Since 2004 or so when I started this blog, I’ve been promoting the convergence of SEO and public relations, especially through press release optimization. Shortly after, that focus has shifted to emphasize the intersection of search, social and content. In fact, here’s a post from 2006 on social media, SEO & PR.
Winds of Change. If you work in the Public Relations world, you’ve undoubtedly observed significant changes both in the news media business and the relationship between PR, intermediary news organizations and consumers. Information preferences have changed, technology and media have changed and the business of news and corporate communications have changed.