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Miranda Miller

Brands Gone Wild: Social Media Marketing Fails & Lessons Learned

Miranda Miller on Apr 25th, 2013     Online Marketing, Online PR, Rant, Social Media

Social media campaigns gone wrong.So you want your campaign to go viral…

Let’s keep in mind your business objectives, shall we? As these social marketing fails will show, campaigns may take off but go seriously sideways if companies place popularity above purpose.

Some companies can afford more risk and racier campaigns than others, yet risk in business must always be mitigated and justifiable based on the potential rewards. You might disagree with my opinion on the campaigns featured in this post, but I believe the risks should have been evident from the start and far outweighed the potential payoff.

These examples may cause you to shake your head, or enjoy a good belly laugh, but each is a fantastic learning opportunity for social media marketers.

Lee Odden

Geeky Gadgets for Surviving and Thriving at Conferences

Lee Odden on Mar 12th, 2009     Marketing PR Conferences, Online Marketing, Rant

Geeky Gadgets

Here I sit blogging in my hotel room at the Renaissance in Austin, Texas before a full day of search and social marketing brain dump at Pubcon South. Immediately after that is SXSWi for a few days. A few days after that it’s NYC for a PRSA thing followed by SES New York.  I speak at 15 plus events a year which means a good amount of travel. Unless you’re thoughtful about it, travel & conferences can equal a lot of unproductive time.

That’s where the geeky gadgets come in. While I would have liked to name this post “10 Electronic Gadgets a Digital Marketer Can’t Live Without”, the reality is that there are many more than 10.

Lee Odden

The Fallacy of SEO Celebrity

Lee Odden on Feb 18th, 2008     Rant, SEO

I am curious if anyone else has noticed a trend over the past year or so where people (I have nobody specific in mind) in the search marketing business seem to increasingly gravitate towards becoming a “SEO celebrity”. It’s a bit like like moths to a flame, really.

A while back, I had a search marketing job candidate answer the, “Where would you like to be in 2-3 years?” question with, “I want to be a famous SEO”. “Why?” I would ask. “Because that’s my goal”. Fair enough, but it’ll be tough to pay the bills with a wallet full of famous.

Lee Odden

WordPress.com and SEO Blogs – Love or Hate?

Lee Odden on Feb 10th, 2008     Blog Optimization, Blogging, Rant

While doing some research for a presentation, I was checking out the WordPress.com site on “types of blogs” looking for creative ways to categorize them. And what did I come upon, but this page which separates blogs types into two overall categories of “popular” and “banned”. Guess where SEO blogs fall? Sigh.

Even our dear WordPress which so many search engine optimization professionals sincerely love and prefer as a blogging platform, is misinformed or at least, subject to making sweeping generalizations. This is the “banned” category:

And here are some examples of blogs that are banned from WordPress.com (all of these fall under the general heading of “spam blogs”, or splogs, and we will be deleted as soon as we find them or they get reported):

Lee Odden

A Story of US Bank Visa Losing Yet Another Customer

Lee Odden on Dec 20th, 2007     Rant

[Start Rant]

Anyone in the search biz who knows me, knows I’m a pretty easy going person and sometimes even rational. :) My experience with usbank Visa both in the past and today trying to buy a product online and later a domain name transfer gave me a good taste of the unreasonable way seemingly reasonable companies are serving customers. And making it difficult to stay on as customers.

First, I attempted to purchase a product I was planning to use as a prize for a contest at our office. I should have just had Amie take care of this stuff, but I thought it would only take a few seconds like most of the monthly online purchases I make. However, in this case, the online merchant checkout screen said there was a problem with the usbank Visa.

Lee Odden

What Not To Do With Your Business Blog

Lee Odden on Aug 9th, 2007     Blogging, Online Marketing, Rant

This morning, and I mean really early morning, I went about my weekly perusal of about 50 or so SEO and SEM blogs. For the most part this is a very informative and satisfying experience. However, there are a few barriers to blog reader experience that I feel especially obligated to point out. These observations are relevant for any business blog:

  • Don’t make readers register or login to make a comment. What, you’re too lazy to manage all the comment spam? Or install a better spam filter? You’re lucky to get people to your blog in the first place. Why make it inconvenient to interact?
Lee Odden

10 Secret Benefits of Attending SEM Conferences. Shhh.

Lee Odden on Jul 30th, 2007     Marketing PR Conferences, Online Marketing, Rant

shhh.jpg
In the past I’ve written about the benefits of attending Search Engine Strategies conferences with tips on gaining knowledge, finding new clients and employees, networking with others and even as a resource for generating content.

