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Archive for the 'AdWords' Category


Thomas McMahon

Session: Ad Copy & Landing Page Optimization

Posted by Thomas McMahon on Dec 7th, 2006 in AdWords, Contextual Advertising, Online Marketing, Search Engine Strategies |

This was an open discussion session where users submitted their sites to get the Google ad copy critiqued and the landing page looked over for quality and usability. Tips included:

  • Keep important information towards the top of the landing page.
  • Be detailed and don’t just assume your visitors know your services.
  • Simpler the better.
  • Put simple URLs in ads.
  • Try sentence caps vs small caps.
  • Image quality on landing page matters. Make it look good.
  • Whitespace is good.
  • Bullet points give a great way for users to scan information. Long blocks are bad.
Thomas McMahon

Session - Vendor Spotlight

Posted by Thomas McMahon on Dec 4th, 2006 in AdWords, Contextual Advertising, Google, Online Marketing, Search Engine Strategies, Yahoo |

The vendor spotlight session covered alternatives or additives to going with PPC campaigns from companies like Google and Yahoo. They discussed how pay per call was more effective and available in more areas like TV and print than pay per click was. It also doesn’t suffer click fraud and clients like it more as it’s closer to a sale.

Lee Odden

Site Targeting

Posted by Lee Odden on Jul 16th, 2006 in AdSense, AdWords, Google, Online Marketing, Search Industry News |

Google Blogscoped posts an interesting explanation of the browse sites to target feature on Google AdWords that Inside AdWords announced on Friday. It provides categories of sites with an idea of the number of impressions each site gets per day. Besides  browsing sites by category, you can also target sites by describing the topic, list URLs to check for availability or similar sites.

You can also target a campaign by demographics such as income, gender or ethnicity based on comScore data.  I am curious if there are any head to head comparisons of MSN AdCenter demographic targeting and Google.

Lee Odden

BtoC Search Marketing Tactics

Posted by Lee Odden on Jun 26th, 2006 in AdWords, Blog Marketing, Email Marketing, Online Marketing, Pay Per Click, Press Release Optimization, RSS, SEO |

Many small and medium sized consumer products marketers strive for the biggest bang for the buck when allocating budgets. While our SEO firm specializes more in BtoB SEO, PR and blogs, there are some fundamental consumer product site promotion tactics we’ve found to be appropriate in many cases. Each is measurable to ROI and can be scaled to some degree.

  1. Pay per click - Advertising on Google, Yahoo, MSN
  2. Site optimization - Improving “natural” rankings on search engines
  3. Optimized press releases - Announce sales, contests or special offers via press release
Lee Odden

Google AdWords Dayparting

Posted by Lee Odden on Jun 16th, 2006 in AdWords, Google, Online Marketing, Search Industry News |

The Google “Inside AdWords” blog has announced the addition of “ad scheduling” or as it is more often know as, “day parting”.

“Ad scheduling can also help you improve your ROI by ensuring that your ads run when it makes the most business sense. For instance, a local business may only want to run their ads during business hours, or an online retailer may want to boost their bids during their busier-than-normal lunchtime shopping period.”

When Andrew Goodman spoke here in Minneapolis at the MIMA event this week, he mentioned the impending addition of this feature to the AdWords program, but I’m not sure how many people caught it.

Lee Odden

Paid Search Can Be A Bitch

Posted by Lee Odden on Jun 8th, 2006 in AdWords, Google, MIMA Seminars, MSN, Online Marketing, Pay Per Click, Search Industry News, Yahoo |

Yes dear friends, I’ve said it. Paid search can be a pain in the rear. But no worries, search engine marketing guru Andrew Goodman of Traffick and Page Zero Media promises to shed some light on the subject in conjunction with a Minnesota Interactive Marketing Association (MIMA) seminar next week.

Goodman’s presentation, “IT’S NOT JUST YOU: PAY-PER-CLICK CAN BE A REAL BEAST” will cover examples of Google AdWords and Yahoo Search Marketing challenges, SEM relations, click fraud, CPOs vs. market share growth, data privacy, auctions and more.

Lee Odden

Demographic Targeting with Google AdWords

Posted by Lee Odden on Mar 9th, 2006 in AdWords, Google, Online Marketing, Pay Per Click |

On the heels of MSN AdCenter’s demographic profiling aspirations, Google AdWords now offers demographic site selection with gender, age, and household income as the demographic categories available. The demographic information comes from ComScore. h/t Andy

Additional info from:

JenStar: “It will be interesting to see if advertisers find that the profiles are matching the resulting traffic from those sites. And I am sure some publishers will reverse engineer an AdWords campaign to see what demographic profile their own site is, and if it matches what they believe their traffic to be.”

Lee Odden

Google Click to Call

Posted by Lee Odden on Feb 13th, 2006 in AdWords, Google, Pay Per Click |

Google Click to Call Hey, this is interesting. Google is testing some pay per call ads with a program called Click to Call .

“Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party.”

You can try it yourself with a search on Google for “New York Hotels“. See screen shot below:

Google Click to Call

Lee Odden

Google Advertising Tools

Posted by Lee Odden on Feb 10th, 2006 in AdSense, AdWords, Google, Pay Per Click, SEO |

Google Advertising ToolsI just received a review copy of the new book, Google Advertising Tools: Cashing in with Adsense, AdWords and the Google APIs by Harold Davis, author of 20 books, (Googleplex Blog) and published by O’Reilly. Companion site here.

Chapters range from SEO and affiliate programs to “Profiting from Adult Sites” (hmmm) and of course whole sections on Adsense and AdWords.

It’s a bit techie, but I’ve not had a chance to go through it fully. Hopefully I’ll have a chance to post a review here when I get around to finally reading it. If you’ve already read it, feel free to post comments.

Lee Odden

Google Roundup

Posted by Lee Odden on Jan 26th, 2006 in AdWords, Google, SEO |

A few things on Google today that I decided to roundup all in one post:

Possible new Google interface. Anyone else seeing this? Via PC World

David Utter from WPN posts about an offline Google AdWords Editor application that is in beta, “invite only” mode.

“AdWords Editor is Google’s free, downloadable account management application for your computer. Now you can download your AdWords account to your computer, make your changes, then upload your revised campaigns”


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