Over the last few years, the popularity of social channels – for professionals, teens, grandmas and everyone in between – has skyrocketed. Consider the recent numbers:
- Twitter experienced an annual growth in 2009 of 1,382%
- Facebook now boasts 400 million active users
- Every minute, 20 hours of video are uploaded to YouTube
Between blog posts, Facebook status updates, tweets, videos and every other piece of social content published, there’s a whole lot of information floating around out there.
Enter the latest social media player, Google.
Google’s latest activities, acquisitions and features all point to the fact that the search giant no longer has a close eye on web 2.0; it’s already there.
Here are 5 ways Google is now becoming a dominant social media player:

Did you realize that search engines have gone full circle on URLs in variables? It used to be considered something to avoid, now search engines are saying variables in URLs are good, as long as you use the canonical meta tag. Google is pushing them with FeedBurner and if webmasters aren’t careful, they could fall victim to a new onslaught of duplicate content issues.
Quality inbound links are an essential element of web site marketing and




Shari Thurow of Omni Marketing started the session off by addressing why duplicate content is a concern.

Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.
























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