Lee Odden

Conversation with Experts – SEO

I’ve managed to get myself into another interesting speaking situation. Last week it was both Pubcon and Bulldog Reporter. This week it’s a chat over at “Conversations with Experts”, with Patsi Krakoff and Denise Wakemen of Build a Better Blog System. I’ll be talking about search engine optimization for small and medium businesses with some blogs and press release optimization thrown in for good measure.

Here’s the “official” description:

Search Engine Optimization with Blogs and Press Releases
Gone are the days of optimizing web sites through a sprinkling of keywords and submissions to the search engines. Today’s savvy marketer integrates a mix of tactics to gain the credibility and authority necessary for dominant search engine rankings.

Lee Odden

Pubcon Boston Day 2

Lots of great sessions on Wednesday here at WebmasterWorld Boston Pubcon. Unfortunatley, I was only able to attend two of them (one as a speaker) due to a teleconference I did with Bulldog Reporter.

I thought the Public Relations panel in the morning went well. Robin, Lawrence and David all made strong presentations. What I liked best about the session and this is corroborated by feedback I received from attendees, was the diversity of perspectives offered.

Lawrence Coburn offered a small company’s inside perspective of what he called “dumb luck PR” and how to take advantage of that and snowball it. Very cool story actually. Television personality and CNN maven 🙂 Robin Liss shared her perspective on getting TV coverage. David McInnis gave a rundown on press release optimization and some of the new features available at PRWeb. My presentation covered the notion of applying search engine optimization principles to blog and press release optimization.

Lee Odden

Tips for Online PR

[TopRank is a full service provider of digital public relations services]

I did an interview recently and thought some of the Q/A would be useful for Online Marketing Blog readers:

What’s the difference between online PR and offline PR?

Basically, online PR invlolves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.

Offline PR deals with the same things except with print, radio TV, conferences/events and other “real life” venues. One difference between online and offline PR is in pitching. For example, before pitching a print journalist, the publication’s editorial calendar is researched to see if there are any planned story opportunities. The subsequent pitch is specific to the upcoming story.

Lee Odden

RSS Marketing, Online PR & SEO

I just finished being interviewed by Rok Hrastnik of MarketingStudies.net, author of the RSS Marketing eBook (yes that’s an affiliate link). I’ll post the audio link when it goes online.

We had an interesting discussion about integrating online public relations, search engine marketing and blog/RSS marketing.

Optimizing a press release and distributing via online newswire services can gain excellent visibility within News search engines. The release can get indexed in the major search engines as well: Google, Yahoo, MSN. Each time the release is picked up by another web site, it also creates a link back to your site.

Many press release promotion services will stop there but more visibility opportunities exist by using RSS feed promotion. Your blog should be submitted to all the major blog search engines and RSS directories.

Lee Odden

Blog Marketing Tips

Here are a few quick tips we’ve used to rank #1 on Google for targeted terms as well as increase the number of unique visitors to this blog 300% in the past month. However, execution and timing are key.

1. Be sure your blog template is optimized for search engines like you would a web site

2. Submit the blog everywhere you would submit a web site: search engines, directories, linking, etc

3. Submit the blog to blog and RSS search engines, directories and news aggregators

4. Use Technorati tags in your blog posts and bookmark your posts in del.icio.us and even flickr your product images – folksonomies are your future

5. Ping your blog posts to all major blog/RSS aggregators with each post – automate this if you can