consumers. One common question I often hear involves getting optimized press releases approved by the Public Relations department. PR approved news messaging and SEO keywords are often not in alignment.

An additional consideration is that optimizing press releases often crosses over into different departments, creating an additional group of people who need to be convinced of the benefits of SEO.

Lee Odden

Reputation Management for Affiliate Marketing

Lee Odden on Jan 21st, 2009     Online Marketing, Online PR, Reputation Management

Digital Reputation ManagementOne of the best examples of the convergence happening between search engine optimization, social media and digital public relations is online reputation management. This is a topic very close to home not only because our marketing agency emphasizes these practice areas, but because the need for brand and reputation management continues to increase in importance as consumer time spent on the social web replaces traditional media.

Recently I presented on a panel at Affiliate Summit West on the topic of online brand management and it was eye opening for many merchants and networks what goes into a good brand monitoring program. Companies spend huge budgets, time and resources building their brands and reputation. Not paying attention to that investment can be disasterous.

Lee Odden

Writing for the Web: SEO for News Content

Lee Odden on Dec 20th, 2008     Online Marketing, Online PR, Press Release Optimization, Public Relations

At TopRank Online Marketing, we’re keen on matching content and therefore optimization efforts with the right audiences. News is a perfect candidate for optimizing by intent. Below is a presentation I did recently as part of a PR News webinar on the topic of writing for the web, optimizing online PR communications.

As part of the presentation, I included insights from a recent poll of journalists and editors from a mix of print and online publications we conducted. The poll was designed to get a better understanding about their use of search to find sources, conduct research and any other search function that helps them do their job.

Lee Odden

TopRank Brings 2 Speakers on 2 Panels at SES Chicago

Lee Odden on Dec 8th, 2008     Blog Optimization, Marketing PR Conferences, Online Marketing, Online PR, Search Engine Strategies

audience

TopRank Online Marketing will have two speakers presenting on two panels at SES Chicago this week.  

On Tuesday, Senior Account Manager Jolina Pettice (who recently spoke on a panel with Yahoo’s Ron Belanger and Anne Kennedy at DPAC) will be speaking on a session about how to use Public Relations tactics to improve SEO results.  On Wednesday I will be speaking on a panel about Blog SEO.

Here are the session details. We look forward to seeing you there!

Tuesday, December 9, 2008 - 2:45pm-3:45pm 
“Turning PR Efforts into SEO Results”

TopRank Online Marketing

PubCon: Online Reputation Management

TopRank Online Marketing on Nov 12th, 2008     Digital Asset Optimization, Online Marketing, Online PR, Pubcon, Reputation Management

Lee Odden Speaking on Reputation Management

The sheer quantity of different information sources online has resulted in a media circus. The various blogs, tweets and mainstream media outlets are like different acts vying for user attention. Online reputation management amid all the chaos can be difficult. It seems only appropriate that a circus insider, Jessica Berlin of Cirque du Soleil, weighed in with some tried and true advice in Reputation Monitoring and Management.

Andy Beal, Internet Marketing Consultant with Marketing Pilgrim and Lee Odden, CEO of TopRank Online Marketing and primary author of this blog, also contributed their advice for keeping the positive spotlight on your brand in this session moderated by Todd Friesen.

Why Monitor Online?

Lee Odden

Digital Reputation Management with SEO, Social Media & PR

Lee Odden on Nov 5th, 2008     Online Marketing, Online PR, Reputation Management

ORM

One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management.  Search engines are fantastic for finding things. They’re also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express their opinions about brands – good and bad.

The influence of search visibility as well as word of mouth on social media sites (the social web) is too significant for companies with any kind of brand equity to ignore. Lucky for readers of this blog or those you pass it on to, there are two upcoming opportunities to learn in depth about how to tackle online reputation management.

Lee Odden

5 SEO Posts that Rocked Our October

Lee Odden on Nov 3rd, 2008     Online Marketing, Online PR, SEO, SEO Tips

In October we decided to mix things up a bit and offer more posts with practical tips, especially the SEO Basics series. While many of our readers appreciate industry insights, observations, conference coverage and interviews, it was the practical tips and resources that attracted the most interest.

While started out with tips focused on search engine optimization in October, we’ll begin offering similarly practical tips for digital PR and social media marketing as well.

The two day Social Media Smarts workshop in conjunction with the DMA will offer more than enough basic social media tips to share.  Here are the top 10 Online Marketing Blog posts according to visitors, post ratings and incoming links for October:

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