However, there are even more benefits you can gain from going to conferences like Search Engine Strategies, Pucon and SMX that you may want to consider, albeit with your humor hat on:

  1. Competitive intelligence – As you play the meet and greet game, you’ll undoubtedly run into employees from competing firms. Be sure to ask lots of questions. Smile, be friendly and engaging. Remember how important it is to be a great listener and remember: Loose lips sink ships! Also be sure to get PPTs from direct competitors, especially from their “new” speakers, who tend to want to impress and often include more information than they should. Also, some speakers don’t provide the conference organizer with copies of their PPTs. Don’t let that stop you! What do you think that pocket camera is for?
Lee Odden

Four SEM Industry Rants

Lee Odden on Jun 27th, 2007     Online Marketing, Rant

It’s pretty much an understatement to say search marketing is an interesting business. In fact, some of the most creative yet technical, entrepreneurial and lateral thinking individuals you’ll ever meet work in this field. At the same time, there are cases where showmanship and hype can overwhelm real substance and certain behaviors get annoying.

Understand, this very much a rant post and most rants do little for the reader and a lot for the writer. It’s all about me you know. :) However, if this one sheds light or more likely, entertains, then it’s a win win.

Lee Odden

SEO Clueless Web Developers: Evil or Cash Cow?

Lee Odden on Apr 24th, 2007     Online Marketing, Rant, SEO

goodevil.jpg

I think it’s safe to say that everyone in the web site optimization business has experienced that unfortunate situation with a client where those responsible for creating the web site have done those nasty things that seem to make the site as un-search engine friendly as possible. While it’s not intentional, it can seem awfully ignorant to search engine optimization consultants brought in after the fact to “fix” things.

Common issues include:

  • URLs that are difficult or impossible for search engine spiders to crawl
  • Hard coding the same title tag on all pages, not allowing tags to be edited or no title tag at all
  • Putting most of the content behind a login and not offering “teaser” content
  • Not allowing direct editing of on-page text content
Lee Odden

National Pork Board Needs to Back Off

Lee Odden on Feb 2nd, 2007     Blogging, Online Marketing, Rant

You know those kinds of people that have nothing better to do with their time, so they have to pick on others to justify their existence? Laywers come to mind. Especially corporate lawyers.

I am a little late to the story about our friend, Jennifer Laycock of Search Engine Guide, her blog The Lactivist and the bully National Pork Board, but hey I’ve got a business too ya know? Regardless, I just had to write something up before the Super Proposal, I mean Super Bowl weekend was in full effect as this is the epitome of lameness.

I’m not completely unsympathetic to trademark holders and the need to protect them as we’re going through the final stages of our own trademark process. I do understand that there is a certain obligation to defend your trademark or you lose it.

Lee Odden

Good SEO Humor

Lee Odden on Jan 23rd, 2007     Online Marketing, Rant

I really had to think twice about posting this, since the best thing would be to ignore it as noise. But then I realized, it’s so off-base, so “out there” it must be an attempt at humor!

DM News, in an apparent attempt to milk the antagonizing insights from Dave Pasternack, published a Q/A with him today on the reactions to his SEO rocket science articles. Here’s one golden nugget of humor from the interview:

“…. if the web team consistently follows the rules when putting up new content, then no “fixing” or “tweaking” is necessary. Plus if the content is great, with some marketing, it will get inbound links just as Larry [Paige] and Sergey [Brin] at Google calculated.”

Lee Odden

Lawyers Cost Money But SEO is Free?

Lee Odden on Jan 19th, 2007     Online Marketing, Rant, SEO

An attorney from a prominent, 200 lawyer firm calls me up (message) saying he’s been referred by two very credible sources. And they are exceptionally credible. Most of the time when this happens, it’s a law firm looking for internet marketing services. In fact, earlier in the day another local law firm called about exactly that.

Anyway, this attorney and I play phone tag and we finally connect. He wants to have me come to his office and speak with their ecommerce/technology group and talk about Google advertising. He asks if I can sit in on an informal lunch and ask me questions about search marketing. Just for an hour or so.

There’s an awkward silence.

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