So, you’ve taken the important step of setting up a Google Analytics on your company’s website. Implementing Google Analytics is an essential part of gaining insight for improving the customer experience, and improving profitability for your organization. As they say, what gets measured gets managed.
However, when you log in, you are met with a sea of data covering nearly every conceivable web metric, a lot of them which you’ve never even heard of. You may be able to find the information you want, but it most likely involves a lot more time and frustration than it needs to.



Understanding the way that search engines like Google and Bing crawl your sites for duplicate content is not always easy to follow. What exactly are the rules, and what are the ramifications for not following the rules?
When you ask an online marketer what frustrates them the most about reaching customers and prospects online you’re likely to hear the following:



Google+ has been on the lips of every online marketing professional since early 2011. With a base that has now passed 
Michael DeHaven’s presentation at SES Chicago on “User Generated SEO” started with some actual user generated content from the audience. Before the session DeHaven gave 5 volunteers a bite sized Ghirardelli chocolate bar. In exchange for the treat he asked that each of the volunteers write a review of the chocolate and then share it with the rest of the audience.





8 Comments