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Lee Odden

Ask.com Blog and Feed Search

Lee Odden on May 31st, 2006     Ask, Blogging, Blogging News, Marketing Industry News, Online Marketing, RSS

Ask.com Blogs and Feeds Search

The long awaited Ask.com Blog Search Engine has finally launched. There are two iterations: One for Ask.com in the form of another right side option. The other within Bloglines.com. The Ask.com blogs and feeds search is directed more towards general users. The Bloglines versions offers more advanced options for “prosumers” as Kaushal Kurapati from Ask.com called them in our preview call.

Key features include the use of Ask.com “expert rank” which breaks the web into communities and defines subject specific link popularity. This is combined with Bloglines.com subscription data to determine relevance in blog and feed search results.

Another key feature is the quality of content. Ask.com Blogs and Feeds search is available in 20 languages with 4-6 million articles indexed per day. There are 1.5 billion articles indexed overall. Blogs and feeds that are indexed only include the feeds that Bloglines users have subscribed to.

Lee Odden

Barry Diller Keynote at SES NY 2006

Lee Odden on Mar 3rd, 2006     Ask, Marketing Industry News, Marketing PR Conferences, Search Engine Strategies

Barry Diller Danny Sullivan
Photo Credit Jim Boykin

Keynote presentation at Search Engine Strategies New York with Danny Sullivan and Barry Diller of IAC. Diller’s company acquired Ask Jeeves in 2005, now rebranded as Ask.com.

Diller: I have always liked Ask.com. I just felt they needed to drop the Butler (drop baggage). The butler limited the opportunity for Ask.com as a mass market player in search. He does not intend to change the “Ask” brand.

If it’s like everyone else, it doesn’t have a reason for being. Like when he started Fox, Diller didn’t want to make another of the same big networks. He Wanted to make something different.

Ask is differentiated by the way it works from the other engines. Market share doesn’t matter, relevancy does. Diller invites people to try Ask.com and see for themselves.

Lee Odden

Ask.com Code Red Stormtroopers

Lee Odden on Feb 28th, 2006     Ask, Marketing Industry News, Marketing PR Conferences, Search Engine Strategies

storm trooper

Last night the Ask.com party named Code Red was full of interesting people and a few stormtroopers here and there. Lots of LOUD music and celebration of Ask.com and the retirement of the butler as well. I didn’t get a shot of it, but they had the Ask butler displayed as if frozen in a big hunk of metal, ala Han Solo in Star Wars. There’s a photo of that on Names@Work blog.
I’ve never seen so many red wigs in one place. But then again, the party was themed “Code Red”. Nice job to Ask.com and their PR team

I’d like to say thank you to the people who have somehow recognized me and came up to say hi. It’s great to meet people in person and to get feedback. Jim has some good thoughts about the fun of networking at SES events.

Lee Odden

Ask Sans Butler

Lee Odden on Feb 27th, 2006     Ask, Marketing Industry News, Marketing PR Conferences, Search Engine Strategies

IAC’s Ask.com has launched the new, clean version of their site sans butler today. New features include:

  • A new homepage design
  • The Ask.com Toolbox, a new feature on the homepage that provides shortcuts to more than 20 search tools
  • New and improved Maps and Driving Directions
  • Encyclopedia search
  • Web-based Desktop search

The “edit tools” feature is pretty slick actually.

Requisite press release quote:

“Today’s launch is a pivotal moment in our history, ensuring a well-known and much-loved search engine continues at the forefront of the evolution of the Internet search market,” concluded Lanzone. “With the new Ask.com, coupled with the backing of our parent company IAC/InterActiveCorp, we have developed a platform for the future of search where new search tools and content will be increasingly integrated within the search engine to meet consumer demand.”

Lee Odden

SES Chicago: Q&A on Links with the Search Engines

Lee Odden on Dec 7th, 2005     Ask, Google, Link Building, Marketing Industry News, Marketing PR Conferences, Search Engine Strategies, SEO, Yahoo

I had some distractions earlier in the day and did not get to blog any of the pre-lunch sessions. So here’s the first post-lunch session:  Links Q/A with Search Engines moderated Detlev Johnson from PositionTech.  This session is a combination of short presenations followed up with Questions and Answers.

Speakers include:  Kaushal Kurapati – Ask Jeeves, Charles Martin – Google, Tim Mayer – Yahoo, Ramez Naam – MSN.

Detlev announces a part this evening sponsored by WebmasterRadio, Bruce Clay, PositionTech, TrueLocal and NY Times.  This is kind of funny: Tim Mayer takes a photo from the podium of Barry Schwartz blogging from the front row.

First up was Kaushal Kurapati from Ask Jeeves to talk about how links work with Ask Jeeves.

Links from high quality pages are best.

Lee Odden

Search Engine Thanksgiving

Lee Odden on Nov 24th, 2005     Ask, Google, Marketing Industry News, Microsoft Bing, Yahoo

Here’s a very happy online marketing Thanksgiving to you. Here are a few logos from search engines:

Google Thanksgiving

Yahoo Thanksgiving

Ask.com Thanksgiving

I guess MSN Search isn’t in the Thanksgiving spirit, or they just don’t get into the seasonal logo changes.

Happy Thanksgiving to Online Marketing Blog readers!

Lee Odden

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Lee Odden

Ask Jeeves Integrates GoFish Multimedia Search

Lee Odden on Nov 22nd, 2005     Ask, Marketing Industry News

Ask Jeeves will be integrating GoFish’s multimedia search technology into www.ask.com.

The first phase of the integration is live allowing Ask Jeeves users to listen, browse, purchase, and download music, video, podcasts, audio books, movies, music videos, and ringtones.

Ask Jeeves is the first major search engine to partner with GoFish for multimedia content. With estimates on entertainment related searches at 20%, multi media content represents a relevant and growing market.

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