[Editor note: Please welcome TopRankMarketing.com Senior Account Manager Jolina Pettice with this guest post that addresses a common issue with Search Engine Optimization engagements: Getting SEO recommendations implemented!]
Optimizing press releases can be an important part of any Search Engine Optimization (SEO) program. It’s usually pretty easy to convince clients of the need to optimize news content since these kinds of releases can reach journalists and bloggers as well as consumers. One common question I often hear involves getting optimized press releases approved by the Public Relations department. PR approved news messaging and SEO keywords are often not in alignment.
An additional consideration is that optimizing press releases often crosses over into different departments, creating an additional group of people who need to be convinced of the benefits of SEO.