Did you realize that search engines have gone full circle on URLs in variables? It used to be considered something to avoid, now search engines are saying variables in URLs are good, as long as you use the canonical meta tag. Google is pushing them with FeedBurner and if webmasters aren’t careful, they could fall victim to a new onslaught of duplicate content issues.
One of the biggest issues with SEO is duplicate content. If search engines can’t tell which version of a document is the original or canonical version, then there can be consequences involving less than ideal search visibility. For example, the following URLs might all point to the same web page, creating the illusion that they are copies of the same thing. But in reality, it’s just one web page.

Quality inbound links are an essential element of web site marketing and




Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.



With search engine optimization a challenge for most company marketers to stay current with, how exactly are businesses supposed to confidently hire a SEO consultant? Google has an opinion on this if you haven’t noticed.
There’s already a ton of buzz on this but it’s potentially a big change for the web as John Battelle called it, “





















Comments