Online Marketing Blog

Last night the Ask.com party named Code Red was full of interesting people and a few stormtroopers here and there. Lots of LOUD music and celebration of Ask.com and the retirement of the butler as well. I didn’t get a shot of it, but they had the Ask butler displayed as if frozen in a big hunk of metal, ala Han Solo in Star Wars. There’s a photo of that on Names@Work blog.
I’ve never seen so many red wigs in one place. But then again, the party was themed “Code Red”. Nice job to Ask.com and their PR team

IAC’s Ask.com has launched the new, clean version of their site sans butler today. New features include:

• A new homepage design
• The Ask.com Toolbox, a new feature on the homepage that provides shortcuts to more than 20 search tools
• New and improved Maps and Driving Directions
• Encyclopedia search
• Web-based Desktop search

The “edit tools” feature is pretty slick actually.

Requisite press release quote:

I had some distractions earlier in the day and did not get to blog any of the pre-lunch sessions. So here’s the first post-lunch session:  Links Q/A with Search Engines moderated Detlev Johnson from PositionTech.  This session is a combination of short presenations followed up with Questions and Answers.

Speakers include:  Kaushal Kurapati - Ask Jeeves, Charles Martin - Google, Tim Mayer - Yahoo, Ramez Naam - MSN.

Detlev announces a part this evening sponsored by WebmasterRadio, Bruce Clay, PositionTech, TrueLocal and NY Times.  This is kind of funny: Tim Mayer takes a photo from the podium of Barry Schwartz blogging from the front row.

Here’s a very happy online marketing Thanksgiving to you. Here are a few logos from search engines:

I guess MSN Search isn’t in the Thanksgiving spirit, or they just don’t get into the seasonal logo changes.

Happy Thanksgiving to Online Marketing Blog readers!

Lee Odden

Tags: thanksgiving, Google thanksgiving logo, Yahoo thanksgiving logo, ask thanksgiving logo

Ask Jeeves will be integrating GoFish’s multimedia search technology into www.ask.com.

The first phase of the integration is live allowing Ask Jeeves users to listen, browse, purchase, and download music, video, podcasts, audio books, movies, music videos, and ringtones.

Ask Jeeves is the first major search engine to partner with GoFish for multimedia content. With estimates on entertainment related searches at 20%, multi media content represents a relevant and growing market.

Tags: gofish, ask.com, multimedia search, search engine