When Matt Cutts, head of Google’s web spam team, announced that links in press releases have no value for SEO, it created a lot of discussion and debate in the SEM community. But, if you look at his comments in their entirety, you’ll notice that he also said press release sites do have value for press and marketing reasons as Cheryl Conner, contributing writer at Forbes, so eloquently points out.
- 92% of journalists use search engines to research stories and 81% of journalists use search engines daily (MarketingSherpa)
- Blog readership, RSS feed subscriptions and social media sites are visited in record numbers
- Journalists using Google News surpass usage of major networks, like MSNBC & CNN!