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Archive for the 'Google' Category


Thomas McMahon

SEO Basics: 6 Tips for Google Webmaster Tools

23 Comments | Posted by Thomas McMahon on Apr 7th in Google, Online Marketing, SEO, SEO Tips, SEO Tools, Search Engines |

Google Webmaster Tools is a free service that provides a wealth of information directly from Google. Once you have verified a site with Google, they’ll give you access to all sorts of information.

Here are just a few features of Google Webmaster Tools:

1. Errors
Google Webmaster Tools will show all sorts of errors with a site. Not only does it show broken links on the site, but also links that are driving traffic to the site for which there is no valid page. Google even tells you pages it knows about but has been restricted from crawling. That’s good to know incase someone accidently blocks to much.

Google Webmaster Tools Error Report

Google Webmaster Tools Error Report

Jolina

SES NY: 8 Tips to Boost SEM Results

10 Comments | Posted by Jolina on Mar 25th in Blogging, Google, Online Marketing, Pay Per Click, SEO, Search Engine Strategies |

In the last session of the day, attendees were rewarded with 8 awesome tips to boost Search Engine Marketing (SEM) Results in a sponsored session  ”Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results”.  

Using real-life examples, this session promises to teach attendees the secrets top online marketers are using to beat the competition and squeeze the greatest results possible from their SEM efforts.   Topics include: PPC, SEO, landing page optimization and social media. 

Speakers are Michael Mothner, Founder & CEO and Michael Stone, Vice President, Sales & Strategy - both from Wpromote.  Some tips you may know and some you may not, but there is definitely something for everyone.

Lee Odden

How to Hire a SEO Firm - According to Google

15 Comments | Posted by Lee Odden on Sep 17th in Google, Online Marketing, SEO, Social Media |

With search engine optimization a challenge for most company marketers to stay current with, how exactly are businesses supposed to confidently hire a SEO consultant? Google has an opinion on this if you haven’t noticed.

There’s an ongoing dance of sorts between search engines like Google and the search engine optimization community. They both want a win/win for the searcher (relevant results) and for the same reasons (revenue) but from different perspectives. Google uses the content of web sites against which to run its ads and make money for itself and it’s advertising clients. SEO consultants optimize those web sites to rank higher in the “free” or non-ad portion of the search results for a fee in order to drive traffic to increase their client’s sales.

Lee Odden

Spotlight on Search: Interview with Rebecca Lieb

5 Comments | Posted by Lee Odden on Sep 8th in Blogging, Google, Interactive Marketing, Interviews, MIMA Summit, Online Marketing, Search Industry News, Spotlight on Search |

One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb, Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant, is writing a book on search marketing and is often retained as a speaker for industry events.

In this interview Rebecca shares tips on selecting interactive marketing vendors, shares her insights into upcoming marketing strategies and talks briefly about her upcoming book on search marketing as well as the MIMA Summit here in Minneapolis where she’s the keynote speaker.

Your journalism and editorial background has taken you many places topically and geographically. What are some of your favorites?

Lee Odden

Shiny New Google Chrome

24 Comments | Posted by Lee Odden on Sep 1st in Google, Online Marketing, Search Industry News |

There’s already a ton of buzz on this but it’s potentially a big change for the web as John Battelle called it, “This Is Web OS, Make No Mistake“. Google’s release plans (in comic book form) for their new web browser were first posted by Phillip Lenssen with follow up by Google Blog and many others including Google’s Matt Cutts.

Outside of a better browser that is to run faster and more securely, the search engine marketing side of this story is that Microsoft’s new browser MISE 8 is to have functionality capable of blocking text ads, such as Google ads.

According to a story on Google Chrome and implications related to Microsoft’s Internet Explorer by AP:

toprank

SES San Jose: What’s New with Google Analytics and Website Optimizer?

Comments | Posted by toprank on Aug 19th in Google, Search Engine Strategies, Web Analytics |

What's New with Google Analytics

Google is the Wizard of search marketing’s Oz. The all-powerful being around which our universe orbits, and the all-knowing guru to whom we turn for website advice. While Google, like the wizard, may guard its own secrets, it lifts the curtain and lets us look at the inner workings of websites. In this session, two of Google’s own, Avinash Kaushik and Tom Leung, gave us an insider’s tour of changes in Google Analytics and Google Website Optimizer, two tools of incredible value to search marketers and webmasters alike.

Google Analytics

Avinash, author of Analytics Evangelist, outlined a few key uses of Google Analytics that can make a huge impact on the success of your website.

Bounce Rate

Jessica

SES San Jose Session: Pay Per Conversion

Comments | Posted by Jessica on Aug 18th in AdWords, Online Marketing, Pay Per Click, Search Engine Strategies |

Pay Per Conversion Panel

Many business owners and marketers can agree the current economy is having an impact on marketing plans, making every dollar and click matter. As part of the TopRank Account Team, I am excited to learn a new perspective to help clients increase conversions for their marketing campaigns.

Bryan Eisenberg, Co-founder of Future Now Inc., along with Brett Crosby, Group Manager for Google, shared insight to identify missed conversations and how to improve your landing page and increase PPC ROI.

Pay Per Conversion, as explained by Eisenberg, is a shift from our Pay Per Click mentality. No longer focusing our efforts to just get the click, but rather transforming those clicks into a business opportunity or conversion.

Jolina

SES New York: Universal Search Panel

3 Comments | Posted by Jolina on Mar 18th in Google, Marketing PR Conferences, Online Marketing, SEO, Search Engine Strategies, Search Engines |

Universal Search Session

Today’s Orion panel at SES NY really took a different spin on the topic of universal search. I went in expecting to hear the same info  about what it is, how info is gathered and how to optimize for universal search. Which, if you are interested, can be read about in a previous SES Chicago post regarding universal search.

This session was moderated by Kevin Ryan and Mike Grehan. The session was lively and engaging. Panelists included:
John Battelle from Federated Media, James Lamberti from comScore, Lyndsay Menzies from Big Mouth Media and Jack Menzel from Google.

James led the group by presenting not-seen-before data about universal search from a study comScore recently conducted.

Of the 1.2 billion queries studied, 220 million contained a universal result, categorized as news, video, images etc.

Jolina

Google Gets its Groove On at SMX West

2 Comments | Posted by Jolina on Feb 28th in Google, Marketing PR Conferences, Online Marketing, Search Marketing Expo |

Google hosted a party last night at SMX West, entitled Google Groove. And groovy, it was.

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Andy Beal and other SMXers enjoying the party

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Main bar, all in Google Colors

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SMXers playing Rockband

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SMXers enjoying drinks, notice the colorful Google cups, which people went crazy over

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Blinky Google spheres, also very popular

Check out all of the photos at TopRank’s SMX West Flickr set.

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Jolina

SMX West Expo Hall Sneak Peak

Comments | Posted by Jolina on Feb 27th in Google, MSN, Marketing PR Conferences, Online Marketing, Search Marketing Expo |

The Expo Hall at SMX West opened today. Take a peak.

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Strolling the floor

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Folks chatting with Google

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Folks chatting with Live

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More SMXers

Check out all of the photos at TopRank’s SMX West Flickr set.

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Lee Odden

Video: Interview with Adam Lasnik of Google

26 Comments | Posted by Lee Odden on Feb 20th in Google, SEO, SEO Tips, Search Engine Strategies, Spotlight on Search, Video Interviews |

On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content - especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.

http://video.google.com/videoplay?docid=1830519162896248638
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Thomas McMahon

5 Lesser Known Google Analytics Features

47 Comments | Posted by Thomas McMahon on Feb 14th in Google, SEO, SEO Tips, Search Engines, Web Analytics |

Google AnalyticsGoogle Analytics is a great program that can do a lot more than most people realize. Here are a few features that you may not know about:

  • Capture internal search stats. This is a newer feature of Google Analytics and a very nice one. Not only can you see what a visitor put into your internal search box, but what page they were on when they made the search and what page they chose in the search results. Any internal search will work as long as it passes the search variable through the URL. Here’s a short video interview with Google’s Brett Crosby on some of those features.
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